Personalisation. User Activation. Recommendation. Multi device tracking. What do they all have in common? Users need to Identify themselves.
When our users register and login in our websites, we can increase conversions by using powerful techniques based on our users preference, experience or behaviour.
Converting anonymous sessions into registered users (user Registration & Login) has never been a priority of web teams. It's time to change this and increase conversions in a brand new way. The 2015 way.
In this talk Xavier and Natzir, two skilled and veteran CRO's, will discuss this topic and give you tips to increase the login rate on your website. This will allow you to increase your conversion rates by personalising your user's experience.