Nicolás Jodal - eCommerce Day Bolivia 2024

2. Nicolás Jodal
GeneXus, CEO
How to scale your business
with Super Apps

3. Do you know how many
apps we use?
On average, a person has more than
80 apps installed on their phone.
And use:
175B
Apps are
downloaded
every year
9 mobile apps on a
daily basis
30 apps per month

4. Super Apps

6. Rides
Groceries
Pharmacy
Pet
Food
Courier
Reviews
Flights
Mobility

7. Business
Marketing
Groceries
Traffic
Food
Ordering
Navigation
Reviews
Buy
tickets
Directions
Navigation

8. Integrate new lines of
business/services (own or through
third parties) by Mini Apps
App for Business
(core functions)
X
App for Company
(core functions)
Y
App for Citizens
(core functions)
Z

9. True digital ecosystems: Super App +
Mini Apps
Instant and unique UX
Ultra personalization
Fosters Innovation and
Experimentation
Unique capabilities Super Apps enables

10. Gartner® anticipates that:
By 2027, more than 50% of the
world's population will be active
daily users of multiple Super Apps.

11. GeneXus Super App Solution

13. Super App
Render
App
Turn the native
application into a
Super App
Develop Mini Apps
with GeneXus
efficiency
Get the list of Mini
Apps to be offered in
the Super App
Mini App
Center

14. In-Company
Finance/Retail/Telco...
Government
Scenarios

15. GX30
Community Super App

16. GX30
Community Super App

17. StarMeUp
In-Company Super App
internal platform that allows
managing the experience
within Globant

18. Banco Itaú is the largest bank in Latin America since 2008.
The Challenge
To engage the clients in the Itaú ecosystem of merchants and
services providers, by offering a seamless and unprecedented
experience in Itaú Uruguay´s App.
Itaú Pagos
Finance Super App

19. Movie
Mini App
Itaú Pagos

20. Pharmacy
Ticketing
Finance
Retail
Travel
Food
Delivery
Insurance
Services
Super App Itaú
Mini Apps

21. ElGenioX
e-Commerce Super App

22. Mini App Super App
Super App

23. GeneXus Super Apps Tech Stack

24. ○ Any App can be a Super App (Android, Apple, React Native, Flutter)
○ Super App Object in GeneXus
GeneXus Super App Tech Stack - Super App

25. ○ Full native with excellent UX leveraged by GeneXus
○ Web Mini Apps (Any web technology)
GeneXus Super App Tech Stack - Mini Apps

26. ○ Complete web back-office for Mini Apps governance
○ Ready to install on your own infrastructure (CDK for AWS)
GeneXus Super App Tech Stack - Mini App Center

27. What’s Next?

28. Accelerating Mini App Development
and Transforming User Interactions with
Generative AI
Hyper-Personalization

29. Mini-Intentions Mini-Intentions Mini-Intentions
Super Planner
User Intention
Mini App Mini App Mini App
Mini App Center
Super App

30. Super App Mini App
Mini App
Center
Genexus
Enterprise
AI
Mini-Intentions
Mini App
Mini-Intentions
User Intention

32. Summary

33. The future of apps is Super Apps