Memoria 2010-mic productivity-en

1. Institutional Introductions 4. MIC Productivity Alliances
4.1 MIC Network
2. Introduction to MIC Productivity
4.2 TECNIO Network
2.1 Who we are and what we do 4.3 Plan PIMESTIC y TIC.cat
2.2 Vision and Mission 4.4 BizSpark Program
2.3 Governing entities: trustees and the directive committee 4.5 MIC Productivity Ecosystem
2.4 Team
5. Communication
2.5 Spaces
5.1 Direct Communication
3. MIC Productivity Services 5.2 Communication on-line
3.1 iProductivity Diagnosis 5.3 Publications
3.2 iProductivity Consulting
6. Activities
3.3 iProductivity Improvement Program
6.1 Activities by ﬁgures
3.4 ROI Studies
6.2 Conferences organized by MIC Productivity
3.5 Training services
6.2.1 Featured activities
3.6 Preliminary Project deﬁnition and IT planning
6.3 Participation in forums and conferences
3.7 Projects in R&D&I
6.4 Representation in organizations
3.8 Third Place
6.5 Educational activities

1. Institutional Introductions

Albert Esplugas
Managing Director of MIC Productivity

In 2010, we closed our 4th year of existence and completed the initial Productivity Innovation Center project cycle in which our patrons (Microsoft,
the Government of Catalonia through ACC1Ó, the Manresa City Council, Caixa Manresa, the Manresa Chamber of Commerce and the CTM Technology
Center) invested in late 2006.
At that time we were asked to create an innovation center with the following strategic objectives:
- To help companies improve their productivity with a specific focus on business.
- To create and form part of a network of companies, associations, and initiatives in the area.
- To be a point of reference at a national and international level.
- To help make Manresa a city known for its ability to focus on knowledge and innovation.
I firmly believe that we have met each and every one of these objectives and that we have laid the foundation to continue strengthening them and
achieving new ones.
We were able to reach businesses with a new message about the value of ICT in the productivity and competitiveness of companies. It is a business
message, of impacting the bottom line, of maximizing talent in the organization and of shifting to new productive models in the knowledge economy.
With this new message we have captured the interest of not just the traditional technical partner, but of business partners, and it is in this that lays the
success of the center and its ability to impact business productivity.
Today, the Center has more than thirty service company associates (partners), more than twenty associations with businesses and professionals (in-
novation partners), and forms a part of numerous committees aimed at sharing ideas and best practices. Each year, these partners renew their rela-
tionship with MIC Productivity, while at the same time new partners are constantly being added.
The Center is known by all those companies and organizations involved in the sale of ICT products and services. It is the only one of its kind at the Eu-
ropean level. The center is one of the Microsoft Innovation Centers which receives the highest recognition for impact and ability to add value which in
turn make it self-sufficient and profitable.
With the help and complicity of the Center's patrons, we have been able to make Manresa attractive for leading figures in politics, business, and
culture in Catalonia, Spain and Europe. We have acted as a magnet for attracting talent, which we have incorporated and transformed, without a
doubt, into our greatest asset: the people who work here.
The feeling of satisfaction for this initial phase gives way to an enormous enthusiasm for the years ahead, more specifically:
- The opportunities that the cloud computing model creates for us to reach many more companies, which due either to their specialization or to
their size, have not yet incorporate ICT in their DNA.
- The opportunities created by the global market –and more specifically the European– to do evermore relevant projects and to create synergies
with other influential centers in Europe.
- The beginning of activities oriented towards promoting the creation of technology based companies that in turn create jobs, which is a particularly
critical question still today just as it was at the end of 2006.
- The maturity of a model and a message which will allow us to grow geographically with the opening of more Productivity Labs.
I encourage you to read this report which aims to collect all the activities from the past year, an important one for us, and which represents a holistic
image of the Productivity Innovation Center.

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Carles Grau
Microsoft Public Sector Director

MIC Productivity has established itself as a center of talent and an international reference point for helping com-
panies and managers improve their productivity through proper use and best practices of information technology.
Information and communication technology (ICT) does not provide a competitive advantage alone. It is the good use
of ICT among individuals and teams that can improve efficiency, reduce costs, and ultimately, lead to an increased
level of productivity.
The improvement of productivity, without any doubt, is one of our greatest challenges as a country, and in that
area, MIC Productivity plays a key role especially for the small- and medium-size enterprises with which they have
contact and whose productivity has increased by more than 10%, which was one of the objectives that we set for the
management of their entities.
The Center's team is now a top of the line team which is creating great impact with their performance. In particular,
I would like to highlight the good work done by the Center in collaboration with the ICT companies of our country,
those which the Center has helped improve training and education, generated demand for projects in deployment,
training and development, and contributed to a growing intensity in the ICT sector within our country.
Another asset of the Center that I particularly value is its aptitude and expertise in impact studies with return of
investment in ICT projects and in the cost of ownership analysis of ICT projects, which are crucial in order to follow
through with ICT initiatives which have a measureable return on investment in our income statements rather than
an expense.
In 2010, MIC Productivity has reached self-sustainability, a key milestone for the future, and its impact has extended
far beyond Catalonia thanks to the Productivity Labs program. These labs are small productivity laboratories connected
to the Center and which permit the impact of MIC Productivity to spread to capillary activity units located in many
other regions of Spain, beyond Catalonia, and also to the international sphere.
I cannot but recognize the effort and the job well done so far by the Center's team in this year 2010. I encourage
you to pursue this course of action in the future, a future in which cloud computing, new natural interfaces and the
ubiquity of new devices will provide us with ever more rewarding, effective, and productive digital experiences, in
which MIC Productivity will certainly be a pioneer.


Xavier Ferràs
Director of the Business Innovation Center

In the year 2006, after competing with different Innovative Catalan locations, Manresa won the bid to host the he-
adquarters of MIC Productivity, a start-up driven by Microsoft. The effort was not trivial: the earlier work done within
the framework of the innovation plan of the city made it possible for a set of institutions (the Council, Caja Manresa -
now CatalunyaCaixa, the Chamber of Commerce, the CTM Foundation and CIDEM - now ACC1ó-) to create the com-
plicity necessary and agree quickly over the design of the winning bid.
A lot has happened since that now distant 2006. A profound international crisis has shaken the foundations of Wes-
tern societies. And in the midst of this crisis, one of the worst case scenarios at that time, MIC Productivity was able to
fulfill most of its objectives: reach financial self-sufficiency and a critical mass; attract talent to the city and transform
itself into one of the flagships of Manresa's innovation sector. The funding patrons are fully satisfied with the evolution
of the Centre, despite the adverse conditions that it faced.
However, the road should not stop here. After the crisis, a new innovative economy will move forward stronger
than ever. Regions will be innovative or not. They will have the capacity to attract investments according to their en-
dogenous talents or else they will be overlooked in economic history. And in this new playing field, MIC Productivity,
along with other agents, such as the CTM or the Parque Central, become absolutely essential to be the engine of a city
that must hold a leadership position in the twenty-first century economy. The approval of MIC Productivity's mem-
bership to the TECNIO network - which brings together leading Catalan industrial research organizations- is not, in this
sense, an end point but the beginning of a new venture in which MIC Productivity must deepen its capacity for R & D,
differential technology generation and immediate release to companies in its environment, turning this knowledge
into competitive business advantages.
Long live MIC Productivity, all the best for the future and may it become, as we hope, a positive force not only for
the Manresa region, but an internationally recognized reference in IT productivity as well.

5


Alain Jordà
Deputy Mayor for Economy, Innovation, and Enterprise

I write these lines on the day following the granting to Manresa of the distinction as City of Science and Innovation
by the Government of Spain. It recognizes 30 Spanish cities which have a clear commitment to science and innovation.
This time, the recognition comes from the municipal effort in financing the building of the Motor Center of the Tech-
nology Park Catalonia, which in all likelihood, will be the new home of MIC Productivity in a short time.
Manresa started the transformation of its productive model many years ago through a range of initiatives, in which
the Council was always helped by various local agents – corporate and technological – in order to establish a set of
technological and knowledge centers quite remarkable for a medium-sized city like ours.
And, within this set, MIC Productivity is one of the most recent, but also one of the most promising. MIC Productivity
is not a standard technology center. It does not have laboratories with sophisticated instruments. MIC Productivity is
a center of knowledge generation in an area where the European economy needs to progress rapidly to continue
competing in the global economy: how companies should use ICT in order to multiply their competitive indices.
This is a soft kind of knowledge, precisely the kind of knowledge that has the most potential to transform businesses
and organizations in any industry. And it is this knowledge potential generation that gives MIC Productivity the incre-
dible growing prospects which have started to unfold through a concept of hubs in different parts of Spain.
The Council of Manresa is particularly pleased with the commitment made in 2006 because, by combining the
concept of productivity improvement and the excellence of the MIC Productivity team, not only have been achieved
and exceeded the set of economic targets, but Manresa has also won a new knowledge generating center whose in-
fluences radiate to companies from Manresa, Catalonia, Spain and the wider European Union.


Pere Casals
President of the Manresa Chamber of Commerce

The creation of MIC Productivity answered, in due course, the strategic commitment of the Chamber and other
institutions in the region to improve the competitiveness of businesses in the area. It was a wager made before the
outbreak of the crisis and is now more valuable and necessary than ever.
Investments in information and communication technology (ICT) have shown a rapid and significant return in
terms of productivity. Daily experience shows us that the companies with the highest level of productivity allocate a
significant percentage of their investments in ICT. Therefore, at the Chamber, we believe that the closeness of MIC
Productivity to the local business network acts as a catalyst for promoting the improvement of productivity, which is
so necessary for the companies of Bages, based on practical and concrete solutions.
Moreover, such a center can be and has to be a magnet for other activities related to the area. Ultimately, its pre-
sence should contribute to the development of the region and to attracting and retaining skilled talent. Indirectly,
the ICT services that it offers to the business sector in general will bring benefits.
As one of our main lines of action, we chambers of commerce have to economically promote all the territories in
which we are located. Hence, our role in promoting initiatives such as MIC Productivity, which should affect the com-
petitiveness of businesses in the whole region and guide our productive model to activities with higher added value.
In this year 2010, we were congratulated by everyone because MIC Productivity, and team which manages it, is
achieving objectives, which at the same time are and contribute to the objectives of the entities who believed in it
initially.

7


Xavier Codinach
Director of the Internal Management Area of CTM

According to the dictionary, innovation means, “To introduce novelties to something, in the implementation of
products, services, new processes or organizational forms or to sufficiently improve.” Furthermore, we can define
productivity as, “The performance indicator that relates the quantity of product used with the quantity of output ob-
tained.”
MIC Productivity, created in Manresa in the summer of 2006, has focused its activities on introducing, improving
or enhancing these two key aspects for business development through activities such as outreach, training, support,
development and consulting companies. And it is these companies, who have requested the support of MIC Produc-
tivity to improve their productivity through the introduction of innovations in management through the use of ICT
tools, it is these companies which are taking a step forward not only to survive in very difficult times, but also to po-
sition themselves for success in this highly competitive and global environment.
At the CTM Technology Center Foundation, we can confirm the excellent track record of MIC Productivity throug-
hout the almost five years that the two entities have shared the same facility and we are convinced that this path will
improve just as much the productivity as well as the competitiveness of companies committed to innovation.
We hope that the upcoming move of both institutions to the new Parque Central generates a center of knowledge
to help improve the productive fabric of the region and its social environment.


Àngel Quesada
Assistant General Manager of Caixa Manresa

The Productivity Innovation Center has become, through its own merits and in a very short time, a center of refe-
rence for businesses far beyond Manresa and Catalonia.
Those of us who participated in the project from the beginning remember the difficult and exciting challenges
that were faced: to be a magnet for human talent, to attract innovative companies, to serve as a catalyst to improve
the use of ICT tools in companies, directly or through technology partners, to put Manresa on the map of innovation
and ICT, and finally, to become self-sufficient.
We consider these goals amply fulfilled. And in difficult times nonetheless. This has been and continues to be ones
of the most difficult years for companies, but it is exactly in this moment when we have to strive to improve efficiency
and productivity in order to overcome the situation and emerge stronger. What used to seem like innovation has
now become a necessity for staying in the market.
The role of productivity, focusing on the best use of ICT tools, is a crucial one at this time. And the PIC focuses on
knowledge, experience, and enthusiasm to help businesses drive the necessary changes. An extraordinary team!
These years of working together have been excellent. We have been motivated and have followed the project
from the first day, with its results and with the team which it has created, and we hope that the year 2011, in which
the center will make its move to the new Parque Central, will involve new momentum for strengthening the center
in the region.

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2.1 Who we are and what we do of the near future will be based on the efficient management of the con-
nections between processes, people and information. In an economy
At MIC Productivity, our objective is to help companies increase the based on talent, information systems take on the primordial role as the
productivity of their employees through the application of best practices organization's nervous system.
and through the efficient use of the iProductivity technology in their daily Mission: Aware of the urgency of this necessity, at MIC Productivity
work. we wish to bring together technology and people. Within companies, that
With this aim, at MIC Productivity we help companies innovate their translates to a more efficient use of technology in high value-added acti-
business processes with an increased use of technology which unleashes vities (communication, collaboration, project management, innovation
employees’ potential. management, etc.) and along with the development of more ‘human’
technologies, trying to render their use as easy and intuitive as possible.
The technologies on which we focus are those tools, platforms and
solutions that are oriented towards improving the productivity of pro- 2.3 Governing entities:
fessionals in the areas of communication, teamwork, collaboration, se- Trustees and the Directive Committee
arch, data storage and information management.
Technology such as collaboration spaces, instant messaging, mobile Trustees
solutions and search tools show their impact on companies’ bottom-lines • City of Manresa:
by increasing the companies’ capacity to enable innovation and to be
Josep Camprubí Duocastella - Mayor of Manresa and President of the
more competitive.
MIC Productivity Foundation
At MIC Productivity, we strive to make these technologies known, to Alain Jordà i Pempelonne - Councilor of Economy and Finance
help ICT companies use the most up-to-date practices in their offices,
and allow the final user to innovate their business processes to the hig- • Caixa Manresa:
hest levels of productivity. Manel Rosell i Martí - President
Àngel Quesada i Pàmpols - Assistant Managing Director
2.2 Vision and Mission
• Chamber of Manresa:
Vision: We are witnessing an irreversible change in the economy’s Pere Casals Perramon - President
model of productivity. The concept of a company and that of the worker Esther Hernández i Herrero - Manager


• CTM Technology Center 2.4 Team
Venanci Pellicer i Perich - President
Xavier Codinach i Moncunill - Administrative Director
Executive Council
• City of Manresa:
Josep Camprubí Duocastella - Mayor of Manresa and President of the
Albert Esplugas Ramon Costa
MIC Productivity Foundation Managing Director Business Productivity Advisor
Alain Jordà i Pempelonne - Councilor of Economy and Finance
• Caixa Manresa:
Manel Rosell i Martí - President
Àngel Quesada i Pàmpols - Assistant General Director
• Chamber of Manresa:
Diego Gómez Xavier Hernanz
Pere Casals Perramon - President Business Productivity Advisor Business Productivity Advisor
Esther Hernández i Herrero - Manager
• CTM Technology Center
Venanci Pellicer i Perich - President
Xavier Codinach i Moncunill - Administrative Director
• Microsoft Ibérica, SRL Anna Valverde Josep Vilalta
Carles Grau i Lara - Managing Director of Microsoft Catalonia Business Productivity Advisor Business Productivity Advisor
Santiago Lorente García-Barbón - MIC lead
• ACC1Ó
Xavier Ferràs - Director of the Business Innovation Center at ACC10
Carles Gómara - Manager of the Business Innovation Area at ACC10
Leadership Juanjo Comellas Xavier Llobera
Albert Esplugas Mimó - Managing Director of MIC Productivity Business Productivity Advisor Business Productivity Advisor

Jordi Fernández Meritxell Casals
Systems Engineer Marketing and Communication

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2.5 Spaces

Inspira Room. Manresa. Innova Room. Manresa.

Emo Room. Madrid.

3. MIC Productivity Services

3.1 iProductivity Diagnosis iProductivity Consulting consists of data collection and a set of inter-
views, in order to carry out the productivity study, the solution design
iProductivity Diagnosis is the ideal service for any kind of organization and functional layout.

> > > >
which would like to understand the opportunities to improve the pro- Report and
Initial Conclusions Functional Executive
ductivity of its workers in a fast and focused manner. Data
Interviews of the study Proposition Presentation
“We analyze in which areas of the company could the greatest
increase in productivity be obtained through investing in IT”
3.3 iProductivity Improvement Program
The majority of companies today have incorporated different infor-
mation technology solutions to automate business processes such as in- “The iProductivity Improvement Program is a diagnostic
voicing, production, stock control, corporative data bases, payrolls, etc. service, with tailor-made training and support.”
Despite this, in all these companies remains the opportunity to improve This service is aimed at improving the productivity of workers and con-
productivity and competitiveness by helping the workers carry out uns- sists of practical sessions using the tools for specific business processes.
tructured tasks in their day to day functions in a more efficient and effec-
tive manner The service is geared towards companies that have already invested in
the acquisition and deployment of many of these tools and would now like
Phases of the
iProductivity diagnosis
in an organization
Analysis of
the current
platform
> Profile of the
information
worker
> Study of the
Unstructured
Processes
> Vision
Session
to concentrate on receiving the highest value back from these investments.

3.4 ROI Study
3.2 iProductivity Consulting Often companies acquire technological solutions without knowing be-
forehand what the return on investment (ROI) will be.
iProductivity Consulting consists of analyzing in detail a process or a
role within the client’s organization which has a strong impact on the bu- When these investments are related to the productivity tools, calcu-
siness. We examine how the said process is currently being performed lating the value contributed is made even more difficult. Despite this, just
and what is the current productivity level. Then we create a study of how because something is difficult to measure does not mean that it does
the bottom-line could be substantially improved through the application not have a value, which could also be far superior to the contributions
of productivity tools. made from other more traditional investments.
“The iProductivity Consulting facilitates the improvement of The ROI study allows us to obtain the projected cash flow for up to 3
productivity in a critical business process oriented towards the people” years, the rate of return on investment and the payback.

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3. MIC Productivity Services

“ROI Study: An economic justification of the technological 3.7 R+D+i Projects
project and the keys to maximizing the business value
after the project's implementation” At MIC Productivity, one of our objectives is to generate knowledge
about the best practices in the application and use of iProductivity tech-
nology within companies to improve productivity.
This is why we participate in the following R+D+I (Research, Develop-
ment, and Innovation) projects, as in the Spanish sphere we form a part
of two consortiums at the moment:
• Project PYMESRED (Advanced R+D), together with the Barcelona Di-
gital Technology Center, the ICA Group, Kinetical, Nexica, UOC and
PIMEC, through this project we aim to define a dynamic platform for
cooperation for SMEs.
3.5 Training Services
• Interactive Collaboration Platform Project for the “Cultural Manage-
Training in iProductivity is a set of sessions focusing of productivity so- ment and Cultural Creation (eCulture)”, in the framework of the aid
lutions for information workers and the application of these solutions to program for the development of projects focused in the fields of eHe-
business processes. alth, eCulture and eInfrastructure, within the Inforregion 2009-2010,
we participated together with the Barcelona Digital Technology Cen-
The seminars are carried out in very small groups so that the session
ter, TechnoTrends, Spenta, UPF, and the Red Cross –Cultural Activities.
can be more interactive and so that there are means to resolve the spe-
This project aims at developing a prototype which will allow remote
cific concerns of the attendees.
access collaboration systems in the creation of cultural content.
The training is aimed at business users. It focuses on user-oriented fe-
atures, not on technical details. 3.8 Third Place
An example of these training activities is the seminar “Training in the
Third Place (www.tercerlloc.cat) was created by MIC
Efficient Use of Email,” developed by MIC Productivity to help users to
Productivity and the City of Barcelona in early 2010.
employ proper management of email, calendar and tasks, and thus im-
There was a need to find spaces in the city where one
prove their productivity.
can work in the interim periods during the day in the case that the office
Other available seminars are, for example, “Training in Efficient Time is not located nearby: time between reunions, time spent waiting for a
Management” and, “Office Training by Roles.” plane or a train, making an important phone call, etc.
Identifying these requirements, we decided to launch an online tool
3.6 Preliminary Project Definition and IT Planning
which serves to locate spaces where tele-working can be done comfor-
tably and practically, without having to move to a different part of the city.
MIC Productivity provides services in pre-project definition, in order to
assist recipient firms in describing the requirements and the project plan The initiative was launched in February 2010 when the data base of
for developing, implementing, and launching future information systems. many public locations, from where one can work flexibly in Barcelona,
was incorporated to the site.
Our consulting team also provides services to support project mana-
gement. They can help to facilitate the coordination of the different From that time, it has been the citizens themselves who have made
supplying agents in an ICT Project, monitor the tasks and activities, define contributions to make Third Place grow. In December, it grew further by
and monitor risks and launch actions to facilitate the adoption of the new incorporating the City of Cardedeu and the idea is to gain the interest of
system in the company and ensure proper change management. other cities in Catalonia to make this tool accessible to their citizens.

4. MIC Productivity Alliances

4.1 MIC Network part of a brand which gives us the possibility to collaborate with the other
entities and to undertake joint projects.
For over 7 years, Microsoft has run a program within its Local Software
Economy (LSE) division based on the global creation of what are called 4.3 Plan PIMESTIC and TIC.cat
Microsoft Innovation Centers (MICs), in order to actively participate in
innovation activities with other agents at the local level. There are cu- In 2008, MIC Productivity signed an agreement with PIMESTIC and in
rrently more that 130 MICs worldwide, which form the MIC Network 2009, another with TIC.cat.
www.microsoft.com/MIC, and which have the opportunity to use the The first, Plan PIMESTIC, is the action plan of the Government of Ca-
more than $8,000 million which the company spends annually on R&D talonia, led jointly by the Ministry of Telecommunications and Informa-
carrying out projects aimed at innovation and technology transfer. tion Society and ACC10, in order to promote information and
Microsoft proposed the creation of the Innovation Center to the Go- communication technology (ICT) in Catalan companies. The ultimate goal
vernment of Catalonia and together they decided that it would specialize of the plan is to improve the competitiveness of Catalan companies
in technologies that have the potential to increase the productivity of through the introduction to and efficient use of ICT.
enterprises and their employees. This Center would in this way act as a The second, TIC.cat, aims to help Catalan ICT businesses grow by im-
national point of reference in the application of productivity technologies proving some of their key business areas. These include: improvements
to the specific needs of companies by size and sector. in innovation to create new products and services, increasing export ca-
pacity and internationalization of operations, increasing productivity le-
4.2 TECNIO Network vels, and developing synergies through cooperation, as well as the
training and availability of human resources and necessary materials for
MIC Productivity joined the TECNIO network in early 2010. TECNIO is
dealing with the challenges of the future.
the network that strengthens differential technology, innovation and bu-
siness excellence, and has over 100 specializing agents from technology Within the framework of these plans, at MIC Productivity we have un-
centers, technological dissemination centers and university groups in Ca- dertaken outreach activities, training seminars, iProductivity consulting
talonia. This is why MIC Productivity joined the initiative: to continue for SMEs and have created a guide which sets out best practices for im-
carrying out technology transfers, gain more knowledge, and to form a proving productivity in ICT companies.

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4.4 BizSpark Program
Raona (www.raona.com)
Today, together with Barcelona Activa, MIC Productivity is one of the
distributors of the BizSpark Program in Catalonia.
The program's aim is to support newly established technology com- Seidor (www.seidor.es)
panies (startups). BizSpark provides development tools and server tech-
nology for participating entrepreneurs.
T-Systems (www.t-systems.es)
Within this program, MIC Productivity worked with Barcelona Activa
to organize a BizSpark Camp in May and June in Catalonia. The Camp
consisted of a day for tech entrepreneurs (Barcelona Activa), some trai- Partners
ning workshops for EBT (at the EU Gimbernat, in Sant Cugat) and some
practical workshops for developing prototypes (in Manresa).
ABAST systems (www.abast.es)
4.5 MIC Productivity Ecosystem
Technological Partners Amauta (www.amauta.es)

Aventia Renacimiento (www.aventia.com)
SMART Technologies (smarttech.com)

Bismart (www.bismart.es)
HP invent (www8.hp.com)

Columbus IT (www.columbusit.es)
Nortel (www.nortel.com)

Dynamica (www.dynamica.es)
Polycom (www.polycom.com)

Preferred Partners ICNet (www.icnetconsulting.com)

Avanade (www.avanade.com) IFR (www.ifr.es)

Nextret (www.nextret.net) IN2 (www.in2.es)

Pasiona (www.pasiona.es) Infoaván (www.infoavan.com)


Itequia (www.itequia.com) AEBALL/UPMBALL (www.aeball.es)

Kinetical (www.kinetical.com) ATI (www.ati.es)

Nexica (www.nexica.com) BcnDev (www.bcndev.net)

Ontek (www.ontek.net) Can Calderon (www.cancalderon.es)

Qurius (www.qurius.com) CatDotNet (www.catdotnet.org)

Vodafone (www.vodafone.es) CTecno (www.ctecno.com)

Innovation Partners and Collaborative Entities
CTUG (www.ctug.cat)

BDigital (www.bigital.org) Col·legi d’Enginyeria i Informàtica de Catalunya
(www.eic.cat)

BES La Salle (www.salle.url.edu)
Escoles Universitàries Gimbernat (www.eug.es)

CATIC (www.catic.cat)
KIMBcn (www.kimbcn.org)

ESADE Creapolis (www.esadecreapolis.com)
Inesdi (www.inesdi.com)

Fundació CECOT (www.cecot.cat)
Parc Tecnològic del Vallès (www.ptv.es)

Cetei (www.cetei.info)

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5. Communication

5.1 Direct Communication Channels 5.2 Online Communication Channels

Web Blog
In keeping with our philosophy of disclosing and sharing knowledge, The MIC Productivity blog is located at www.iproductividad.
we wanted to take it one step further in what is now our website, com. Here we describe practically all of our daily activities:
www.micproductivity.com. We consider it a key resource where to find workshops which we are hosting or participating in, partner-
us and where to focus and concentrate all the information about us and ships and alliances that we are establishing, articles about in-
our activities. Therefore, during the year 2011, we expect to enjoy a re- teresting tools, etc. The content is fully syndicated via RSS.
newed website, where one can search and find all the contents related
to MIC Productivity. The aim is to create a dynamic page, constantly up- Facebook
dated, which will act as a communication channel essential to developing Our Facebook page, www.facebook.com/MICProductivity
our work. helps us get closer to all those people interested in our acti-
e-Bulletin vities and who wish to be informed in a practical way. The
publications are varied and are related to all types of events
At MIC Productivity, we send out a monthly electronic newsletter to that occur at MIC Productivity: MIC Productivity news, in-
inform about all the relevant news of the month. The spectrum is wide: dustry related news, links to case studies, press releases, etc.
from conferences highlighting interesting content for the recipients, to
the cooperation agreements that have been established with various en- Twitter
tities. With this Bulletin we want to keep the public informed about our We consider this channel second only to gold. Here we publish
activities and maintain visibility for those partners who typically partici- all the information related to MIC Productivity via instant mes-
pate in all these actions. sages. You can find us at www.twitter.com/MICProductivity.
e-Agenda
LinkedIn
Biweekly we send out an e-mail to those who would like to hear about We have a group on LinkedIn so that we can know who the
all the activities that MIC Productivity will organize and those in which it people in the industry are and exchange opinions. For this,
participate (usually two months in advance). Here, one can find all the every fifteen days to three weeks, we open a debate on a dif-
information about the seminars and a link to register. Since MIC Produc- ferent topic that may of interest to our followers.
tivity is very active and has many conferences and seminars, the agenda We also have a company profile, MIC Productivity, so that
gives us the opportunity to channel this information and helps us keep everyone can consult it and contact the professionals who
our contacts informed. compose our company.

5. Communication

Youtube “ICT companies play an important role in the transition towards a
knowledge based economy, not only because of the specific place they
The well known YouTube channel allows us to have a distinc-
hold in the economy, but because they are the ones that, through the
tive profile, www.youtube.com/MICProductivity, where we
services they offer their clients, should help improve the productivity of
can place corporate videos and all those related to MIC Pro-
Catalan companies. A strong ICT sector is one of the best guarantees
ductivity. We also have a favorites section where we link all
of having a productive and competitive business sector.”
the videos that we find interesting or that are directly related
to our business and our partners, innovation partners, and Albert Esplugas, Managing Director of MIC Productivity
collaborators.
Slideshare ACC1Ó Guide to Productivity Improvement
Here we have a private space, www.slideshare.net/group/MIC- From its beginning, the role of information tech-
Productivity, where we share our presentations. Taking part nology has been focused on automation and
in many conferences has generated a demand from atten- structured process support, enabling these func-
dees for material used in presentations. tions to be more agile, quick, and supportive of
the capture of a company’s operational informa-
tion (sales, operations, logistics, and distribution).
5.3 Publications
These technologies are all those tools, platforms
and solutions that are aimed at improving the
Compilation of best practices to improve
productivity of professionals mainly in the fields of communication, te-
productivity in ICT companies
amwork, collaboration, and in the search, storage, and management of
In June, together with TIC.cat and with the colla- information. It is therefore essential that companies adopt them in an effi-
boration of the Government of Catalonia, ESADE, cient and effective manner.
Ubiquat and the Collegi d'Enginyeria Informatica
This guide aims to show companies the technology and tools available
(all MIC Productivity collaborators), we launched
that can improve the productivity of professionals in the fields of com-
this guide of best practices with the goal of im-
munication. Above all, it aims to share best practices about the use of
proving productivity in ICT companies
these tools. It can be downloaded on our webpage.
The intention was to serve other companies in
“Information and communication technology can pose significant
this sector and others to enable them to reflect on how to introduce in-
productivity improvements in business processes, those which are
novations that will make them more competitive and productive in an
structured as well as those relating to people and their communication
economy in flux. Entrepreneurs and managers recount their own expe-
and collaboration, but only if we know how to use them efficiently and
riences to other entrepreneurs and managers to help them think about
implement best practices in their use.”
what areas can be made more competitive. It can be downloaded from
our website. Ramon Costa, Business Productivity Advisor

19

6. Activities

6.1 Activities in figures
Number of conferences organized by MIC Productivity: 45. R+D+i Projects: 2.
Number of conferences MIC Productivity participated in: more than 35. Productivity workshops and Innova sessions: more than 100.
People who know us due to our outreach activities: more than 2,000. Conferences and postgraduate courses: more than 15.
Satisfaction of carried out activities: 4.5 out of 5. Networking sessions for MIC Productivity partners: 3.

6.2 Conferences organized by MIC Productivity

Date Place Title Co-organizer Participating Partners
25/01/2010 Granollers Efficient management of email and best practices CTUG
26 and 28/01/2010 Granollers Efficient communication CTUG
26 and 28/01/2010 Granollers Collaboration and teamwork CTUG
26/01/2010 Granollers GTD and Outlook CTUG
28/01/2010 Granollers Tools and best practices for a new working model CTUG HSI, Itequia, Spenta,
Ubiquat
29/01/2010 Granollers Web 2.0 and its internal use in companies CTUG Spenta, IN2, Avanade,
Ticalia, T-Systems
03/02/2010 Manresa Conference for Partners
04/02/2010 Manresa MS Day
03/03/2010 Barcelona Training for partners: Microsoft BVPS Methodology Microsoft
08/04/2010 Barcelona Project & Portfolio Management OdPe OdPe
22/04/2010 Cerdanyola del Vallès Social networks with high value added: taking advantage of Web PTV Ticalia, IN2, Nextret
2.0 business
05/05/2010 Barcelona BizSpark Camp: Touch Barcelona Activa

6. Activities

Date Place Title Co-organizer Participating Partners
12 y 13/05/2010 Sant Cugat BizSpark Camp: HoL EU Gimbernat
13/05/2010 Manresa iProductivity Conference for Euro MBA at EADA EADA
19, 25 and 27/05 and Manresa Course Project 2010 CATIC
01/06 of 2010
26/05/2010 Barcelona Cloud Computing Foment de Treball Amauta, Infoavan,
Nexica, Ubiquat
02/06/2010 Manresa Productivity Day
10/06/2010 Manresa Productivity with Microsoft Office CATIC
21, 22 and 23/06/2010 Manresa BizSpark Camp: PoC
21/09/2010 Cerdanyola del Vallès Social networks with high value added: taking advantage of Web PTV IN2, Nextret, Ticalia
2.0 business
28/09/2010 Barcelona Conference on AgilePoint and SharePoint Nextret Nextret
14/10/2010 Cerdanyola del Vallès Project management, business tool PTV Columbus IT, ICNet
21/10/2010 Barcelona iProductivity for the commercial network, pharmacy sector Kinetical Kinetical, Vodafone
21/10/2010 Manresa Seminar on implementation of the GTD method with Microsoft CATIC
Outlook
28/10/2010 Granollers Low Cost Productivity UEI Dynamica, Ontek
11/11/2010 Vilafranca del Penedès How to improve our productivity UEP Ontek
12/11/2010 Sant Cugat Productivity day for network operators of TECNIO ESADE Creapolis
From 23/11 to Manresa Improving your productivity Office 2010 CATIC
02/12 de 2010
25/11/2010 Cerdanyola del Vallès The role of information systems in enterprises PTV Itequia, Bismart,
Columbus IT, Kinetical
25/11/2010 Terrassa The new user interfaces and improvement of productivity CECOT Kinetical, Raona, Pasiona
23, 25 and 30/11/2010 Manresa Improve your productivity with Office 2007 CATIC

6.2.1 Featured Activities sented the Microsoft Partners Program of this year along with the MIC
Productivity alliance and collaboration Program and took the opportunity
Partners Day: to delve into Office 2010, one of Microsoft's flagship products. In order
to do this, there were experts present such as Carles Grau, Sasha Frljanic
In February, we organized a conference for all the members of our
and Fernando Bocigas, all from Microsoft.
ecosystem (partners, innovation partners, technology partners and co-
llaborative entities). Productivity Day
The meeting, which lasted all morning, was intended to encourage In June, we held the Productivity Day with the aim of bringing together
the relationship between these companies and organizations. We pre- several companies interested in iProductivity.

21

6. Activities

We discussed the areas that could currently help organizations to be first session. We conducted some workshop in the manner of Hands-on
more productive: flexible office, productivity in the Cloud, Office 2010 Labs focusing on the development of multi-touch applications for Win-
and the value of social networks. dows 7, where each attendee had the opportunity to begin defining
his/her project.
The event took place in Sant Benet de Bages, in a historic monastery.
To conclude, we enjoyed a lunch together at the same restaurant in order The third session lasted 3 days and was conducted at our facilities in
to get to know one another better and to exchange ideas while enjoying Manresa. In this case, it was a selection of people who had attended the
the visit to the monastery. The attendance was very satisfactory, as were second session. They received professors to help them develop their pro-
their evaluations of the event. We look forward to holding the second duct.
edition in 2011.
iProductivity Day for TECNIO Network members
BizSpark Camp
And finally, in November, with the days growing limited, we held an
In May, along with Barcelona Activa we began the BizSpark Camp
iProductivity workshop in the ESADECreapolis facilities (Sant Cugat) for
cycle, Building Windows 7 Modern Applications for entrepreneurs. This
TECNIO Network members. We invited some of the members to attend
cycle was divided into three sessions. The first was open to the public and
a short presentation about the center. The reason that we prepared this
its purpose was to present the attendees the new features in Windows
meeting was the recent addition of MIC Productivity to the network. This
7 for the design and the development of applications with multi-touch
session gave us the opportunity to explain who we were and what we
interface resources, menu ribbons, integration with the taskbar and ex-
did and to get to know others in the network as well. The result was a re-
ternal sensors such as GPS and positioning services or accelerometers.
warding day, where we could share experiences (iProductivity, commu-
The second session was held at the University of Gimbernat (Sant nication and collaboration, project management and social networks)
Cugat). In this case, it was a selection of companies who attended the and make contacts for possible future joint projects.

Partners Day Productivity Day

6. Activities

BizSpark Camp Productivity Breakfasts at CTUG

Productivity Breakfasts at CTUG 07/10/2010 New functions in Microsoft Oﬃce 2010 to improve
productivity
During 2010, we conducted a productivity breakfast every ﬁrst Thurs-
day of the month. 04/11/2010 Collaboration and communication with Microsoft
SharePoint 2010
These were co-organized by CTUG in Granollers and addressed issues
02/12/2010 Productive management of Web 2.0 channels:
relating to productivity.
a personal and business case
The reviews were very positive and there was always a strong interest
and attentiveness from the attendees. The fact that they always took 6.3 Presence at forums and conferences
place on the same day and were done in a manner of short sessions of
knowledge, allowed the participants to attend before going to work. The • PPM (Project and Portfolio Management) summit - Gartner. Londres.
topics discussed throughout the season have been: June 2010.
• Portal, content & collaboration summit 2010 - Gartner. Londres.
04/02/2010 Low Cost Productivity September 2010.
04/03/2010 Flexible working • MIC network summit 2010. USA. September 2010.
08/04/2010 Natural User Interface • Lync 2010 Ignite Tour. Barcelona. September 2010.
06/05/2010 Taking productive notes • Microsoft Project momentum 2010. Barcelona. November 2010.
03/06/2010 Productivity with a mobile phone • TechEd 2010. Berlín. November 2010
01/07/2010 Low Cost Productivity • Remix 2010. Madrid. December de 2010

23

6. Activities

6.4 Representatives in organizations Albert Esplugas, Managing Director

Various members of MIC Productivity represent the Center in a variety • ESADE (2010-2011 course)
of organizations, associations, and entities: - Enhancing the Information Worker (Bachelor of Business
Management and Administration)
Albert Esplugas, General Director of MIC Productivity
- TIC.cat committee member Ramon Costa, Business Productivity Advisor
- Member of the City of Cardedeu ICT commission. • EU Gimbernat - UAB
- Participation in the plenary of the Chamber of Commerce of - Project Management (Master in Multimedia Design)
Manresa. • Postgraduate School - UAB (2010-2011)
- Juror at the PuntCat Foundation awards. - iProductivity technology and web 2.0 (Master in Web)
- Committee of the Agreement for the Promotion of Infrastructure
and Mobile Communication Services • EADA (2010-2011)
- Member of the Advisory Council of Inesdi. - Information Systems and Technology (Executive MBA)
- Information Systems and Technology (Executive Master in
Ramon Costa, Business Productivity Advisor at MIC Productivity Operations Management)
- Vocal at the L’Anoia Business Union (UEA) and president of its ICT - Information Systems and Technology (Executive Master in
commission. Marketing Management)
- Vocal at the Official College of Engineering in Computer Science - Information Systems and Technology (General Management
(Colegio Oficial de Ingeniería en Informática) of Catalonia. Program)
- Advisor for the Commission of Industry, Energy, and Innovation of - Strategic Project Management (Project Management Program)
the Sabadell Chamber of Commerce.
Xavier Hernanz, Business Productivity Advisor
Xavier Llobera, Business Productivity Advisor at MIC Productivity
- Representative in the Catalonia Technology Circle • EU Gimbernat - UAB (2010-2011)
- Project Management (Master in Multimedia Design)

6.5 Academic activities • Universidad de Zaragoza (2010-2011)
- Teaching Certification Conference
Several members of the MIC Productivity are also involved in the de-
sign of programs or academic trainings at various universities and busi- • EADA (2009-2010)
ness schools. - Information Systems and Technology (Executive MBA)

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