1. @juntajoe
Content Marketing
In Australia
Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World
Co-Author, Get Content Get Customers
and Managing Content Marketing

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Search Engine
Social Media Optimization
STORYTELLING
STORYTELLING
Lead
Generation

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Example of
trying…

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I see the future
and it is
____________

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Red Bull – The Media Co.

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Show Me the
Research!

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Just 29% believe their
content marketing is
effective

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Our Biggest Content
Marketing Challenge
•Producing the Kind of Content
that Engages
•Producing Enough Content

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THE PROBLEM WITH
WHAT?

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WHY?

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Search Engine
Social Media Optimization
Content Marketing
Mission
Lead
Generation

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Why?

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Why?

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Welcome to Inc.com, the place
Why? business
where entrepreneurs and
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.

45. @juntajoe
Welcome to Inc.com, the place
Why? business
where entrepreneurs and
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
1.
1. Core Target Audience
Core Target Audience
2.
2. What Will Be Delivered
What Will Be Delivered
3.
3. The Outcome for the
The Outcome for the
Audience
Audience

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AWARENESS
SEO
PUBLIC RELATIONS
NURTURING
EMAIL
LEAD NURTURING
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS

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A Rising Tide Lifts All Ships

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Define Your Hit List of Influencers

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Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.
http://taylordowns.com

65. @juntajoe
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
Week of Sept. 9, 2013
CLEVELAND, OH