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IN THE MOMENT
UX RESEARCH ABOUT LIFE
NOT JUST INTERFACES
• “Impact of
  digital
  technology on
  society” at
  UCSD


• Co-founded
  B|P in 2001

• 8 people. UX
  research and
  Design

• 1,972
  Participants.
  188 UX
  Research
  Studies.




                  photo by andy price visualpause.com
Everyone wants a hit

•   Is my interface a hit?

•   Great interaction design and research don’t
    guarantee success.

•   Task completion rates = 99% lame
“cool”
-Peter Merholz | Adaptive Path




                                 Brian Oberkirch
“usability is a path to
failure”
 -Todd Wilkens | Adaptive Path
So what do we do?
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment
In The Moment

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In The Moment

  • 1. IN THE MOMENT UX RESEARCH ABOUT LIFE NOT JUST INTERFACES
  • 2. • “Impact of digital technology on society” at UCSD • Co-founded B|P in 2001 • 8 people. UX research and Design • 1,972 Participants. 188 UX Research Studies. photo by andy price visualpause.com
  • 3. Everyone wants a hit • Is my interface a hit? • Great interaction design and research don’t guarantee success. • Task completion rates = 99% lame
  • 4. “cool” -Peter Merholz | Adaptive Path Brian Oberkirch
  • 5. “usability is a path to failure” -Todd Wilkens | Adaptive Path
  • 6. So what do we do?