Paper will remain an important medium, but the business model and content proposition for news has changed. Audience consumption of news is shrinking, especially among younger demographics, and time spent with news is decreasing. Trust in television and print news sources has declined since the late 1990s. Younger audiences in particular are shifting to digital platforms for some news topics. The news audience can be segmented into four groups - Traditionalists, Integrators, Net Newsers, and the Disengaged. Social networks are also becoming important as filters and assessors of news and how audiences make meaning of it.

3. Paper will stay. It will NEVER
die,
but the Business Model
and Content Proposition has
CHANGED

4. 1 – It’s shrinking: 19% get
no news on avg. day
40%
35% 34%
30%
25%
25%
% of adults
22%
21%
19% 1998
20%
17% 17% 2008
15% 14% 14%
15% 14% 14%
13%
10%
6%
5%
0%
All Ages 18-24 Ages 25-29 Ages 30-34 Ages 35-49 Ages 50-64 Age 65+
Americans
November 13, 2009
4

5. 2 – It’s spending less time with news
Age and time spent with news "yesterday"
100
90
90 83 84
80 74 75 74
69 67
70 66
63
56
Minutes
60
46
1994
50
2008
40
30
20
10
0
All 18-29 39-39 40-49 50-64 65+
Americans
November 13, 2009
5

6. 3 – It’s losing faith – TV story
45
40 60 Minutes
CNN
35
C-Span
30 Local TV New s
NBC New s
25
ABC New s
20 CBS New s
15
1996 1998 2000 2002 2004 2006 2008
% of those who could rate news source: PRC People/Press)
November 13, 2009
6

7. 3 – It’s losing faith – print story
45
40
Wall St. Journal
35 Time
Newsweek
30
USA Today
25 Your daily paper
Associated Press
20
15
1996 1998 2000 2002 2004 2006 2008
November 13, 2009
7

8. 4 – It’s shifting platforms by topic, especially
among broadband users
% of American adults – allowed to give 2 sources
November 13, 2009
8

9. 10 – It’s blending platforms
People-Press news consumer typology
Disengaged
16%
Net Newsers Traditionalists
14% 46%
Integrators
24%
November 13, 2009
9

10. Audience Segment: Traditionalists
• Who they are
– 46% of the public
– Older, less-educated and less affluent
• What they do
– TV is main news source
– Few get news online
– Understand news better by seeing
pictures, rather than reading or
hearing
November 13, 2009
10

11. Audience Segment: Integrators
• Who they are
– 23% of the public
– Well-educated, affluent, middle aged
• What they do
– TV is their main news source
– But most get news online on a typical
day
– Greater interest in political news than
other audience segments
November 13, 2009
11

12. Audience Segment: Net-Newsers
• Who they are
– 13% of the public
– Affluent, well-educated, relatively
young
– 58% are men
• What they do
– Web is their main source for news
– Frequent watch news videos online
– Heavy tech usage, strong interest in
tech news
November 13, 2009
12

13. Audience Segment: Disengaged
• Who they are
– 14% of the public
– Least affluent, least educated
– 61% are women
• What they do
– Do not closely follow local, national,
international, or business & finance
news
November 13, 2009
13

14. 12 – It’s becoming social – networks as news
filters, news assessors, meaning makers,
audience
10% of those with
social
networking
profiles get news
through those
sites
November 13, 2009
14

17. El sistema free de Google no
sirve a los medios

18. ¿Cuál es la tele? ¿cuál el diario?

19. NEWSPAPERS &
MAGAZINES
RADIOS & TELEVISIONS
ARE MONO-MEDIA

20. INTERNET
IS THE ONLY
MULTIMEDIA

21. THEREFORE, ONLY
FROM AN INTERNET
BASE
CAN ONE BUILD A TRUE
MULTIMEDIA NEWS
ORGANIZATION

22. TRADITIONAL
PRINT-CENTRIC TEXTS
NEWS ORGANIZATION
ON LINE
PRINT GRAPHS
PHOTOS

23. THE NEW
ONLINE-CENTRIC TEXTS
NEWS ORGANIZATION
PHOTOS ONLINE
ON LINE
GRAPHS
VIDEO AUDIO

24. The New York Times

25. Daily Telegraph (UK

26. The Guardian (UK)

30. “Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009

31. “Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009

32. “Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009

33. Los sitios de
internet no sirven
No generan dinero
Solo atraen audiencias que hacen visitas
cortas
Se trata de creaciones realizadas con la
mentalidad impresa

34. The Story So Far, CJR, mayo 2011