Presentación LinkedIn Marketing Solutions - Mexico
•
1 recomendación•355 vistas
LinkedIn Marketing Solutions - Mexico Display Ads Dynamic Ads Direct Sponsored Content Sponsored Inmail
Recomendados
Recomendados
Más contenido relacionado
Similar a Presentación LinkedIn Marketing Solutions - Mexico
Similar a Presentación LinkedIn Marketing Solutions - Mexico (20)
Presentación LinkedIn Marketing Solutions - Mexico
- 3. Todo se resume en: “Networking y Relaciones”
- 4. 4 12:00 PM 6:00 AM 9:00 PM 7:00 8:00 9:00 10:00 11:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 MOBILE 60%
- 5. MEXICO 9M+ VENEZUELA 2M+ ECUADOR 1M+ COLOMBIA 5M+ BRAZIL 26M+ ARGENTINA 5M+ CHILE 3M+ Construyendo relaciones con los profesionales del mundo 450M + 63M +
- 7. Audiencia LinkedIn en México 48.33% de la audiencia en LinkedIn es ABC+ 0% 5% 10% 15% 20% 25% Recruiting Social Media Marketing Web Development Self-esteem Marketing Indices Onboarding Management Automotive Employee Engagement Decision Thinking Trending Topics Linkedin México 0% 5% 10% 15% 20% 25% 30% 18-24 25-34 35-44 45-54 55+
- 8. Linkedin Insight Tag Información de las visitas que tengan una cookie de Linkedin: • Seniority; • Función; • Sector o industria; • Tamaño de la empresa. Los Insights los saca de todos los visitantes a la landing page, sin importar si vienen de Linkedin o no.
- 11. Edad GeografíaGénero Targe4ng Nicho Amplio GeograCa DF, Jalisco, Nuevo León México Sector Automotriz Todas Tamaño 1,000+ 200+ Seniority Manager+ Director+ Función IT, MarkeYng, Finance Todas Audiencia 4,000+ 115,000+ Account Targeting FormaciónEscuela Habilidades Densidad de ConexionesGrupos Influenciadores Sector Tamaño Empresa Seniority Función
- 12. + 50 Segmentos Customizados Business Travelers Mass Afluent Career Changers Mobile Device IT Committee CEO Network Career Starters Retail Followers Mktg & Advertising Followers Technology Followers
- 14. Display Ads Dynamic Ads x 300x250 Text Link Follow Ads Spotlight Ads
- 16. Sponsored Inmail
- 17. LinkedIn Funnel Sponsored Content Onsite Display Sponsored InMail Full-funnel analyYcs & reporYng
- 18. Algunos Clientes
Notas del editor
- The second thing these have in common - the focus on building relationships; it cuts across all 3 functions The last pillar is a new venture area for us and is about changing how we work to be more successful; Our offerings here benefit your entire company, every employee including those responsible for hiring, marketing and selling (e.g. LinkedIn Elevate)
- Finally, people have more control than ever over which information they consume and when they do it. At LinkedIn, for example, we see usage shifting from one device to the other throughout the day, depending on where we are and what we’re doing, because each device is more appropriate and/or offer a better user experience at that particular moment. This means nobody sits and waits for that information to come, we go after it proactively. Wherever we are, whenever it is, there's always a screen in front of us to help us find what we want.
- We’re the most effective platform for building relationships with the world’s professionals And with that global reach comes activity and engagement at massive scale
- Población económicamente activa 2015 Mexico: 53,809,017 (17% en Linkedin) Edad promedio de la población económicamente activa Promedio: 38.8 Hombres: 38.9 Mujeres: 38.7 http://www3.inegi.org.mx/sistemas/temas/default.aspx?s=est&c=25433&t=1
- For our free members, there are 3 main ways that we deliver value for them: We help them (1) connect to their professional world (e.g. network updates, messaging, profile); (2) stay informed through professional news and knowledge (e.g. Pulse, publishing platform, Lynda.com); (3) get hired and build their careers (e.g. passive recruiting, active job seekers, career planning)
- We also offer powerful targeting capabilities that allow you to target just the right people among that audience of professionals. [CUSTOMIZE TARGETING FILTERS TO MATCH YOUR CLIENT’S TARGET AUDIENCE] Here are a few examples of filters you can use. After you find your target audience, the next step is to start influencing those people towards a purchase. To understand how that works on LinkedIn, let’s pick one individual from your target audience as an example.
- We also offer powerful targeting capabilities that allow you to target just the right people among that audience of professionals. [CUSTOMIZE TARGETING FILTERS TO MATCH YOUR CLIENT’S TARGET AUDIENCE] Here are a few examples of filters you can use. After you find your target audience, the next step is to start influencing those people towards a purchase. To understand how that works on LinkedIn, let’s pick one individual from your target audience as an example.
- LinkedIn is the social media platform most closely associated with professional content, and most trusted to deliver it. For 77% of professionals, it’s the “Platform where I expect to find professional content” and for 74% it’s “the place where I can get content that’s relevant to my career and professional interests.”10 Significantly, it’s also the environment in which professionals feel most comfortable sharing professional content. When asked which social media platforms were a suitable environment for exchanging such content, 74% named LinkedIn compared to 54% for Facebook and 39% for Twitter. 10 The Mindset Divide: Spotlight On Content, a study conducted by Millward Brown Digital and LinkedIn, March 2014