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The Full Stack Marketer
                  @josek_net - @brainsins_es
Inspired by http://www.geekwire.com/2013/commentary-startup-marketing-minds-aka-fullstack-marketers/
A Startup Problem
1.- The Idea
2.- The Prototype
3.- Your First Customer
4.- Business Plan
5.- Get Funding
6.- Hire an Awesome Team
7.- Continue Developing Product
8.- Sales and Promotion
And Luckily, a Long Journey
So, most startups doesn’t hire
marketers until they are funded
And they have big dev teams but
 small marketing departments
Marketing@BrainSINS
Marketing@BrainSINS
                Product
Marketing@BrainSINS
                Product
                 Web
Marketing@BrainSINS
                Product
                  Web
                 Events
Marketing@BrainSINS
                  Product
                    Web
                   Events
            Customer Relationships
Marketing@BrainSINS
                  Product
                    Web
                   Events
            Customer Relationships
                    Blog
Marketing@BrainSINS
                   Product
                     Web
                    Events
            Customer Relationships
                     Blog
                 Social Media
Marketing@BrainSINS
                   Product
                     Web
                    Events
            Customer Relationships
                     Blog
                 Social Media
               Communication
Marketing@BrainSINS
                   Product
                     Web
                    Events
            Customer Relationships
                     Blog
                 Social Media
               Communication
                     SEO
Marketing@BrainSINS
                   Product
                     Web
                    Events
            Customer Relationships
                     Blog
                 Social Media
               Communication
                     SEO
                      SEM
Marketing@BrainSINS
                   Product
                     Web
                    Events
            Customer Relationships
                     Blog
                 Social Media
               Communication
                     SEO
                      SEM
                  Advertising
                      Etc.
Marketing@BrainSINS
       But...
Marketing@BrainSINS
       Actually

      José Carlos Cortizo (CMO)

Estela Gil Berlinches (Online Marketing)

 Lydia Natour (Community Manager)
Full Stack Marketer

• Startups need marketers that not being
  experts at everything, have enough
  exposure to all levels of the marketing
  stack
• To know where to spend time, money and/
  or resources to maximize ROI
Full Stack Marketer
• One day you’ll be writing a post, and
  sending to your social channels
• Another day you’ll be designing a banner
• You’ll be organizing events, or even pitching
  sales
• Or creating 10 variations for a Google
  Adwords campaign

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Full Stack Marketer