Donald beliakoffweek4assignmentmasteryjournaltimeline

Mastery Journal Timeline
Donald Beliakoff
Full Sail University, 2014

The End Goal: Mastery of Music
Composition and the Entertainment
Business Leading to Independence
and Freedom to Create.

TIMELINE, COURSES, GOALS, & DESIRED OUTCOMES
Time Frame Course Goals & Tactics Outcome Full Sail Library Resources
03-MAR-2014,
31-MAR-2014
Mastery: Personal Development and
Leadership
Goal: Understand the concept of mastery in a given field.
Understand how attaining mastery in that field will apply
towards my life's calling.
Tactics:
- Read Mastery by Robert Greene (2012).
- Begin to apply the concepts immediately.
- Find a current master (mentor) in my field.
Understand the discipline, patience, and
other characteristics that create a master.
Occupational Outlook Handbook.
Retrieved from
http://www.bls.gov/ooh/entertainment-
and-sports/home.htm
31-MAR-2014,
05-MAY-2014
Executive Leadership Goal: To pursue the psychological construct of an
executive. To empower or to dominate?
Tactics:
- Read Developing the Leader Within You by John C.
Maxwell (2005).
- Interview one personally known executive and gain their
insight on leadership.
- Describe how that executive's insights can be applied to
my own mastery journey.
Discover for myself the type of executive
leader that I prefer to be - or if I desire to
be one.
LexisNexis®Acedemic (search executives
name and contact information).
05-MAY-2014,
02-JUN-2014
Project and Team Management Goal: To adapt to various situations (goals, organizational
personalities, budgets) and still achieve the strategic
result.
Tactics:
- Practice accepting individuals for who they are and not
want I want or need them to be.
- Review the course materials from UF's Leadership
Training Institute project management course.
- Through trial and error, begin to create a team that will
help achieve my life's calling. Assess positive and negative
characteristics of each potential team member.
Finalize a "Team Mogedo" that includes
various people from various backgrounds
that can be focused on the same goal.
LexisNexis®Acedemic (search people in
music business. Composers, authors,
singers, musicians, and sound engineers).

02-JUN-2014,
07-JUL-2014
Business Storytelling & Brand
Development
Goal: To learn how to develop and sell a product in the
new "normal".
Tactics:
- Understand why some forms of marketing work while
others fail (specific focus on social media).
- Research (if possible) composers / musicians of the
current generation that had immense talent yet failed
due to lack of appropriate brand development.
- Apply learned knowledge to my own business and
life's calling.
Avoid the pitfall of over-emphasizing
talent and under-emphasizing brand
development and marketing.
All Music Guide retrieved from
http://www.allmusic.com
07-JUL-2014,
04-AUG-2014
Entertainment Business Finance Goal: To capitalize on previous knowledge and
experience in accounting and finance related to my
current goals.
Tactics:
- Discern the difference between finance in general
business and that in the entertainment business.
- Conduct a study of the net present value of an
intangible asset (such as a song), utilizing various real-
to-life-scenarios.
- Apply that learned knowledge to my own business and
life's calling.
Adapt what I have learned to what is
now in front of me: a different set of
rules, norms, and circumstances.
Financing Small Music Business in the
UK retrieved from
http://web.b.ebscohost.com.oclc.fullsai
l.edu:81/ehost/detail?vid=3&sid=4390b
163-0163-447c-8607-
2a7bc6c8aa2e%40sessionmgr113&hid=
128&bdata=JnNpdGU9ZWhvc3QtbGl2Z
Q%3d%3d#db=a9h&AN=7342398
04-AUG-2014,
01-SEP-2014
Negotiation and Deal – Making. Goal: To make sure that both artist and publisher are
satisfied with the financial outcome of a contract. To
avoid litigation from the onset.
Tactics:
- Understand the artist's motivation: artistic or
monetary?
- Protect those artists with extreme talent but minimal
business experience.
- Continue to pursue a "deal" for my own company and
learn from that experience.
Sign three new artists to contracts this
year while continuing to pursue my
own desired similar result for my
company.
The Music Business Contract Library
retrieved from
http://fullsail.bywatersolutions.com/cgi
-bin/koha/opac-
detail.pl?biblionumber=7512&query_d
esc=kw%2Cwrdl%3A%20contract%20la
w

01-SEP-2014,
29-SEP-2014
Product and Artist Management Goal: To learn how to accurately describe and articulate a
product or artist to the public so as to help ensure their
success.
Tactics:
- Conduct an initial interview. Discern desired outcome.
What is their end goal?
- Learn to manage people outside of the scope of the
typical corporate environment. Continue to realize that a
paycheck is not necessarily the driver of their actions.
- Practice patience with those at odds with my own
desired outcomes.
To be able to realize that there is a
junction between what the atist wants to
do and what the business environment
will allow in terms of financial success. Be
able to describe those descrepancies to a
client.
Management Skills for Artists: 'Learning
by Doing'? Retrieved from
http://web.a.ebscohost.com.oclc.fullsail.
edu:81/ehost/detail?vid=3&sid=93c0eafe
-c669-4209-a865-
62eea67bd083%40sessionmgr4003&hid=
4204&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ
%3d%3d#db=a9h&AN=70903903
29-SEP- 2014,
27-OCT-2014
Advanced Entertainment Law Goal: To capitalize on previous knowledge of contract law
but specific to the entertainment business.
Tactics:
- Review contract law text books.
- Download examples of current entertainment business
contracts.
- Apply reviewed knowledge to my own business.
To conduct an ethically based business
that is both rewarding to the client and
myself and to understand the traps that I
might fall into during my own composing
endeavors.
Contract Law: Liability, Rules and Property
Rules retrieved from
-c669-4209-a865-
%3d%3d#db=a9h&AN=92983187
27-OCT-2014,
24-NOV-2014
Entertainment Media Publishing and
Distribution
Goal: To expand on and pursue avenues in publishing that
are currently unknown to me.
Tactics:
- Conduct focused research on publishing avenues.
- Test various venues for trends of success.
- Apply reviewed knowledge to my business.
To gain a greater understanding than I
currently hold in publishing and
distribution. Specifically, to choose the
appropriate approach for a client (or
myslef) regarding the piece of work at
hand.
Music for Free: The pros and cons of the
(not so new) phenomenon of free scores
on the internt. Retrieved from
-c669-4209-a865-
%3d%3d#db=a9h&AN=94485685

24-NOV- 2014,
05-JAN-2015
Digital Marketing Goal: To understand and adapt to the social marketing
arena, but more importantly to recognize what drives the
consumer to look to social media for art.
Tactics:
- Continue to attempt my own social marketing campaign.
- Review other potential paths for digital marketing.
- Ask for feedback from current followers on the success or
failure of said campaigns.
To develop a marketing campaign that is
unique to my own company so as to
provide intrinsic value to my clients and
to myself.
Digital Marketing Requires Fusion of
Technology, Creative Vision. Retrieved
from
-c669-4209-a865-
%3d%3d#db=a9h&AN=91633926
05-JAN-2015,
02-FEB-2015
Business Plan Development Goal: To provide the framework for my final business
plan.
Tactics:
- Review all course concepts.
- Consider whether I am still focusing on my life's task.
- Repeat as necessary.
Slow down to speed up; take the time to
make sure I'm on the right path.
Speed Up or Slow Down? Social Theory in
the Information Age. Retrieved from
edu:81/ehost/detail?vid=11&sid=93c0eaf
e-c669-4209-a865-
%3d%3d#db=a9h&AN=19778228
02-FEB-2015,
03-MAR-2015
Final Project: Business Plan Goal: To direct me toward my success, yet with the
concept of "fluidity" always in mind.
Tactics:
- Feel the connections of all univeral things.
- Utilize this degree to fulfill my life's desitny.
- Teach others the successes and failures of my journey.
Mastery. Positive Solitude: A Practical Program for
Mastering Lonlieness and Achieving Self-
Fulfillment. Retrieved from
edu:81/ehost/detail?vid=14&sid=93c0eaf
e-c669-4209-a865-
%3d%3d#db=a9h&AN=9107012118

In my journey to mastery, I must also
incorporate the apprenticeship. I
will dedicate three hours of each day
to the study of instruments or to
emerging recording technology.

Six Industry Leaders In My
Geographical Area
• Bob Man (904) 388-2521.
• America Media Sound & Video (904) 923-7141
• Ces (904) 217-7020
• Vendetta Vision Studios (904) 651-6629
• Melodic Productions (904) 803- 6868
• Clokk Workk Empire (904) 450-3508

Get Involved!
• Registered Author, Composer, and Publisher at
ASCAP.
– Member of two Full Sail online communities:
• Music Publishing Society
• Creative Writing Club

Industry Heroes
• My Heroes are those that are like me:
– Unable to “compose” music but change the world
with their sounds:
• Dave Grohl
• Neil Pert
• Selena Gomez
• Rihanna

The Characteristics of My Mentor
• Sniper-like patience.
• Stable.
• Available.
• Trustworthy.
– I think that I have found this person, but I am
waiting on the final evaluation.

Timeline
One Year (See Above) Lifetime
Master of Science in Entertainmet Business Continual study of all related (and sometimes unrelated fields) in order to become a true Master.
Music is nothing more than math for the ears. ~Donald Beliakoff

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