Lacoste
•
2 recomendaciones•3,267 vistas
Lacoste es una compañía francesa fundada en 1933 por el tenista René Lacoste que fabrica ropa, calzado, perfumes, marroquinería, lentes, relojes y otros productos de estilo deportivo elegante. Su logo característico es un cocodrilo, en referencia al apodo de su fundador, y su producto más famoso es la camisa polo de piqué. La marca se enfoca en el sector económico alto y usa publicidad en televisión, revistas, espectaculares y en línea para promover sus product
Denunciar
Compartir
Denunciar
Compartir
Recomendados
Presentation1 lacoste
Rene Lacoste was founded in 1947 and is headquartered in Paris, France. It operates in the apparel and accessories industry, producing clothing and accessories for men and women. Some of its core brands include Lacoste, Izod, and Izod Big & Tall. While originally known for its tennis clothing, Lacoste has expanded into other areas like golf, sports accessories, and casual wear. Its target audience is primarily young adults ages 25-34, but it also aims for higher-income consumers interested in sports and a continental European style.
Lacoste
The document provides a history and overview of the Lacoste brand. It discusses how René Lacoste was nicknamed "the Alligator" which inspired the logo that was embroidered onto his tennis clothing. The logo and short-sleeved pique shirts became popular, revolutionizing tennis fashion. Today, Lacoste operates boutiques worldwide and offers various product lines including clothing, perfumes, watches, and more. It remains a global luxury brand.
Lacoste brand analyses presentation full N final
Lacoste is a high-end apparel company founded in 1933 that sells clothing, footwear, perfume, watches and more. It was founded by tennis player René Lacoste who designed the iconic polo shirt with the crocodile logo. In recent years, Lacoste has expanded into home goods. The brand updated its marketing strategy in the 2000s to appeal to younger customers and rebuild its image, which led to increased sales and turnover exceeding 1 billion euros for the first time.
Lacoste case study
Rene Lacoste founded the brand in 1933 after designing loose-knit cotton polo shirts for tennis that withstood heat and sweat, and teamed up with Andre Gillier to launch the industrial production of the shirts marked with a crocodile logo. Lacoste has since expanded beyond tennis wear to become a global lifestyle brand selling various clothing, accessories, perfumes and more targeted towards ages 19-30, with prices typically ranging from £50-500. The brand focuses on marketing through tennis and golf pros as well as celebrity endorsements to maintain relevance.
Lacoste PPT made by RAFAY
The document outlines a presentation about the Lacoste brand. It discusses the company's vision, mission, history, manufacturing locations, brand ambassadors, distribution network, product range, competitors, and a case study solution for Lacoste China. The presentation also includes a business analysis section covering trends, market positioning, pricing strategy, and SWOT analysis.
Brief History of Puma
Puma was founded in 1924 in Germany by the Dassler brothers as a shoe manufacturer. It gained attention in the 1950s for soccer shoes and became the first to use vulcanization in 1960. The company went public in 1986 and expanded into fashion through collaborations, acquiring Tretorn Group in 2001 before PPR acquired a majority stake in 2007.
Swot analysis of rolex
Rolex is a brand of designer watches headquartered in Switzerland that designs, manufactures, and distributes luxury watches.
LEVIS
Levi Strauss & Co. is a clothing company founded in 1853 in San Francisco that specializes in denim jeans. It remains family-owned. Levi's introduced the first blue jeans in 1873 and its headquarters remains in San Francisco. The company has global divisions and operates stores worldwide, employing over 16,000 people. Its brands include Levi's, Dockers, and Denizen. While initially making clothing for miners, Levi's aims to inspire people with pioneering spirit through its values of empathy, originality, integrity and courage. It has over 150 years of experience in jeans manufacturing and aims to continue its legacy for another 150 years through localized offerings and commitment to social causes like HIV/AIDS prevention.
Recomendados
Presentation1 lacoste
Rene Lacoste was founded in 1947 and is headquartered in Paris, France. It operates in the apparel and accessories industry, producing clothing and accessories for men and women. Some of its core brands include Lacoste, Izod, and Izod Big & Tall. While originally known for its tennis clothing, Lacoste has expanded into other areas like golf, sports accessories, and casual wear. Its target audience is primarily young adults ages 25-34, but it also aims for higher-income consumers interested in sports and a continental European style.
Lacoste
The document provides a history and overview of the Lacoste brand. It discusses how René Lacoste was nicknamed "the Alligator" which inspired the logo that was embroidered onto his tennis clothing. The logo and short-sleeved pique shirts became popular, revolutionizing tennis fashion. Today, Lacoste operates boutiques worldwide and offers various product lines including clothing, perfumes, watches, and more. It remains a global luxury brand.
Lacoste brand analyses presentation full N final
Lacoste is a high-end apparel company founded in 1933 that sells clothing, footwear, perfume, watches and more. It was founded by tennis player René Lacoste who designed the iconic polo shirt with the crocodile logo. In recent years, Lacoste has expanded into home goods. The brand updated its marketing strategy in the 2000s to appeal to younger customers and rebuild its image, which led to increased sales and turnover exceeding 1 billion euros for the first time.
Lacoste case study
Rene Lacoste founded the brand in 1933 after designing loose-knit cotton polo shirts for tennis that withstood heat and sweat, and teamed up with Andre Gillier to launch the industrial production of the shirts marked with a crocodile logo. Lacoste has since expanded beyond tennis wear to become a global lifestyle brand selling various clothing, accessories, perfumes and more targeted towards ages 19-30, with prices typically ranging from £50-500. The brand focuses on marketing through tennis and golf pros as well as celebrity endorsements to maintain relevance.
Lacoste PPT made by RAFAY
The document outlines a presentation about the Lacoste brand. It discusses the company's vision, mission, history, manufacturing locations, brand ambassadors, distribution network, product range, competitors, and a case study solution for Lacoste China. The presentation also includes a business analysis section covering trends, market positioning, pricing strategy, and SWOT analysis.
Brief History of Puma
Puma was founded in 1924 in Germany by the Dassler brothers as a shoe manufacturer. It gained attention in the 1950s for soccer shoes and became the first to use vulcanization in 1960. The company went public in 1986 and expanded into fashion through collaborations, acquiring Tretorn Group in 2001 before PPR acquired a majority stake in 2007.
Swot analysis of rolex
Rolex is a brand of designer watches headquartered in Switzerland that designs, manufactures, and distributes luxury watches.
LEVIS
Levi Strauss & Co. is a clothing company founded in 1853 in San Francisco that specializes in denim jeans. It remains family-owned. Levi's introduced the first blue jeans in 1873 and its headquarters remains in San Francisco. The company has global divisions and operates stores worldwide, employing over 16,000 people. Its brands include Levi's, Dockers, and Denizen. While initially making clothing for miners, Levi's aims to inspire people with pioneering spirit through its values of empathy, originality, integrity and courage. It has over 150 years of experience in jeans manufacturing and aims to continue its legacy for another 150 years through localized offerings and commitment to social causes like HIV/AIDS prevention.
Rolex ppt(includes, introduction, history , innovation, ceo, rolex watchs , c...
Proper ppt on Rolex watch, includes all detail , with effective animation and pictures,it will help everybody
Lacoste branding
позиционирование
история
продукт
конкуренты
портрет потребителя
социальная ответственность
SWOT анализ
причины успеха
Levis 7 p's
Levi Strauss & Co. is a privately held clothing company known worldwide for its Levi's brand of denim jeans. It began producing denim overalls in the 1870s and modern jeans in the 1920s. Today it has over 70,000 employees worldwide and sells its products through over 2,000 retail stores as well as department stores and online retailers. Levi's targets upper and upper middle class customers with its jeans, casual pants, and accessories advertising campaigns.
Louis vuitton final
Louis Vuitton was founded in 1854 in Paris, France and is known for its luxury trunks and leather goods. It introduced its iconic Monogram Canvas pattern in the late 1800s. In the 1980s and 1990s, Louis Vuitton expanded into ready-to-wear fashion lines and accessories as well as merging with other luxury brands. Today, Louis Vuitton has over 4,000 stores worldwide and is part of LVMH, the world's largest luxury group. The brand targets wealthy consumers, especially women ages 35 and up, with a reputation for luxury, quality, and status.
Levi’s jeans
The document outlines the history of Levi Strauss & Co from 1853 to 2010, including key events like Jacob Davis partnering with Levi Strauss in 1872 to patent riveted pants, the rivet patent entering public domain in 1890, and various marketing and product milestones over the decades as the blue jean became a global icon. It provides details on the invention of the blue jean and the evolution of Levi Strauss & Co into a global brand over more than 150 years.
louis vitton japan case study
This document summarizes a case study on Louis Vuitton's operations in Japan. It provides background on Louis Vuitton's founding in France in 1854. It then discusses the company's strong growth in Japan from 2002-2004, with annual sales reaching $3.8 billion, due to high quality products and premium pricing. The summary also lists Louis Vuitton's strengths as its brand image and attention to store design, as well as opportunities in the growing Japanese market, but notes threats such as economic downturns and competition from other luxury brands. It recommends diversifying products and markets as well as educating customers on identifying counterfeits.
Presentation ON LEVI'S
Levi Strauss & Co. is an American clothing company known for its Levi's brand jeans, founded in 1853. In 1873, Levi Strauss and Jacob Davis received a patent for riveted denim pants. Over time, Levi's expanded globally and introduced new jeans styles. Today, Levi's is a leading jeans brand sold in over 110 countries through department stores, chains, independents, and its own stores. Levi's targets younger consumers through music sponsorships and innovative television ads to promote the youthfulness of its brand.
Westside
Westside is a chain of retail stores operated by Trent Ltd. as India's largest lifestyle retailer. Started in 1998 with 49 stores currently across 28 cities, Westside aims to be a one-stop shop catering to various customer needs. The store sizes range from 15,000-30,000 sq. feet with annual sales of Rs. 543 cr. in 2010. Westside targets upper middle and lower upper income families through affordable fashion and a broad product range including apparel, accessories, home goods and more. Promotion strategies include brand ambassador Yuvraj Singh and membership programs while stores are typically located in malls near competitors.
Team NIKE Final Presentation
In our Strategic Management Class at the Monfort College of Business. We where assigned the taks to conduct an analysis of NIKES Strategic business plan. Here is the presentation that me and my teamates put together using many different reasearch platforms and also using Canva to design the look of our presentation.
Sales presentation on Bata
Bata is a leading footwear manufacturer founded in 1894 in Czechoslovakia. Bata Pakistan is one of 65 Bata companies worldwide. It started operations in Pakistan in 1942 and has 60-40% foreign and local ownership. Bata Pakistan sells over 17 million pairs of shoes annually. The company aims to achieve 100% estimated sales targets in each category, maintain a line of 700 shoe styles, and introduce new lines based on fashion trends. Bata Pakistan uses promotional strategies during religious and seasonal events, and maintains city storefronts and limited advertisements. The company has departments for finance, purchasing, marketing, production, and merchandising.
Pantaloons Branding research.pptx
Pantaloons began in 1997 as a Future Group company to provide affordable fashion retail options to India's emerging middle class. It has since expanded to 275 stores across 136 cities with 3.8 million square feet of retail space. Pantaloons retails over 200 international and licensed brands as well as its own exclusive labels. It focuses on categories like casual wear, ethnic wear, formal wear, and accessories for men, women, and children. While Pantaloons has been successful due to its competitive pricing and wide assortment, it faces threats from increasing competition and changing consumer preferences like online shopping. The company is working on initiatives to improve customer experience in areas like store design, product variety, and staff training.
Marketing Strategy project
Woodland is an Indian shoe brand established in 1992 that focuses on trekking and outdoor shoes. It has grown from a small manufacturing unit started in 1960 to having over 300 exclusive stores and 3000 multi-brand outlets globally. While Woodland was initially successful, it faced challenges expanding to tier 2 and 3 cities in India and has since focused on tier 1 cities. The document discusses Woodland's product life cycle and marketing strategies including the 7Ps of marketing. It performs a SWOT analysis and discusses how Woodland uses marketing research and intelligence.
Rolex Marketing Plan - Detailed Study
ROLEX is always been a brand which we would desire to have on our wrist !
This presentation would give u all idea about how ROLEX has kept its MONOPOLY Luxury Watch Segment !
This presentation will give you idea how a brand like ROLEX plans, executes and achieve !
Rolex Ppt R 2.
The document analyzes Rolex's business and marketing practices. It discusses Rolex's history, founding in 1905 in London, and move to Switzerland in 1919. It examines Rolex's market position using Porter's Five Forces model and analyzes Rolex's segmentation, positioning, and selective marketing strategies. Rolex maintains its brand image by limiting production and targeting desirable representatives to promote the brand.
LOUIS VUITTON.ppt
The document discusses a strategic analysis of Louis Vuitton, a French luxury fashion house. It includes a PESTEL analysis, SWOT analysis, BCG matrix, and discussion of mergers and acquisitions involving Louis Vuitton. A group of students conducted the analysis for a class project on strategic management. The document outlines the company profile, key figures, and provides details of the various analyses to evaluate the external environment and strategic position of Louis Vuitton.
Loewe
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Skechers 01
Skechers is a clothing company founded in 1992 in the USA that focuses on casual and active footwear. The company's main objective is controlled growth while becoming a leading footwear brand. Skechers serves the casual footwear market with styles for men, women, and children. It has over 3,500 store locations in 160 countries, with operating income of $518.4 million and net income of $346.6 million. The document recommends Skechers focus more on Asian markets and expand into other product categories like watches and clothes.
International Business Sony
Sony is a Japanese multinational conglomerate corporation founded in 1946 in Tokyo by Masaru Ibuka and Akio Morita. It started as an electronics shop and built Japan's first tape recorder called the Type-G. In 1958, the company name was changed to Sony. Today, Sony has a global presence in over 100 countries and has expanded its business through major acquisitions of companies in industries such as music, movies, video games, and electronics.
Presentation on SONY
This is a Presentation on sony. which can help u to know about the History or as well as current status of the company....
Lacoste»
Lacoste comenzó como una marca cuando el tenista René Lacoste adoptó un cocodrilo verde bordado en su blazer, que con el tiempo se convertiría en el logotipo mundialmente reconocido de la marca. Actualmente Lacoste opera más de 700 tiendas propias y 1,700 puntos de venta en más de 100 países, vendiendo 50 millones de prendas por año. Recientemente, Lacoste abrió su cuarta fábrica de confección en el mundo en Argentina para producir camisas y exportar al resto de Sudamérica.
Briefing lacoste
Este documento presenta un briefing para una campaña publicitaria de Lacoste. El objetivo es contrarrestar la caída de ventas debido a la competencia de imitaciones, enfatizando la calidad de los productos Lacoste. Se proponen dos anuncios, uno vertical comparando el logo de Lacoste con imitaciones, y otro horizontal mostrando la resistencia de un polo Lacoste. El público objetivo son jóvenes de 20 a 30 años preocupados por la moda y la imagen. El presupuesto total es de 77,575 euros.
Más contenido relacionado
La actualidad más candente
Rolex ppt(includes, introduction, history , innovation, ceo, rolex watchs , c...
Proper ppt on Rolex watch, includes all detail , with effective animation and pictures,it will help everybody
Lacoste branding
позиционирование
история
продукт
конкуренты
портрет потребителя
социальная ответственность
SWOT анализ
причины успеха
Levis 7 p's
Levi Strauss & Co. is a privately held clothing company known worldwide for its Levi's brand of denim jeans. It began producing denim overalls in the 1870s and modern jeans in the 1920s. Today it has over 70,000 employees worldwide and sells its products through over 2,000 retail stores as well as department stores and online retailers. Levi's targets upper and upper middle class customers with its jeans, casual pants, and accessories advertising campaigns.
Louis vuitton final
Louis Vuitton was founded in 1854 in Paris, France and is known for its luxury trunks and leather goods. It introduced its iconic Monogram Canvas pattern in the late 1800s. In the 1980s and 1990s, Louis Vuitton expanded into ready-to-wear fashion lines and accessories as well as merging with other luxury brands. Today, Louis Vuitton has over 4,000 stores worldwide and is part of LVMH, the world's largest luxury group. The brand targets wealthy consumers, especially women ages 35 and up, with a reputation for luxury, quality, and status.
Levi’s jeans
The document outlines the history of Levi Strauss & Co from 1853 to 2010, including key events like Jacob Davis partnering with Levi Strauss in 1872 to patent riveted pants, the rivet patent entering public domain in 1890, and various marketing and product milestones over the decades as the blue jean became a global icon. It provides details on the invention of the blue jean and the evolution of Levi Strauss & Co into a global brand over more than 150 years.
louis vitton japan case study
This document summarizes a case study on Louis Vuitton's operations in Japan. It provides background on Louis Vuitton's founding in France in 1854. It then discusses the company's strong growth in Japan from 2002-2004, with annual sales reaching $3.8 billion, due to high quality products and premium pricing. The summary also lists Louis Vuitton's strengths as its brand image and attention to store design, as well as opportunities in the growing Japanese market, but notes threats such as economic downturns and competition from other luxury brands. It recommends diversifying products and markets as well as educating customers on identifying counterfeits.
Presentation ON LEVI'S
Levi Strauss & Co. is an American clothing company known for its Levi's brand jeans, founded in 1853. In 1873, Levi Strauss and Jacob Davis received a patent for riveted denim pants. Over time, Levi's expanded globally and introduced new jeans styles. Today, Levi's is a leading jeans brand sold in over 110 countries through department stores, chains, independents, and its own stores. Levi's targets younger consumers through music sponsorships and innovative television ads to promote the youthfulness of its brand.
Westside
Westside is a chain of retail stores operated by Trent Ltd. as India's largest lifestyle retailer. Started in 1998 with 49 stores currently across 28 cities, Westside aims to be a one-stop shop catering to various customer needs. The store sizes range from 15,000-30,000 sq. feet with annual sales of Rs. 543 cr. in 2010. Westside targets upper middle and lower upper income families through affordable fashion and a broad product range including apparel, accessories, home goods and more. Promotion strategies include brand ambassador Yuvraj Singh and membership programs while stores are typically located in malls near competitors.
Team NIKE Final Presentation
In our Strategic Management Class at the Monfort College of Business. We where assigned the taks to conduct an analysis of NIKES Strategic business plan. Here is the presentation that me and my teamates put together using many different reasearch platforms and also using Canva to design the look of our presentation.
Sales presentation on Bata
Bata is a leading footwear manufacturer founded in 1894 in Czechoslovakia. Bata Pakistan is one of 65 Bata companies worldwide. It started operations in Pakistan in 1942 and has 60-40% foreign and local ownership. Bata Pakistan sells over 17 million pairs of shoes annually. The company aims to achieve 100% estimated sales targets in each category, maintain a line of 700 shoe styles, and introduce new lines based on fashion trends. Bata Pakistan uses promotional strategies during religious and seasonal events, and maintains city storefronts and limited advertisements. The company has departments for finance, purchasing, marketing, production, and merchandising.
Pantaloons Branding research.pptx
Pantaloons began in 1997 as a Future Group company to provide affordable fashion retail options to India's emerging middle class. It has since expanded to 275 stores across 136 cities with 3.8 million square feet of retail space. Pantaloons retails over 200 international and licensed brands as well as its own exclusive labels. It focuses on categories like casual wear, ethnic wear, formal wear, and accessories for men, women, and children. While Pantaloons has been successful due to its competitive pricing and wide assortment, it faces threats from increasing competition and changing consumer preferences like online shopping. The company is working on initiatives to improve customer experience in areas like store design, product variety, and staff training.
Marketing Strategy project
Woodland is an Indian shoe brand established in 1992 that focuses on trekking and outdoor shoes. It has grown from a small manufacturing unit started in 1960 to having over 300 exclusive stores and 3000 multi-brand outlets globally. While Woodland was initially successful, it faced challenges expanding to tier 2 and 3 cities in India and has since focused on tier 1 cities. The document discusses Woodland's product life cycle and marketing strategies including the 7Ps of marketing. It performs a SWOT analysis and discusses how Woodland uses marketing research and intelligence.
Rolex Marketing Plan - Detailed Study
ROLEX is always been a brand which we would desire to have on our wrist !
This presentation would give u all idea about how ROLEX has kept its MONOPOLY Luxury Watch Segment !
This presentation will give you idea how a brand like ROLEX plans, executes and achieve !
Rolex Ppt R 2.
The document analyzes Rolex's business and marketing practices. It discusses Rolex's history, founding in 1905 in London, and move to Switzerland in 1919. It examines Rolex's market position using Porter's Five Forces model and analyzes Rolex's segmentation, positioning, and selective marketing strategies. Rolex maintains its brand image by limiting production and targeting desirable representatives to promote the brand.
LOUIS VUITTON.ppt
The document discusses a strategic analysis of Louis Vuitton, a French luxury fashion house. It includes a PESTEL analysis, SWOT analysis, BCG matrix, and discussion of mergers and acquisitions involving Louis Vuitton. A group of students conducted the analysis for a class project on strategic management. The document outlines the company profile, key figures, and provides details of the various analyses to evaluate the external environment and strategic position of Louis Vuitton.
Loewe
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Skechers 01
Skechers is a clothing company founded in 1992 in the USA that focuses on casual and active footwear. The company's main objective is controlled growth while becoming a leading footwear brand. Skechers serves the casual footwear market with styles for men, women, and children. It has over 3,500 store locations in 160 countries, with operating income of $518.4 million and net income of $346.6 million. The document recommends Skechers focus more on Asian markets and expand into other product categories like watches and clothes.
International Business Sony
Sony is a Japanese multinational conglomerate corporation founded in 1946 in Tokyo by Masaru Ibuka and Akio Morita. It started as an electronics shop and built Japan's first tape recorder called the Type-G. In 1958, the company name was changed to Sony. Today, Sony has a global presence in over 100 countries and has expanded its business through major acquisitions of companies in industries such as music, movies, video games, and electronics.
Presentation on SONY
This is a Presentation on sony. which can help u to know about the History or as well as current status of the company....
La actualidad más candente (20)
Rolex ppt(includes, introduction, history , innovation, ceo, rolex watchs , c...
Rolex ppt(includes, introduction, history , innovation, ceo, rolex watchs , c...
Destacado
Lacoste»
Lacoste comenzó como una marca cuando el tenista René Lacoste adoptó un cocodrilo verde bordado en su blazer, que con el tiempo se convertiría en el logotipo mundialmente reconocido de la marca. Actualmente Lacoste opera más de 700 tiendas propias y 1,700 puntos de venta en más de 100 países, vendiendo 50 millones de prendas por año. Recientemente, Lacoste abrió su cuarta fábrica de confección en el mundo en Argentina para producir camisas y exportar al resto de Sudamérica.
Briefing lacoste
Este documento presenta un briefing para una campaña publicitaria de Lacoste. El objetivo es contrarrestar la caída de ventas debido a la competencia de imitaciones, enfatizando la calidad de los productos Lacoste. Se proponen dos anuncios, uno vertical comparando el logo de Lacoste con imitaciones, y otro horizontal mostrando la resistencia de un polo Lacoste. El público objetivo son jóvenes de 20 a 30 años preocupados por la moda y la imagen. El presupuesto total es de 77,575 euros.
Lacoste
Lacoste is a French apparel company founded in 1933 that is known for its green crocodile logo. It sells clothing, footwear, perfume, leather goods, watches, and eyewear. In 2011, Greenpeace accused Lacoste of working with Chinese suppliers that pollute rivers with hazardous chemicals. Samples from two factories revealed the presence of chemicals like alkylphenols and perfluorinated compounds.
Princesas de Disney y sus curiosidades
Este documento presenta varias curiosidades sobre las princesas de Disney, incluyendo detalles sobre su producción y personajes. Describe datos interesantes sobre princesas como Blancanieves, Cenicienta, Ariel, Bella, Pocahontas y Mérida. También menciona princesas no oficiales como Elsa, Anna y Megara. Concluye que las películas de Disney a menudo contienen detalles ocultos que vale la pena descubrir a través de múltiples visionados.
Desarrollo y evolucin_del_tenis
El documento habla sobre los cambios que ha sufrido el tenis a través de la historia, desde sus orígenes hasta la actualidad. Explica que el tenis ha evolucionado en todos sus aspectos como la raqueta, la pista y las reglas. Por último, menciona que para el 2009 se introducirán nuevos cambios en el circuito tenístico mundial, donde los torneos Masters Series pasarán a llamarse Torneos 1000 y tendrán mayores premios.
SKECHERS
The Skechers GOrun Ultra shoe provides maximum cushioning for long distance runs and recovery runs, with more Resalyte cushioning than other Skechers GOrun shoes. It has a unique combination of a soft Resalyte midsole and rigid Resagrip outsole for cushioning and support. Aggressive GOimpulse sensors on the outsole allow for superior traction on any terrain. The shoe weighs 7.5 oz and has a synthetic and mesh upper with 4-way stretch mesh for comfort, selling for $85.
Com. y mkt clases
Material de clases del curso Comunicación Integral y Marketing. Carrera de Administración de Empresas Mención Marketing PEV.
Instituto Profesional AIEP.
Lacoste
El documento resume la historia de la marca Lacoste. Se fundó en 1933 por el tenista francés René Lacoste. Lacoste tomó su apodo "Crocodile" después de apostar y ganar una bolsa hecha de cocodrilo. Más tarde, bordó un cocodrilo en la solapa de su chaqueta y cuando fundó su marca de ropa le puso su apellido y el logotipo del cocodrilo. El logotipo de la marca es un cocodrilo verde con el hocico rojo que se ha convertido en la imagen distintiva de
La fila
El documento describe un plan para enseñar a los estudiantes a formar una fila ordenada al entrar y salir del aula. Los objetivos son fomentar la capacidad de establecer un orden y aprender a organizarse en fila sin empujar. Cada día un estudiante será el "maquinista" responsable de verificar que la fila esté bien formada. Antes de ser maquinista, cada estudiante creará un cartel con su nombre. También aprenderán canciones y poemas para cantar en fila.
Vans
Este cartel publicitario de VANS está dirigido a los jóvenes. Muestra a una chica vestida de manera casual observando el piso en un ambiente urbano frente a una pared con grafitis. La imagen transmite sensaciones de libertad y confort. Los colores, estilo de ropa y accesorios de la chica remiten a una actitud rebelde y contracultural de los años 60. La marca VANS se muestra de manera sencilla en letras negras en un costado para reafirmar el mensaje sin distraer la atención del
Biography Michael Jordan
Michael Jordan nació en 1963 en Brooklyn, Nueva York. Fue una estrella del baloncesto universitario y ganó una medalla de oro olímpica en 1984 con Estados Unidos. Jugó profesionalmente en la NBA con los Chicago Bulls desde 1984 hasta 2003, ganando 6 campeonatos y siendo nombrado MVP de la temporada 5 veces. Es ampliamente considerado uno de los mejores jugadores de baloncesto de todos los tiempos.
EL TENIS
Trabajo sobre el tenis. Historia, reglamento, aspectos técnicos, aspectos tácticos y una pequeña práctica. MADE IN SPAIN
Levi´s
Los bule jean comenzaron como prenda para trabajos pesados y obreros. La marca Levi's se destacó por su durabilidad y calidad, luego de que su fundador Levi Strauss creara los primeros jeans utilizando tela resistente y gruesa ideal para ropa de trabajo. Actualmente, Levi's produce todo tipo de ropa y accesorios manteniendo su enfoque en la calidad.
Lacoste Brand Audit
Lacoste is a French apparel company established in 1933 that originally focused on tennis clothing but expanded into other categories like perfume, footwear, watches, and leather goods. It is known worldwide for its green crocodile logo and polo shirts. Lacoste has a presence in 115 countries through boutiques and department store corners. It was acquired by a Swiss family group in 2012 and launched its U.S. e-commerce site in 2007. The document discusses Lacoste's brand portfolio across categories like men's, women's, and kids' clothing and accessories. It also analyzes the brand's pyramid in terms of imagery, feelings, judgments, and resonance associated with the brand. Potential brand extensions into sports clubs and
Caracteristicas del tenis
El tenis es un deporte que se juega entre dos o cuatro jugadores en una pista rectangular. Los jugadores usan una pelota verde y amarilla de aproximadamente 6.7 cm de diámetro. El objetivo es anotar puntos al devolver la pelota de manera que el oponente no pueda responder adecuadamente, ganando el primero en llegar a cuatro puntos con al menos dos de ventaja.
Producto vans
Vans comenzó fabricando zapatillas para surfistas en 1966. En los años 70, los skaters comenzaron a usar Vans debido a la suela resistente, lo que llevó a Vans a asociarse con la cultura skate. En los años 80 y 90, Vans se hizo popular entre los jóvenes punks y fans del rock alternativo a través de eventos como el Warped Tour y asociaciones con bandas como NOFX. Vans ha seguido cultivando su imagen rebelde y de estilo de vida a través de la publicidad, la música y los event
Levi´s
Este documento presenta los resultados de una investigación de mercados realizada para la marca Levi's. En el Capítulo 1 se realiza una investigación exploratoria, incluyendo un análisis de la demanda, la competencia, y el entorno general y de la empresa. En el Capítulo 2 se describe el diseño de una investigación cualitativa. Finalmente, en el Capítulo 3 se explica la investigación cuantitativa realizada, incluyendo el trabajo de campo y los resultados obtenidos. El documento concluye con un brief de marketing que resume las conclusiones clave de la investigación.
Manual de Identidad McDonalds
McDonald's es la cadena de comida rápida más grande del mundo. El manual de identidad corporativa de McDonald's proporciona detalles sobre el uso correcto de su logotipo, colores, eslogans, uniformes, empaques, publicidad y más para mantener una imagen de marca cohesiva. El documento guía el uso adecuado de los elementos visuales y de marca de McDonald's en todos los canales y materiales de comunicación.
Proyecto final
Este documento presenta el plan de negocio para una empresa de publicidad llamada "Tiempo Fuera". El plan incluye una descripción de la idea de negocio, un marco de referencia, un plan de negocio, un plan de comercialización y estados financieros. El objetivo es ofrecer servicios de publicidad a pequeñas y medianas empresas. Se realizó un análisis del entorno, costos de producción, estructura organizacional y proyecciones financieras. De acuerdo al análisis, el negocio es viable y puede gener
Destacado (20)
Similar a Lacoste
Lacoste. alejandra monica silvera
Lacoste es una compañía francesa de moda fundada en 1933 por el tenista René Lacoste. Es conocida por su camisa polo con el logotipo del caimán verde, y fabrica ropa, relojes, perfumes y otros artículos de vestir. El hijo de Lacoste, Bernard, dirigió la empresa y promovió la moda de los polos de colores vivos.
Tiendas de moda
Este documento presenta una breve descripción de las tiendas de moda más conocidas a nivel mundial, incluyendo Mango, Zara, Prada, Dior, Dolce & Gabbana, Versace, Ralph Lauren, Custo Barcelona y Chanel. Resalta aspectos clave de cada marca como su estilo, fundador, productos emblemáticos y expansión internacional.
Trabajo ropa
El documento lista y describe brevemente las marcas de ropa más caras del mundo, incluyendo Dior, fundada en París en 1947 y conocida por su alta costura; Marc Jacobs, con tiendas en todo el mundo que comercializan una amplia gama de productos; Valentino, fundada en 1959 en Milán y conocida por su moda y perfumes; Prada, fundada en 1913 en Italia y convertida en una gran firma internacional en 1978; Chanel, fundada en París en 1910 y especializada en artículos de lujo; y Gucci, fundada en 1921 en Florencia
Tipos de mercado ejemplos
El documento presenta ejemplos de compañías internacionales como Lacoste, Dove y LG Group que operan en múltiples países. Lacoste es una empresa francesa de ropa y accesorios fundada en 1933 conocida por sus camisas polo. Dove pertenece a Unilever y se identifica por su insignia de paloma. LG Group es una empresa surcoreana de electrónicos fundada en 1947 que opera marcas como LG Electronics. El documento también menciona ejemplos de mercados de materia prima como Plantaciones S.A.S, Extractora La Paz S.A. y E
Escucha a la moda
El documento presenta una breve descripción de varios diseñadores de moda influyentes, incluyendo Coco Chanel, Giorgio Armani, Valentino Garavani, Ralph Lauren, Calvin Klein, Betsey Johnson, Donatella Versace, Tom Ford, Marc Jacobs y Kate Spade. Resalta sus logros y contribuciones a la industria de la moda, como el establecimiento de marcas exitosas, el diseño de ropa y accesorios reconocidos, y el impacto en la industria del cine y el lujo.
Marcas marlen
El documento presenta una lista de marcas clásicas como Burberry, Tous y Tommy Hilfiger, y marcas actuales como Roxy, Carhartt, Desigual y Lacoste. Burberry fue fundada en 1722 en Reino Unido y es conocida por su ropa y complementos de lujo, mientras que Tous se estableció en 1920 en España y se especializa en joyería de moda. Tommy Hilfiger es un diseñador estadounidense conocido por su marca de ropa. Las marcas actuales incluyen Roxy fundada en 1970 en Australia por surfistas,
Revista la temporada
Este documento presenta información sobre cuatro diseñadores latinoamericanos famosos: Daisy Barros de Ecuador, Carlos Miele de Brasil, Víctor de Souza de Argentina y Cristian Cota de México. Describe brevemente la trayectoria profesional de cada diseñador, sus inspiraciones y estilos, así como algunas de sus colecciones más destacadas.
Marcas
Este documento resume información sobre cinco marcas de moda y deportivas: Chanel, Nike, Lacoste, Hollister. Proporciona detalles sobre el año de fundación, los productos principales y el logotipo de cada marca. Chanel fue fundada en 1910 y se especializa en artículos de lujo como ropa, bolsos y perfumes. Nike fue fundada en 1964 y fabrica equipamiento deportivo como zapatos y ropa para diferentes deportes. Lacoste fue fundada en 1933 y es conocida por su camisa polo con el logotipo del caimán verde
Marcas
El documento resume información sobre cinco marcas de moda y deportivas: Chanel, Nike, Lacoste, Hollister. Chanel es una casa de modas parisina fundada en 1910 por Coco Chanel que diseña y vende artículos de lujo como ropa, bolsos y perfumes. Nike es una empresa estadounidense fundada en 1964 que diseña y vende equipamiento y ropa deportiva como zapatillas y camisetas para diferentes deportes. Lacoste es una compañía francesa fundada en 1933 por el tenista René Lacoste que vende ropa, re
5 marcas mas vendidas de ropa
Este documento presenta las 5 marcas de ropa más vendidas en el mundo: 1) Gucci, fundada en Italia en 1921 y conocida por sus carteras, zapatos y joyería de alta gama. 2) Chanel, fundada en París en 1910 y famosa por su fragancia Chanel No. 5. 3) Louis Vuitton, conocida por su monograma LV en bolsos y maletas. 4) Giorgio Armani, empresa de moda de lujo italiana con 4,700 empleados. 5) Prada, fundada en Italia en 1913 y conocida por
Marcas influyentes
Este documento describe tres de las marcas de moda más exclusivas e influyentes: Chanel, Christian Dior y Versace. Chanel fue fundada en París en 1910 por Coco Chanel y actualmente tiene boutiques alrededor del mundo. Christian Dior es un minorista de ropa francés fundado por el diseñador Christian Dior. Versace fue fundada en Italia en 1978 por Gianni Versace y actualmente es una de las principales casas de moda del mundo.
Las zapatillas
Este documento resume las principales marcas de zapatillas deportivas como Nike, Converse, Reebok, Jordan, Lacoste, Adidas y Puma. Detalla brevemente la historia y fundación de cada marca. Nike fue fundada en 1964 y es actualmente una de las mayores fabricantes de ropa y calzado deportivo del mundo. Converse fue creada en 1908 y es conocida por su modelo All Star. Reebok, Jordan y Puma también se destacan como importantes marcas deportivas a nivel global.
Estrategia de Marketing de Levi's
TRABAJO REALIZADO PARA LA MATERIA MARKETING ESTRATÉGICO SOBRE ESTUDIO DE DISEÑO Y ESTRATEGIA DE MARKETING DE LA EMPRESA LEVI`S
PROFESOR: WALTER SANCHEZ
ALUMNA: GISELLE DENISE LOVERO
CARRERA: DISEÑO GRÁFICO PUBLICITARIO
EN NUEVA ESCUELA DE DISEÑO Y COMUNICACIÓN VISUAL
INVESTIGACIÓN SOBRE LA ROPA Y EL MUNDO DE LA MODA
Presentación hecha por Yordi, alumno de 6º en el Ceip Cardenal Cisneros (Vva Mesía. Granada) para su conferencia del 2º trimestre acerca del mundo de la ropa.
Album moda
Chanel es una casa de modas francesa fundada en 1910 por Coco Chanel. Se especializa en artículos de lujo como ropa de alta costura, lista para usar, bolsos y perfumes. Actualmente pertenece a los nietos del anterior socio de Chanel y tiene boutiques alrededor del mundo en distritos comerciales exclusivos.
Louis Vuitton es una casa fundada en 1854 por Louis Vuitton que se especializa en artículos de viaje de lujo como maletas y bolsos. Es una de las marcas de lujo más valiosas del mundo y po
Album de moda
Chanel es una casa de modas francesa fundada en 1910 por Coco Chanel. Se especializa en artículos de lujo como ropa de alta costura, lista para usar, bolsos y perfumes. Actualmente pertenece a los nietos del anterior socio de Chanel y tiene boutiques alrededor del mundo en distritos comerciales exclusivos.
Louis Vuitton es una casa fundada en 1854 por Louis Vuitton que se especializa en artículos de viaje de lujo como maletas y bolsos. Es una de las marcas de lujo más valiosas del mundo y po
Moda y modelaje
Este documento resume información sobre diseñadores y modelos de moda. Detalla las biografías y estilos de diseñadores como Dolce & Gabbana, Gucci, Valentino, Calvin Klein, Ágata Ruiz de la Prada, Carolina Herrera y Giorgi Armani. También menciona a las modelos Kate Moss y Naomi Campbell.
Ciudades de la moda (París, Londres, NY, Milán...)
El documento describe las principales ciudades de la moda como París, Londres, Nueva York y Milán. París es conocida por su alta costura con estrictas normas, y marcas como Chanel y Dior. Londres se enfoca en ropa urbana informal con diseñadores como Vivienne Westwood. Nueva York es conocida por su estilo deportivo e informal con marcas como Polo Ralph Lauren y Calvin Klein. Finalmente, Milán se destaca por diseñadores de lujo como Armani, Versace y Prada.
Analisis Converse Mexico
Este documento resume el análisis de mercado realizado por Victor G. Moreno Cardona sobre la marca Converse en México. Incluye información sobre la misión y visión de la marca, su historia, competidores principales como Vans y Skechers, el consumidor objetivo que es entre 13-30 años, y la estrategia de marketing enfocada en las líneas de producto como Chuck Taylor y One Star, precios, canales de distribución y campañas publicitarias.
Dockers - Fundamentos de MKT
Este documento resume la historia y estrategia de marketing de la empresa Dockers. En 3 oraciones: Dockers fue fundada en 1853 y se hizo famosa por sus pantalones caqui. La empresa se enfoca en clientes de clase alta y ofrece camisas de alta calidad a precios elevados. Realizan investigaciones de mercado para entender las necesidades de los clientes y mejorar su posicionamiento frente a la competencia ofreciendo estilos de moda y una experiencia de compra superior.
Similar a Lacoste (20)
Ciudades de la moda (París, Londres, NY, Milán...)
Ciudades de la moda (París, Londres, NY, Milán...)
Lacoste
- 2. LACOSTE Es una compañía francesa que fabrica: Ropa
- 3. •Calzado
- 4. •Perfumes y Lociones
- 5. •Marroquinería (Bolsas y maletas)
- 6. •Lentes
- 7. •Relojes
- 8. •Hogar
- 9. •Cinturones
- 10. •Joyería
- 11. •Niños
- 12. • Suproducto más famoso, es su camisa Polo, hecha de material piqué.
- 13. HISTORIA • Se funda en 1933 por el francés René Lacoste, conocido tenista francés. • Ganador con el equipo Francés, al que llamaban popularmente como Los mosqueteros, de la Copa Davis. Esta fama le serviría para emprender la empresa.
- 14. • René Lacoste, tenia como apodo 'Crocodile'. • Más tarde se hizo bordar un cocodrilo en la solapa de su chaqueta. • Más adelante, cuando fundó su propia marca de ropa le puso su apellido a la marca y la insignia del cocodrilo.
- 15. MERCADO • La marca esta enfocada al sector económico alto. • Susproductos tienen precios elevados
- 16. PUBLICIDAD • Su publicidad abarca: • Spots de televisión • revistas • espectaculares • web
- 17. PUBLICIDAD
- 18. PUBLICIDAD
- 19. PUBLICIDAD
- 20. PUBLICIDAD
- 21. PUBLICIDAD
- 23. PUBLICIDAD
Notas del editor
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n