2. Tonight

3. Tonight
To discuss how your personal brand can be a strategic business asset.
Our Goal

4. Tonight

5. My Brand

6. My Brand

7. My Brand
chrissedlak
At chrissedlak, we celebrate the
independence of our originality.
We are the catalyst of change that
ignites passion and inspiration.
We take the journey seriously, not
ourselves. We hold ourselves to our
own standards and we share our
passion with others. We just
happen to create great brands.

8. My Brand
Our Vision
Our Mission
To never dread a Monday morning.
At chrissedlak, we believe that
success is measured by the
positive energy we create in the
world. Our mission is to have a
positive impact on at least one
person’s life, everyday.

9. Building Your Brand

10. Building Your Brand
Evolution of Competition
Patent
***Marty Neumeier – “Innovation Workshop”

11. Building Your Brand
How I define ‘brand’…
The emotional connection that people have with you or your company.
Age of
Identity
Age of
Value
Age of
You
Logo
Differentiation
Identification
Business Assets
Business Strategy
“Investment”
Consistency
Innovation
Necessity

12. Expert vs. Authority
Building Your Brand
Expert Authority
Your Goal
Someone who knows a lot
about something.
Someone people listen to when
they speak.
To establish and position yourself as an authority in your industry.
Value Go-To Trust

13. Implementation
• Importance
• Business Card
• LinkedIn
• Resume
• Website
Strategy
• Ionic Elements
• Perceptions
• Performance
• Positioning
• Relationships
Building Your Brand
vs

14. Implementation Strategy
Building Your Brand
with
Ionic Branding
Strategy
Actions
Appearance
Perceptions
Performance
Positioning
Authenticity
Marketing
Communication
“Your Brand’s Genetic Code”

15. Innovative Ideas
Building Your Brand
Your Brand
Public Speaking
Interactive
Marketing Tools
Professional
Website & Blog
Social & Digital
Presence

16. Career Implications
Building Your Brand
Promotions
Industry Authority
Stronger Reputation

17. Building Your Brand
Brand Health
Evaluation
Brand
Strategy
Brand
Identity
Brand
Management
Brand
Experience
Brand Evolution

18. Building Your Brand
Brand Health
EvaluationBrand
Strategy
Brand
Identity
Brand
Management
Brand
Experience
85
70
80
80
21.25
17.5
20
20
78.75
Points WA
Score

19. Brand Truths

20. Brand Truths

21. Brand Truth Pyramid
24 6
5 8
10
The Foundation of a Great Brand
Brand Truth #2
Brand Truth #4
Brand Truth #6
Brand Truth #5
Brand Truth #8
Brand Truth #10

22. Brand Truth #2
Foundation
Your Brand
“Fight for a cause”
Stand out
Be inspired
Passionate fan base
Know why you exist

23. Brand Truth #4
Foundation
Your Brand
“Does this add value”
Make it happen
Be the best version of you
Project confidence
Attract new opportunities

24. Brand Truth #6
Foundation
Your Brand
Most important element
Have a promise
Always deliver
Power of ‘word-of-mouth’
Foundation of trust

25. Brand Truth #5
Support
Your Brand
In line with your brand?
Actions = perceptions
Good people
Positive energy
Associations matter

26. Brand Truth #8
Support
Your Brand
Your brand is your swag
Go confidently
Be worth talking about
Challenge the status quo
Be YOU

27. Brand Truth #10
Objective
Your Brand
Better is ‘lazy’
Be the ‘only’
Wealth of information
Poverty of attention
New barrier to competition

28. Redefine Your Line

29. Redefine Your Line
Core
Capabilities
Market
Attractiveness

30. Redefine Your Line
Strategy
Clarity Consistency Confidence
Your Brand
Inspired Innovative Original
Enhanced Market Attractiveness

31. Redefine Your Line

32. Summary

33. Summary
2
1
3
4
5
6
Six Steps To Build Your Brand
Who are you? What do you do? Why does it matter?
Create your web of associations.
Develop your personal vision & mission statements.
Establish yourself as an authority in your industry.
Solidify your brand truth pyramid.
Redefine your line.

34. Summary
“The impossible yesterday is routine today.
Wait until tomorrow.”
- Sir Ken Robinson

35. Thank You

36. Thank You
Blog: www.chrissedlak.wordpress.com
Email: chrissedlak@chrissedlak.com
Website: www.chrissedlak.com
Instagram: chris_sedlak
Twitter: @ChrisSedlak
Project Big Picture: www.projectbigpicture.com
#brandtruths #redefineyourline #projectbigpicture
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