EMR are industry thought leaders and take pride in ensuring our clients are kept regularly updated on industry trends, forecasts, candidate movement and candidate attraction strategies. We are delighted to share with you our latest research into the Marketing, Communications and Digital market. Drawing on information from our in-depth candidate surveys this presentation will inform you of trends and issues currently affecting the Marketing, Communications and Digital market.

1. Market Landscape
Presentation 2014
Monica Bermeo
Senior Consultant
EMR
Working with business
leaders since 1994

2. About EMR
• Specialist Marketing, Communications & Digital Recruitment
• Established in 1994
• 50 consultants worldwide
• International talent pipeline and office network:
Singapore, Dublin, Leeds, London, Moscow and São Paulo
• Structured by sectors and industry specialisation
• FiveTen Group sister brands offering coverage across finance, HR,
IT and Legal

3. Demographics

4. Market Conditions
Marketing professionals were
mostly optimistic about the
economy in 2014, with many
also predicting an increase in
team size.

5. Job Security
Mirroring those 26% who feel pessimistic
about the future of the economy, 24%
also feel insecure about their role

6. Job Tenure
In spite of high levels of
job security a third of
candidates have only
been in their current role
less than 1 year.

7. Most valuable skill sets 2014

8. Current situation

9. Job Seeking Behaviour
Over 9/10 marketing candidates
are either actively looking or
keeping an eye on the market,
Candidate retention will be an
issue once the market improves.

10. Overseas Opportunities
Australia is seen as
the most attractive
for relocation,
followed by the USA
and Hong Kong.

11. Remuneration

12. Remuneration 6/10 candidates would accept a salary
increase of less than 10% in their existing
role, however only 2/10 would accept
this when changing roles externally

13. Last Bonus

14. Bonus expectations – last bonus vs next
Bonus expectations for 2014 are significantly higher, with more
than half of respondents expecting over 20% of their salary.

15. Benefits

16. Benefits
Bonus’ remain a
key benefit to
Asian marketing
candidates and
was seen as the
most important.

17. CSR
Although flexible working conditions are
becoming more important to 84%, a majority
would not work 4 days per week for pro rata
salary.

18. Reasons for leaving role

19. Key Managerial Attributes
The environment
a manager creates
for their team is
seen as the MOST
important
attribute.

20. Internal Processes
The cost of being too
slow; speed to fill is a
strong competitive
advantage.

21. Training and On-boarding
Training was seen as
the fourth most
important benefit,
however when 42% of
candidates have not
received any for the
past 2 years, this can
be seen as a
competitive
advantage when
attracting talent.

22. Training and On-boarding
A huge 47% of candidates rated their
company’s on-boarding and induction as
non-existent or inadequate. The
financial benefits of having an
employee properly inducted and
productive as early as possible make
this result surprising.

23. Agency vs InHouse
A majority of in-house
candidates would
consider moving to
agency.

24. Social Media Usage

25. Social Media Usage

26. Recruitment Agency Preferences
Candidates
continue to
prefer specialist
recruitment
agencies over
generalists.

27. Summary
• Most candidates are optimistic about the year ahead, and expect
an increase in team size, bonus levels and salary
• Candidates will be highly mobile once the market improves
• Digital and online skill sets remain the most sought after
• Training and on-boarding are a key issue for many companies
• Slow internal processes from many companies are resulting in the
loss of quality candidates

28. Join our
Marketing and Communications Forum Asia
Monica Bermeo
Tel: +65 6590 9160
www.emrrecruitment.com.sg
singapore@emrrecruitment.com
3 Phillip Street #09-04
Royal Group Building
Singapore 048693