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So far I have been an engineer, entrepreneur, tinkerer, anthropologist, advertising creative, journalist, curator, lecturer, teacher and writer. Interested in technology from an early age, I have devoted much of my life to teaching. I have been an instructor to schools such as Digital Invaders (Mx) or Miami Ad School (Mx and US). I have also published more than 20 books about my experiences on advertising, programming and interactive design. After years in independent and corporate advertising agencies, where I have won every accolade in the advertising world, I live and work in Mexico City (DF, Mex), helping brands to improve the way they operate in this fast-speeding world.