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Presentació realitzada a la jornada ICC sobre el TASI (15/03/2012)
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5
Emma discusses how her group addressed their target audience of 16-17 year olds for their film "Aura". They conducted audience research to understand their target demographic. They decided to advertise in the late afternoon/evenings when their audience would be free. They planned to advertise through television commercials showing exciting clips but not revealing the full storyline, broadcasting a trailer on YouTube to reach their internet-using target audience, and promoting over social media like Twitter, Facebook, and Instagram which are popular among younger people. They also considered promoting on the radio by having presenters discuss the film.
Ahlt
Long Tail refers to the large number of niche products that are available in small quantities, as opposed to a relatively small number of popular hits. While traditional retailers may only carry the top 3,000 most popular items, platforms like Netflix and Google allow consumers access to a much larger selection of less mainstream content outside of the top hits. This abundance appeals to consumers who discover their actual tastes are more niche than they realized.
Raising Zion Numbers 1 20
The document discusses the book of Numbers chapters 1-20 from the Bible. It focuses on how the Israelites were organized and counted according to their ancestral tribes. God instructed Moses and Aaron to take a census of every man who was able to serve in the army from the tribe of Israel.
Сергій Савчишин, Антон Скрипник. Презентація стартапу 3S.
з Lviv StartUp Club 23 “Перший клієнт стартапу: хто він?”
Music magazine research ideas contents page
For the contents page of her first magazine idea, the author plans to feature a faded background photo of her front cover model portrayed as Nicole Scherzinger in different outfits and poses. The contents page will have a simple but vibrant design with grey and white colors. For her backup Bollywood music-themed idea, the contents page would showcase the same model in brighter shots wearing traditional Bollywood outfits to match the livelier magazine style.
Evaluation Question 2
The document discusses ensuring consistency and clear links between a film trailer and ancillary promotional materials including a poster and magazine cover. Key elements like the film title, font, logo, billing block, date of release, and main character are identically featured across all items to thoroughly brand and connect the promotional package. Religious symbols and themes from the film's storyline are also incorporated throughout the materials.
La croisière s'amuse
The document describes amenities on the largest cruise ship in the world which weighs 162,000 gross tons. It includes multiple hot tubs, water slides, swimming pools, a dining room, theater, ice skating show venue, gym with boxing ring, and a disco area.
Typography 2 analysis
This document discusses the advantages and disadvantages of using Typography 2 for a supernatural horror film. It has pointed ends on letters like daggers hinting at the genre, but it also slightly resembles carrots which is not the look wanted. Additionally, the dark red color would not show up well against a black background and does not strongly connote blood and danger like a brighter red would.
Recomendados
5
Emma discusses how her group addressed their target audience of 16-17 year olds for their film "Aura". They conducted audience research to understand their target demographic. They decided to advertise in the late afternoon/evenings when their audience would be free. They planned to advertise through television commercials showing exciting clips but not revealing the full storyline, broadcasting a trailer on YouTube to reach their internet-using target audience, and promoting over social media like Twitter, Facebook, and Instagram which are popular among younger people. They also considered promoting on the radio by having presenters discuss the film.
Ahlt
Long Tail refers to the large number of niche products that are available in small quantities, as opposed to a relatively small number of popular hits. While traditional retailers may only carry the top 3,000 most popular items, platforms like Netflix and Google allow consumers access to a much larger selection of less mainstream content outside of the top hits. This abundance appeals to consumers who discover their actual tastes are more niche than they realized.
Raising Zion Numbers 1 20
The document discusses the book of Numbers chapters 1-20 from the Bible. It focuses on how the Israelites were organized and counted according to their ancestral tribes. God instructed Moses and Aaron to take a census of every man who was able to serve in the army from the tribe of Israel.
Сергій Савчишин, Антон Скрипник. Презентація стартапу 3S.
з Lviv StartUp Club 23 “Перший клієнт стартапу: хто він?”
Music magazine research ideas contents page
For the contents page of her first magazine idea, the author plans to feature a faded background photo of her front cover model portrayed as Nicole Scherzinger in different outfits and poses. The contents page will have a simple but vibrant design with grey and white colors. For her backup Bollywood music-themed idea, the contents page would showcase the same model in brighter shots wearing traditional Bollywood outfits to match the livelier magazine style.
Evaluation Question 2
The document discusses ensuring consistency and clear links between a film trailer and ancillary promotional materials including a poster and magazine cover. Key elements like the film title, font, logo, billing block, date of release, and main character are identically featured across all items to thoroughly brand and connect the promotional package. Religious symbols and themes from the film's storyline are also incorporated throughout the materials.
La croisière s'amuse
The document describes amenities on the largest cruise ship in the world which weighs 162,000 gross tons. It includes multiple hot tubs, water slides, swimming pools, a dining room, theater, ice skating show venue, gym with boxing ring, and a disco area.
Typography 2 analysis
This document discusses the advantages and disadvantages of using Typography 2 for a supernatural horror film. It has pointed ends on letters like daggers hinting at the genre, but it also slightly resembles carrots which is not the look wanted. Additionally, the dark red color would not show up well against a black background and does not strongly connote blood and danger like a brighter red would.
Pop magazine conventions
This document analyzes the conventions of pop magazines. It discusses key elements like the masthead which draws attention with bright colors related to pop music. The main image on the cover is usually a famous pop musician to attract readers. Cover lines are linked to the cover artist's story or new release. Inside, contents pages list page numbers and subheadings for navigation, while double page spreads use bold fonts to highlight the main story and feature large images of artists being covered.
Top of the Pops
The document provides details on the layout and design elements used on the cover and inside pages of a magazine targeted towards teenage girls. Key elements include:
- Using pink, purple, and white colors throughout to appeal to the target audience. Images are prioritized over text on the cover.
- Teasers and rhetorical questions are used to intrigue readers and encourage buying the magazine.
- Direct addresses to "you" make the readers feel personally connected to the content.
- Sections are clearly organized using fonts, text boxes, and images to guide readers easily through the contents.
Emma whitehand
The document summarizes the coursework for a music magazine project. It discusses how the magazine uses conventions from real publications, represents its celebrity subject as down-to-earth, and would appeal to a target audience of 13+ interested in pop-rock music. The document also reflects on technologies used, like photo editing, and lessons learned between the preliminary and full projects, such as including more detailed contents pages.
Vitaminas
Este documento resume las vitaminas, su clasificación, funciones y fuentes. Explica que las vitaminas son sustancias orgánicas necesarias para procesos metabólicos y no aportan energía. Se clasifican en liposolubles e hidrosolubles. Describe las funciones específicas de cada vitamina, así como deficiencias y fuentes alimenticias. Resalta la importancia de que los enfermeros conozcan sobre vitaminas y sus efectos.
Ad Copy Details
The document provides information on copywriting and developing advertisement copy for print, radio, and television media. It discusses key aspects of writing copy like headlines, sub-heads, body copy, slogans, logos and their purpose. It also explains the role of the copywriter in shaping the words and messaging in ads to attract and engage the target audience. Specific guidelines are provided for writing effective copy for different elements and different media to clearly communicate the brand message in limited time or space.
Preliminary task
This document contains sketches and ideas for a magazine called "The Haydon Voice" for Haydon School. The initial sketches showed a simple magazine layout with a main image and side text on the front cover. The contents page sketch ensured the inclusion of the right content sections and pictures needed. Several masthead name ideas were listed that related to Haydon School.
Discover the Institute of Protocol and Events and our intership
Discover the Institute of Protocol and Events and our intershipInstituto Superior de Protocolo y Eventos
The Institute of Protocol and Events (ISPE) is a
specialized institution offering higher education
and professional development programmes
in protocol, production, design and event
planning, as well as in corporate and institutional
communication.ISPE was created in October 2010 to meet the
growing market demand for top quality training
in event organisation, and has since become the
leading institution in its field in Spain and one
of the most recognised in Europe. Intro to film marketing1
The document discusses how to successfully market a film through various methods. It outlines the major elements of a film marketing campaign, including trailers, posters, and viral marketing. It also provides examples of marketing campaigns for films like Made in Dagenham, Devils Due, Carrie, Judge Dread, and Dredd. The goal of the research is to understand how film marketing works and which methods are most effective at reaching the target audience.
Question 4 Evaluation Question
The document discusses the use of new media technologies in creating a short film. It describes using hardware like DSLR cameras, Mac minis, and iPads. Software used included iMovie, Garageband, and Prezi. Websites like the VLE blog, Freeplay music, and YouTube were utilized for research and planning. The VLE blog was heavily used to upload and present audience research, background research, and print products. DSLR cameras were key for filming shots and interviews, and skills like operating settings were learned. iMovie was used to edit shots and upload from the DSLR cameras, though the uploading process was complicated.
Chair
A funny little boy was born in the capital city and recruited in 2010 to work in the development sector. He later became the local committee vice president of external relations and business development and was elected L.C.P of AIESEC in Delhi IIT in 2012. He is now the MCVP of GIPAIESEC India and coach for the Hirans in 2013-14.
Technical presentation
This technical presentation outlines the camera equipment and required shots needed for a music video. It specifies that an HVR-V1E camera will be used. It then lists each scene in the video and the essential shots required, including close-ups, mid-shots, and masters shots of the band performing, a celebrity on the red carpet, accepting an award, during photo shoots, video shoots, fan signings, by a swimming pool, putting on makeup, crying, arguing with a boyfriend, and arriving home.
Media evaluation
1) The black and white effect was used in the opening shot to indicate it took place in the past. A large knife prop was used to emphasize danger and show up on camera.
2) The opening has some similarities to Se7en such as not fully showing the character, but also differences like showing more of the body in their opening.
3) Someone interested in their opening would like thrill and trying to figure out the bad guy.
4) Their opening attracts with the mystery of the character "The Snatcher" who's face is never shown, similar to Se7en, and wanting to know what happens to the girl and why a character seems killed. The mystery is the unique
Fleetwood Mac
The document summarizes the key visual elements and themes presented across the front, back, and inside panels of a music album digipak. The front cover features two models against a monochrome background with one name in red font. The back cover mirrors the positions of the models and theme of identity. Inside shots continue motifs of monochrome imagery, inverted text, and red font while also presenting the band members personally. Consistency of visuals and themes across the packaging suggests the music explores constant ideas.
Pioneros en la preservación de datos geográficos
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L'experiència de l'ICC en la preservació de dades digitals
Presentació realitzada per l'ICC a la jornada sobre preservació de dades geocartogràfiques digitals (16/01/2014)
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Presentació realitzada a la jornada sobre Bases topogràfiques de Catalunya per a usuaris avançats (31/10/2013)Exemples d'utilització de les bases topogràfiques en infraestructures viàries
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Presentació realitzada a la jornada sobre Bases topogràfiques de Catalunya per a usuaris avançats (31/10/2013)L'ús de les bases topogràfiques en els projectes i actuacions del Departament...
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Model de la Base topogràfica 1:5.000. Productes derivats
Presentació realitzada a la jornada sobre Bases topogràfiques de Catalunya per a usuaris avançats (31/10/2013)
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Destacado
Pop magazine conventions
This document analyzes the conventions of pop magazines. It discusses key elements like the masthead which draws attention with bright colors related to pop music. The main image on the cover is usually a famous pop musician to attract readers. Cover lines are linked to the cover artist's story or new release. Inside, contents pages list page numbers and subheadings for navigation, while double page spreads use bold fonts to highlight the main story and feature large images of artists being covered.
Top of the Pops
The document provides details on the layout and design elements used on the cover and inside pages of a magazine targeted towards teenage girls. Key elements include:
- Using pink, purple, and white colors throughout to appeal to the target audience. Images are prioritized over text on the cover.
- Teasers and rhetorical questions are used to intrigue readers and encourage buying the magazine.
- Direct addresses to "you" make the readers feel personally connected to the content.
- Sections are clearly organized using fonts, text boxes, and images to guide readers easily through the contents.
Emma whitehand
The document summarizes the coursework for a music magazine project. It discusses how the magazine uses conventions from real publications, represents its celebrity subject as down-to-earth, and would appeal to a target audience of 13+ interested in pop-rock music. The document also reflects on technologies used, like photo editing, and lessons learned between the preliminary and full projects, such as including more detailed contents pages.
Vitaminas
Este documento resume las vitaminas, su clasificación, funciones y fuentes. Explica que las vitaminas son sustancias orgánicas necesarias para procesos metabólicos y no aportan energía. Se clasifican en liposolubles e hidrosolubles. Describe las funciones específicas de cada vitamina, así como deficiencias y fuentes alimenticias. Resalta la importancia de que los enfermeros conozcan sobre vitaminas y sus efectos.
Ad Copy Details
The document provides information on copywriting and developing advertisement copy for print, radio, and television media. It discusses key aspects of writing copy like headlines, sub-heads, body copy, slogans, logos and their purpose. It also explains the role of the copywriter in shaping the words and messaging in ads to attract and engage the target audience. Specific guidelines are provided for writing effective copy for different elements and different media to clearly communicate the brand message in limited time or space.
Preliminary task
This document contains sketches and ideas for a magazine called "The Haydon Voice" for Haydon School. The initial sketches showed a simple magazine layout with a main image and side text on the front cover. The contents page sketch ensured the inclusion of the right content sections and pictures needed. Several masthead name ideas were listed that related to Haydon School.
Discover the Institute of Protocol and Events and our intership
Discover the Institute of Protocol and Events and our intershipInstituto Superior de Protocolo y Eventos
The Institute of Protocol and Events (ISPE) is a
specialized institution offering higher education
and professional development programmes
in protocol, production, design and event
planning, as well as in corporate and institutional
communication.ISPE was created in October 2010 to meet the
growing market demand for top quality training
in event organisation, and has since become the
leading institution in its field in Spain and one
of the most recognised in Europe. Intro to film marketing1
The document discusses how to successfully market a film through various methods. It outlines the major elements of a film marketing campaign, including trailers, posters, and viral marketing. It also provides examples of marketing campaigns for films like Made in Dagenham, Devils Due, Carrie, Judge Dread, and Dredd. The goal of the research is to understand how film marketing works and which methods are most effective at reaching the target audience.
Question 4 Evaluation Question
The document discusses the use of new media technologies in creating a short film. It describes using hardware like DSLR cameras, Mac minis, and iPads. Software used included iMovie, Garageband, and Prezi. Websites like the VLE blog, Freeplay music, and YouTube were utilized for research and planning. The VLE blog was heavily used to upload and present audience research, background research, and print products. DSLR cameras were key for filming shots and interviews, and skills like operating settings were learned. iMovie was used to edit shots and upload from the DSLR cameras, though the uploading process was complicated.
Chair
A funny little boy was born in the capital city and recruited in 2010 to work in the development sector. He later became the local committee vice president of external relations and business development and was elected L.C.P of AIESEC in Delhi IIT in 2012. He is now the MCVP of GIPAIESEC India and coach for the Hirans in 2013-14.
Technical presentation
This technical presentation outlines the camera equipment and required shots needed for a music video. It specifies that an HVR-V1E camera will be used. It then lists each scene in the video and the essential shots required, including close-ups, mid-shots, and masters shots of the band performing, a celebrity on the red carpet, accepting an award, during photo shoots, video shoots, fan signings, by a swimming pool, putting on makeup, crying, arguing with a boyfriend, and arriving home.
Media evaluation
1) The black and white effect was used in the opening shot to indicate it took place in the past. A large knife prop was used to emphasize danger and show up on camera.
2) The opening has some similarities to Se7en such as not fully showing the character, but also differences like showing more of the body in their opening.
3) Someone interested in their opening would like thrill and trying to figure out the bad guy.
4) Their opening attracts with the mystery of the character "The Snatcher" who's face is never shown, similar to Se7en, and wanting to know what happens to the girl and why a character seems killed. The mystery is the unique
Fleetwood Mac
The document summarizes the key visual elements and themes presented across the front, back, and inside panels of a music album digipak. The front cover features two models against a monochrome background with one name in red font. The back cover mirrors the positions of the models and theme of identity. Inside shots continue motifs of monochrome imagery, inverted text, and red font while also presenting the band members personally. Consistency of visuals and themes across the packaging suggests the music explores constant ideas.
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