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Similar a Jornadas MCB - Necesidades y tendencias en Incentivos según Site Global
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Jornadas MCB - Necesidades y tendencias en Incentivos según Site Global
- 1. Incentive Travel: A modern management tool used to achieve extraordinary goals by awarding participants a travel prize upon their attainment of their share of the uncommon goals. ©2014 SITE. All rights reserved.
- 2. SITE Members 35% - Incentive Travel Buyers / Event Planners 35% - Destination Management Companies (DMC) 20% - Hoteles y Cruceros 10% - Otros (CVB) @olgafromspain
- 3. El “Pastel” de los Incentivos: Tamaño $77 billion oViajes de Incentivo (US$22.5BN) oRegalos/Tarjetas regalo (US$54.4BN) 74% de las empresas en EEUU ofrecen premios en especies o46% - Incentivos por ventas entre empleados o32% - Incentivos a clientes o26% - Incentivos en sus canales de venta According to 2012 “Market Sizing Study” (Incentive Federation) @olgafromspain
- 4. ¿Qué hay entre bambalinas? 1.Consecución 2.Pertenencia 3.Protección 4.Aprendizaje @olgafromspain
- 5. ¿Y qué tal están los incentivos ahora? Muy fuertes en los sectores “tradicionales” de incentivos: • Automovilístico • Finanzas, Seguros • Medico y Farmacéutico • Venta directa Creciendo: • Tecnología – Proveedores de servicios de la información • Telecomunicaciones @olgafromspain
- 6. ¿Hacia dónde vamos? 2013: Mejor de lo que pensábamos 2014: Recuperación 2015 – 2016: o80% de encuestados planeaban aumentarlos oClara convergencia hacia el Meetincentive oPresión para identificar y medir el ROI Taken from “SITE Index” Forecast for 2014 @olgafromspain
- 7. Los motivos para la elección de destino • Coste • Experiencia en el mundo de Incentivos y Reuniones • Acceso aéreo • Hoteles de calidad • Seguridad • Barrera Lingüistica • Tiempo • Variedad de actividades @olgafromspain
- 8. Tendencias: ¿qué piden los clientes? 1. Agendas flexibles (tiempo para ellos) 2. Experiencias urbanas exclusivas 3. Excursiones activas 4. F&B sorprendente 5. Actividades RSC @olgafromspain
- 9. ¿Sabemos qué cuesta un incentivo? @olgafromspain
- 10. Todos a Una! @olgafromspain
- 11. ©2014 SITE. All rights reserved.
Notas del editor
- 2000 members; 90 countries; 28 chapters 50% - North America 35% - Europe 15% - rest of the world
- Acquire 67% of participants who did not earn a spot on the travel program agreed they will work harder in the following year to earn the trip 61% of participants felt that competing in a motivational travel program that offers multiple levels of earning opportunities was more motivating. Bond 77% of participants surveyed said that earning the travel award increased their feeling of being part of the company 53% of participants believe the emotional impact of a group travel experience Defend 95% of executives are concerned about retaining key employees 47% of top performers are actively looking for other employment Learn 57% of participants agreed that feedback is important in motivating them to participate in a program, and that involvement in a program motivates them to create solutions to achieve desired results 70% of participants believe freedom in destination choice and activity on a program encourages them to motivate their behavior Sources: Survey – 85+ incentive/meeting buyers from the U.S. and Europe Survey - School of Tourism and Hospitality at Temple University EIBTM Industry Trends and Market Share Report
- Incentives are back! We were the front page news in late 2008… AIG effect – wasn’t an executive retreat; it was an insurance incentive We didn’t get our story told We’ve learned – SITE is actively involved in Meetings Mean Business. Industry campaign – one voice.
- SITE’s research…looks good! 2013 was the turning point for many members 2014 still going well 2015 and 2016 should remain growing! Instead of just riding the wave; we intend to help RAISE it…
- Here is what’s new in incentive travel Also…Meeting/Product launch/Incentive trip: The largest incentive on record just took pla ce in Dubai: 15,000 qualifiers from NuSkin Enterprises of China