Hello. My name is _______ _________ and I’m here to speak with you today about IBM’s Mobility Services’ Proven solutions for the mobile enterprise
There is little doubt that consumer adoption of mobile products and services is continuing to grow exponentially.
Currently, there are approximately 1.5 billion smartphone subscribers, with an estimated growth rate of over 30 percent.
At the same time, mobility represents opportunities beyond the use of phones and tablets. Sensors built into wearable devices such as wristwatches and glasses, and embedded in everything from cars to medical devices to thermostats will provide new sources of “big data” that can be harnessed to deliver more targeted products and services, as well as create new sources of revenue for organizations.
In fact, the total market for wearable wireless devices in sports and healthcare will grow to 169.5 million devices by 2017, up from 20.77 million in 2011, a CAGR of over 41%.
More than just devices and apps, mobile is about transacting business and generating revenue and increasing employee productivity
Let’s take a look at an example of a major retailer who is engaging with their customers in a new way through the use of IBM presence zones….
Mobile leaders are integrating mobility into the fabric of their business: both inside and outside the company, and, as a result, these companies are seeing increased employee productivity, increased revenue, attracting new customers, improving customer service and interactions. Backed by findings from the IBM Institute for Business Value (IBV) and our experience with helping thousands of companies become mobile enterprises, we have identified a 4 part strategic approach for how to put your business in motion: The Mobile Enterprise Agenda. GTS Services solutions are designed for each part of this Agenda as follows:
Transform the business: For our customers, mobile has to start with a business opportunity, and in many cases these business opportunities are leading to industry disruption. One example, Daimler’s Cars2Go service is challenging the notion of what it means to rent a car. Once people had to go to a rental counter and commit to renting cars for days at a time. Now they can find a car parked on the street in a location that is nearest to them and use it for as long – or as short – a time as they need to. IBM MobileFirst Infrastructure Consulting Services was designed to support this stage.
Engage the customer: One of the near universal business opportunities that mobile presents is to deepen customer engagement. Mobile is ubiquitous. And people are using their devices in ways that can be turned into advantage for the enterprise - 71% of smartphone users that see a captivating TV advertisement will immediately do a mobile search. But mobile users are discerning - 61% of customers who visit a mobile unfriendly site are likely to go to a competitor's site. And CMO’s recognize this problem. 57% of them say that designing experiences for tablet/mobile apps as a key priority to drive customer loyalty. Leaders are not only providing better, more differentiated service to their end customers, they are enabling their employees with mobile so that they can provide faster and better service wherever they are. IBM MobileFirst Collaboration Services was designed to support this stage
Build the App: Providing mobile experience generally starts with an engaging application or mobile web experience. But mobile app development brings with it a host of unique challenges.
Faster development cycles
More devices to support, each with its own set of capabilities, OS and UI behaviors
More development approaches
Unique management, security and lifecycle considerations
Unlocking core business knowledge from backend systems and making it available to new mobile front end technologies
IBM MobileFirst Application Platform Services was designed to support this stage
Optimize the Infrastructure: And then there are all of the other infrastructure components that companies need to be concerned about – whether it is networking, security, device management, application management, expense management. All of these elements need to be planed for, integrated and optimized so that the enterprise and its workforce can take advantage of new mobile opportunities.
The following services were designed to support this stage:
IBM MobileFirst Managed Mobility Services
IBM Mobile Virtualization Services
IBM MobileFirst Network Services
IBM MobileFirst Device Procurement & Deployment Services
In summary, the IBM portfolio delivers value to the enterprise, across all sectors from manufacturing and retail to healthcare, public, financial and telecommunications; as evidenced by our many examples cited earlier.
This is a diverse set of use cases across highly regulated to non-regulated industries…Everything from supporting iphone, ipad, and Android to managing BYOD programs to securing email, Apps and Docs to controlling expenses
Now that we’ve discussed the key trends in the mobile market; and how IBM is helping enterprises transform in this new mobile world, ….its time to look at what your enterprise should do to ‘prepare for this mobile onslaught’.
This can be accomplished with 3 steps:
THINK BIG = setting the vision of your enterprise vis-à-vis your competition
START SMALL = selecting a project(s) that will generate the highest return and address the biggest gaps in your organizational strategy
ACT NOW = executing on the plan….deciding what actions to take NOW and how quickly can you get started
For additional information, please contact your IBM client representative or email ibmmobile@us.ibm.com.
