El objetivo principal del seminario consiste en mostrar porqué los departamentos de IT deberían adquirir nuevas competencias en tecnologías emergentes que les permiten ir más allá de la simple implantación de sistemas de información. Nos centramos sobretodo en tres de ellas: Big Data, Cloud Computing y Movilidad. En la sesión hemos visto cómo el uso de estas tecnologías permite a los profesionales de IT implicarse directamente en la estrategia de su organización, alineando perfectamente los departamentos técnicos con la estrategia de negocio.

20. "This CD-ROM can hold more information than all the paper that's here below me“
Bill Gates, 1994

23. Clickstream
Capture and analyze website visitors’ data trails and optimize your website
Sensors
Discover patterns in data streaming automatically from remote sensors and machines
Server Logs
Research logs to diagnose process failures and prevent security breaches
Sentiment
Understand how your customers feel about your brand and products – right now
Geographic
Analyze location- based data to manage operations where they occur
Unstructured
Understand patterns in files across millions of web pages, emails, and documents

24. $
•New Account Risk Screens
•Fraud Prevention
•Trading Risk
•Maximize Deposit Spread
•Insurance Underwriting
•Accelerate Loan Processing
•Call Detail Records (CDRs)
•Infrastructure Investment
•Next Product to Buy (NPTB)
•Real-time Bandwidth Allocation
•New Product Development
•360°View of the Customer
•Analyze Brand Sentiment
•Localized, Personalized Promotions
•Website Optimization
•Optimal Store Layout
Financial Services
Retail
Telecom
Healthcare
Utilities, Oil & Gas
Public Sector
•Genomic data for medical trials
•Monitor patient vitals
•Reduce re-admittance rates
•Store medical research data
•Recruit cohorts for pharmaceutical trials
•Smart meter stream analysis
•Slow oil well decline curves
•Optimize lease bidding
•Compliance reporting
•Proactive equipment repair
•Seismic image processing
•Analyze public sentiment
•Protect critical networks
•Prevent fraud and waste
•Crowdsourcereporting for repairs to infrastructure
•Fulfill open records requests

25. Sentiment
& Web
Clickstream
& Behavior
Machine & Sensor
Geographic
Server Logs
Structured &
Unstructured
Financial Services
New Account Risk Screens
✔
✔
Trading Risk
✔
Insurance Underwriting
✔
✔
✔
Telecom
Call Detail Records (CDR)
✔
✔
Infrastructure Investment
✔
✔
Real-time Bandwidth Allocation
✔
✔
✔
Retail
360°View of the Customer
✔
✔
✔
Localized, Personalized Promotions
✔
Website Optimization
✔
Manufacturing
Supply Chain and Logistics
✔
Assembly Line Quality Assurance
✔
Crowd-sourced Quality Assurance
✔
Healthcare
UseGenomic Data in Medial Trials
✔
✔
✔
MonitorPatient Vitals in Real-Time
Pharmaceuticals
Recruit and Retain Patients for DrugTrials
✔
✔
Improve Prescription Adherence
✔
✔
✔
✔
Oil & Gas
Unify Exploration & Production Data
✔
✔
✔
✔
Monitor Rig Safety in Real-Time
✔
✔
✔
Government
ETL Offload/FederalBudgetary Pressures
✔
✔
Sentiment Analysis for Government Programs
✔

26. Cambio de paradigma en las interacciones con los clientes actuales y potenciales
ReactivePost Transaction
ProactivePre Decision
…to Real-time Personalization
From static branding
…to repair before break
From break then fix
…to Designer Medicine
From mass treatment
…to Automated Algorithms
From Educated Investing
…to 1x1 Targeting
From mass branding
A shift in Advertising
A shift in Financial Services
A shift in Healthcare
A shift in Retail
A shift in Telco

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81. © 2014 Kinvey, Inc.

92. “Cualquier cliente puede tener el coche del color que quiera, siempre y cuando sea negro”
Henry Ford, 1909

98. “Si hubiera preguntado a la gente que quería, me habrían dicho caballos más rápidos.”
Henry Ford

99. “No me gustan los estudios de mercado. Los clientes no saben lo que quieren hasta que no lo tienen delante.”
Steve Jobs