Joomla! Marketing - What's happening in the MWG? Joomladagen Nederland 2016 presentation.

1. THE
JOOMLA!
MARKETING WORKING
GROUP
Mike Veeckmans

2. DISCOVERING JOOMLA! MWG
WHO?
Mike Veeckmans
Team Lead
Elisa Foltyn
Design Lead
Cliff Pfeiffer
Brainstormer & UX
Part Lawate
Communications

3. DISCOVERING JOOMLA! MWG
AND…
George Wilson
PLT
Ruth Cheesley
CLT
Joe Sonne
OSM

4. YOU WILL LOVE!
A CULTURE CODE
because this is the short version

5. JOOMLA! MWG

6. JOOMLA! MWG
OUR GOALS
01.
Support People
IN THE COMMUNITY
with power AND freedom
02.
Increase adaption
WORLDWIDE
03.
Attract
AND DELIGHT
our users and customers
04.
Be Bold & Renew
INDSIDE AND OUTSIDE
our beloved community

7. JOOMLA! MWG
SKILL SETS
UX
ContentWriting
Technical Writing
DATA
Analysis & reporting
Team Leaders
Campaigns
Webmasters
Site Creation
BeautifulDesigns
Video Creation
Social Media
UI Design
AND
SO MUCH
MORE…

8. JOOMLA! MWG

9. JOOMLA! MWG
WANT TO CONTRIBUTE?
We, MWG, are always looking for
creative minds, design wizards, dare-alls
and brainstormers…
If you want to be a part of the Marketing
Team, talk to us.
Let’s talk

10. Changes are happening
HOW WE WORK?

11. JOOMLA! MWG
HOW DID/DO WE WORK?
Times change.
We need to change as well.
New team, new ideas, new workflow.
OLD vs. NEW

12. JOOMLA! MWG
I.D.E.M.A.
IDEA
DISCOVER
EXECUTE
MAINTAIN
AUDIT
Capture the idea
Establish Intension & plan to sustain
Start, Finish & plan to maintain
Sustain our idea
Determine the idea’s fate

13. Who to blame?
ALMIGHTY JOOMLA!

14. As long as we keep communicating!
Together we can make all the pieces fit
together and learn from it.
Blame us!
BLAMING JOOMLA! MWG
SOMETHING WENT WRONG?

15. What’s cooking?
2016 ROADMAP

16. Joomla! and Public Relations
Can you hear us?
ROADMAP JOOMLA! MWG
PR TEAM

17. The shop.joomla.org, is nearly finished.
New merchandising, new ideas, new
design…
Let’s go shopping
ROADMAP JOOMLA! MWG
SHOP.JOOMLA.ORG

18. The Joomla! Booth will be available for
rental soon.
Pimp your exhibition
ROADMAP JOOMLA! MWG
BOOTH RENTAL

19. A few years ago, the idea of a mascot
was suggested by Chiara.
It is time to bring that idea back and
make it work.
Time to push it
ROADMAP JOOMLA! MWG
MASCOT

20. Any direction that you can imagine, it’s
time to improve our internal
communications, let’s lead the way…
Top-Bottom-Top-Sideways
ROADMAP JOOMLA! MWG
BETTER COMMUNICATION

21. Joomla! has always been very focussed
on our own community, now is the time
to spread the word and the love!
Spread the word
ROADMAP JOOMLA! MWG
NON-JOOMLA EVENTS

22. In 2015 the Brand Manual was drafted,
we’re finishing up the manual and
placing it online.
Consistency
ROADMAP JOOMLA! MWG
BRAND MANUAL

23. We have our own ideas growing, but we
also would like YOUR ideas!
Share it with us, and make it work!
So much more…
DISCOVERING JOOMLA!
AND…

24. YOU WILL LOVE IT!
READY TO START?
and so do we

25. CONTACT JOOMLA! MWG
marketing@joomla.org
https://volunteer.joomla.org/working-groups/marketing
Or tap on our shoulder and start talking
works better with beer or coffee
READY TO START?
Contact us

26. Together we are the beating heart of the
community! Let’s make that count!
Together
JOOMLA! TOGETHER
Feel the beat

27. THANK YOU!
joomla.org

28. Mike Veeckmans
mike.veeckmans@community.joomla.org
Twitter : @MVeeckmans
Skype : mike.veeckmans