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ManualdeidentidadCorporativa
Introducción
ElpresenteManualtienecomo nrecogerloselementosde
identidadgrácadeSAHUAROylagamadeaplicacionesdeuso
másgeneralizado.
Ladenominación,latipoLadenominación,latipografíaycolorescorporativosseránde
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estandopermitidasuutilizaciónenversionesyformatosdistintos
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esteManual.
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mantenerseconstantes,afíndefacilitarunadifusiónúnica,
reforzaryasentardenitivamentesuIdentidadVisual.
1.LAMARCA
1.1Logotipo
1.2Zonadeseguridadyusomínimodellogotipo
1.3Usosyvariantesdellogotipo
2.COLORESCORPORATIVOS
3.TIPOGRAFÍACORPORATIVA
4.PAPELERÍA4.PAPELERÍA
1.LaMarca
Lamarcaesunnombre,términosimbólicoodiseñoquesirveparaidenticar
losproductososerviciosdeunvendedorogrupodevendedores,ademásde
diferenciarlosdelosproductosdeloscompetidores.
LamaLamarca,ademásdeserunelementodediferenciacióndeempresasy
organizaciones,permitealconsumidoridenticarconmayorrapidezlos
productosyserviciosquenecesite.
Desdeelpuntodevistadelasempresaslespermitediferenciarsedela
competenciaylesayudaaestablecerunadeterminadaposiciónenlamente
desusclientes(actualesypotenciales).
1.1Logotipo
Ellogotipoeselelementoquepuedeserreconocidoalavista
peroquenopuedeserpronunciadooexpresado.
EllogotipoologoesunimportanteelementoqueformapartedeEllogotipoologoesunimportanteelementoqueformapartede
lamarcaporqueayudaaqueéstaseafácilmenteidentificada,
rápidamentereconocidaydependiendoelcaso,mentalmente
relacionadaconalgoconloqueexisteciertaanalogía.
1.1Zonadeseguridadyusomínimodellogotipo
Zonadeseguridad
Seentiendecomozonadeseguridadalespacioquedebeexistiralrededordel
logotipoomarcasinqueningúnotroelementolorebaseointerera,
consiguiendoasíunacorrectavisualizacióndelmismo.
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independenciavisualdelmismorespectoaotroselementosgrácosque
pudieranacompañarlo,facilitandodeestaformasuinmediataidenticación.
Usomínimodellogotipo
Seentiendecomoelmenortamañoalquepuedeserreproducidoellogotipo
conservan-dosuadecuadavisibilidad.
Estetamañomínimoserádiferentesegúnelsoportesea
1.1Zonadeseguridadyusomínimodellogotipo
Zonadeseguridad
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logotipoomarcasinqueningúnotroelementolorebaseointerera,
consiguiendoasíunacorrectavisualizacióndelmismo.
DDenirunazonadeseguridadparaellogotipoomarcaasegurala
independenciavisualdelmismorespectoaotroselementosgrácosque
pudieranacompañarlo,facilitandodeestaformasuinmediataidenticación.
Usomínimodellogotipo
Seentiendecomoelmenortamañoalquepuedeserreproducidoellogotipo
conservan-dosuadecuadavisibilidad.
Estetamañomínimoserádiferentesegúnelsoportesea
2.ColoresCorporativos
Elcoloresunelementofundamentalparaidentificarypersonalizar
laidentidadvisualcorporativa.Laaplicacióndeestoscolores
debemantenerseconstanteenlamedidadeloposible.
3.TipografíaCorporativa
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homogeneidadyarmoníaatodoslossoportescontempladosen
unprogramadeidentidadvisual.Aligualqueloscolores
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sedefiniráunatipografíaauxiliarparasoportesinformáticos..
cabana
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4.Papeleríayotrasaplicaciones.
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utilizacióndetodoslosimpresos,alnormalizartamañosyformatos,yfacilitala
identicacióndelaempresaalincorporarsuidentidadentodoslossoportes.
PParacadaformatoseestableceráeltamañodelsoporte,elementosque
componeneldiseño,tamañoysituacióndeloselementos,coloresytipografías.
ChefRebecadeLeón
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Aplicaciones.
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Portavasos
Aplicaciones.
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Aplicaciones.
Menú
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Aplicaciones.
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Aplicaciones.
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