As we merge more of our partner organisations’ websites onto our own platform we find that a clunky expensive intranet can usually be replaced with a Huddle workspace that’s easy to create and more fun to use.”

1. Letting the customer do the talking
Department for Business, Innovation and Skills
Doing more with less: Viva la frugalista!
About Jennifer
Jennifer Poole (@treepixie) is the Head of Digital Engagement at the
Department for Business, Innovation and Skills. She advises the department
and its partner organisations about digital marketing, online consultations
and social media.
October 2010: As a civil servant, it’s a good week to talk about saving money. In the space of a week,
Sir Philip Green has challenged us to spend money ‘like our own’, we’ve seen the full list of quangos “As we merge more of our partner
being scrapped and George Osbourne has just announced his plans for cuts totalling 19 per cent of organisations’ websites onto our own
spending over four years. platform we find that a clunky expensive
intranet can usually be replaced with a
But it’s not all doom and gloom, many of us in Government have recognised for a long time that – in Huddle workspace that’s easy to create
digital marketing and communications especially – it’s fun to be a frugalista. Here in the Business, and more fun to use.”
Innovation and Skills (BIS) digital team we’re the kings and queens of low-cost/no-cost “freemium” - Jennifer Poole, Head of Digital Engagement
tools. We love helping BIS colleagues and those in our 33 partner organisations to do more with less;
that includes sharing the love with Huddle.
We already have around 75 workspaces and 1,500 people all over the world using Huddle to develop
(non-restricted) policy documents and to overcome creaky IT set-ups.
Increasingly though, we’re also offering Huddle workspaces as an alternative to intranets. As we
merge more of our partner organisations’ websites onto our own platform we find that a clunky
expensive intranet can usually be replaced with a workspace that’s easy to create and more fun to
use. Small partner organisations don’t want to be subsumed into our intranet catering for 2,500+
people, so having their own workspace enables them to keep their own character, contacts and
culture alive. The Council for Science and Technology has been our first guinea pig and we’re now
planning to make a Huddle workspace intranet part of our “offer” to partner organisations who want
to join the family of BIS websites. Huddle isn’t totally free of course but with our current package we
think we can offer this at no additional cost to our partners – and therefore the taxpayer – Viva la
frugalista!
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