A brief overview of Pinterest to determine if nonprofits should invest time and resources into social media's newest darling!

1. TO PINTEREST OR NOT TO
PINTEREST?
Fio Partners, LLC

2. We are a
consultancy
for nonprofit
organizations
and
government.
We help
leaders
make better
decisions.

3. TODAY’S TOPICS
Topics Desired Takeaway
 What are your social  To Pinterest or Not to
media strategy Pinterest?
objectives?
 What is Pinterest?
 Can Pinterest work for
you?

4. SOCIAL MEDIA OBJECTIVES
Are you clear about what you are trying to do?

5. WHO ARE OUR PEOPLE?

6. WHAT DO YOU WANT TO ACCOMPLISH?
All four tasks take place with continuous input
and interaction with the organization’s environment.
Board of Directors Task #2 Task #3
Design or re-design Create or adjust supports
Executive the core and safeguards
Leadership
Programmatic Relational Financial Management
Task #1 Strategy Strategy
Align
Information Management
leadership on
vision, mission, Program Goals Systems
values, Human Resources
Participation
elements of Strategies
strategic Fund Risk Management
management Tactics Development
Physical Plant
Outcomes Marketing/
Public Relations Organizational Climate
Leadership Organizational Quality
Learning Assurance
Core
Safeguards and Support Task #4
Enact ways to improve
Organization Improvements the organization

7. NOW WHAT?
Content
is KING.

8. What is in your
SECRET SAUCE?
EDUCATE
ENTERTAIN
ENGAGE

9. SAMPLE: COMMUNICATION DASHBOARD
Be a Valuable Resource (Sample Goal)
Most Popular Page on Site
Most Popular Page on Site views
Most Popular Page of Month
Most Popular Blog Post
# of Website Visitors
# of Website Visitors Total Goal: 30,000 Unique
# of Blog RSS subscribers
# of Blog Posts
Build Community (Sample Goal)
# of Comments on Blog
Traffic from Facebook
Traffic from Twitter
Traffic from Feedburner
Time on Site from Leading Source
Source: Kivi Leroux Miller

10. WHAT IS PINTEREST?

11. WHAT INFORMATION DO WE NEED TO DECIDE?

12. PINTEREST

13. WHAT IS PINTEREST?
“Pinterest is a Virtual Pinboard.”
Source: Christopher Spencer

14. BUT REALLY? WHAT IS IT?
Our Mission
 Connect everyone in the world through the
'things' they find interesting.
Source: Christopher Spencer

15. BUT REALLY? WHAT IS IT?
“When you open Pinterest, it should feel like
someone has hand-made a book for you,” CEO and
Co-founder Ben Silbermann explains. “Every item
should feel like it’s handpicked for you by a person
you care about.”
Source: Christopher Spencer

16. DESCRIPTION
 An online bulletin board for posting ("pinning")
anything that catches your interest online.
 Browse specific design-related "pinboards"
created by others to get ideas, and it's also a
handy repository for organizing and saving
favorite designs or photos that you come across
online.
 Everything is highly visual, be it photos, videos
or graphics
 Searchable by categories such as
apparel, architecture, home decor, gardening
and technology – nonprofits!

17. http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/

18. PINTEREST TRAFFIC – THROUGH 4/2012
Facebook
has 845 million
per month!

19. http://venturebeat.com/2
012/02/28/google-plus-
ghost-town/

20. TYPICAL PINTEREST USER
 68.2% Female
 49.5% Age 25 to 44
 50% have children
 28.1% income over $100,000+
 Major Brands based on followers:
Nordstrom, Whole Foods, West
Elm, ModCloth, Mashable
 Repins = 80% of pins
Who is this person?
How can they be helpful to your nonprofit?

24. TO PINTEREST OR NOT TO
PINTEREST?

25. NEXT STEPS
 Your Social Media Objectives
 Your People
 To Pinterest or Not to Pinterest?

26. QUESTIONS?

27. FIND ME!
 Facebook: Fio Partners, LLC
 Pinterest: Anne Yurasek
 Twitter: @annefio, @fiopartners
 Our Blog: www.fiopartners.com/blog
 Email: anne@fiopartners.com