1. Social Media in Academia
and Research
Francisco Marco-Serrano
Universitat de València - 27th March 2013

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Introduction
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'.
(B.Dylan, 1964)
‣ The ICT Revolution
‣ From human networks to
the technological social networks
‣ Six degrees, know-how and know-who
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Introduction (cont.)
‣ Where are we in academia
and research?
‣ Are we catching up with
society?
‣ Luckily, we are not so bad as
we could think. But we are
still far away!
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Introducción (cont.)
@kproductivity | @AutoritasUK
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Internet Adoption
4%
7% 1%
10%
2.406 million users 45%
11%
22%
Asia
63% penetration rate Europe
in Europe North America
LATAM
Africa
Middle East
Oceania
Source: Internet World Stats, 2012 Q2. 5

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Social Media Adoption
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Social Media Adoption (cont.)
People
express
themselves
in SM
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Social Media in Education
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Social Media in Education (cont.)
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Social Media in Education (cont.)
?
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Social Media in Education (cont.)
‣ It is a new learning experience;
new!?
‣ ‘Social learning’
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Education 2.0
‣ Interactivity
‣ Conectivity
‣ Collaboration and participation
‣ Simplicity and intuition
‣ Beta versions
‣ Free tools
‣ Mobility
Ref.: Observatorio Tecnológico MECD - La Web 2.0. Recurso Educativo. 12

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Education 2.0
‣ The Teacher as a Mentor
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Education 2.0 (cont.)
‣ The Student as the Key Piece
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Education 2.0 (cont.)
‣ Blogs
‣ Wikis and on-line documents
‣ Podcasts
‣ Slideshare, Scribd
‣ Mindmaps
‣ Flickr, Picasa, Instagram
‣ Youtube, Vimeo
‣ Collaborative maps
‣ Google Hangout, Skype
‣ And much more...
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And more...
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Research 2.0
‣ Research in the XXI century
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Research 2.0 (cont.)
‣ From ‘Publish or Perish’...
‣ To ‘Post or Perish’
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Research 2.0 (cont.)
‣ Liquid Publications:
Scientific Publications meet the Web
‣ Liquid Books
‣ Liquid Journals
‣ Liquid Conferences
‣ Liquid Benchmarks
‣ Reviewing in the internet ages
Ref.: http://project.liquidpub.org/research-areas 19

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Field Research 2.0
‣ Social Networks as an
information source
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Field Research 2.0 (cont.)
‣ Where are your study subjects?
‣ Build Community
‣ Leverage it to start your sampling
‣ Share at every stage
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Ref.: http://www.iredes.es/2013/03/tercera-version-del-mapa-iredes/ 22

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Field Research 2.0 (cont.)
‣ What are the people talking about?
At which frequency?
In which sense?...
Ref.: Graphs from Cosmos, analysing Twitter conversation about social services in the Spanish region of Madrid. 23

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Field Research 2.0 (cont.)
Ref.: Graph from Cosmos, analysing the online conversation about Chilean beer ‘Escudo’. 24

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Field Research 2.0 (cont.)
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Field Research 2.0 (cont.)
‣ Know your
community...
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Tools 2.0
‣ Surveys:
‣ Blogs:
‣ Wikis:
‣ Community:
‣ ...
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Analysis 2.0
‣ Crowd-sourcing...
‣ From 2001 to 1st March 2013;
‣ More than 285K users, 200 countries
‣ More than 1,600 challenges
‣ More than $39M in prizes
‣ From $500 up to $1M
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Analysis 2.0 (cont.)
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Analysis 2.0 (cont.)
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Analysis 2.0 (cont.)
‣ Methodology, state of the art, technical doubts,
or simply testing your thoughts...
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Virtual Communities
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Virtual Communities (cont.)
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Virtual Communities (cont.)
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Virtual Communities (cont.)
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Some Examples
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Some Examples (cont.)
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Some Examples (cont.)
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Some Examples (cont.)
From
ForoCoches.com to the
‘paper’...
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Some Examples (cont.)
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Some Examples (cont.)
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Some Examples (cont.)
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‣ Give me an academic
and research
community 2.0...
Many thanks!
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