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1 de 32
1, 2, 3 y 4 Factores Clave en la
Transformación del Data Center
Cuatro Pilares en el camino al ÉXITO
@JULITOJUL101
© Copyright 2017 Dell Inc.2
Transformación Digital de BBVA: Caso de Estudio en
Harvard
http://www.elmundo.es/economia/2015/11/23/5652e567e2704ee57c8b45b4.html
• La TECNOLOGIA va a impulsar una enorme mejora de
la productividad y la eficiencia en la BANCA
• Los BANCOS deben convertirse en organizaciones
impulsadas por los DATOS y ofrecer una banca basada
en el conocimiento
• BBVA es experta en Analítica de DATOS
ELMUNDO.ES
Francisco Gonzalez
Presidente BBVA
© Copyright 2017 Dell Inc.3
Álvarez-Pallete: Los Datos son el Petroleo del Siglo
XXI
http://www.iese.edu/es/conoce-iese/prensa-noticias/noticias/2015/julio/alvarez-pallete-datos-son-petroleo-siglo-xxi/
• TODOS los sectores de actividad, se verán afectados por la
disrupción tecnológica
• El gran potencial de las empresas radicará precisamente
en la cantidad de DATOS que sean capaces de GENERAR
• Simplificación y Digitalización van de la mano
• En 2019, las PERSONAS, al menos, dispondrán de cuatro
dispositivos.
IESE Business School
Jose Maria Alvarez Pallete
Presidente Telefonica
@jmalvpa
© Copyright 2017 Dell Inc.4 © Copyright 2017 Dell Inc.4
2 0 2 0 : U N N U E V O M U N D O D I G I T A L
PERSONAS
CONECTADAS
2.3B
7B
2015 2020
DISPOSITIVOS
CONECTADOS
4.9B
30B
2015 2020
DATOS EN EL
PLANETA
8ZB
44ZB
2015 2020
3X 6X 5X
© Copyright 2017 Dell Inc.5
Michael DELL lo tiene claro “Better together”
Servers
Proveedor de
Servidores en Norte
America,
Sudamerica y China
Support
No lo decimos
nosotros, lo
dicen nuestros
clientes
Data center
Proveedor de virtualización
en el Data Center
(IaaS)
Storage
Mayor cuota de Mercado
Mundial
(STaaS)
Cloud
Proveedor de infrestructura
CLOUD
1.000.000 Servidores
instalados
Innovation
Mas inversion en I+D que
ningún otro partner
tecnológico. $4B al año.
© Copyright 2017 Dell Inc.6
Echemos un OJO atras en el tiempo…
¿NOSTALGIA?
CLARO EJEMPLO DE
DIGITALIZACION
ACEPTADO
MASIFICADO
ASENTADO
© Copyright 2017 Dell Inc.7 © Copyright 2017 Dell Inc.7
$6BN
Servicios Financieros
$26BN
Hotel
$50BN
Transporte
$53BN
Entretenimiento
$34BN
Automoción
$3.2BN
Industria
… Y compartamos lo que ya SABEMOS
© Copyright 2017 Dell Inc.8 © Copyright 2017 Dell Inc.8
AUTORIZAR
Nuevos Enfoques,
implementar
tecnologías
disruptivas
(FLASH, HCI, OS,
CLOUD)
MODERNIZAR
Cubrir la experiencia de
usuario con soluciones
diseñadas para los
nuevos modos de
trabajo
INNOVAR
Con decisiones
disruptivas que modelen
nuevas apps y el uso de
los Datos
¿Cual Creeis que es el SECRETO de su
Éxito?
© Copyright 2017 Dell Inc.9
Reducción de Costes
Consumo, Espacio, etc..)
RENDIMIENTO
consistente y predecible
Empezar con poco y crecer
en base a necesidades
MAYOR capacidad de
gestión con menos recursos
Automatizar y agilizar la
provision d e servicios
Simple, Flexible, Escalable,
CONFIABLE
Orquestación de Servicios
Privada/Publica/Hibrida, su
movilidad y apoyar
cualquiera sea el camino
Nuestros PILARES del NUEVO DATA CENTER
Scale-out Software-definedCloud-enabledFlash
Protección y Confianza
Security/governance | Protección del DATOS | Servicio y Soporte
© Copyright 2017 Dell Inc.10
La Transformación DIGITAL de U2
U2 - Innocence + Experience tour
Producción en Tiempo Real
Sincronización
Imagen, Sonido, Personas
Apoyo en la Tecnología
Hyperconvergente
© Copyright 2017 Dell Inc.11
© Copyright 2017 Dell Inc.12 © Copyright 2017 Dell Inc.12
Flash
15K HDD
CAPACITYCOST
2000 2005 2010 2015 2020
Cross-over Point
Tecnología FLASH y le FACTOR ECONOMICO
Source: DELL EMC Market Research 2016 *Capacity Cost Factors In Data Reduction Technologies On Flash
© Copyright 2017 Dell Inc.13
Garantiza
Rapidez
Garantiza
Rapidez
Pero ojo, NO TODO VALE, La Arquitectura Importa
Debemos elegir la MEJOR
ARQUITECTURA FLASH
… Y que verdaderamente se convierta en un valor para el NEGOCIO
=
Añadele
Inteligencia
+
Agilidad
Negocio
=
El USO de FLASH
© Copyright 2017 Dell Inc.14
ITIL-based
Procedimentación IT
Client-server
scale-up en las Apps
Infraestructura
confiable
Tradicional
© Copyright 2017 Dell Inc.15
ITIL-based
Procedimentación IT
Client-server
scale-up en las Apps
Infraestructura
confiable
Cloud-native
El paradigma de la
coexistencia en IT
Tradicional
DevOps
IT processes
Apps DISTRIBUIDAS
Scale-out
App confiable
© Copyright 2017 Dell Inc.16
Tradicional Cloud-native
Modern
IT
Off-Prem
On-Prem
© Copyright 2017 Dell Inc.17
¿Y Por qué Hiperconvergencia con DELL EMC?
Optimización COSTES Agilidad y Flexibilidad
SIMPLE de GestionarFacil de ESCALAR
© Copyright 2017 Dell Inc.18
Almacenamiento
+
¿Y Por qué Hiperconvergencia con DELL EMC?
Servidores
Antes Ahora
Software
defined storage
Proceso
Virtualización
10GbE
Ethernet
Tecnología Flash
© Copyright 2017 Dell Inc.19
UP TO
30%
LESS
Storage
Servers
Tech refresh
Ciclos de CAPEX
Migración Datos
Capacity plan
Escala según necesidad
Pay-as-you-grow
Sin migraciones
AUTOMATIZACION
Real en el DC
HCI OPTIMIZA el despliegue CLOUD
SAN
© Copyright 2017 Dell Inc.20
Startups & developers precisan…
Velocidad y Agilidad
Reducir los tiempos entre la codificación y el paso a
producción
DevOps
Nuestro IT Existente precisa…
Eficiencia y simplicidad
Contener y reducer costes
Coordinar y mejorar la entrega de Servicios
Dell - Internal Use - Confidential20
Hybrid cloud proporciona ELECCION
Abstraer
Automatizar
HCI
© Copyright 2017 Dell Inc.21
• No significa que sea
incorrecta.
• Pero puede provocar esto.
• Es decir la Tecnologia es
necesaria en el proceso de
TRANSFORMACION
• No todo vale
Lógicamente si la decisión es otra…..
© Copyright 2017 Dell Inc.22 © Copyright 2017 Dell Inc.22© Copyright 2016 EMC Corporation. All rights reserved.
Scale OutFlash Software DefinedCloud Enabled
The Modern Data Center
© Copyright 2017 Dell Inc.23
Para finalizar … como ayuda la tecnologia a
convertirnos en ciudadanos digitales…
haciendo que las compañias se tranformen…
y que prediciiones tenemos
© Copyright 2017 Dell Inc.24
© Copyright 2017 Dell Inc.25
Para finalizar … como ayuda la tecnologia a
convertirnos en ciudadanos digitales…
haciendo que las compañias se tranformen…
y que prediciiones tenemos
© Copyright 2017 Dell Inc.26
Para finalizar … como ayuda la tecnologia a
convertirnos en ciudadanos digitales…
haciendo que las compañias se tranformen…
y que prediciiones tenemos
© Copyright 2017 Dell Inc.27
INGESTA
Capturar datos del mayor
número de Fuente posibles
nuevas y existentes
ALMACENAR
Almacenar todo en un
repositorio común para un
análisis cross-data
ANALIZAR
Usar algoritmos
avanzados para descubrir
patrones predictivos
MOSTRAR
Compartir los insights
con expertos
del negocio
ACTUAR
Construir aplicaciones
data-driven para
determinar necesidades
del negocio
Que espectro cubrimos DELL EMC
© Copyright 2017 Dell Inc.28 © Copyright 2017 Dell Inc.28
TAPE
NAS DAS
CLOUDSAN
OBJECT
LAGO DE
DATOS
28
DATOS DE NUEVA GENERACIONDATOS TRADICIONALES
HPC
Backup/Archive
Analitica
Movilidad
Ficheros
Cloud Apps
© Copyright 2017 Dell Inc.29
UN REPOSITORIO COMUN: BIG DATA
FILE
FILE
29
HPC
Backup/Archive
Analytics
Mobile
File Shares
Cloud Apps
© Copyright 2017 Dell Inc.30 © Copyright 2017 Dell Inc.30© Copyright 2016 EMC Corporation. All rights reserved.
Scale OutFlash Software DefinedCloud Enabled
The Modern Data Center
© 2016 Dell Technologies
© Copyright 2017 Dell Inc.31
Businesses need to transform
T R A N S F O R M A C I Ó N D I G I T A L
SON LOS DATOS Y LAS APLICACIONES las que nos habran
convertido en cuidadanos digitales
.. EN LOS PRÓXIMOS 15 AÑOS
© Copyright 2017 Dell Inc.32

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1, 2, 3 y 4 factores clave en la transformacion digital del data center

  • 1. 1, 2, 3 y 4 Factores Clave en la Transformación del Data Center Cuatro Pilares en el camino al ÉXITO @JULITOJUL101
  • 2. © Copyright 2017 Dell Inc.2 Transformación Digital de BBVA: Caso de Estudio en Harvard http://www.elmundo.es/economia/2015/11/23/5652e567e2704ee57c8b45b4.html • La TECNOLOGIA va a impulsar una enorme mejora de la productividad y la eficiencia en la BANCA • Los BANCOS deben convertirse en organizaciones impulsadas por los DATOS y ofrecer una banca basada en el conocimiento • BBVA es experta en Analítica de DATOS ELMUNDO.ES Francisco Gonzalez Presidente BBVA
  • 3. © Copyright 2017 Dell Inc.3 Álvarez-Pallete: Los Datos son el Petroleo del Siglo XXI http://www.iese.edu/es/conoce-iese/prensa-noticias/noticias/2015/julio/alvarez-pallete-datos-son-petroleo-siglo-xxi/ • TODOS los sectores de actividad, se verán afectados por la disrupción tecnológica • El gran potencial de las empresas radicará precisamente en la cantidad de DATOS que sean capaces de GENERAR • Simplificación y Digitalización van de la mano • En 2019, las PERSONAS, al menos, dispondrán de cuatro dispositivos. IESE Business School Jose Maria Alvarez Pallete Presidente Telefonica @jmalvpa
  • 4. © Copyright 2017 Dell Inc.4 © Copyright 2017 Dell Inc.4 2 0 2 0 : U N N U E V O M U N D O D I G I T A L PERSONAS CONECTADAS 2.3B 7B 2015 2020 DISPOSITIVOS CONECTADOS 4.9B 30B 2015 2020 DATOS EN EL PLANETA 8ZB 44ZB 2015 2020 3X 6X 5X
  • 5. © Copyright 2017 Dell Inc.5 Michael DELL lo tiene claro “Better together” Servers Proveedor de Servidores en Norte America, Sudamerica y China Support No lo decimos nosotros, lo dicen nuestros clientes Data center Proveedor de virtualización en el Data Center (IaaS) Storage Mayor cuota de Mercado Mundial (STaaS) Cloud Proveedor de infrestructura CLOUD 1.000.000 Servidores instalados Innovation Mas inversion en I+D que ningún otro partner tecnológico. $4B al año.
  • 6. © Copyright 2017 Dell Inc.6 Echemos un OJO atras en el tiempo… ¿NOSTALGIA? CLARO EJEMPLO DE DIGITALIZACION ACEPTADO MASIFICADO ASENTADO
  • 7. © Copyright 2017 Dell Inc.7 © Copyright 2017 Dell Inc.7 $6BN Servicios Financieros $26BN Hotel $50BN Transporte $53BN Entretenimiento $34BN Automoción $3.2BN Industria … Y compartamos lo que ya SABEMOS
  • 8. © Copyright 2017 Dell Inc.8 © Copyright 2017 Dell Inc.8 AUTORIZAR Nuevos Enfoques, implementar tecnologías disruptivas (FLASH, HCI, OS, CLOUD) MODERNIZAR Cubrir la experiencia de usuario con soluciones diseñadas para los nuevos modos de trabajo INNOVAR Con decisiones disruptivas que modelen nuevas apps y el uso de los Datos ¿Cual Creeis que es el SECRETO de su Éxito?
  • 9. © Copyright 2017 Dell Inc.9 Reducción de Costes Consumo, Espacio, etc..) RENDIMIENTO consistente y predecible Empezar con poco y crecer en base a necesidades MAYOR capacidad de gestión con menos recursos Automatizar y agilizar la provision d e servicios Simple, Flexible, Escalable, CONFIABLE Orquestación de Servicios Privada/Publica/Hibrida, su movilidad y apoyar cualquiera sea el camino Nuestros PILARES del NUEVO DATA CENTER Scale-out Software-definedCloud-enabledFlash Protección y Confianza Security/governance | Protección del DATOS | Servicio y Soporte
  • 10. © Copyright 2017 Dell Inc.10 La Transformación DIGITAL de U2 U2 - Innocence + Experience tour Producción en Tiempo Real Sincronización Imagen, Sonido, Personas Apoyo en la Tecnología Hyperconvergente
  • 11. © Copyright 2017 Dell Inc.11
  • 12. © Copyright 2017 Dell Inc.12 © Copyright 2017 Dell Inc.12 Flash 15K HDD CAPACITYCOST 2000 2005 2010 2015 2020 Cross-over Point Tecnología FLASH y le FACTOR ECONOMICO Source: DELL EMC Market Research 2016 *Capacity Cost Factors In Data Reduction Technologies On Flash
  • 13. © Copyright 2017 Dell Inc.13 Garantiza Rapidez Garantiza Rapidez Pero ojo, NO TODO VALE, La Arquitectura Importa Debemos elegir la MEJOR ARQUITECTURA FLASH … Y que verdaderamente se convierta en un valor para el NEGOCIO = Añadele Inteligencia + Agilidad Negocio = El USO de FLASH
  • 14. © Copyright 2017 Dell Inc.14 ITIL-based Procedimentación IT Client-server scale-up en las Apps Infraestructura confiable Tradicional
  • 15. © Copyright 2017 Dell Inc.15 ITIL-based Procedimentación IT Client-server scale-up en las Apps Infraestructura confiable Cloud-native El paradigma de la coexistencia en IT Tradicional DevOps IT processes Apps DISTRIBUIDAS Scale-out App confiable
  • 16. © Copyright 2017 Dell Inc.16 Tradicional Cloud-native Modern IT Off-Prem On-Prem
  • 17. © Copyright 2017 Dell Inc.17 ¿Y Por qué Hiperconvergencia con DELL EMC? Optimización COSTES Agilidad y Flexibilidad SIMPLE de GestionarFacil de ESCALAR
  • 18. © Copyright 2017 Dell Inc.18 Almacenamiento + ¿Y Por qué Hiperconvergencia con DELL EMC? Servidores Antes Ahora Software defined storage Proceso Virtualización 10GbE Ethernet Tecnología Flash
  • 19. © Copyright 2017 Dell Inc.19 UP TO 30% LESS Storage Servers Tech refresh Ciclos de CAPEX Migración Datos Capacity plan Escala según necesidad Pay-as-you-grow Sin migraciones AUTOMATIZACION Real en el DC HCI OPTIMIZA el despliegue CLOUD SAN
  • 20. © Copyright 2017 Dell Inc.20 Startups & developers precisan… Velocidad y Agilidad Reducir los tiempos entre la codificación y el paso a producción DevOps Nuestro IT Existente precisa… Eficiencia y simplicidad Contener y reducer costes Coordinar y mejorar la entrega de Servicios Dell - Internal Use - Confidential20 Hybrid cloud proporciona ELECCION Abstraer Automatizar HCI
  • 21. © Copyright 2017 Dell Inc.21 • No significa que sea incorrecta. • Pero puede provocar esto. • Es decir la Tecnologia es necesaria en el proceso de TRANSFORMACION • No todo vale Lógicamente si la decisión es otra…..
  • 22. © Copyright 2017 Dell Inc.22 © Copyright 2017 Dell Inc.22© Copyright 2016 EMC Corporation. All rights reserved. Scale OutFlash Software DefinedCloud Enabled The Modern Data Center
  • 23. © Copyright 2017 Dell Inc.23 Para finalizar … como ayuda la tecnologia a convertirnos en ciudadanos digitales… haciendo que las compañias se tranformen… y que prediciiones tenemos
  • 24. © Copyright 2017 Dell Inc.24
  • 25. © Copyright 2017 Dell Inc.25 Para finalizar … como ayuda la tecnologia a convertirnos en ciudadanos digitales… haciendo que las compañias se tranformen… y que prediciiones tenemos
  • 26. © Copyright 2017 Dell Inc.26 Para finalizar … como ayuda la tecnologia a convertirnos en ciudadanos digitales… haciendo que las compañias se tranformen… y que prediciiones tenemos
  • 27. © Copyright 2017 Dell Inc.27 INGESTA Capturar datos del mayor número de Fuente posibles nuevas y existentes ALMACENAR Almacenar todo en un repositorio común para un análisis cross-data ANALIZAR Usar algoritmos avanzados para descubrir patrones predictivos MOSTRAR Compartir los insights con expertos del negocio ACTUAR Construir aplicaciones data-driven para determinar necesidades del negocio Que espectro cubrimos DELL EMC
  • 28. © Copyright 2017 Dell Inc.28 © Copyright 2017 Dell Inc.28 TAPE NAS DAS CLOUDSAN OBJECT LAGO DE DATOS 28 DATOS DE NUEVA GENERACIONDATOS TRADICIONALES HPC Backup/Archive Analitica Movilidad Ficheros Cloud Apps
  • 29. © Copyright 2017 Dell Inc.29 UN REPOSITORIO COMUN: BIG DATA FILE FILE 29 HPC Backup/Archive Analytics Mobile File Shares Cloud Apps
  • 30. © Copyright 2017 Dell Inc.30 © Copyright 2017 Dell Inc.30© Copyright 2016 EMC Corporation. All rights reserved. Scale OutFlash Software DefinedCloud Enabled The Modern Data Center © 2016 Dell Technologies
  • 31. © Copyright 2017 Dell Inc.31 Businesses need to transform T R A N S F O R M A C I Ó N D I G I T A L SON LOS DATOS Y LAS APLICACIONES las que nos habran convertido en cuidadanos digitales .. EN LOS PRÓXIMOS 15 AÑOS
  • 32. © Copyright 2017 Dell Inc.32

Notas del editor

  1. THIS ARTICLES TRYING TO EXPLAIN THAT IN OUR DC THE KEY IN THE DATA AND HOW WILL WE MANAGED IT. I MEAN. YOU ARE STUDING IN THI MASTER DIFFERENT POINTS OF VIEW OF VORTUALIZATION… COMPUTING, NETWORKING, ETC… BUT SOMETIMES, DATA IS THE FORGOTTEN ASSET… BUT BELIEVE IF THERE IS NO DATA THERE IS NO FUTURE. SO WE HAVE TO CREATE A REAL MODEL TO PROVIDE STORAGE AS A SERVICE… OR IN OTHER WORK SDS MODEL… THAT WHAT WE ARE GOING TO STUDY IN THIS PRESENTAITON.
  2. By 2020, more than seven billion people and businesses, and at least 30 billion devices, will be connected to the Internet. With people, businesses and things communicating, transacting, and even negotiating with each other, a new world comes into being – the world of digital business. This expansion promises an unprecedented convergence of digitally enabled people, business and things. This convergence will disrupt business models in powerful ways – even those that have long dominated the Internet and e-business eras. All of this change is driven by SOFTWARE. Every time we advance another 5 years, we get 10X. Which in turn multiplies the 10X before it – and so on. By the end of the next decade, that means our processors will be 1000X faster, storage will be 1000X denser and faster, and there will be 1000X more available network bandwidth. Think of a world where we are a key enabler of all this with the basic building blocks of IT infrastructure—compute, storage, and network—where we play a big role. Imagine what will we be able to help the world to do as a result…!
  3. SE DEBE IR DE LA MANO DE UN PARTNER TECNOLOGICO Y QUEMEJOR QUE CON EL NUMERO. Dell EMC is in the best position across the broad array of storage options. Use this opportunity to be a thought leader in your accounts and help set the stage for their storage journey by taking the time to update them on our portfolio.
  4. QUEDA MUCHO TRABAJO POR HACER
  5. Transforming the workforce is made up of three fundamental real steps. First and foremost, we want modern, beautiful, and purposeful devices for people to use. This is important for people getting access to the applications and information they need, designed for the way they work. Y yo añadiria el increment ingente de los datos We want our employees empowered to have the consumer experience they’re used to at home in the workplace, too. Things like digital workspaces to create seamless end-user experiences are going to be critical, where they will have the consumer experience without compromising the management and security of information. And also we want to enable the workforce to innovate. That means giving them the latest and greatest, great-looking and intuitive, cloud-based applications. It means giving them fingertip access to the data they need at the time they need it—to tap into the digital savviness of the workforce and find ways to serve customers that once seemed unimaginable. Many of these new applications and approaches to drive new capabilities for the modern workforce is fueled by new cloud-native applications and delivering rich data. It is all about delivering new empowering experiences and results.
  6. Flash and All-Flash arrays have dramatically changed the way we manage and deploy storage, performance is now a given along with consistent and predictable performance. Flash has also significantly reduced the floor space, power and cooling requirements needed to deliver storage services. As business and capacity requirements grow, scale out architectural designs allow customers to deploy systems with a low cost of entry while delivering a modular approach to scaling infrastructure. By designing these systems to scale as a single managed scale-out system, IT can efficiently manage massive capacities with very few resources. And, since scale out systems are managed as a single elastic namespace, they allow IT to manage massive capacities of infrastructure in a manner that modern architects refer to as “infrastructure is code.” This new software defined model allows you to automate the configuration and deployment of IT services, delivering greater business agility and a more flexible, programmable approach to managing data services. Finally, we believe that cloud enabled infrastructure is a fundamental architectural design. Infrastructure services should be delivered via policy driven methodologies. These policies should extend beyond the data center. IT should have the ability to deploy and manage information and applications-- both on and off-prem-- and the flexibility to move them back and forth as the business requires. Finally, customers must be able to Trust the systems they leverage and the vendors they do business with. Dell EMC’s promise is not only to deliver the best in class platforms on which to run business critical applications, but through our RSA and Data Protection assets, we ensure information security and governance and provide local and remote data protection. Our legendary Global Services organization has 10’s of thousands of dedicated professionals who are laser focused on ensuring quality outcomes and real-time support. Our acclaimed customer-focused culture is a major differentiator that customers and the industry recognizes time and time again. At the end of the day, who will you trust when driving towards your transformational goals?
  7. This tour marks the first time that Desmedt and his team have archived video to such a great extent, and had that content to pull from during shows. Previously, they might have saved video from only one camera, showing a wide shot, as a reference, he said. They're using an EMC Data Domain system to back up all the video data from the tour, about one terabyte nightly. Desmedt travels with a full broadcast crew that films from more than 20 cameras during the show. All that material -- expected to be about 50 terabytes archived by the end of the tour -- will give the team more to choose from when they create DVD products from the tour. "I don't believe in coming in and doing one show and putting it on DVD," Desmedt said in an interview before the band's July 14 concert in Boston. EMC Irish rockers U2 are travelling with a ruggedized EMC VNXe3200 to drive the video show on their 2015 iNNOCENCE + eXPERIENCE tour. Both the VNXe 3200, which can store up to 450 terabytes of data, and the Data Domain, are in 2U form factors that fit standard racks; Desmedt is using two of the flash arrays. The Data Domain 2500 can store up to 6.6 petabytes, and has maximum throughput of 13.4 terabytes per hour, so the nightly backup can be accomplished before the team packs up for the next stop on the road. Desmedt, who has also worked for acts such as Madonna, Prince, and the Rolling Stones, starts his day by talking to the band about the set planned for that evening. On the current tour, "the first bit is quite static because there's a story being told, and we have to stay with the narrative," he said. In the second part of the U2 show, he does more on the fly, pulling content from both the array and the live cameras. Desmedt, who is based in Bruges, Belgium, drives the video show using software from d3 Technologies, running on a d3 4×4pro media server. He creates the video content using d3's software on his custom-built PC. "You can't do it on a Mac, it's not powerful enough, they're so behind on all this stuff. You need something on steroids," he said. His multicore setup uses a backplane architecture to get the performance he needs when, for example, layering three or four sources of uncompressed video. Having all the video content easily accessible via the flash array makes it possible to tweak the show on the road as the artists demand. When U2 wanted to change something in one of the set pieces in Boston, "I immediately went in there and made changes. The whole project is living with us, and that's what makes it really quick," Desmedt said. "You don't want to be in a hotel room downloading ten gigs for a video clip. We try to do everything locally, and carry as much with us as possible."
  8. And so we've always fundamentally believe that our architecture matters. And architecture has an impact on how you should take advantage of storage devices. A lot of our competitors try and tell everybody that there's one single architecture that can solve all business problems. We don't believe that. So we believe in a few years flash you can run your applications a little bit faster. <click> But if you have the right architecture and you leverage it you can not only go faster, you can get smarter and then you're truly achieving business agility. That's where our customers are craving.
  9. HAY QUE ESCUCHAR A NUESTROS CLIENTES, A TODOS, Y BUSCAR EL MEJOR CAMINO A LA TRANSFORMACIÓN. Esdecir el IT existnete se puede apoyar en abstrear y automatiar lo existne para cear un IaaS o un PaaS atractivo y consistente.. Traditional applications tend to be built in a vertically scaling manner. Serves and storage are separate networked entities. Here server applications rely heavily on redundant storage controllers and storage networks with array-based data services. Servers act as clients to the storage infrastructure. This has resulted in a model where resiliency and availability was delivered by the infrastructure itself. This design is somewhat ridged with lengthy deployment plans and a 5-year services life. New applications may be accommodated by free capacity if available. Otherwise, more servers and more storage arrays need to be added to existing ones. While some storage systems may be scaled up or out, the capacity and performance is finite. Additionally, in order to ensure system wide stability a rich set of checks and balances and change control methodologies emerged and were codified into a set of IT processes known as ITIL (Information Technology Infrastructure Library, is a set of practices for IT service management that focuses on aligning IT services with the needs of business) For the workforce, traditional IT focuses on reliable endpoint devices—desktops, notebooks, etc. And security offerings have mostly been point solutions tied to hardware and software.
  10. Cloud native applications, on the other hand, are built on a set of micro-services that scale out horizontally rather than vertically. With the shift to FLASH storage, network latency is now a factor, wherefore CPU and storage resources are re-united into FLASH nodes. As more resources are required, the individual nodes don’t get bigger, but more nodes are instead added horizontally as needed. 10’s, 100’s or even 1000’s of additional application instances are deployed and these instances can run almost anywhere. Because these applications can run across a variety of datacenters, both on and off prem, organizations are not able to guarantee stability of the infrastructure and therefor the burden of reliability and resiliency falls to the application itself. Here storage behavior and data services are 100% software defined. The main benefit of this IT architecture is one of increased agility and continuous change and expansion. As a result new DevOps processes designed to support rapid software iteration and delivery have been developed and are being adopted. On the edge, the endpoints, the new approach is focusing on creating workforce-optimized solutions and digital workspaces, so that people have precisely the tools they need for the work they do. And security strategies are more holistic, comprehensive, and connected, so that there are fewer (or no) gaps in the enterprise for ‘hackers’ to exploit.
  11. MENCIONAR LAS DESCARGAR A CLOUD DE DIFERENTES CARGAS. So here is your blue-print for IT transformation and continued success. Maintain and optimize traditional infrastructure while augmenting and investing in new cloud-native scale-out, software defined systems. And then have a plan for your hybrid cloud strategy and when to move apps and data on or off prem.
  12. There are several key drivers for the adoption of hyper-converged infrastructure. Lower TCO - is a major factor. Savings in CapEx or initial investments are lower, and operational expenses are also lower when compared to traditional SAN architectures (this includes power and cooling, ongoing system administration, and the elimination of forklift upgrades and data migrations). Speed and Agility – In addition to faster time to value/deployment, IT can easily add storage and compute resources and networking to meet business demands as they grow and expand. As mentioned earlier- there’s no waiting for boxes to arrive, there’s no testing, there’s none of that- up and ready in less than a day. Simply plug it in and you are ready to go. Scale Easily - HCI allows users to start with a small deployment (several nodes), and then flexibly and efficiently scale out to support dynamic workloads and evolving business needs (100’s or 1000+ nodes depending on the system type). Operational Simplicity - HCI is also managed from a central console that controls both compute and storage and automates many functions, which is also driving customer interest because it helps cuts down on the number of tools that have to be learned and used. All of this increases the capabilities to start small and scale- makes moving to software defined easy and provides the lowest TCO.
  13. Now that we’ve discussed the Converged Products portfolio, let’s focus specifically on the industry wide shift <CLICK> towards hyper-converged infrastructure. Previously, the only option used to be connecting external arrays of disks to CPU over a storage area network. This is still useful today for many customers and remains to be the foundation for a number of their applications. However, several technology trends and advancements are providing a new option. Virtualization and software-defined storage can abstract compute and storage functions from the underlying hardware. At the same time, CPU and storage are getting more dense, and we also now have high speed networks to connect all of these components together.
  14. Let’s talk about compelling economics or lower TCO. We worked with an analyst firm to study a VxRail deployment vs. a build your own approach. We see that hyper-converged infrastructure can deliver up to 30 percent lower TCO compared to a traditional SANs. The reasons for this are: The software-defined architecture combines multiple infrastructure components in a single solution, eliminating the need to refresh multiple siloed components – consecutively or in parallel. It enables a pay-as-you-grow approach - start with what you need today and expand incrementally rather purchasing large amount of compute and storage up front. In addition, the software-defined architecture eliminates the need for complex migrations and forklift hardware upgrades. It also addresses the typical over-provisioning and over-purchasing that occurs when technology is intended to last for multiple year cycles.
  15. LUEGO EN CONCLUSION LO QUE TENSEMOS QUE TENER Y PROPORCIONAR ES CAPACIDAD DE ELLECCION EN BASE A VUETROS CRITREIOR Y LOS NUESTROS JUNTOS NO DISJUNTOS. Just as the nature of cloud is flexible and dynamic – the profile of today’s cloud users is just as unique. These 2 examples however, are the most common & can be seen in separate companies or as different user profiles within the same company. The easiest contrast is the nature of the traditional IT org and the digital business user. They have different business models, and different motivations. Which side of the scale do you most identify with? The nature of cloud allows it to meet numerous outcomes & serve customers of every profile, and Dell EMC cloud solutions allow us to uniquely meet the needs of multiple user profiles, application types, and multi-cloud environments. Expanded: Let’s expand on what’s going on? The old methods of designing a silo to meet organizational needs and then standing it up testing it and finally deploying it to production is not acceptable. IT needs to find a way to provide acceleration to the organization. They want it and want it now. Developers need a platform not infrastructure. End users are dictating how we change. the future of IT is an on-demand requirement. Flexible, agile, etc….those are terms that describe infrastructure and processes. On demand describes what the business demands, and the people who are demanding it are used to the application on-demand culture. If a business customer wants to be able to get end of quarter SQL database analytics, and requesting it in week 11…today most of us can’t deliver that. Our answer is “Yes, we can do this in week 4 of next quarter”. FAIL. If a developer has written an extension that he needs applied immediately to an existing application workload to affect the business and we can’t test it quickly enough and produce it securely in time to affect the business….. FAIL.
  16. Irish rockers U2 are continuing to innovate in their use of video on the current Innocence + Experience tour, and behind the scenes is some extremely high-performance, all-flash technology. 7 ways to get the most from your vendors Strategies have changed dramatically in the past few years, with new approaches like consolidating your READ NOW Video show director Stefaan "Smasher" Desmedt is using an all-flash configuration of a ruggedized EMC VNXe3200 to help run the spectacle, pulling new video projects and archived footage to show on massive specialized displays that hang overhead. He also incorporates live video as it's being captured for display on the conventional giant screens that are commonly seen in arenas. The visual centerpiece of the show is an eye-catching tunnel suspended above the catwalk that extends from the main stage, the walls of which are two semi-transparent LED video screens that are 29 meters wide and 7 meters tall. Each screen uses 240 individual V-Thru panels from Saco Technologies. A walkway runs in between the screens, and during parts of the show such as the song "Cedarwood Road," lead singer Bono climbs up into the assembly and appears to interact with the video and graphics projected on the screens. This tour marks the first time that Desmedt and his team have archived video to such a great extent, and had that content to pull from during shows. Previously, they might have saved video from only one camera, showing a wide shot, as a reference, he said. They're using an EMC Data Domain system to back up all the video data from the tour, about one terabyte nightly.
  17. So what does a Modern Data Center look like? Aside from what we have already discussed about traditional and cloud native infrastructure, - it is no longer desirable to rely on mechanical storage for performance centric applications. We now have moved all active workloads to Flash Storage. Today’s server infrastructure simply demands the faster response times. We have also discussed how the modern data center must be cloud enabled. And whether we are talking traditional or cloud native workloads, the infrastructure must be easy to scale. Therefore a modern data center strategy favors scale-out systems designs. This is true for networked storage as well as hyper converged systems. We are also seeing a wholesale shift from ridged hardware designed features to a much more flexible world where features and functionality can be deployed and altered via software. The modern data center is indeed software defined. This is true for networking as well as compute and data management.
  18. The Data Lake Foundation provides the necessary infrastructure to consolidate, store, manage and protect all of your unstructured data irrespective of whether it is used by traditional workloads or next generation workloads. CLICK TO ADVANCE SLIDE
  19. But this is not a placid data lake. Click – This is an active and vibrant data lake that supports multiple protocols and access methods. So (click) when a file moves from a file share in to this data lake it can be actively used (click) and leveraged by all the applications.. An example here is that the files in this unstructured data lake can be cross correlated from multiple sources to perform hadoop big data analytics on it to garner valuable business insights. The same set of files can be accessed using Syncplicity in your iphone or ipad for access on the go. In addition to the business benefits of consolidating the unstructured data, the Isilon scale out data lake also eliminates silos of storage, provides simplified management and scales massively to meet the demands of unstructured data growth
  20. So what does a Modern Data Center look like? Aside from what we have already discussed about traditional and cloud native infrastructure, - it is no longer desirable to rely on mechanical storage for performance centric applications. We now have moved all active workloads to Flash Storage. Today’s server infrastructure simply demands the faster response times. We have also discussed how the modern data center must be cloud enabled. And whether we are talking traditional or cloud native workloads, the infrastructure must be easy to scale. Therefore a modern data center strategy favors scale-out systems designs. This is true for networked storage as well as hyper converged systems. We are also seeing a wholesale shift from ridged hardware designed features to a much more flexible world where features and functionality can be deployed and altered via software. The modern data center is indeed software defined. This is true for networking as well as compute and data management.
  21. But in recent years all of this has changed. With the rise of mobile devices, cloud computing, the internet of things and other disruptive forces, the next 15 years will look very different. In order to capture new revenue streams, develop smarter products and deliver the vastly improved experiences that customers demand, companies need to undergo significant digital transformation {CLICK} Along with running those large enterprise apps for automation, companies need to develop consumer-grade mobile applications and embedded software to transform their products, their services and the way that they engage with the world … {CLICK} …all of this they must do, of course, while simultaneously lowering the cost and refining the performance of existing applications and infrastructure. {CLICK} The only way to achieve both of these goals– which is to both innovate and optimize-- is to transform the technology we use to deliver IT services. {CLICK}
  22. End Slide – last slide in deck; please do not remove. Your choice of colors: black, carbon or graphite.