1. Enterprise Social Networks Overview opportunities challenges Fundaci ó n AGBAR, Barcelona 28th June 2011

3. The world has changed Global Markets Radical Change ICT Everywhere New values New Motivations Crisis Net Society

4. We are in a new era: the Net Society Globalization Technological explosion : Digitalization, Internet Business Input: knowledge Business Output : knowledge Net Society

5. Systemic Impact Culture Companies Society Economy Poli tics Development Government Education Sociedad RED

11. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related

12. Digitalized and Connected Source: Informe sociedad de la informaci ón 2010 . Fundación telefónica

17. Nowadays the challenges of companies to play in a global market, considering the profound demography changes -with new values and new way to interchange with the others-, fits with the technology revolution that are transforming by collaborative tools, the way of creating value Digitalized and Connected Cross Collaboration Communties Strategic Communication Values Knowledge Management Suppliers & Stakeholders Market Conversations 2.0 Tools Open Innovation New Corporate Environment Alerts and Sindication (RSS) WEB 2.0 Social Platforms WIKI’s OpenSource Bloggs & Microbloggs Semantic findings

18. Enterprise Social Networks The world has changed high speed Companies have to transform their patterns to new demands We have already the technology Your employees are already using it

20. craftsmen, laborers, hackers The need for manpower in the industry, along with a rural exodus to the cities as a result of population growth and mechanization of crops, resulted in … … the transformation of an agrarian and rural society into an industrial and urban society . 1750 - 1850

21. 2011 craftsmen, laborers, hackers

22. Source : www.acando.com The rules of business are changing

23. Culture Companies Society Politics Development Government Educatio n Economy The rules of business are changing

24. internet tools get into companies … Source: extracted from the “Informe Sociedad de la información 2009” (primary source: Mckinsey 2009)

25. … to be applyed in different processes

26. … but organized according to new contexts … Knowledge Based economy Internet connected In a Global platform Connected Knoledge = People

27. … to become a Smart Company based on [Social] Network strategies

32. “ Communities of practice are groups of people who share a passion for something that they know how to do , and decide to interact regularly to learn how to do it better.” (Etienne Wenger) “ A group of self-governing people whose practice is aligned with strategic imperatives and are challenged to create shareholder value by generating knowledge and increasing capabilities” (Hubert Saint-Onge) Community Perspective Business Perspective Communities of Practice (CoP) NETWORKS

33. NETWORKS INTRA Company

34. Enterprise: The Knowledge Ecosystem

36. IBM LINUX NETWORKS INTER Company

37. http : //gw . innocentive . com/ar/challenge/marketPlace NETWORKS INTER Company

38. http : //twitter . com/DellOutlet NETWORKS INTER Company

39. http://mindstorms.lego.com/eng/Israel_dest/Default.aspx NETWORKS INTER Company

40. http : //mystarbucksidea . force . com/ideaHome NETWORKS INTER Company

41. “ The knowledge is out there”

42. Enterprise Social Networks Smart Companies focus the business activity on knowledge management By creating NETworks at two sides of the corporate boundaries Peope + Techology + Leadership

44. Thanks!! and enjoy the NET Maria Jes ú s Salido Rojo www . TheProject . ws [email_address] Telf. +34 646 47 90 60