Since 1989, NACCO Materials Handling Group (NMHG) has provided the strategic leadership and global support behind Hyster® and Yale® lift trucks, two of the most successful lift truck brands in the industry. With the goal to create modern, international sites that focused on brand and messaging consistency, NMHG commissioned Ektron Elite implementation partner Realise Digital to design and build its global suite of Hyster and Yale sites on the Ektron platform. NACCO Materials Handling Group Creating a Global Platform with Ektron Reasons Behind the Selection of the Ektron CMS Integration with Google Analytics and the platform’s ability to target content to visitors. Features allow NMHG to try out different marketing campaigns and determine which has more resonance with specific audiences. Ektron’s .NET-based open API allows developers to easily customize and extend the Ektron platform. As well as making page creation simple, Ektron Smart Forms help Hyster and Yale site managers maintain consistency and branding across every page. PageBuilder templates were also created for marketing and landing pages, affording site managers flexibility within the existing design framework. Another showcase feature of both the Hyster and Yale sites are regional and multilingual capabilities, the sites having the capability to switch content and language dependent on the visitor’s selection.

1. NACCO Materials Handling Group
Creating a Multichannel Strategy with Ektron

2. Creating a Multichannel Strategy with Ektron
Background
NACCO Materials Handling Group
• Since 1989, NACCO Materials Handling Group (NMHG) has provided the strategic
leadership and global support behind Hyster® and Yale® lift trucks, two of the most
successful lift truck brands in the industry.
• With the goal to create modern, international sites that focused on brand and
messaging consistency, NMHG commissioned Ektron Elite implementation partner
Realise Digital to design and build its global suite of Hyster and Yale sites on the
Ektron platform.
Learn more by following @Ektron and at
http://www.ektron.com/Case-Studies/

3. Goals
NACCO Materials Handling Group
Creating a Multichannel Strategy with Ektron
• Global site
• Brand / messaging consistency
• Marketing agility
• Better conversion
• Improved SEO
• Easier maintenance
• Lower TCO
Learn more by following @Ektron and at
http://www.ektron.com/Case-Studies/

4. Creating a Multichannel Strategy with Ektron
Results
NACCO Materials Handling Group
• Integration with Google Analytics and the platform’s ability to target content to
visitors. NMHG marketers can try out different marketing campaigns and determine
which has more resonance with specific audiences.
• As well as making page creation simple, Ektron helps Hyster and Yale marketers
maintain consistency and branding across every page.
• The Hyster and Yale sites now have regional and multilingual capabilities, with
content and language dependent on the visitor’s selection.
Learn more by following @Ektron and at
http://www.ektron.com/Case-Studies/

5. About Ektron
Ektron delivers digital marketing solutions to drive transformational outcomes. We
drive results by delivering relevant content to the right person, at the optimal time,
through the best channels.
Ektron is headquartered in the greater Boston area with offices in Australia, Singapore,
and the United Kingdom. Ektron customers are leaders in education, financial services,
hospitality, healthcare, media and entertainment, manufacturing, non-profit, public
sector, and technology.
For more information on how Ektron can help you effectively achieve your
multichannel strategy, please visit ektron.com.
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