1. Visibility and
Digital Brand 2.0
Toni Mascaró - Director eMascaró Crosmedia
http://www.emascarotourism.com http://www.tonimascaro.com Twitter: @tonimascaro
@tonimascaro

2. 01.
LA
VISIBILIDAD
Visibility

3. The Internet Revolution

4. Your
brand
is
here
Where are you?

5. Your
event
is
here
Where are you?

6. Where
We
Are?
Knowledge
Online projects
Loyalty / CRM
Visibility
Events Management
Marketing online
Metrics
Social Networks
I n t e r n e t
M I C E
Funnels

7. @
@
@
@
@
@
@
@
@
@
The old Marketing

8. Conversation 1.0

9. Social Networks
Chat
eMail
SMS
Skype
Facebook
Linkedin
Twitter
Coments
The big conversation 2.0
WhatsApp

10. Universe 2.0

12. Content capillarity

13. Opinion leaders

14. Online Reputation

15. The new Internet World
Opinion Leaders
Apps
Vertical
Social
Networks
Next generation
Search Engines
Virtual Assistants
Experiences
New devices &
Interfaces
2.0 Ecosystems
Contents
Aggregators
Bots
Smart
Destinations
Innovative OTA’s
Mashups
Reputation
Online Maps

16. The new internet user
Hiperconnected
Global User
Heavy Buyer
Content Generator
Build communities
Online prescriber

17. Your online personal brand

18. 2.0 Ecosystems

19. Your
brand
is
here
The Universe 2.0

20. Web 2.0 Strategy

21. STORY
TELLING

22. Transmedia Story Telling

23. Strategy
Channels
Marketing
Metrics
2.0 Internet strategy

24. Strategy
Channels
Marketing
Metrics
2.0 Internet strategy
Objectives
Target
Market
Story Telling
Added Value
Story Telling
Resources
Agenda

25. Strategy
Channels
Marketing
Metrics
2.0 Internet strategy
Channel Setup
Blog
Facebook
Web
Communities
Twitter
Video
Slideshare

26. Strategy
Channels
Marketing
Metrics
2.0 Internet strategy
Contents
Opinion leaders
Campaigns
Viral Marketing
Video Marketing
Advergaming
Comunity Manager
eMarketing
Newsletter

27. Strategy
Channels
Marketing
Metrics
2.0 Internet strategy
KPI
Reputation
Influence
Analytics
Funnels
Dashboard
Conversions
Leads

28. Pre Event!
During Event!
Post Event!
Event process

29. Pre Event!
During Event!
Post Event!
Event process

30. Trends 2020
Virtual!
Reality!
Traceability! Digital!
Brand!
Apps!
Mashups! Reputation!
Visibility!
Multi!
Platform!
Metrics!
Transmedia!
Story Telling!

31. Thanks
Toni Mascaró - @tonimascaro
www.emascarotourism.com