2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
1. L a v i d a d e l e s t u d i a n t e e s e l s a c r i f i c i o y s u r e c o m p e n s a , e l t r i u n f o .
2015
UTI. 2016HUGO YANEZ
Fórmulas y Funciones en
Excel 2013.
Excel Intermedio 2013.
UNIVERSIDAD INDOAMÉRICA
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FÓRMULAS Y FUNCIONES EXCEL 2013. 2015
La vida del estudiante es el sacrificio y su recompensa, el triunfo.
TEMA: FORMULAS Y FUNCIONES EN EXCEL
OBJETIVOS
OBJETIVO GENERAL
Conocer cuáles son las fórmulas y funciones que se pueden aplicar en Excel
OBJETIVOS ESPECIFICOS
Definir formula y función
Diferenciar una fórmula de una función
Aplicar correctamente todas las formulas y funciones que conozca.
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La vida del estudiante es el sacrificio y su recompensa, el triunfo.
1. FORMULAS EXCEL
1.1.¿QUÉ ES UNA FÓRMULA EN EXCEL?
Las fórmulas en Excel son expresiones que se utilizan para realizar cálculos o
procesamiento de valores, produciendo un nuevo valor que será asignado a la
celda en la cual se introduce dicha fórmula.
En una fórmula, por lo general, intervienen valores que se encuentran en una o
más celdas de un libro de trabajo. Las fórmulas están conformadas por
operadores de cálculo, a los que llamamos operandos y, con frecuencia, por
funciones.
1.2.Componentes de una fórmula
Una fórmula en Excel puede contener cualquiera de los siguientes elementos:
referencias a celdas, constantes, operadores y funciones.
Para que sea más fácil su comprensión vamos a partir de una formula
previamente diseñada:
=PI()*B1^2
En esta fórmula podemos identificar los elementos nombrados anteriormente:
Referencias a celdas: B1.Se hace referencia al valor que contiene
la celda B1.
Constantes: el valor 2. Números o valores escritos directamente
en una fórmula.
Operadores: ^ y *. El operador ^ (acento circunflejo) eleva un
número a una potencia, y el operador * (asterisco) multiplica.
Funciones: la función PI(). Esta función al ser invocada devuelve
el valor de pi: 3,141592...
1.3.Operadores
Los operadores especifican el tipo de operación o procesamiento que se desea
realizar con los elementos de una fórmula. Microsoft Excel incluye cuatro tipos
diferentes de operadores: aritméticos, de comparación, texto y de
referencia.
1.3.1. Tipos de operadores
Operadores aritméticos: Se utilizan para realizar las operaciones
matemáticas básicas como suma, resta o multiplicación (combinando los
valores numéricos y generando resultados numéricos). Se pueden
utilizar los siguientes operadores aritméticos.
4. DSFDFSFSD
FÓRMULAS Y FUNCIONES EXCEL 2013. 2015
La vida del estudiante es el sacrificio y su recompensa, el triunfo.
Tabla 1. Operadores aritméticos
Operador aritmético Significado Ejemplo
+ (signo más) Suma A3+3
- (signo menos) Resta
Cambio de signo
B3-B1
-A1
* (asterisco) Multiplicación B3*C3
/ (barra diagonal o slash) División D3/3
% (signo de porcentaje) Porcentaje 20%
^ (acento circunflejo) Exponenciación C3^2
Operadores de comparación: Se utilizan cuando se requiere
comparar entre si dos valores. Como operadores de comparación
tenemos los siguientes:
Tabla 2. Operadores de comparación
Operador de comparación Significado Ejemplo
= ( igual ) Igual a A1=B1
> ( mayor ) Mayor que A1>B1
< ( menor ) Menor que A1<B1
>= ( mayor o igual ) Mayor o igual que A1>=B1
<= ( menor o igual) Menor o igual que A1<=B1
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FÓRMULAS Y FUNCIONES EXCEL 2013. 2015
La vida del estudiante es el sacrificio y su recompensa, el triunfo.
<> (distinto) Distinto de A1<>B1
Cuando se comparan dos valores utilizando estos operadores de comparación,
el resultado es un valor lógico: VERDADERO o FALSO.
Operador de concatenación de texto: Se utiliza el signo ( &
“ampersand” ) para unir o concatenar una o varias cadenas de texto con
el fin de generar un solo elemento de texto.
Tabla 3. Operadores de concatenación
Operador de
texto
Significado Ejemplo
&
( "y"
comercial)
Concatena o une dos
valores para generar
un nuevo valor de
texto continuo.
- "Sierra"&" Nevada"
produce el valor “Sierra
Nevada”
A3&B3
crea un nuevo valor de texto
formado por
el valor de texto que
contiene la celda A3
concatenado o unido con el
valor de texto
que contiene la celda B3
Operadores de referencia: Permiten utilizar rangos de celdas,
produciendo referencias a una lista de celdas, para ser utilizadas por
otras operaciones en los cálculos; por ejemplo, como argumentos en las
funciones.
Tabla 4. Operadores de referencia
Operador de Significado Ejemplo
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La vida del estudiante es el sacrificio y su recompensa, el triunfo.
referencia
: (dos puntos)
Operador de rango que
genera una referencia
a todas las celdas
que se encuentran
entre dos referencias a
celdas.
B5:B15
Hace referencia a todas
las celdas que se
encuentran en el rango
B5 hasta B15
; (punto y
coma)
Operador de unión que
combina varias
referencias en una
sola.
B5:B15;D5:D15
Hace referencia a las
celdas que se
encuentran en el rango
B5 hasta B15 más las
celdas en el rango D5
hasta D15
(espacio)
Operador de
intersección que
genera una referencia
a celdas comunes a
las dos referencias.
B7:D7 C6:C8
Hace referencia a la
celda C7
Una fórmula simple en Excel ( tiene un solo operador ), se puede representar
de la forma siguiente:
= < operando_A > < operador > < operando_B >
1.4.Fórmulas compuestas en Excel
No siempre las fórmulas que se requieren utilizar son fórmulas simples, ya que
es más frecuente necesitar fórmulas en donde se requieren dos o más
operadores, lo cual implica cierta dificultad tanto para expresar correctamente
la fórmula, así como también, para la evaluación de los diferentes operadores
de manera que se obtenga el resultado correcto, como por ejemplo, la fórmula
=PI()*B1^2 que se presentó anteriormente, es una fórmula compuesta ya que
tiene 2 operadores aritméticos ( * y ^ ).
Una fórmula compuesta se puede representar de la forma siguiente:
= <operando A> <operador 1> <operando B> <operador 2> < operando C
>…….
7. DSFDFSFSD
FÓRMULAS Y FUNCIONES EXCEL 2013. 2015
La vida del estudiante es el sacrificio y su recompensa, el triunfo.
Cualquiera de los operandos puede ser a su vez una fórmula, esto es, puede
estar formado por otros operandos y operadores.
1.5.Orden en que Excel realiza las operaciones en las fórmulas
Como se mencionó anteriormente, una fórmula está compuesta por los
elementos o valores que se van a procesar, combinados mediante los
operadores. Excel realiza las operaciones especificadas en la fórmula,
indicadas por los operadores, de acuerdo a un orden que ya tiene
preestablecido. Para el cálculo de la fórmula Excel primero evalúa, de izquierda
a derecha, los distintos operadores que la conforman determinando en qué
orden los debe procesar, para luego realizar los diferentes cálculos u
operaciones según el orden encontrado.
1.6.Uso de paréntesis
Para cambiar el orden de evaluación de los operadores, se debe escribir entre
paréntesis la parte de la fórmula a la que se requiere cambiar el orden
preestablecido, de tal forma que ésta se procese antes que las demás. Los
paréntesis se deben colocar por pares, es decir, un paréntesis que abre y otro
paréntesis que cierra.
Por ejemplo, la siguiente fórmula: =5+2*3
Produce como resultado 11 porque Excel calcula la multiplicación antes que la
suma. La fórmula multiplica 2 por 3 y luego suma 5 al resultado.
Por el contrario, si se utilizan paréntesis para cambiar el orden de evaluación,
la fórmula se puede escribir como: = (5+2)*3
En este caso Excel sumará 5 más 2 y luego multiplica el resultado por 3, con lo
que se obtiene 21.