The document discusses design patterns for electronic program guides (EPGs) of the future. It notes that today's EPGs act as multilingual portals not just for broadcast programming but also on-demand, internet, interactive, and over-the-top content. EPGs encourage viewers to consume more content through booking, viewing, and purchasing options, helping to reduce churn while increasing average revenue per user. The document then lists some examples of innovative EPG designs including 3D interfaces, designs for iPhone, system recommendations, advertising approaches, channel branding, and multiscreen designs that deliver a consistent look across multiple platforms.