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Next steps for your Enterprise Social
1. My company is already social,
Now What?
London, 18st
June 2014
Pablo Peris – Director
Pablo.Peris@raona.com
2. Understands the key factors for a successful ESN
Share some experiences and real case studies
Answer the magical question: Which tool when?
3. “Social Enterprise is implemented
80% through organization culture
and 20% through technology.”
- Gartner, September 2012
Technology
Culture
4. Factors for a Successful Journey
Clarity of Vision IntegrationSponsorship
and Participation
Community
Management
Your organization can
explain how ESN helps them
do their job better.
Executives and key
contributors are committed
to
driving adoption.
The right sources of
business data are connected
to your Enterprise Social
solution.
A proactive, analytics-based
approach is applied
to engaging users.
7. Steps of the Social Journey
Step 1:
Define Your Vision
Brainstorm the
possibilities within
your company, and
outline your
organization’s high-
level goals and
objectives in
particular.
Step 2:
Map to Value
Target and
prioritize
opportunities for
business value to
support your
overarching vision
and goal.
Step 3:
Work Social
Put your prioritized
social
initiatives into
practice. Outline a
plan for adoption
and engagement.
Step 4:
Drive Success
This phase is about
executing on your
plan and bringing
your network to life,
through a network
launch, engagement
activities, and
community
management.
Step 5:
Evaluate, Adapt & Iterate
Achieve real
business relevance
by measuring your
success qualitatively
and quantitatively.
Use engagement
data to support
your findings.
9. % of
engaged
users
With adequate user training
and on-going communication
Without adequate training
and communication
Formal
launch
Yammer begins to
spread virally People leave
(no value)Preparing for
adoption
TimeFree service Premium service
11. Use Case Example:
Share market intelligence
Description
The sales team needs to capture and share market intelligence with the rest of
the organisation, often in the form of photos, relating to clients and competitors
(new products, marketing material, points of sale, etc.).
Current situation
The process is overly long and complicated, meaning that not enough market
intelligence is shared. The area of the intranet designed to host this type of
information is rarely visited by the rest of users and cannot be accessed from
mobile devices.
Solution
Take photos with mobile devices and upload them to Yammer to the ‘market
intelligence’ community in less than 30 seconds.
Advantages
•More information about the market and competitors
•Comments and feedback
•Easy to find
•Easy to upload and view information from mobile devices.
Success metrics
•# of people who have uploaded information
•# of photos uploaded compared to current number
•# conversations generated within the community
•User surveys
Person responsible & timescale
•Sales Director
•Launch on 30 May
Marketing &
Sales
Department
14. Right side
ORDER
How is my information going to grow?
Where should I store my documents?
How should I classify my documents?
What process should I start? When?
Who has access?
Is this searchable?
Elements
Workflows
Task
Classifications
Metadata
Procedures
Transactions
Databases
Approved versions
Deliverables
Digital Signature
Compliance
…
GOVERNANCE
PLAN
Good Practices, Procedures, Hierarchies for Information
32. Factors for a Successful Journey
Clarity of Vision IntegrationSponsorship
and Participation
Community
Management
Your organization can
explain how ESN helps them
do their job better.
Executives and key
contributors are committed
to
driving adoption.
The right sources of
business data are connected
to your Enterprise Social
solution.
A proactive, analytics-based
approach is applied
to engaging users.
33. Which tool
when?
One Drive
SharePoint Team
Storage
Outlook
email
Yammer Team
Discussion
IM
Direct
Message
Lync call
SharePoint
Intranet
Yammer Company
Communication
Lync Content Rich
Online
Communication
Individual Team Company
Audience Size / Content
Ad-hocUrgent
UrgencyCommunication
Success with Enterprise Social is different than traditional technology deployments. With Yammer, success is not determined by the actual implementation of the tool, but through employee adoption and engagement. You’ve got to make sure the technology is in place, supported by IT, reliable, and able to connect with your other systems.
But, this is a very small part of the bigger picture. The real effort should focus on helping people understand how Enterprise Social works, how they can apply it to their jobs, and why they should change the way they currently operate. It isn't the features of Yammer that generate significant business value, but rather the way individuals use them to get work done. If you only focus on the technology, and you do not provide the right conditions to make this successful by helping people think and work differently, you will not see the benefits of Enterprise Social. Therefore, deployment aspects such as change management, executive buy-in and others become even more important in making Enterprise Social a success story, and need to be thought through and carefully implemented.
If you have an exec audience, and there is time, you can include slides from the Executive Toolkit - https://success.yammer.com/training/training-resources/executives/
There are four factors which are consistently seen in our customers who are successful with social:
Clarify vision for social
Supports core company value
Articulate to employees
Define success metrics up front
Sponsorship and participation (TALK ABOUT A FOLLOW-UP SESSION TO TRAIN ON THIS)
Identify champions and Internal influencers (exec to ground level)
Drive Adoption and momentum
Integration
Integrate across business sources of business data - across different applications
Integrate into daily internal processes
Community Management
Appoint community managers -Drive engagement
Use Cases / Best Practice – Promote and inspire
Analyze and adjust strategy
There are four factors which are consistently seen in our customers who are successful with social:
Clarify vision for social
Supports core company value
Articulate to employees
Define success metrics up front
Sponsorship and participation
Identify champions and Internal influencers (exec to ground level)
Drive Adoption and momentum
Integration
Integrate across business sources of business data - across different applications
Integrate into daily internal processes
Community Management
Appoint community managers -Drive engagement
Use Cases / Best Practice – Promote and inspire
Analyze and adjust strategy
It is essential that users are adequately trained and understand how Yammer will help them during their day to day activities and help the organization as a whole. Without these elements, users can become unengaged and the potential business value depreciates.
This graph depicts the typical engagement of users over time. When Yammer’s free version is being used, adoption grows virally and users gradually become naturally engaged. Once the product is bought, users are formally onboarded, go through the network launch, and adoption and engagement will rapidly accelerate. This is the critical moment where adequate communication and training is essential. Without this, users will not understand why Yammer is being used, why it will be useful for them and how to use it. Engagement will fall and any potential business value will be lost.
However, with correct training and communication of use, organizations typically maintain natural engagement from users, adoption continues to grow and Yammer remains beneficial to the organization.
When launching a network, you want to include a variety of use cases across the spectrum to help increase adoption and engagement.
As your network matures, your focus on different use cases within this spectrum will change and likely become more advanced.
You may experience objections over use cases that aren’t business focused enough, but remember that you may need to focus on the easier to implement use cases to gain adoption before you can be successful with more complicated use cases.
Embrace the bottom-up, off-top use cases that develop and provide a place for them – for example, an “Off Topic but Rad” or “Breakroom” group for the water-cooler chat.
Yammer + Dynamics Roadmap
Yammer is a big bet for Microsoft and Microsoft Dynamics CRM. Our investments in Yammer over the longer term include:
Bi-directional publishing of business data from Microsoft Dynamics CRM to Yammer and vice versa.
For Microsoft Dynamics CRM it means the ability to post messages from CRM to Yammer and vice versa. These messages can relate to CRM records and events or even documents. CRM Users can follow people, accounts, contacts or anything else in the CRM system that they are interested in or responsible for. CRM users can collaborate with colleagues inside their organization or with customers, partners and other stakeholders.
Longer term Yammer will facilitate approvals, assignment and document collaboration.
If you have an exec audience, and there is time, you can include slides from the Executive Toolkit - https://success.yammer.com/training/training-resources/executives/
There are four factors which are consistently seen in our customers who are successful with social:
Clarify vision for social
Supports core company value
Articulate to employees
Define success metrics up front
Sponsorship and participation (TALK ABOUT A FOLLOW-UP SESSION TO TRAIN ON THIS)
Identify champions and Internal influencers (exec to ground level)
Drive Adoption and momentum
Integration
Integrate across business sources of business data - across different applications
Integrate into daily internal processes
Community Management
Appoint community managers -Drive engagement
Use Cases / Best Practice – Promote and inspire
Analyze and adjust strategy