How to solve phone addiction, Phubbing and distraction. solutions and projects. People and, especially couples, are increasingly disconnected from each other. The world today, as we know it, is confusing distraction with entertainment and the depth of human relationships with the superficiality of social media interactions. Phone addiction sits at the heart of all these new digital / technology sicknesses. This is a compilation featuring top leaders such as Simon Sinek, Tristan Harris, The Minimalists, etc Phubbing

1. Phone free spaces and environments - Solutions and projects
PHONE ADDICTION
THE NEW DRUG THAT IS KILLING AN ENTIRE GENERATION…

2. WHAT’S GOING ON?

3. - Fighting phone addiction and distraction -
What’s going on?
It’s been 10 years since the launch of the first
smartphone (17 March, 2017)
• 7.1 billion smartphones have been produced since 2007.
• More than 60 different elements are commonly used in the manufacturing of
smartphones. While the amount of each element in a single device may seem small, the
combined impacts of mining and processing these precious materials for 7 billion devices
is significant.
• In 2014 alone, e-waste from small IT products like smartphones was estimated to be 3
million metric tons. Less than an estimated 16 percent of global e-waste is recycled.
• Only two (Fairphone and LG G5) of 13 models reviewed had easily replaceable
batteries. This means consumers are forced to replace their whole devices when the
battery life starts to dwindle.
• Since 2007, roughly 968 terawatt hours (TWh) has been used to manufacture
smartphones, which is nearly the same as one year’s power supply for India (973 TWh in
2014).
• At end-of-life, current design makes disassembly difficult, including the use of
proprietary screws and glued in batteries; therefore, smartphones are often shredded and
sent for smelting when “recycled.” Given the small amounts of a wide diversity of materials
and substances in small devices, smelting is inefficient, or ineffective, at recovering many
of the materials.

4. - Fighting phone addiction and distraction -
What’s going on?

5. - Fighting phone addiction and distraction -
What’s going on?
“The company continues to sell a broad range of
simple phones in developing markets, but the
Nokia 3310 will be sold worldwide as a “digital
detox” phone” Wired UK

6. - Fighting phone addiction and distraction -
What’s going on?
“We are confusing distraction with
entertainment…” Malidoma Patrice Somé

7. - Fighting phone addiction and distraction -
What’s going on?
“The Internet is the world’s largest slot machine…
And the smartphone is the world’s smallest slot
machine.” Dr. David Greenfield
“What people don’t realize is that their smartphone
is shaping them, it’s conditioning them…As a
culture we have crossed the tipping point of
overusing the technology.”
Dr. David Greenfield

8. - Fighting phone addiction and distraction -
We are Surfers o a big Wave!
We need a Lifestyle change!
There is a new big wave worth surfing…

9. - Fighting phone addiction and distraction -
PHONE
ADDICTION
DISTRACTION
CRAZY
FREEDOOM
DISEASE
SICK
TOBACCO
SUGAR
TREND
DANGER
HELP
DISCONNECT
RECONNECT
NOMOPHOFIA
LOST GENERATION
ADDICTED SYMPTOMS
PUT IT AWAY
STRESS
KILLING
UNFOCUSED
STOP
PHONE-FREE SPACE
SCARY BLAME
MILLENNIALS
TEENS
FOMO
FEAR
SOCIAL
ESCAPE
FIGHT
NOTIFICATIONS
WTF
WHAT TO DO
RESEARCH PHYSCOLOGY OVERWHELMED

10. 1. DIGITAL / TECNOLOGY
SICKNESSES

11. - Fighting phone addiction and distraction -
Did you know…
… WHY FACEBOOK CHOOSE “f” AS ITS LOGO?

12. - Fighting phone addiction and distraction -
FOMO…
Source: Smallanswers 2015

13. - Fighting phone addiction and distraction -
THE BLUE LIGHT…
… AN EXCESSIVE EXPOSURE TO OUR PHONES IS BAD FOR YOUR HEALTH?

14. - Fighting phone addiction and distraction -
NOMOPHOBIA…
“The FEAR of being out of cell phone signal
range”
“The ANXIETY relating to the sudden loss of a
cellular connection”

15. - Fighting phone addiction and distraction -
“VIRTUAL GRATIFICATION SYNDROME” (VGS)
…Then begins the rush as you open each one and the immediate let down once you read it, respond to it and
click the delete or ignore key… changes your entire mood for the rest of the day”
Chris Miller, The Social Networker

16. - Fighting phone addiction and distraction -
“PHANTOM VIBRATION SYNDROME”

17. 2. RESEARCH AND STUDIES

18. - Fighting phone addiction and distraction -
Telenav (2011)
Telenav, 2011
"One-third of all participants would rather give up sex for a week rather than their
mobile phone. Seventy percent of those in this category were women."

19. - Fighting phone addiction and distraction -
MOBILE MINDSET STUDY, LOOKUT (2012)
"73% say they felt panicked when they lost their phone. The majority of Americans
with smartphones (58 percent) said they typically don’t go an hour without checking
their phones."

20. - Fighting phone addiction and distraction -
JOURNAL OF BEHAVIORAL ADDICTIONS (2014)
"As cellphone functions increase, addictions to this seemingly indispensable piece
of technology become an increasingly realistic possibility."

21. - Fighting phone addiction and distraction -
University of Pittsburgh Schools of the Health Sciences (2014)
“More social connection online tied to increasing feelings of isolation”

22. - Fighting phone addiction and distraction -
Durham University (2015)
“
“
“
”
”
”
“While the majority valued technology in their lives, they still expressed frustration
at the tensions it caused in their relationships”

23. - Fighting phone addiction and distraction -
Durex (2015)
Durex commissioned research, 2015

24. - Fighting phone addiction and distraction -
Computers in Human Behavior (2015)
“Up to 90 per cent of people suffer phenomenon while mobile phone is in pocket”

25. - Fighting phone addiction and distraction -
Technoference, PennState (2015)
Overall, participants who rated more technoference in their relationships also
reported more conflict over technology use, lower relationship satisfaction, more
depressive symptoms, and lower life satisfaction.
“Technoference" describes the
everyday intrusions and interruptions
in couple interactions that take place
due to the technology devices and
their always-on and ever-present
nature.

26. - Fighting phone addiction and distraction -
GALLUP (2015)
“81% of people said they keep their phones near them “almost all the time during
waking hours”

27. - Fighting phone addiction and distraction -
Common Sense Media (2016)
50% of teens and 27% of parents feel they're addicted to their mobile devices.
Nearly 80% of teens check their phones hourly; 72% feel the need to respond
immediately.

28. - Fighting phone addiction and distraction -
Common Sense Media (2016)
“People who self-described as having really addictive-style behaviors toward the
Internet and cellphones scored much higher on depression and anxiety scales”

29. 3. THE MEDIA COVERAGE

30. - Fighting phone addiction and distraction -
Mashable…
“What exactly is the big problem with screens? Previous studies have
pointed the finger at the blue light emitted by all LED screens, which
has been found to interfere with production of the sleep hormone
melatonin in the brain.”
“First, you have less time for real-world interactions when you're
ogling your iPhone all day. Second, some aspects of social media
can make people feel excluded, like seeing all your friends post
pictures from a party you didn't know about.”

31. - Fighting phone addiction and distraction -
THE NEW YORK TIMES
“We are spending far too much of our time doing things that don’t really
matter to us.” Both in and outside her practice, she has encountered many
people who have become “disconnected from what really matters, from
what makes us feel nourished and grounded as human beings.”
“Posture doesn’t just reflect our emotional states; it can also cause them”
"60 percent of the adults said they
keep their cellphones next to them
when they sleep"

32. - Fighting phone addiction and distraction -
THE BUSINESS INSIDER
"Checking your phone first thing in the morning could be making you unhappy"

33. - Fighting phone addiction and distraction -
THE HUFFINGTON POST…
“Being obsessed with technology means there’s a buildup in
your brain of anxiety chemicals and you have to do something
like, say, check your smartphone or check Facebook in order
to reduce those chemicals and not feel so anxious,”
“I have always prided myself on being an early adopter of
technology, but now I realized that I’d reached the tipping point
—technology was taking too much power from me.”

34. - Fighting phone addiction and distraction -
THE HUFFINGTON POST…
“Nearly 20 percent of young adult smartphone users between
the ages of 18 and 34, and about 10 percent of older adults,
reported using their smartphones during sex”
Whether you realize it or not, leaving your phone on or nearby can create a
sense of hypervigilance, an experience often associated with posttraumatic
stress disorder that involves feeling constantly tense or on guard. Being alert for
incoming phone calls, text messages or emails prevents the body from achieving
the desired state of total relaxation.

35. - Fighting phone addiction and distraction -
THE WASHINGTON POST
Empathy is the essential skill for human interaction. For couples
it’s especially important. The ability to identify and connect with
your partner’s emotions is absolutely critical to a sustainable,
satisfying relationship. Our devices make it easy to join joy and
enthusiasm by clicking a “like” button, but that does not replace
the attunement that comes from actually celebrating with
someone
As a true sign that both parents and teens recognize this is a problem, about
half of parents and one-third of teens surveyed said they very often or
occasionally try to cut down on the amount of time they spend on their
devices, and 52 percent of teens said they agree that they spend too much
time on their mobile devices. Yes, that’s more than half of teens saying they are
on their devices too much.

36. - Fighting phone addiction and distraction -
THE WASHINGTON POST
Empathy is the essential skill for human interaction. For couples
it’s especially important. The ability to identify and connect with
your partner’s emotions is absolutely critical to a sustainable,
satisfying relationship. Our devices make it easy to join joy and
enthusiasm by clicking a “like” button, but that does not replace
the attunement that comes from actually celebrating with
someone

37. - Fighting phone addiction and distraction -
USA TODAY…
If you’re having trouble getting out of bed in the morning
but wide awake in the evening, your late-night technology
may be to blame.

38. - Fighting phone addiction and distraction -
The Wall Street Journal
Distracted by their smartphones, America’s drivers are becoming
more dangerous by the day. That is pushing auto-insurance rates
higher as insurers struggle to keep up.
“If there’s a party with no photos, no videos, no Instagrams, no Facebook
Lives, no Snapchats, no tweets? They finally exist”

39. - Fighting phone addiction and distraction -
Standard.co UK
“High Energy Visible (HEV) light from digital devices breaks down the skin’s DNA
which can inhibit the skin repairing itself and cause oxidative stress on skin
cells,” says Debbie Thomas, an advanced skin and laser specialist with a clinic
in Chelsea. “This results in free-radical damage, equating to loss of collagen,
weaker skin, redness and pigmentation - all the signs of premature ageing.”

40. 4. BOOKS

41. - Fighting phone addiction and distraction -
Irresistible…
“These miraculous devices have drastically improved our access to information and
our ability to communicate, yet their extraordinary magnetism clearly has some
detrimental effects, particularly for today’s youth, many of whom have grown up with
near-constant access to this technology. Alter offers strategies for how we can
mitigate the damaging effects of addictive products on the well-being of ourselves
and our children.”

42. - Fighting phone addiction and distraction -
La Gran Adicción - The greatest addiction
“The collaborative / participatory Internet, which is mostly the modality in which we
are living, seeks our dependence. Being almost entirely empty platforms that are
nourished by our content, it interests us to be at all times connected.
This dynamic is facilitated by "smart" phones, which have caused us to be constantly
available and nurturing the network. This state of hyperconnection carries with it its
problems, which we are beginning to see. We have the capacity for attention,
process in depth and even socialization.”

43. - Fighting phone addiction and distraction -
The Power of NOW
“Watch any plant or animal and let it teach you acceptance of what is, surrender to
the Now. Let it teach you Being. Let it teach you integrity. Let it teach you how to live
and how to die, and how not to make living and dying into a problem.
Realize deeply that the present moment is all you have. Make the NOW the primary
focus of your life.” “Time isn't precious at all, because it is an illusion.”

44. 4. EXAMPLES OF
PROJECTS / BRANDS

45. - Fighting phone addiction and distraction -
“Digital Detox” is already a thing!

46. - Fighting phone addiction and distraction -
“I forgot My Phone” Short film
The 2-minute short, which has
garnered over 50 million views,
demonstrates how smartphones have
ruined our social lives.

47. - Fighting phone addiction and distraction -
The Minimalists
WE SPEND SO MUCH TIME IN THE HUNT…
It’s time for a lifestyle change, an alternative to The American Dream

48. - Fighting phone addiction and distraction -
BAGBY, digital detox for lovers

49. - Fighting phone addiction and distraction -
YONDR, phone-free parties

50. - Fighting phone addiction and distraction -
Time Well Spent
#HumanityEnhanced

51. - Fighting phone addiction and distraction -
The new “Dumb” phones are not a fad…
“Today’s world is consumed with technology and I think we are too distracted by it in day-to-day life. I
founded Punkt. to offer a viable alternative for those feeling overwhelmed by the advanced
technologies that have pervaded modern lifestyles. Punkt. is about using technology to help us adopt
good habits for less distracted lives.”
Petter Neby, founder of PUNKT

52. - Fighting phone addiction and distraction -
The new “Dumb” phones are not a fad…
“The company continues to sell a broad range of
simple phones in developing markets, but the
Nokia 3310 will be sold worldwide as a “digital
detox” phone” Wired UK

53. - Fighting phone addiction and distraction -
The new “Dumb” phones are not a fad…
“The Light Phone is your phone away from phone. It is designed to be used as little as possible. It keeps
your same phone number, is easily set up with an app on your smartphone allowing you to leave that
phone behind and enjoy now. Lack of features, full of life.”

54. - Fighting phone addiction and distraction -
The new “Dumb” phones are not a fad…

55. 5. CONCLUSIONS

56. - Fighting phone addiction and distraction -
1- Is this NOT a PARADOX?
"Cell-phone use is a good example of what Mick and
Fournier (1998) referred to as “a paradox of
technology”. The use of modern smart-phones can be
both freeing and enslaving at the same time."
The invisible addiction: Cell-phone activities and addiction among male and female college
students. José De-Sola Gutiérrez, Fernando Rodríguez de Fonseca, and Gabriel Rubio (2014)

57. - Fighting phone addiction and distraction -
2- Not yet being recognized…
“Digital” addictions—to things like the Internet, video games, social media and
smartphones or other technology—are increasingly common but widely
misunderstood. Despite not yet being recognized by the Diagnostic and
Statistical Manual of Mental Disorders (the DSM), experts are increasingly
warning of the risks of various types of technology addiction. The claim that
things like the Internet or Facebook can be genuinely addictive—in the same
way as drugs, alcohol or gambling—is often met with suspicion. After all, you
can’t just say that somebody who uses something a lot is addicted to it on that
basis alone. However, the more you find out about digital addictions, and how
addiction works on the whole, the less easy it is to ignore suggestions that we’re
moving toward a new type of addiction epidemic.

58. - Fighting phone addiction and distraction -
3- The potential dangers have multiplied…
Just like an addiction
to drugs or alcohol can,
can have an adverse
financial effect on a
person
Have a negative
impact on
communications
skills
can lead to
issues with
self-esteem
There are possible
long term health
risks linked to it
can suffer
greater anxiety
when there is a
loss
have an impact
on sexual
behavior
Can interfere
with regular
school work and
activities or with
their job and affect
productivity
phone-
zones are
likened to non-
smoking areas and
make addicts feel
stigmatized
may have
poorer
listening
Drive sleep
deprivation
require more
and more use by the
addict in order to
achieve that pleasant
feeling and feeling of
relaxation that they
have come to expect
through use
Source: addictiontips.net

59. - Fighting phone addiction and distraction -
4- The cause is founded in the brain…
Source: Kent C. Berridge and Terry E. Robinson, What is the role of dopamine in reward: hedonic impact, reward learning, or incentive salience?: Brain Research Reviews, 28, 1998.
A Neurotransmitter In Your Brain Called Dopamine is The Cause Of Your Cell
Phone or Smart Phone Addiction.

60. - Fighting phone addiction and distraction -
5- The topic is already used in advertising…
Titled “Phone Wall”, the campaign
by Ogilvy & Mather China is a
literal representation of the barriers
to human relationships that screen
addiction creates.

61. - Fighting phone addiction and distraction -
6- It’s on the raise…

62. Phone free spaces and environments - Solutions and projects
PUT YOUR PHONE AWAY…