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Similar a Marketing Digital Presente Y Futuro by WSI
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Marketing Digital Presente Y Futuro by WSI
- 1. Marketing DigitalPresente y Futuro Presentadopor: Alberto Díaz Padilla Cesar Lozano G. Digital Marketing Consultant Agosto 17 ‘10
- 3. Que es Marketing Digital
- 4. Como ha evolucionado el Marketing
- 6. Que es Marketing? Es un anglicismo… «el proceso social y administrativo por el cual los grupos e individuos satisfacen sus necesidades al crear e intercambiar bienes y servicios» Philip Kotler (padre del Marketing Moderno) El Marketing pertenece a la ciencia de la Administración El Marketing involucra estrategias de mercado. Marketing se traduce como mercadotecnia o mercadeo. Frecuentemente se confunde este término con el de publicidad, siendo ésta última sólo una herramienta de la mercadotecnia. Fuente: Wikipedia / 10 Agosto ‘10
- 7. Digitalización La transformacion de datos de manerafisica (offline) a digital (online)
- 10. Evolución… Consumo de Medios Quéqueda? Hace 10 Años Hoy* En 5 años Medios En Línea Medios Tradicionales *41% del consumo de medios es en línea (Jupiter Research) Copyright © 2009 ReachLocal, Inc. All Rights Reserved
- 11. Está Usted listo? Construya presencia Gane Clientes Mantenga sus clientes Administre su reputación Hace 10 años Hoy Próximos 5 años
- 12. SISTEMA PPC SEO Email Redes Sociales Sitio Web
- 13. Integración… Construya presencia Gane Clientes Mantenga sus clientes Administre su reputación Hace 10 años Hoy Próximos 5 años
- 15. Objetivo claro
- 16. Estructura definida Inicio Acerca de Nos Productos o Servicios Testimonio de Clientes Informacion/Articulos FAQs Formulario de contacto 7 paginas son esenciales
- 17. Inicio WIIFM (what’s in it for me) No mas de 350 palabras Use personas, esto atrae a la gente
- 18. Acerca de Nos Informacion de la Compañia Historia Mision Estructura Etc, No cometer el error de ponerestainformacion en la pagina de inicio
- 19. Productos ó Servicios Resumir en una pagina los productos o servicios que ofrece Poner link para mas detalles Para usuarios que quieres saber mas acerca de determinado producto
- 20. Otras paginas Historias/testimonio de Clientes Informacion/Articulos FAQ’s /Novedades Estaspaginasconstruyencredibilidad
- 21. BONUS (sitemap) Seleccionar cualquier pagina con un click Usado por los buscadores para encontrar info
- 22. Construya presencia Gane Clientes Mantenga sus clientes Administre su reputación Hace 10 años Hoy Próximos 5 años
- 23. Gane clientes… Pago porClic (PPC) OptimizaciónOrgánica (SEO)
- 24. PPC & SEO Orgánico ó Natural 75% Pago Por Clic 25% Source: Enquiro & Marketingsherpa
- 25. Pago Por Click - PPC
- 27. Construya presencia Gane Clientes Mantenga sus clientes Administre su reputación Hace 10 años Hoy Próximos 5 años
- 28. Mantenga sus clientes Elementos clave: Permiso, Forma de Contacto, Desuscribirse Fuente: the-future-of-email-design / Abril ‘10
- 29. Ejemplo eMail
- 30. Construya presencia Gane Clientes Mantenga sus clientes Administre su reputación Hace 10 años Hoy Próximos 5 años
- 31. Administre su reputacion La interaccionsucedeporsimisma... Búsqueda Navegar
- 32. Redes Social
- 33. Redes Sociales
- 36. Proveer info
- 37. Elogiar opinion
- 39. Clarificar
- 40. Publicitar
- 42. Discuta
- 43. Pidaayuda
- 44. Opine
- 45. Critique
- 48. Medicion de Resultados Impresiones mensuales de anuncios PPC Visitantes del sitio Enlaces al sitio de compras
- 49. Costo-Beneficio
- 50. Costo-Beneficio “La publicidad sólo es eficaz si genera resultados que su empresa pueda medir”
- 51. RESUMEN
- 52. Donde quiere estar? El Bueno! El Malo! El Feo!
- 53. Gracias Alberto Díaz Padilla Tel: 81410648 alberto.diaz@innovasolucioneswsi.com . Cesar Lozano G. Tel: 88818585 clozano@wsiconsultoriaweb.com
Notas del editor
- Again when we look at the difference between PPC and SEO, it can be best described the type of relationship it has within the search engine. Paid advertising is a very linear-based relationship. Your listing depends on the amount you are willing to spend on the keyword and the amount of clicks you get from your PPC ad is directly related to the amount in which the ad will cost you. The more clicks you get the more you will spend on the ad, if you don’t get clicks then you don’t spending anything.The organic listing however has a more logarithmic relationship with the search engines. Which means that a specific algorithm determines your listing rank and once you get the rank you want, you may be paying a monthly fee to a company to maintain this but there is no direct relations between this fee and the number of clicks you get. So you can get a much large amount of clicks and not be paying a per click price as you would with paid search marketing. So PPC is a very short term strategy to get you ranked in the search engines quickly and very targeted, where SEO is more of a long term strategy that will pay off in the long run. Both however are required to have a good holistic marketing approach. In essence, the whole is greater than the sum of its individual parts. The theory being that the double exposure to your brand makes a user feel more confident in clicking through.
- So lets look at one of the key best practices for effective paid search marketing advertisements. It is important that because clients that tend to click on PPC ads are more likely to be in a “buy” mode that for higher conversions you include Strong Call-to-actions or Promotional Offers - Use words like “save”, “order”, “buy” or “shop”. If there are no sales to be done on the site, then use words like “free shipping” or “browse” or “compare”. This will entice them a little more to take action on your ad as you are speaking to them in terms they can relate to when they are ready to make a purchase.This is one best practices of PPC, there are many more and I can always discuss these with you offline.
- As I mentioned earlier, SEO generally represents 75% of the traffic to your site, so there is great importance to being ranked high in the search engines for your specific keywords. Most of the time the visitors coming to your site via organic listings are still in research mode so directing them to relevant information based on their need to make an informed purchase decision is key. One best practice we recommend from an SEO perspective is to use action words in the “Title Tag” (which is he line of text that is underlined in blue, when a user conducts a search on the Search Engines). The user is looking for something specific, and the faster you can show them a match, the more likely they will click. Using action words like “learn”, “discover”, “find” and “read” are good examples of informational action words. Words such as “try”, “get”, “buy” and “download” are transactional action words.When we work with our clients we recommend the following Title Tag formula: primary keyword + action word + secondary keyword + company nameAgain there are a number of other best practices for SEO, which we can always discuss further offline.