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Logistics component Dark Chocolate butter

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Logistics component Dark Chocolate butter

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Is a dark chocolate butter called "Choco Darky" made of organic chocolate. It doesn´t contain artificial ingredients or chemicals and is a healthy food sort for everybody.

Is a dark chocolate butter called "Choco Darky" made of organic chocolate. It doesn´t contain artificial ingredients or chemicals and is a healthy food sort for everybody.

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Logistics component Dark Chocolate butter

  1. 1. INTEGRATED TUTORIAL ELABORATION AND COMMERCIALIZATION OF DARK CHOCOLATE BUTTER WITH ORGANIC COCOA MEMBERS: Marilyn Martinez, Jennifer Medranda, Brigitte Petroche, Angie Recalde, Melissa Vera
  2. 2. CHOCOLATE EMPIRE 2 "Chocolate Empire" is a new company founded by a group of students from UCSG Star product "ChocoDarky" which is a black chocolate butter that contains multiple benefits for the health. Dark chocolate cocoa contains: fiber, iron, magnesium, copper, manganese, potassium, phosphorus, zinc and selenium.
  3. 3. 3 MISSION To be an innovative company specialized in the production, sale and distribution of dark chocolate butter, with the aim of satisfying the palate of our Ecuadorian market, through innovative products characterized by being low in fat and sugar, with a high quality VISION To be a company recognized in the local market, expanding our range of products derived from the cocoa and in a future grow at the international level to provide quality products
  4. 4. VALUES 4 Leadership Quality Confidence Originality
  5. 5. TARGET MARKET 5 Ecuadorian people Between 6-60 years Socio-economic level medium-low, medium-high and high, Enjoy eating black chocolate Have a tendency to take care of their health.
  6. 6. Nutritional Contribution of the dark chocolate butter 6 Dark chocolate favors the circulation of blood to the brain to improve brain function Improve blood flow and Lower Blood Pressure Reduces the levels of tension and aggression,
  7. 7. LOCAL PRODUCTION OF THE PRODUCT7 Los Ríos Guayas Manabí Sucumbíos
  8. 8. NATIONAL COMPETITORS 8 DIRECT COMPETITOR: DELIBÚ INDIRECT COMPETITOR: NUTELLA
  9. 9. DIRECT COMPETITION, ECUADOR 9 VALENCORP INDUSTRIA CACAOTERA KUNTUCAO CIA.LTDA (Organic Chocolate Butter) COMPAÑIA ECUATORIANA PRODUCTORA DE DERIVADOS DE COCOA C.A. ECUACOCOA. (Chocolate Butter) ARRIBA CHOCOLATE COMPANY S.A. CHOCOMPANY. (Chocolate Butter)
  10. 10. CHOCO DARKY 10 One of the main trends in the chocolate industry has been a greater focus on the health benefits of chocolate, which has contributed to the growth of the consumption of dark chocolate, known for its antioxidant properties.
  11. 11. PRODUCTION PROCESS 11 Arrival of the raw material Selection of the seeds Toste the seeds Peal the seeds Ground the seeds Mix and Process the ingredients Cook the mixture Wait until the mixture gets cold Put the mixture into the package Put the labels in each package. All the packages are put in Cardboard Boxes.
  12. 12. TIME OF REQUIREMENT RM 12 Raw material Time Seeds Once a month Honey Twice a month Brown Sugar Once a month Cinnamon Once a month Salt Once a month Cornstarch Once a month Milk Every two weeks Milk Powder Once a month Glass Package Twice a month Label Once a month Cardboard boxes Twice a month
  13. 13. SUPPLIERS 13 Hacienda Herrera km 26 vía al Triunfo • Cocoa seeds and Honey bee Central Market, Guayaquil • Brown sugar, milk, powder Milk, cinnamon, salt and cornstarch. Label: Imprenta de artes gráficas Espinoza. Cardboards boxes: Central Market, Guayaquil.
  14. 14. DISTRIBUTION CHANNELS 14
  15. 15. INBOUND LOGISTICS 15 PROCESS THE RAW MATERIAL DISTRIBUTE TO STORES AND SUPERMARKETS SUPPLIER PROVIDE THE RAW MATERIAL TRANSPORTATION RECEIVE RAW MATERIAL FROM SUPPLIER
  16. 16. DISTRIBUTION CHANNELS 16 Suppliers Mercado Central. Printing graphic arts. Hacienda Herrera km 26 vía al Triunfo Chocolate Empire Company Transform the raw material Supermarkets Tía Gran Akí Mi comisariato Final Customer
  17. 17. OUTBOUND LOGISTICS 17 CHOCOLATE EMPIRE CUSTOMERS Our product will be delivered in: - Supermarkets So, we have to maintain a good relationship with the owners of the supermarkets and be willing to receive feedback from them as they are those who are directly related to our market. Chocolate Empire will be delivered the product according to their needs, and we will have a good communication to our customers to be aware of any change in the orders. It’s important to satisfy our customers to maintain a good relationship with them and to have a good business environment.
  18. 18. MARKET ANALYSIS ▸The survey was conducted to students of the career Commerce and finance international business of the Catholic University. 18
  19. 19. 19 88% 12% DO YOU LIKE DARK CHOCOLATE? Yes No Elaborado por: Chocolate Empire group 4% 96% HAVE YOU CONSUMED DARK CHOCOLATE BUTTER? Yes No Elaborado por: Chocolate Empire group
  20. 20. 20 65% 3% 32% WOULD YOU LIKE TO CONSUME THIS PRODUCT? Yes No It depends Elaborado por: Chocolate Empire group 34% 61% 4% 1% 0% AFTER YOU HAVE TASTED THE PRODUCT. WHAT IS YOUR OPINION ABOUT THE PRODUCT? DID YOU LIKE THE TASTE? Strongly agree Agree Undecided Disagree Strongly Disagree Elaborado por: Chocolate Empire group
  21. 21. 21 4% 96% WOULD YOU PURCHASE THE PRODUCT? No Yes Elaborado por: Chocolate Empire group 18% 82% WHAT PRESENTATION SIZES WOULD YOU LIKE THE PRODUCT? Medium (350gr) Small (200gr) Elaborado por: Chocolate Empire group
  22. 22. 22 0% 76% 23% 0% 1% IN WHICH PLACES WOULD YOU LIKE TO FIND THE PRODUCT? OR WHERE IS IT MORE LIKELY TO BUY THIS PRODUCT? Bakeries Supermarkets Neighborhood shops Web Sites Apps Elaborado por: Chocolate Empire group
  23. 23. INTERNATIONAL MARKETS ANALYSIS ▸PERCENTAGE PARTICIPATION OF THE MAIN ECUADORIAN EXPORT PRODUCTS (FOB) IN 2016. 23 Cocoa and its processed products is the third most traditional product exported by Ecuador with a participation percentage of 6.4% from the total of the exportations in 2016.
  24. 24. INTERNATIONAL TRADE The main importer of Ecuadorian products. The third largest importer of products made with chocolate in the world. The fith largest importer of products made with chocolate of Ecuador. 24
  25. 25. CHARACTERISTICS OF AMERICAN CONSUMER Credit culture Value comfort Concerns about safety, the environment and healthy life. They use natural products. Acquire products that do not pollute. Interested in fresh produce.
  26. 26. COST OF THE PROJECT 26
  27. 27. 27 PRODUCTION CAPACITY Quantity 2 660 L (55 lit. per pot) 1 100 Kg/h 1 360 packages per hour 2 360 packages per hour 1 500 Kg/h 2 360 packages per hour 1 450 Kg/h 4 1600 packages per hour 1 200 Kg/h 1 900 Kg/h (4 amounts of 225 kg c/u) Mixer Machine. Labelling Machine. Machinery Maximun capacityof production Industrial Mill . Industrial refrigerators. Peeling of grains. Grain roasting machine. Industrial Kitchen Stainless Steel (6 burners). Food processing machine. Filling machine for containers (3 nozzles). Vacuum sealing machine. PROCESS Time/ Minutes Toast the grains. 15 Peel the grains. 1,2 Grind the grains. 0,53 Food processing. 6 Mix all the ingredients. 1,2 Cook the mixture. 25 TOTAL ELABORATION 48,93 Fill glass package 8,33 Seal vacuum packaging. 8,33 Put the labels in the package 8,33 TOTAL PACKAGE. 24,99 TOTAL daily production. 73,92 MAXIMUM PRODUCTION CAPACITY 500 TOTAL HOURS OF PRODUCTION PACKAGING.1 hour # minu Product units. 50 packages, Hours of work per day. 8 hours Product units Per day. 324 packages Units of product on a monthly basis. 6480 packages Annual product unit 77.760,00 packages MAXIMUM PRODUCTION CAPACITY 500 TOTAL HOURS OF PRODUCTION PACKAGING. 1 hour # minutes Product units. 50 packages, Hours of work per day. 8 hours Product units Per day. 324 packages Units of product on a monthly basis. 6480 packages Annual product unit 77.760,00 packages
  28. 28. 28 2981 DETAIL 200 grm UNITARY QUANTITY UNITARY COST TOTAL MONTH Milk powder 40gr 40,00 0,28889$ 861,12$ Milk 40 ml 40 0,02600$ 77,50$ Cinnamon 2,4 gr 2,4 0,02400$ 71,54$ Honey 15ml 15 0,15000$ 447,12$ Cocoa 80 gr. 80 0,12000$ 357,70$ Brown Sugar 20 gr. 20 0,01750$ 52,16$ Salt 0,2 gr. 0,2 0,00005$ 0,15$ Cornstarch 0,6 gr. 0,6 0,00195$ 5,81$ TOTAL RAW MATERIAL 0,63$ 1.873,10$ DIRECT WORKFORCE DETAIL QUANTITY UNIT COST TOTAL MONTH Operatives workers 4 494,50$ 1.978,00$ TOTAL WORKFORCE 1.978,00$ INDIRECT COST OF MANUFACTURE DETAIL QUANTITY UNIT COST TOTAL MONTH INDIRECT LABOR Chief of operation department 1 845,26$ 845,26$ INDIRECT RAW MATERIAL Glass package 200 gr. 2.981 0,30$ 894,24$ Cardboards boxes 100 1,00$ 100,00$ Labels 2.981 0,05$ 149,04$ OTHER INDIRECT COST OF MANUFACTURE Industrial Gas 1 100,00$ 100,00$ TOTAL INDIRECT COSTS 2.088,54$ COST OF THE PRODUCT DETAIL MONTHLY ANNUAL RAW MATERIAL 1.873,10$ 22.477,22$ DIRECT WORKFORCE 1.978,00$ 23.736,00$ INDIRECT COST OF MANUFACTURE 2.088,54$ 25.062,54$ COST OF PRODUCTION 5.939,65$ 71.275,76$ ADMINISTRATIVE EXPENSES 3.467,97$ 41.615,60$ SELLING EXPENSES 385,00$ 4.620,00$ COST OF DISTRIBUTION 3.852,97$ 46.235,60$ TOTAL COST 9.792,61$ 117.511,36$ PRODUCTION UNITS 4.000 48.000 PRICE OF SALE TO DISTRIBUTORS 3,40$ 3,40$ PVP. FINAL CONSUMER 4,00$ 4,00$ Unit cost 1,48$ 1,48$ TOTAL FIXED COSTS 10.143,18$ TOTAL VARIABLE COST 61.132,58$ 1,27$ TOTAL ANNUAL COST 71.275,76$ Dark chocolate butter 200 gr NATIONAL PRODUCTION
  29. 29. 29 3000 DETAIL 200 grm UNITARY QUANTITY UNITARY COST TOTAL MONTH Milk powder 40gr 40,00 0,28889$ 866,67$ Milk 40 ml 40 0,02600$ 78,00$ Cinnamon 2,4 gr 2,4 0,02400$ 72,00$ Honey 15ml 15 0,15000$ 450,00$ Cocoa 80 gr. 80 0,12000$ 360,00$ Brown Sugar 20 gr. 20 0,01750$ 52,50$ Salt 0,2 gr. 0,2 0,00005$ 0,15$ Cornstarch 0,6 gr. 0,6 0,00195$ 5,85$ TOTAL RAW MATERIAL 0,63$ 1.885,17$ DIRECT WORKFORCE DETAIL QUANTITY UNITARY COST TOTAL MONTH Social networks 8 711,05$ 5.688,43$ TOTAL WORKFORCE 5.688,43$ INDIRECT COST OF MANUFACTURE DETAIL QUANTITY UNITARY COST TOTAL MONTH INDIRECT LABOR Spending domain and hosting web page 1 845,26$ 845,26$ INDIRECT RAW MATERIAL Glass package 200 gr. 3.000 0,30$ 900,00$ Cardboards boxes 250 1,00$ 250,00$ Labels 3.000 0,05$ 150,00$ OTHER INDIRECT COST OF MANUFACTURE Industrial Gas 4 200,00$ 800,00$ TOTAL INDIRECT COSTS 2.945,26$ TOTAL PRODUCTION COST 10.518,86$ COST OF PRODUCT DETAIL MONTHLY ANNUAL RAW MATERIAL 1.885,17$ 22.622,00$ DIRECT WORKFORCE 5.688,43$ 68.261,18$ INDIRECT COST OF MANUFACTURE 2.945,26$ 35.343,18$ COST OF PRODUCTION 10.518,86$ 126.226,35$ ADMINISTRATIVE EXPENSES 4.646,43$ 55.757,17$ SELLING EXPENSES 558,00$ 6.696,00$ EXPORTATION EXPENSES 700,00$ 8.400,00$ COST OF DISTRIBUTION 5.204,43$ 70.853,17$ TOTAL COST 15.723,29$ 197.079,52$ PRODUCTION UNITS 6.000 72.000 PRICE OF SALE TO DISTRIBUTORS 4,00$ 4,00$ PVP. FINAL CONSUMER 4,50$ 4,50$ Unit cost 1,75$ 1,75$ TOTAL FIXED COSTS 10.143,18$ TOTAL VARIABLE COST 227.405,53$ 3,16$ TOTAL ANNUAL COST 237.548,71$ Dark chocolate butter 200 gr PRODUCTION FOR EXPORTATION
  30. 30. 30 DESCRIPTION VALUE % DE INV. Operation equipment 1.985,00$ 2,64% Computer equipment 2.580,00$ 3,35% Furniture and appliances 1.160,00$ 1,51% Machinery 33.196,38$ 43,10% TOTAL FIXED ASSETS 38.921,38$ 51,81% Constitution expenses 685,00$ 0,89% Preoperational expenses 5.048,00$ 6,55% TOTAL DEFERRED ASSETS 5.733,00$ 7,44% Working Capital 31.351,23$ 40,71% TOTAL CURRENT ASSETS 37.084,23$ 48,15% INITIAL INVESTMENT OF THE PROJECT 77.020,00$ 100,00% INVESTMENT PLAN INVESTMENT PLAN STOCKHOLDERS APORTATION % Brigitte Petroche 7.748,25$ 20,00% Angie Recalde 7.748,25$ 20,00% Jennifer Medranda 7.748,25$ 20,00% Melissa Vera 7.748,25$ 20,00% Marilyn Martínez 7.748,25$ 20,00% TOTAL APORTATIONS 38.741,23$ 100,00% STOCKHOLDER APORTATION SOURCE VALUE % CAPITAL 38.741,23$ 51,57% LOAN CFN 36.387,17$ 48,43% TOTAL INVESTMENT 77.020,00$ 100,00% FINANCE
  31. 31. 31 Period EQUITY USD NET PROFITS USD ROE OR RM USD 2011 80.483.467,16$ 7.411.435,48$ 0,09 2012 90.398.759,38$ 7.754.063,44$ 0,09 2013 97.421.300,82$ 9.368.349,08$ 0,10 2014 106.017.887,12$ 16.383.083,43$ 0,15 2015 105.298.566,04$ 13.005.031,00$ 0,12 11,04% ROE LAFABRIL S.A. 2011-2015 Superintendencia de Compañías, Valores y Seguros, 2017 CAPM ROE: RETURN OF EQUITY Unlevered beta 0,610 Tax rate Ecuador 33,70% % DEBT 48,43% DEBT 36.387,17$ % EQUITY 51,57% EQUITY 38.741,23$ D/E 93,92% 93,92% LEVERED BETA = Bu*(1+(1-T)*D/E) LEVERED BETA = 0,99 RISK FREE 2,42% BETAEMERGING MARKETS 0,61 RM 11,04% CAPM: Food Processing
  32. 32. 32 SOURCE VALUE % CAPITAL 38.741,23$ 51,57% LOAN CFN 36.387,17$ 48,43% TOTAL INVESTMENT 77.020,00$ 100,00% FINANCE COST OF THE PROJECT FIXED ASSETS 27.244,97$ WORKING CAPITAL 9.405,37$ DEBT 36.387,17$ CAPITAL 38.741,23$ INITIAL INVESTMENT 77.020,00$ INVESTMENT PLAN- COST OF THE PROJECT LOAN Value Interest rate Average media Cost of debt FIXED ASSETS 27.244,97$ 10,50% 75% 7,86% WORKING CAPITAL 9.405,37$ 9,50% 25% 2,39% DEBT 36.387,17$ % of Cost 10,25% Dird= (1-T)* rd (1-33,77%)*10,25% 6,79% WACC = (1-L)Re+L+Dird ((1-48,43%)* 13,78%)+48,43%*6,79% 10,39%
  33. 33. 33 BIBLIOGRAPHICAL SOURCES ARCSA (2016). Control sanitario. Tasas registros sanitarios/ notificaciones sanitarias. Recuperado http://www.controlsanitario.gob.ec/wp-content/uploads/downloads/2014/11/ie-d.1.1.-ali-01- a1_requisitos_rs_alimentos_nacionales.pdf Gunnars, K. (2016). 7 proven health benefits of dark chocolate. Authority nutrition. Retrieved fro https://authoritynutrition.com/7-health-benefits-dark-chocolate/ ARCSA (2016). Control sanitario. Tasas registros sanitarios/notificaciones sanitarias. Retrieved fro http://www.controlsanitario.gob.ec/wp-content/uploads/downloads/2016/01/Tasas-servicios-Arcsa- 2016.pdf
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