1. Go to Social
The New Enterprise Social
by
Pablo Peris (Branch Director & Project Manager)
Pablo.Peris@raona.com twitter: @pabloperis

3. Social Journey

4. Where do you want to end up?

5. % of
engage
d users
Engagement Plan
Without adequate training
and communication
Formal
launch
Activity begins to
spread virally People leave
(no value)Preparing for
adoption
Time
PoC

8. 5 Steps
1-2 weeks
1-2 weeks1-2 months
Ongoing

9. Gartner, September 2012
Successful Social
Enterprise is implemented
80% through organisational
culture and 20% through
technology.“

10. Define
your vision
1

11. Value
Map to
value
2

12. Prioritisation

13. Work
socially
3

14. Use Case Example:
Share market intelligence
Description
The sales team needs to capture and share market intelligence with the rest of
the organisation, often in the form of photos, relating to clients and competitors
(new products, marketing material, points of sale, etc.).
Current situation
The process is overly long and complicated, meaning that not enough market
intelligence is shared. The area of the intranet designed to host this type of
information is rarely visited by the rest of users and cannot be accessed from
mobile devices.
Solution
Take photos with mobile devices and upload them to Yammer to the ‘market
intelligence’ community in less than 30 seconds.
Advantages
• More information about the market and competitors
• Comments and feedback
• Easy to find
• Easy to upload and view information from mobile
devices.
Success metrics
• # of people who have uploaded information
• # of photos uploaded compared to current number
• # conversations generated within the community
• User surveys
Person responsible & timescale
• Sales Director
• Launch on 30 May
Marketing & Sales Department

15. Drive
success
4

16. Without a plan…
% of
engage
d users
Engagement Plan
Without adequate training
and communication
Formal
launch
Activity begins to
spread virally People leave
(no value)Preparing for
adoption
Time
PoC

17. Consiguiendo el éxito

18. Evaluate
& adapt
5

19. Usage statistics

20. Demo

21. Thanks!
Pablo.Peris@raona.com