21st Century Statecraft
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Presentation from Suzanne Hall of the US Department of State on 21st Century Satecraft
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21st Century Statecraft
- 1. 21st Century Statecraft: Uso de los mediossociales @StateDept Suzanne Hall Asesor principal para la innovación Oficina de asuntos educacionales & culturales Departamento de Estado de EEUU @SuzKPH
- 2. Política exterior + política de desarrollo + tecnología = MAYOR IMPACTO
- 4. Pagina de Facebook de la Embajada de EEUU en Jakarta, Indonesia: +330K fans Comunicaciones dinámicas
- 6. Educación por telefonía móvil
- 8. Servicios bancarios por telefonía móvil *Mobile Money*
- 9. Servicios de salud por telefonía móvil
- 11. Conectándonos en tiempos de crisis
- 12. Eventos del @StateDept sobre Medios Sociales / Tecnología
- 14. Mil gracias! @SuzKPH @StateDept
Notas del editor
- Que placer estaraquiMuchisimas gracias a los organizadores de Social Media Week– inclusoZemoga – por la invitacionDisculpameportodosmiserrores en espanol!
- Imagen: Hilary Clinton / Obama21st Century Statecraft: (Statecraft del siglo 21…)Obama/Clinton experience from the 2008 political campaignS takes helm @ State Department – recognizes important singular activities, but lack of coherent strategySets up Senior Advisor for Innovation to lead exploration of how to better incorporate technology into our foreign policy & development goalsGoals are policy-oriented, programmatic Also: trying to encourage the internal bureaucracy to think in a different manner
- Imagen: diplomats kidsPower of Social Media tools:SM has pushed our bureaucracy – and others across the USG federal landscape – into an entirely different spaceMove from government-to-government to people-to-people3 critical elements to SM…arguably revolutionary for a bureaucracy:Authentic voiceRelevantReal-time /// immediateWe are able to connect *directly* with our growing online audience, whether via the networks we stimulate from Washington, or via our Embassies & Consulates around the worldTake their comments into consideration within our policy making process and building programsGive publics around the world a different vision / feel for who we are as AmericansMuch more personal, direct, accessibleBreaking beyond the *fortress* of headquarters or the EmbassyListening…not just talking (beyond regurgitating press releases)
- Imagen: pagina de FB de la Embajada de EEUU en jakarta, +330K followersWe know social media offers an incredible, dynamic way to connect with people around the world – continuously exploring new ways to take advantage of these tools.Embassies/Consulates around the world for the most part have a presence…FB, Twitter, YT, iTunes (show list)Will shortly hear the awesome efforts of @USEmbBogota
- Mobile-based learning (English in Tunisia; literacy in sub-Saharan Africa)
- Student exchanges (complementing person-to-person exchanges with Exchange 2.0 efforts leveraging digital video conferencing technologies)
- Banking the unbanked (mobile money)
- Providing health care to the most needy communities
- Expanding civic engagement (access to voter rights / responsibilities, tracking elections, information regarding political parties, how to register to vote, Open Gov movement)Posted by admin on Aug 22, 2011At MobileActive.org, we often write about mobile-based projects that other organizations and practitioners in the field carry out. We don't often highlight our our own mobile project implementations or discuss our own challenges and lessons, as many are sensitive in nature. Here, however, is a project we can talk about. As part of a USAID-funded project, MobileActive.org provides new media consulting to NGOs and independent media organizations in developing countries to enhance their communication and coordination efforts. We work in countries as diverse as Zimbabwe, Bosnia, and Peru, Egypt, Guatemala, and Serbia. Recently, we assisted an organization in Benin, West Africa, implement an SMS election observation project. 300+ trained observers took part in monitoring the presidential and legislative elections in March and April 2011.
- Crisis response – Haiti, Chile, Japon.
- @StateDept as convener:Recognize monster bureaucracy not a building filled with developers/engineersCreated a number of vehicles to leverage innovators and innovationAsk those innovators to bring their Silicon Valley approach to diplomacyVarious channels:Delegations of technologists: small groups of U.S. technologists travel with State, USAID representatives to key countries of strategic interestIn Western Hemisphere: Mexico, Haiti, Colombia, planning BrazilRussia, Syria, IraqTech.Camps: building up the digital literacy of civil society groups across a number of fields; interactive, workshop events to expose civil society groups to some technologies – mobile, online, otherwise – that could help them achieve their objectives; give space to hear their challenges and seek to build solutions; create a network building environment among technologists, civil society organizations and government representatives.Santiago, Chile, Oct 2010: 100 participants from around region; citizen safety (post-earthquake), democracy & governanceMontevideo, Uruguay, Sept 29 – Oct 2, 2011: focus on mobile & online technology in education throughout hemisphereTech@State: Quarterly event hosted by @StateDept in Washington. Welcomes +250 technologists, government representatives, multilateral representatives, civil society groups, academics, media, etc.Space to create dialogue around critical topics including: Haiti crisis response, mobile money, Open Government, gaming as tool for learning/inspiring civic engagement, data visualization
- Conclusions:SMW offers us an incredible opportunity in Bogota and other cities around the world to connect with you: the amazing entrepreneurial talent, all of you in some way incorporating social media / technology into your workYou guys are the present and future of Colombia….the voice of youth…economic driversEvents like SMW are a fantastic opportunity to come together, figure out what works, figure out what doesn’t, learn the art of the possibleWe as the State Dept stand to learn so much from you. We want your input on the projects we’ve got going on – not just here @Embassy, but some of the efforts we are organizing from Washington.Love the idea that we – working in direct collaboration with rockstars like you – can move the dial from the traditional definition of diplomacy…one of government-to-government to people-to-people