Chile electoral: Bachalet: la construcción de un líder, y los problemas sucesorales de la concertación. Presentación en el Seminario de liderazgo público Latinoamericano en San Salvador, Dic 2009
Igor: What can brands learn from Obama? Obama not only invested in mass communications. He also invested lots of time and money into segmentation. He addressed many “niche” groups personal and relevant! Source: http://rohitbhargava.typepad.com/weblog/2008/11/how-obamas-bran.html
Ig or: Users tapped into Obama’s segmentation approach and created buttons for niche groups, which could be bought online.. Take a good look Source: http://www.democraticstuff.com/SearchResults.asp
Most brands focus at campaigns and spend their money on media. But their websites are awful and scare away leads immediately. Obama had noticed that the most important part of the marketing campaign was his website! Brands can learn from Obama: the website is marketing tool # 1. The website will determine the ROI of all your efforts and budgets. Spend less on campaigns and create a smart website.