This is a TL;DR version of the following presentations: http://www.matthewmamet.com/2011/03/31/how-to-build-a-sales-and-marketing-machine/ http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version The purpose is to go over these slides and discuss them in the Lean Startup BA Meetup (June 2011)