Digital Wellness: Phones OFF, conversations ON 2019 - bagbybrand

Phones OFF,
Conversations ON.
Thank you for keeping us HUMAN
May 2019
www.bagby.co // @bagbybrand //info@bagby.co //#phonefreebedroomchallenge
A Digital Wellness Collaborative Paper

01 | "Phones OFF, Conversations ON" 2019
A LETTER FROM THE
CREATOR
A day just like today 10 years ago, I was writing and
participating in another collaborative paper called "Claves
del Nuevo Marketing" ("The keys of the New Marketing").
We were about 15-20 passionate people about the Internet
2.0 and the social web. At that time of my life, I was a
blogger (there was no Instagram) and a digital marketer
who evolved to a social media lead. I developed business
strategies in the digital world for leading and large brands
across the globe. We didn't know how the social web would
evolve but we were pioneers, dreamers and shared a
common goal.
Today, I'm thrilled to create and share with you this
collaborative paper along with these inspiring people that
from now onwards are family and dream partners. Now, I'm
proud to be on the other side of the digital distraction
equation and being able to leverage all that digital
marketing expertise and knowledge to raise awareness
about the dangers of addictive technology.
I know It seems paradoxical but, I don’t think I would have
been able to launch Bagby and this document without my
previous digital marketing consultant life.
Life is a journey, enjoy the ride and keep it HUMAN.
JUAN SANCHEZ
C0-FOUNDER OF BAGBY

ABOUT THIS DOCUMENT
This is the first collaborative paper with a focus on
Digital Wellness and the benefits of unplugging from
our digital devices.
The title "Phones OFF, Conversations ON" brings to
life the idea of the need for unplugging and being
present to have a real and deep conversation about
this topic.
The format is very easy to digest and brings a
personal and human perspective from top leaders and
pioneers in the industry. We have carefully selected a
diverse and enriching group of people from tech
engineers, mindful teachers, entrepreneurs, to
therapists, artists, writers and retreat owners, to share
some key tips, what they are doing for the greater
good and what is their vision of the industry in the
next five years. Also, the people featured come from
different parts of the world including, USA, Canada,
UK, Australia, Italy, Netherlands and Switzerland.
Along with their recommendations, this report features
eye-popping pieces of research and stats to raise the
awareness of a topic that is becoming the third
biggest epidemic after sugar and cigarettes in the last
fifty years.
The goal of this collaborative paper is to join forces to
show the world how different people can work
together towards a common objective. This goal goes
beyond generating profit and can have a positive
impact on people who, like us, went through a wake up
call, depression, a negative experience or who are
trying launch an idea to make a change in the ultra-
connected society we live in.
Brought to you by:

ABOUT THE COMPANY
This collaborative paper is brought to you by Bagby,
Digital Wellness with a HUMAN soul.
We are not here to add unnecessary technology.
We are here to create beautifully crafted and
welcoming reminders that real connections start the
moment we put our smartphones away and we
proudly celebrate that. Our aim is to develop digital-
free and simple solutions that people use in their
homes and workspaces and become a part of their
everyday life. We want people to use Bagby
because they build a meaningful relationship with it.
The end goal is to reduce our dependency to our
digital devices to make the world a more HUMAN
place, just like before Smartphones.

Our vision is to celebrate humanity over technology.
We imagine a world where humanity always comes
first and the use technology becomes intentional to
improve lives rather than a tool to get distracted or
waste our valuable time.
Thank you for keeping us Human.
WWW.BAGBYBRAND.COM

04 | "Phones OFF, Conversations ON" Collaborative Paper 2019
of adults cannot go an entire day
without their phones in their hands.
(TIME Mobility Poll.2012).
CATHERINE PRICE
Author of How to Break Up With Your Phone
and founder of Screen/Life Balance
"THE GOAL ISN'T TO SPEND
LESS TIME ON YOUR PHONE;
IT'S TO SPEND MORE TIME ON
YOUR LIFE."
"As an experiment, try taking a 24-hour break from all
your devices. Notice how you feel—before, during and
after. You may be amazed by your initial twitchiness —
followed by a feeling of calm and a sense that time is
slowing down. Note: if you have a friend/partner/kid
who you think has a problem with their devices, ask
them to try this with you. It's a great conversation
starter!"
"Spending time with my family, waiting
on line, the hours before bed, the hours
after I wake up in the morning, any
time when i'm outside."
FAVORITE TIME TO UNPLUGKEY TIP
"Our lives are what we pay attention to. We only
remember what we pay attention to; we only
experience what we pay attention to. So we'd better be
sure that when we spend our attention on something,
it's the result of a conscious choice!"
WHY WE SHOULD UNPLUG MORE OFTEN
"When we unplug, it gives us a chance to
identify and reconnect with what's actually
important to us in life."
KEY BENEFITS OF UNPLUGGING
"Do Not Disturb: How I Ditched My
Phone and Unbroke My Brain", New
York Times.
FAVORITE ARTICLE
"I hope that in 5 years, we will see greater
awareness, more stringent guidelines regarding kids
and screens, stronger regulations (in terms of
privacy), and a grass-roots, consumer-led movement
demanding human-centered design."
VISION OF THE DIGITAL WELLNESS INDUSTRY IN THE
NEXT 5 YEARS
"My book, How to Break Up With Your Phone, is an evidence-backed, 30-day plan designed to help
people create healthier relationships with their phones. Screen/Life Balance is a broader platform
that I'm developing to help people take back their lives from their screens."
HOW ARE YOU HELPING PEOPLE TO DISCONNECT?
84%

of smartphone users will check their
device while speaking with friends
and family (2018, BankMyCell’s).
KIM ANENBERG CAVALLO
Founder of Lilspace
"I AM ONLY ONE, BUT I AM ONE
WHO WILL TAKE BREAKS FROM
MY PHONE REGULARLY SO
OTHERS AROUND ME WILL TOO."
"Get friends and family on board. It's easier to change
a habit when others are making the same change.
Getting physically fit sometimes means finding a
friend who will run with you. Find that friend who will
unplug and enjoy real life with you."
"when I am spending time connecting
in nature either on my own or with
someone."
"As hard as we try, we can't increase the number of
hours in a day. What we can do is be more intentional
with our time. Making a commitment to take breaks
from using our phones means we can set the intention
to focus on the activities, places and people we love."
"The key benefit to unplugging is being
able to show myself or someone I love that
I am focusing my full attention on the
present moment. Unplugging gives me
another way to be loving."
"Don't Panic! Here's how to make
screens a positive in family life",
Anya Kamenetz, The Guardian.
FAVORITE ARTICLE
"Many parents, educators and health care
professionals are struggling on the frontlines of
today's mental health crisis, created, in part, by the
fast rise of mobile devices. More and more people
will make the connection between DW and better
mental health. Future generations will be less lonely,
anxious and depressed because parents and teachers
will be role models in using the power of technology
to enhance, and not disrupt their lives."
NEXT 5 YEARS
"Our company, lilspace, adds purpose and presence to live events through wellness lounges and a
time tracking app. Whether it is a music festival with thousands of guests or a small dinner party of 5,
earning rewards or accepting an Unplug for a Cause ™ challenge provides social motivation to put
away the phones."
85%

We spend more time staring at
our phones than making eye
contact (Bank Of America, 2016).
GEORGIE POWELL
CEO Phone-Life Balance Ltd
"DIGITAL WELLBEING IS THE
CONSCIOUS USE OF TECHNOLOGY
TO ENABLE EACH INDIVIDUAL TO
REALIZE THEIR POTENTIAL TO
BENEFIT THEM AND THEIR
COMMUNITY."
"Start with observation. Take time to observe the
people around you (friends, family, commuters....) and
how they use their phones. Then watch yourself. When
are you picking up your phone? Why? How is it making
you feel?"
"I try to unplug when I am with my
children (ages 3 and 1)".
"It is clear that many of us are no longer the masters
of how we use our devices. This is a problem, despite
the fact that handhelds are clunky, we drop them, they
run out of battery, get hot etc. As technology becomes
more pervasive - when it's fully integrated throughout
our homes, our cars our bodies, it will be even harder
to develop a conscious relationship with it. That's why
finding phone/life balance now is so important."
"Increased focus, productivity and
creativity. More sleep. Less stress. And the
ability to use technology more positively
when we actively choose to use it."
Nicolas Carr, the Shallows. One of
the original cautionary tales on the
rise of the internet.
FAVORITE ARTICLE
"I think the digital wellbeing industry will become
akin to the fitness industry. It will be as important
for people to set healthy boundaries around their
relationship with technology, and we will become
better at educating everybody about how to do that.
At the heart of this movement will be the realization
that humans should be at the heart of technology,
rather than the other way around."
NEXT 5 YEARS
"The SPACE app is designed to help millions of people find their phone/life balance. We use a number
of proven digital behavior change techniques, such as goal setting, personalization, positive
encouragement and reciprocity to nudge users towards a healthier relationship with their device
(whatever that might mean for them)."

People's mental energy bounced
back even when they just looked at
pictures of nature (The Cognitive
Benefits of Interacting With Nature,
2008).
JESS DAVIS
Founder of Folk Rebellion
"IN A WORLD THAT IS EVER INCREASINGLY
BUSYING US, DISTRACTING US, & VYING FOR
OUR ATTENTION – BEING TRULY PRESENT IS
NOT ONLY A REBELLIOUS ACT – BUT MAY
REPRESENT A NEW MODERN TYPE OF
FREEDOM."
"To digital detox or not? I’m often asked about this.
Going off the grid is all well and good but if you return
with your same bad habits than no changes will be
made. This is your barometer. Try it for a week, a
weekend, a day. Once you bring awareness to the issue
in our screened-in world, people become more mindful
of their tech consumption. This is where the change
happens."
"Reading on a sunny park bench with
my son, watching the world whiz by."
"Just like turning off the lights at night doesn’t make you
anti-electricity, turning off our phones to spend time with
ourselves and our loved ones doesn’t make you anti-
technology. It makes you smart. These tools were meant
to be just that: tools, not replacements"
"All of my life's major decisions, aha
moments, and shifts happened after I had
spent time in nature. You can get your mind
back by exposing it to restorative
environments, which, research has found,
generally means the great outdoors."
"What's Lost As Handwriting Fades?,
NYTimes, Maria Konnikova,"
FAVORITE ARTICLE
"We must decide what we want from technology, and
what parts of our humanity we want to safeguard
and protect. It’s clear that balance and moderation
will be key to protect the fabric of our families and
society. No one wants to be told that they are
scrambling their brains or, worse yet, their kids’
brains. Self-regulation and the mindful usage of
technology is key."
NEXT 5 YEARS
"Folk Rebellion is a media brand on a mission, leading a plugged-in world towards digital wellbeing.
Our expert content educates and empowers the everyday digital user to find their freedom IRL
through alternative analog and lo-fi mediums including our printed publication, podcast, and "slow"
online editorial content."

of smartphone users check their
phone within 1 hour of waking or
going to sleep (2016, Deloitte Global
Mobile Consumer Survey).
VANESSA TRAN
Founder of Ditox
"I CARE LESS ABOUT WHAT YOU
POST, AND MORE ABOUT OUR
FACE-TO-FACE CONNECTION.
IT'S PRICELESS."
"Learn to scroll less, live more. Look around you. Your
mind will love you for it."
"Talking face-to-face with friends or
family."
"The average person touches their phone 2,617 times a
day. That's much more than the number of minutes it
takes to call and catch up a friend."
"Less mindless scrolling and less consuming meaningless data and information. This means more
productivity, doing things you actually enjoy or are curious about, to live a more enriched and
reconnected life."
Top 10 Digital Detox Posts Of 2018,
Time to Log Off, Ellen McCarthy,
FAVORITE ARTICLE
"Automation will make connecting between people
and systems simpler. But unplugging needs work,
and so does human-to-human connection and
emotional value in face-to-face relationships."
NEXT 5 YEARS
"I want to help people become more aware of their technology usage and more mindful of their
environment and surroundings. Ditox helps people to forget about their phones to learn something
new, connect with others and reconnect with yourself, so you get to know and understand yourself to
make better judgement and awareness of when and when not to unplug and still be consciously
'digitally well'."
80%

of employees said they aren't
performing as well as they should
be (2018, Udemy In Depth:
Workplace Distraction Report).
FRED STUTZMAN
Founder and CEO, Freedom
"TECHNOLOGY HAS FAILED
US. IT'S TIME TO PUSH
BACK AND DEFINE A
BETTER WAY."
"Experience the rejuvenation of deep work. Turn off
the distractions, even for an hour, and focus on your
work."
"My offline time is when I'm on my bike.
You're forced to be distraction-free,
and focused only on the ride."
"Our default state has become one of hyperconnection
and multitasking. Unplugging reminds us that there
are other ways to live and work, and forces us to be
mindful about our choices."
"Unplugging is a choice. It forces us to think about our priorities, and choose how we spend our time.
It breaks us from the cycle of digital consumption, offering a moment to focus on what matters
most."
Digital Addiction Getting You Down?
Try an Analog Cure - Cal Newport.
FAVORITE ARTICLE
"We will reach an inflection point where people
realize that it takes technology, simple and complex,
to fight back against ever-increasing distraction.
This will define the next phase of modern
computing."
NEXT 5 YEARS
"At Freedom, we build tools that enable people to disconnect from distractions on all their devices.
We're on the front lines fighting against technology engineered to distract."
54%

An average person will spend more
than five years of their life on social
media (2016 MediaKix)
PETER KLEIN
CEO. Educated Change LLC
"DISCONNECT, BUT
RECONNECT WITH INTENT AND
BRING YOUR CONNECTIONS
BACK WITH YOU TO THE REAL
WORLD"
"Bring those you care about on your journey." "When you see anyone pick up their
device, unplug and wait until they
understand, don't judge, that was you
once."
"Our life experience would ultimately amount to
whatever we paid attention to” William James. Will
your experience be your phone?
"People that unplug and then reconnect with Intent have a 150% advantage in selling, getting
promotions, living longer, better relationships, better health; living is more fun."
"The Attention Merchants" - Tim Wu.
FAVORITE ARTICLE
"Think about how corporations work - first they grow large,
empires are built and they divide the world's growth between
a few. Time then passes, governments break them up or they
diversify, giving control back to the divisions, each taking a
new form. The same behavior will take place in our social
networks, users will move to smaller groups, we will all want
more control of our data and to not be controlled by a few
from big corps.."
NEXT 5 YEARS
"We live by our company name: Educated Change, first, we help people understand what is
happening to them and the people in their family and the ones they work with. We then show them
how to move their connections from the digital world to the real world and then help them build their
life and business with the 150% advantage."
+5 yr

We are spending three times longer
on those apps that make us
unhappier (2017 Adam Alter).
MONICA BORMETTI
Psychologist and Founder of smartbreak.it
"HOW PEOPLE USE DIGITAL
DEVICES IS A CENTRAL
ISSUE FOR THE FUTURE OF
HUMANKIND."
"Organize the Apps in your phone: the first screen
should be free from social media and other sources of
distraction.."
"During holidays, when I want to deeply
enjoy a reading and of course at night
time I switch my phone off."
"Cognitive skills such as focus and creativity need
space and right conditions to be developed. Living in a
constant reaction mode thanks to our digital devices
does not help, unplugging helps to flourish these skills."
"Restoring your brain in order to clean up your mind and be able to focus properly on what is
important."
"Why our screens make us less
happy" - Adam Alter
FAVORITE ARTICLE
"I reckon people will be more and more aware that
we need to set boundaries on the way we use tech. I
am confident next generations will be better than us
today at understanding the value of unplugging
every now and then."
NEXT 5 YEARS
"I deliver trainings in schools and corporations about digital wellbeing. I organize events in order to
raise consciousness on the issue."
x3 times

of people claim to experience this
unique flavor of anxiety when they
cannot find their phone (2017
Smartphone restriction, withdrawal
symptoms - Sarah H. Aarestad &
Tine A. Eide)
ANDREW DUNN
Co-Founder and CEO of Siempo.co
"IT'S TIME TO BUILD THE
DIGITAL WORLD WE KNOW
IN OUR HEARTS IS
POSSIBLE."
"Try picking up your phone only every third time you
notice the impulse to do so."
"Saturday mornings. I like to walk out of
my house and open to whatever wants to
emerge. It feels incredible."
"Clarity, creativity, and joy emerge when we step away
from the screens and the work."
"More connection. With self, with other, with nature, with community, with the whole."
"The Listening Society" by Hanzi
Freinacht
FAVORITE ARTICLE
"Digital wellness will be a massive onramp for
billions into the critical world of psychological
support and growth."
NEXT 5 YEARS
"We created the first smartphone interface designed to support mental health and wellbeing."
73%

of Americans say that they
“somewhat or strongly agree that
periodically ‘unplugging’ or taking a
‘digital detox’ is important for their
mental health (2018, The APA’s
Stress in America).
MARK OSTACH
Keynote Speaker at MarkOstach.com
"CHOOSE GRACE
OVER GUILT!"
"Protect the first and last 10 mins of your day to
journal, mediate, or pray about the things you are
grateful for."
"I start each day with writing down 5
things I'm grateful for and 10 dreams for
my future."
"We need to remove the guilt that comes with always
'needing' to be available. It takes a toll on our mental
and physical health. Instead, give yourself the grace
and permission to create boundaries with your device."
"Growing deeper in relationship with those you care about takes time. Any extra time I gain away
from the screen allows me to pour into other people. This helps me feel connected to them and to
myself."
"The book iDisorder by Larry Rosen."
FAVORITE ARTICLE
"I recently did a TED talk on "The Future of Digital
Wellness”. I painted a vision for what digital wellness
will look like in the year 2034 (15 years from now).
It includes a generation of young adults called
“dippies” aka ‘digital hippies’ that don’t use
smartphones. And for those that use smartphones,
The latest Apple iPhone uses biometrics to lock you
out if you are too stressed."
NEXT 5 YEARS
"I speak around the country promoting digital wellness. It’s my passion to help people defeat
distractions so that they can lead a full or purpose and meaning."
66%

of Americans wish their family
members would unplug from
technology more often
(2016, The Harris Poll).
SELIM CEVIK
Corporate Wellness Consultant, LiveUp
"INTERRUPTIONS IS ONE
OF THE MAIN STRESSOR
EMPLOYEES FACE AT
WORK. BUT WHAT IF WE
SABOTAGE OURSELVES!"
"Work in 50 minute intervals (50 minutes focused work,
10 minutes break) and put your phone away during
these 50 minutes."
"30 minutes before going to sleep and the
first 30 minutes after waking. Through this
I start and finish the day totally different."
"Think about an incident when you were working on a
task and suddenly your phone lights up, due to a
notification. You are checking the notification, then
while you have your phone in your hand you check all
your other favorite apps as well. When you lay your
phone back a good 10 minutes have passed and until
you are back working on your task again probably
another 10 minutes need to pass until you are focused
again. Assuming you will not get another notification!"
"Do you know those days where you just get
things done? This what happens when I
manage to put my phone aside. Also, I get
my most creative ideas always when I am
offline."
"The Making of a Corporate Athlete
(HBR) by Jim Loeher."
FAVORITE ARTICLE
"Just like tobacco cessation programs digital
cessation programs will become more and more
asked for. Also the mobile technology will be more
integrated into our body parts that we would not
need to carry those heavy devices with us any
longer."
NEXT 5 YEARS
"At conferences and meetings that I support we try to create a mobile free environment. We either
ask participants to leave their phone outside the meeting room (giving out Bagby bags are always a
good nudge) or collect their phones before the meeting. Despite the initial resistance of some
participants it always turns out to be a very positive experience."
60%

of Americans experience acute
insomnia each year (2018, University
of Pennsylvania School of Medicine).
ELS VAN DER HELM
Founder of Shleep
"WE ARE ALL SLEEPING
LESS THAN OUR
GRANDPARENTS, AND WE
HAVE OUR SMARTPHONE
TO THANK FOR THAT."
"Allow yourself a "creative pause" after you wake up in
the morning. Take at least 5 minutes before looking at
any screen and simply observe what thoughts come
up. Often our best ideas bubble up after a good night's
sleep."
"Dinner conversations with friends and
family are most dear to me, when I don't
want to be distracted."
"Life is too short to simply let technology take over
without giving it much thought. Most screens these days
are little dopamine machines and we're the addicts who
cannot get enough. Despite all the much more valuable
ways for us to chase dopamine... Think about it: how
would you prefer to become fulfilled and happy?
Through interactions with a screen? Or with another
human being?"
Ever since I decided to leave my phone out
of my bedroom my sleep quality greatly
improved and I feel more refreshed after
waking up, resulting in a much more
productive day.
"NYT article "How to break up with
your phone" by Catherine Price."
FAVORITE ARTICLE
"We will take back control over technology, ensuring
our wellbeing (and sleep) is central and technology is
merely there to enable this."
NEXT 5 YEARS
"We help businesses by helping leaders and employees becoming aware of the importance of
unplugging for better sleep and subsequently better performance of individuals and teams."
25%
PhD

of people in the United States never
unplug from technology (2014,
CivicScience for The Wall Street
Journal).
Founder & CEO of Brick
"I ENVISION A WORLD WHERE
TECHNOLOGY MAKES US MORE
PRESENT INSTEAD OF MORE
DISTRACTED, MORE CONNECTED
INSTEAD OF ISOLATED."
"Put down your phone for an hour a day and do
something engaging in the real world."
"My first hour every day is what I call my
"Brick Hour," which is a phone-free hour
when I meditate, shower, make coffee,
and then finally sit and my computer and
check my phone."
"The unstimulated mind is the creative mind. Rest is
equally as important as work. Life is short. How do you
want to spend it?"
"More time to live meaningfully in the real world."
"TED Talk - How better tech could
protect us from distraction, Tristan
Harris."
FAVORITE ARTICLE
"In five years, everyone will structure digital
wellness into their lives, just like we currently fit in
physical fitness, emotional wellness, and nutritional
wellness."
NEXT 5 YEARS
"We at Brick throw phone-free events and are building a community of like-minded people that want
to hang out without our phones."
43%
TOMMY SOBEL

Number of books you could read In
the time you spend on social media
each year (2017, Charles Chu, Better
Humans).
President of the Mouse Book Club
"PUT DOWN YOUR PHONE
AND PICK UP A PHONE-
SIZED BOOK."
"Make a habit of reading at the same time every day.
Your soul will grow."
"When I wake up, I don't touch my phone
until after I have read a book, wrote a
journal entry, and organized my day. At
night, I lock my phone up at 6:30 and play
with my kids."
"More people are reading than ever? The question is,
what are you reading? Does social media, email, or
online journalism have any lasting impact on you?"
"The first year I unplugged, I read works by Melville, Austen, Dostoyevsky, Machiavelli, Swift, Whitman,
Shakespeare, Bronte, Flaubert, Homer, Douglass, Stowe, Thoreau, and Paine."
"Deep Work by Cal Newport."
FAVORITE ARTICLE
"Disconnecting from technology allows us to
connect to something deep within our mind and soul.
There is a growing community of people looking for
something deeper. We will find it."
NEXT 5 YEARS
"We give people small books to carry with them throughout the day. This way, you always have a
good reading option."
200
DAVID DEWANE

of Americans never or rarely turn
their phones off (2014, American
Trends Panel June Wave).
Founder of A Mindful Society
& Mindful Gateway Consulting
"THE "REAL" IMPACT OF
THE AGE OF DIGITAL
IGNORANCE WILL BE
FACED BY OUR CHILDREN."
"Start by asking yourself, "If someone else was using
the phone the way I am, what do I think would be the
impact? In their life? In their relationships?"
"At the cottage, surrounded by nature,
birds singing, leaves rustling, son and
daughter in laughter."
"Our brain, body and relationships are not wired for
phone usage. Rather than letting digital take advantage
of you, we need to reclaim our choice and bring
balance to our lives by going to our natural roots; of
sleep, connection, nature and love."
"Our attention is being pulled from us in every direction and we're forgetting that we have a choice of
what to bring our attention to and what not to bring our attention to. By unplugging you reclaim that
choice."
"Your smartphone is making you
stupid, antisocial and unhealthy 😷.
So why can't you put it down❔⁉ . The
Globe and Mail, ERIC ANDREW-GEE"
FAVORITE ARTICLE
"The future of the industry will rest in society at
large to manage and regulate digital tech use.
Education on how to use technology and its impact
will be an essential foundation in all schools. In the
near term, there is going to be a rapid increase of
mental and relationship health issues due to tech
use though I am helpful we'll learn how to live in
harmony with technology... in the future."
NEXT 5 YEARS
"My work focuses on bringing mindfulness into organizations and professional development. We help
leaders develop the underlying awareness required to make the choice to manage their attention
(and tech use) more effectively by seeing the value and the research and by experiencing the impact
of doing so."
82%
MICHAEL APOLLO RP

of people look at their phone even
when dining out with friends or
family (2018, YouGov).
Photographer, initiator #CaughtintheApp
"OUR SMARTPHONE USE IS A
MASSIVE SOCIAL PROBLEM. MASSIVE
SOCIAL PROBLEMS NEED MASSIVE
SOCIAL SOLUTIONS. SO LET'S START
CALLING IT A PROBLEM AND HAVE A
CONVERSATION."
"Go offline for a day, a week a month and experience
what happens to you. Afterwards empty your phone
and reinstall only what you really, really need."
"I like forest bathing or what the
Japanese call Shinrin Yoku. Going to the
forest / nature alone or with friends and
enjoy what is there. In silence, in
conversation or in play."
"You only have 100% of attention. Some parts of your
life and work need it all. So train yourself to get used to
focus and enjoy the flows. They will come naturally."
"Attention, flow, love."
"Alone Together, Book, Sherry Turkle."
FAVORITE ARTICLE
"I expect consumers to start paying for less
addictive, more valuable devices and apps and the
industry to answer with more responsible solutions."
NEXT 5 YEARS
"Together with fellow artists I am inviting (young) people to do photographical research on our
relationship with smartphones. Focus on whatever you like. From advantages of the wonder
machines to privacy issues, to addiction of elderly people. It makes them conscious of their use and
makes them change their habits.."
53%
RITZO TEN CATE

99%of people still use their phone as
an alarm clock, affecting negatively
the quality of their sleep (Bagby,
2017)
JUAN SANCHEZ BONET
Co-Founder of Bagby.co
"THE REAL CAUSE OF
PHONE ADDICTION IS THE
"SMART" PRODUCTS
REVOLUTION."
"Start with the bedroom. Remove your phone from the
bedroom by replacing it with an alarm-clock. It's a
simple but truly effective sleep hygiene move."
"On Sundays. I leave my phone at
home and enjoy a full family day."
"Most of the time we think we are busy but it's more
about being distracted. Can you imagine what you
could do with the 3h average wasted scrolling"
"First of all, I sleep much better and thanks to that I became more productive at work.
Secondly, since I reclaimed some time, I've become a better parent."
"What is "brain hacking"? Tech
insiders on why you should care",
Tristan Harris, 60 minutes.
FAVORITE ARTICLE
"I see people counting minutes off their phones as we
have been doing with calories, steps and other
metrics."
NEXT 5 YEARS
"At Bagby, we believe the is space for digital wellness with a HUMAN soul. We develop beautifully
crafted and welcoming tech-free reminders to help people realize that we don't need to add more
technology to solve a tech problem. Phone addiction is a consequence of giving away our freedom to
the called "smart" products that pair with our digital devices."

PARTICIPANTS
1- Catherine Price https://screenlifebalance.com
2- Kim Anenberg Cavallo http://www.getlilspace.com
3- Georgie Powell https://findyourphonelifebalance.com
4- Jess Davis https://www.folkrebellion.com
5- Vanessa Tran https://www.ditox.com.au
6- Fred Stutzman https://freedom.to
7- Peter Klein https://www.educatedc.com
8- Monica Bormetti https://www.smartbreak.it
9- Andrew Dunn http://www.getsiempo.com
10- Mark Ostach http://markostach.com
11- Selim Cevik https://www.live-up.ch
12- Els van der Helm https://www.shleep.com
13- Tommy Sobel https://www.gobricknow.com
14- David Dewane https://mousebookclub.com
15- Michael Apollo https://amindfulsociety.org
16- Ritzo ten Cate https://ritzotencate.com
17- Juan Sánchez https://bagby.co
Would you like to join the next edition? drop us a note at Juan.Sanchez@bagby.co

22 | "Phones OFF, Conversations ON"
THANK YOU
Thank you to our participants. And, all entrepreneurs in the
industry trying to make a change and everybody who is
suffering from the dangers of addictive technology. Also,
thank you to Mark Zuckerberg, Noah Glass, Mike Krieger and
Steve Jobs because I'm sure their goal wasn't to create
digital distraction but connecting the world.
Last but not least, thank you to my wife and y my daughter
who have inspired me, supported me and believed in me
along the way.
Thank you for SHARING this document and
keeping us HUMAN.
WWW.BAGBYBRAND.COM
Except where otherwise noted, content on this site is
licensed under a Creative Commons Attribution 4.0
International license
https://creativecommons.org/licenses/by/4.0/
Images sources:
Cover image: Photo by Maxime Lebrun on Unsplash
Other images: Canva.com

Digital Wellness: Phones OFF, conversations ON 2019 - bagbybrand

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