I Want My MVP (Digital Project Management Summit 2014)

I WANT MY
MVP
BUILDING THE RIGHT THING
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP

DANIELLE MOSER
@DANIELLEMOSER
ANTHONY ARMENDARIZ
@MANTWAN

TOPICS TO DISCUSS
An understanding of MVP and other approaches
Creating the ideal engagement style
How we manage MVP projects at Funsize.
In Practice: A Funsize case study.
Q&A (if time allows)

PART I
GETTING TO MVP

DEFINITION
THE MINIMUM VIABLE PRODUCT (OR MVP) IS THE FIRST
SHIPPABLE VERSION OF A PRODUCT CONTAINING PURELY
CORE FEATURES, DISTRIBUTED AS A TEST RELEASE TO
GENERATE USEFUL FEEDBACK FOR THE PRODUCT’S
DIFFERENTIATING FEATURES SO THAT SUBSEQUENT
RELEASES HAVE THE MAXIMUM CHANCE FOR SUCCESS.

GOALS
• Validate a new business model.
• Launch a new product or feature in an existing application.
• Validate a theory or hypothesis.
• Impress investors or stakeholders to secure funding.
• Use financial runway smartly.
• Get it to market and in users hands as fast as possible.

“It would be pointless even if I managed to
understand how it works.”
- A User

“We’ve long accepted that for a product to be useful,
it needs to have acceptable levels of both utility and
usability. Yet far too often, we seem to ignore the
former in favor of the latter, ending up with lots of
easy and pleasant applications that have no reason to
exist. One could argue that the first version of the
iOS app Color fell into this trap.”
!
- RIAN VAN DER MERWE

“…it was not able to provide the "differentiated
customer experience we had hoped for.”

QUALITIES OF AN “MVP”
• Redefines or disrupt an industry (for some).
• Fulfills a basic human or user need in a meaningful way.
• Balances features that users want.
• Creates an advocate out of the users (people).
• Encourages engagement and builds habits (hopefully good ones).
• Reaches the highest quality possible within the “limits”.

PART III
THE RIGHT ENGAGEMENT STYLE
(FUNSIZE’S APPROACH)

PROBLEM
Page Title GIMME MORE. GIMME MORE.
GIMME GIMME GIMME MORE!

OKAY, SURE
BUT WE STILL HAVE TO SET SAIL

BUILDING DIGITAL PRODUCTS
WE’RE IN THE BUSINESS OF
BUILDING DOG HOUSES
NOT CATHEDRALS.
(BUT THEY SHOULD STILL BE BEAUTIFUL)

YOUR TEAM MUST EMBRACE
• The time, financial, or resourcing constraints.
• Generating quick ideas as a team to validate before investing.
• Favoring lean, quick and sometime half-complete work.
• Failing fast and often.
• The ability and desire to pivot at any time and embrace change.
• That it’s NEVER ever, ever, ever done.
• Listening to users.

FLEXIBLE SCOPE FTW!
• No project schedules. Only a start and end date.
• No fixed deliverables but the services you’ll provide.
• No promises to deliver anything specific to the client.
• Promise a team with consistent effort. Velocity not hours.
• Provide a standard weekly, sprint or monthly price.
Learn More: http://funsize.co/flexible-scope-retainers

PART II
PROJECT MANAGING MVP

YOU NEED TO DISCOVER THE PROBLEM FIRST
“..but we’re a fast-moving startup and we don’t have time to
sit around and talk.” You do if the alternative is failure,
brought on by an unhealthy addiction to pretty things that
lead to fifteen minutes of fame, but not much else.
!
…We cannot let the allure of the visual tear us too far away
from the usefulness of the products we develop. It is true that
failure teaches us a great deal about what works and what
doesn’t. But it’s so much cheaper and more effective to fail at a
variety of ideas on paper than it is to fail at one full-blown, VC-backed
idea. Together, we can avoid building projects that
generate buzz, but don’t meet the needs of the people. So let’s
discover before we build.”

OUR NEXT TALK
TOP 10 REASONS EVERY STARTUP
NEEDS A PSYCHIC J/K!

TRASH WORKING ON FRIDAYS
(SO WE CAN DO OTHER, AWESOME STUFF)

TRASH THE DISCUSSION OF “HOURS”

OMG. WTF?

3
SPRINTING
(THE FUNS I Z E WAY)

WHAT YOU CAN DO
VELOCITY & COMMITMENT
~2 hours = 1 point
32 Hrs./Week = 16 Pts./Wk. = 32 Pts./2Wk. Sprint
@FUNSIZE / #IWANTMYMVP

THE SCHEDULE. WASH, RINSE AND REPEAT
DISCOVERY &
REQUIREMENTS
2WK.
SPRINT
DEVELOP
& RELEASE DESIGN
VALIDATE
& TEST

REGULAR EVENTS
SPRINT ACTIVITIES
• Sprint Planning Meeting
• Design Activities
• Regular Stand-Ups
• Design Reviews
• Backlog Grooming
• Retrospective
AD HOC EVENTS
• User Testing
• Discovery Workshops
• Implementation Pairing
• Quality Assurance

STORIES
THE NEW SCHEDULE
1PT. = 2HRS.

CURRENT SPRINT
THE NEW SCHEDULE
BACKLOG ICEBOX

IT’S MAGICAL
… BUT IT’S NOT ALWAYS RAINBOWS
AND UNICORNS.

PART IV
IN PRACTICE: PINGBOARD

As of last week….
“HR, OPS, OR A CULTURE
PRODUCT?”

CONCLUSIONS
Advantage: Flex Scope & Agile Process
Success: Repeatable Collaboration and Ongoing Work
Doing the best we could at all steps
Accepting that the work is never “done”
Letting user feedback drive the direction
@FUNSIZE / #IWANTMYMVP

PART V
IS IT REALLY ABOUT CREATING THE MOST
MINIMUM VIABLE PRODUCT?
What’s the proper lens for your project?

FROM THE BUSINESS PERSPECTIVE
Validate your business idea with “MVP”
MINIMUM
VIABLE
PRODUCT

FROM THE USER’S PERSPECTIVE
Prove a high-value satisfying experience with “MDP”
MINIMUM
DESIRABLE
PRODUCT

FOR THE RISK TAKERS
Think for your users with a ‘MAP”
MAXIMUM
ARROGANT
PRODUCT

WHEN YOU ALREADY HAVE VIABILITY AND NEED TO EXECUTE
Use your resources better by using ‘MFP”
MINIMUM
FEASIBLE
PRODUCT

SO…
WHAT CAN WAIT?
WHO KNOWS.

THANK YOU, @FUNSIZE.
Q
&A
@MANTWAN @DANIELLEMOSER

I Want My MVP (Digital Project Management Summit 2014)

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