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Can the Post maintain its legacy?
“The Post on its worse days is better than most
newspapers on their best days”



Robert G Kaiser
“We had the best weather, the best comics, the
best news report, the fullest news report.
Today, there's a competitor who does every
element of what we do, and many of them do
it better. We've lost our edge in some very
profound and fundamental ways.”
Investigative Journalism
Maintains proactive tradition
Variety of topics
Post’s Coverage of Crises
Strengths
•  Focus on Washington DC bubble
•  Comprehensive policy coverage
•  Editorials provide factual
understanding of events
•  Holding officials accountable
•  Well organized website
•  Supplemental & interactive
materials online
•  Effective in national and
international news
•  Learning lessons from past crises
•  Innovative sources
Weaknesses
•  Focus on Washington DC bubble
•  Subjective opinions in “news”
pieces
•  Dramatization
•  Lack of unique information from
the ground
Washington Post’s Foreign Bureaus
Conclusions
•  Learning and adapting from
their mistakes
•  Continuing to walk the line
within the DC bubble
•  Maintaining a proactive stance,
emphasized online, especially
with political coverage
•  The international coverage is
adapting and improving upon
mistakes, but the national
policy coverage is the true
unique trait of the Post and how
the Post in-part lives up to the
Watergate legacy

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6) otra apuesta desde las redes el caso del the washington post desde el 2013

  • 1. Can the Post maintain its legacy?
  • 2. “The Post on its worse days is better than most newspapers on their best days” Robert G Kaiser “We had the best weather, the best comics, the best news report, the fullest news report. Today, there's a competitor who does every element of what we do, and many of them do it better. We've lost our edge in some very profound and fundamental ways.”
  • 3. Investigative Journalism Maintains proactive tradition Variety of topics
  • 4. Post’s Coverage of Crises Strengths •  Focus on Washington DC bubble •  Comprehensive policy coverage •  Editorials provide factual understanding of events •  Holding officials accountable •  Well organized website •  Supplemental & interactive materials online •  Effective in national and international news •  Learning lessons from past crises •  Innovative sources Weaknesses •  Focus on Washington DC bubble •  Subjective opinions in “news” pieces •  Dramatization •  Lack of unique information from the ground
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Conclusions •  Learning and adapting from their mistakes •  Continuing to walk the line within the DC bubble •  Maintaining a proactive stance, emphasized online, especially with political coverage •  The international coverage is adapting and improving upon mistakes, but the national policy coverage is the true unique trait of the Post and how the Post in-part lives up to the Watergate legacy