2. Multimedia Production
AGENDA
1. Multimedia Background
2. Multimedia History
3. Application Areas
• At home
• In business
• In education
• In Entertainment
3. 1. Presentation
Multimedia Production
Summary
Acquire theoretical and practical key elements to the
development of communication skills to integrate text,
image, audio, video and animation in multimedia products
for converged and interactive platforms.
4. 2. Multimedia Background
Multimedia Production
Multimedia involves the use of different channels of
communication, enhancing the interaction between people,
content and readers, presentations and observers, programs
and users, messages and recipients.
5. 2. Multimedia Background
Multimedia Production
Multimedia has its roots in the history of elements such as
speech, the written word, theater, music, dance, painting,
photography, image, graphic design, film, television and
computers.
6. 2. Multimedia Background
The visual language as part of human
communication, consists of written communication
Multimedia Production
that arises when using trade marks or designs.
Through the use of instruments such as stones,
animal fats, plant oils and minerals, the man was
able to expand its range of communication.
Lascaux, a visit to the cave
7. 2. Multimedia Background - Writting
Ideograms :
Petroglyphs:
Egypt
representations of ideas
or concepts
recorded on hard 44.000
surfaces. Generally stone.
Pictograms:
representations of
China
animals or things. Phonograms: Invention of Paper
105 AC
Represented the developed to represent
beginning of art and sounds or sounds made by
Development
communication. objects that were not easy
Invention of Manual
to represent.
Eg, the Uruk tablets. Printing (Stamps)
III BC
Animal Skins
Greece
7.000 - 9.000 BC
XVIII BC
25.000 BC
3.200 - 3.000 BC
Parchment
III AC
Origins
Gutenberg
8. 3. Multimedia History
Multimedia Production
Multimedia ...
• is the integration of arts, media and technology
• requires a narrative sequence: linear or nonlinear
• allows the interaction between content according to personal
needs
• may involve the concept of immersion - virtual reality
9. 3. Multimedia History
F. T. Marinetti
Multimedia Production
Filippo Tommaso Marinetti
Futurist Cinema Manifesto
Richard Wagner
He viewed the opera as
an artistic expression
that grouped the arts:
singing, drama, music,
characterization,
among others.
Total Theatre
Linking the components
space, composition,
movement, sound and
lights.
Arts Integration
10. 3. Multimedia History
GIL, Virna - ROSAS, Xantipa. ¡Comunícate con Multimedia! Pag. 34.
Multimedia Production
characterization
technology
dramatization
freedom
music Opera Film
interpretation dynamism
Multimedia
space
lights
Theatre composition
sound
movement
elements of dissimilar nature
11. 3. Multimedia History – Fragmented Narrative
GIL, Virna - ROSAS, Xantipa. ¡Comunícate con Multimedia! Pag. 34.
Multimedia Production
Hypertext
Narrative as a Concept