The text, images, audio and video into a multimedia product

1. Multimedia Production

2. Multimedia Production
Glossary
• Multimedia
• Interactivity
• Hypermedia
• Font and Text
• Images and image formats
• Audio and audio formats
• Video and video formats
• Convergence

3. Glossary - Multimedia
Multimedia Production
Is the integration of text, image, audio, video and animation to
display information, ideas, concepts, processes or products in a
creative and original composition that, for reproduction,
requires digital technology.
If to this work is added the element of interactivity, is called
interactive multimedia.

4. Glossary - Interactivity
Multimedia Production
It offers users the options to control the media or objects, so that it
can exploit the structure of the work in the sequence and
timing decision.
If the multimedia composition has a structure
of elements acting as hyperlinks and through which allows the user
to navigate, interactive multimedia becomes hypermedia.

5. Glossary - Hypermedia
We talk about hypermedia if a multimedia project has a
Multimedia Production
structure, defined through hyperlinks into their constituent
elements that allow the exploration of the user.
http://www.museoscienza.org/english/
Multimedia success depends on proper integration of
elements: text, audio, images, animation and video. Each of
these components has unique characteristics that define
when and why used.

6. Glossary - Text
In Multimedia, the linguistic legibility is elementary, where the
choice of words, length of sentences, their structure, redundancy and
Multimedia Production
the use of terminology appropriate to the audience and the theme, can
guide the information, adequately.
The Titles, Subtitles, Menu options, Hyperlinks and Contents must be
expressed in a clear and flat.
Has a vocabulary appropriate to the reader and the topic
Has a clear and functional design
The paragraphs structure is suitable
Use examples in an explicit context
Properly use of typography
Recommendations for an appropriate text

7. Glossary – Text (Purpose of writing)
Multimedia Production
The text should use a vocabulary appropriate to the reader and the target topic.
Text structure helps to distinguish between the most important and the secondary.
With the first reading, the user must understand the text.
Text writing requires skills such as thematic analysis, the search for ideas, outlining,
organizing information and ideas, assessment, re-writing, among others.
Those working multimedia content should have the necessary experience to give the
text a suitable level of formality, and a structure and consistency to enable the
message flow according to the type of presentation and purpose.

8. Glossary – Text (Purpose of writing)
Advertising – Slogans - Articles
Seeks to
influence and
Multimedia Production
Explore interests
change opinions
Persuasive Personal
Functional
Informative, Expository
descriptive and
explanatory, using Standardizes communication
a structural model
Creative
Search expressions
The text should use a vocabulary appropriate to the reader and the target topic.

9. Glossary – Images (Resolution)
To express ideas in form and color.
Multimedia Production
dpi/ppp pixels

10. Glossary – Images (Resolution)
Web/PC • 72 - 96 dpi
Multimedia Production
Print • 150 dpi
Professional • 300 o más dpi
SVGA • 800x600px (4:3)
XGA • 1024x768px (4:3)
HD 720 • 1280x720px (16:9)
SXGA • 1280x1024px (5:4)
HD 1080 • 1920x1080px (16:9)

11. Glossary - Images
Multimedia Production
• An accurate mathematical description
of each picture element.
• The images are difficult to build and do
Vector not achieve a realistic detail.
• Do not lose resolution ever.
• Description of the image pixel by pixel.
• Used in photography, you can save
very precise details seen from a
Bitmap distance.
• The image loses resolution as it
approaches.

12. Glossary – Images (Formats)
Formato Descripción Extensión
Multimedia Production
Tagged Image File Formato no estándar y simple. Guarda los .tif, .tiff
Format (TIFF) datos de manera muy lineal.
Joint Pictures Expert Compresión basada en la percepción del ojo a .jpg, .jpeg
Group (JPEG/JFIF) los colores. Hay pérdida de resolución.
Windows Bitmap Formato básico, pesado, para imágenes de alta .bmp
(BMP) resolución. Muy aceptado y usado.
Graphics Interchange Imágenes con número de colores limitado a .gif
Format (GIF) 256. Puede ser animado. Bueno para web.
Portable Networks Concebido para web. Imágenes de buena .png
Graphics (PNG) resolución y que aceptan transparencias.
Standarized Vectors Formato vectorial. Estándar de la W3C para .svg
Graphics (SVG) describir gráficos vectoriales. Basado en XML.

13. Glossary – Audio
Supplementing the visual experience by adding voice, sound or music.
Multimedia Production
When you add audio in multimedia projects, consider the following:
1. Use audio instructions in oral form as it serves as an alternative to printed
text, when the audience has limitations in reading or viewing.
2. Use appropriate music to create appropriate environments in games,
presentations or videos.
3. Call attention with short and meaningful sounds in basic tasks such as the
arrival of an email or the click of a button, but use them sparingly.
4. Use format for streaming audio to listen, in this way the file is not written
to disk.
5. All audio file containing spoken dialogue should be available in text, so, if
the user has limitations in the computer, or if are in the wrong place, can
listen the audio content without having to play.
6. Providing options to lower the volume or stop playing at any time.

14. Glossary – Audio (Formats)
Formato Descripción Extensión
Multimedia Production
Waveform Audio File Formato estándar sin compresión para audio sin .wav
Format (WAV) pérdidas. Tamaño grande de archivo.
MPEG-1 o MPEG-2 Popular formato con compresión y pérdida de .mp3
Audio Layer 3 o III (MP3) calidad de audio. Elimina las partes menos
“humanamente” audibles. Archivos pequeños.
Windows Media Audio Por defecto para Windows Media Player. Utiliza .wma
(WMA) algoritmos propietarios para comprimir audio.
Xiph.org Open Standard Formato abierto que soporta una variedad de .ogv, .oga,
(OGG) codecs de audio, siendo el más popular Vorbis. .ogx, .ogg,
Compresión similar a mp3. .spx
Advanced Audio Coding Basado en MPEG-2 y MPEG-4. Una versión que .m4a, .m4b,
(AAC) incluye derechos de autor es propiedad de apple y .m4p, .m4v,
usada en su tienda iTunes Music Store. La extensión .m4r, .3gp,
de esta variación es .m4p .mp4, .aac

15. Glossary – Video
Electron-capture technology, recording, processing,
Multimedia Production
storage, transmission and reconstruction of a sequence of still
images representing scenes in motion.
When using video, consider the following recommendations:
1. Avoid using videos, prefer to use a static image type close-up.
2. Split the video in short segments.
3. When recording video to include in multimedia projects,
use techniques to reduce file size and improve the quality
of the image, eliminating unnecessary details of the frame.
4. Specify the type of format used and add a link to the site where you
can download the necessary software to view it.

16. Glossary – Video (Formats)
Formato Descripción Extensión
Multimedia Production
Audio/Video Interleave (AVI) Desarrollado por Microsoft. Viejo. Video sin pérdida de .avi
calidad. Archivos pesados.
Motion Pictures Experts Formato de compresión de audio y video desarrollado por el .mpg, .mpeg,
Group (MPEG) grupo con el mismo nombre. Ha tenido varias iteraciones. El .mp1, .mp2, .mp3,
famoso MP3 es la capa de audio de MPEG-1, formato que .m1v, .m1a, .m2a,
ya no es muy usado para video. .mpa, .mpv
Quicktime Movie (MOV) Propiedad de Apple, junto con el códec para MPEG-4 usado .mov, .qt, .mp4
en video HD actualmente.
Windows Media Video Propiedad de Microsoft, contraparte del formato de audio .wmv, .asf
(WMV) similar, WMA.
Flash Video (FLV) Propiedad de Adobe, formato para web. .flv
WebM Propiedad de Google. Competidor de HTML5. .webm
3G Partnership Project Formato de video para celulares con tecnología de tercera .3gp, .3g2
(3GPP) generación (3G).

17. Glossary - Convergence
Multimedia Production
Is to enrich the capabilities of devices to interact between them
and cooperate to improve the experience of the USER.
Digital Living Network Alliance – Islands in the home