Mediamind ofrece tres ventajas principales sobre otros proveedores: 1) mide views en lugar de requests, proporcionando métricas más precisas; 2) permite controlar campañas de múltiples canales en una sola plataforma con herramientas como Campaign Monitor; 3) brinda herramientas creativas como Mediamind Workshop y previews que agilizan el proceso de producción de creativos.
Gamification y Advergaming. Que es gamificación. Que es advergaming. Elementos del diseño de juegos. Mecánicas y dinámicas. Proyecto de gamificación. Objetivo del advergaming. Diferencia entre gamification y advergaming. Ventajas del advergaming.
Te presentamos el nuevo Manual de Adquisición de usuarios 2020: ¡ya está disponible!
Una estrategia de adquisición de usuarios bien pensada y bien ejecutada es esencial para el éxito de tu app
Te contamos qué canales y formatos puedes utilizar y te explicamos conceptos como la atribución y el retargeting
Gamification y Advergaming. Que es gamificación. Que es advergaming. Elementos del diseño de juegos. Mecánicas y dinámicas. Proyecto de gamificación. Objetivo del advergaming. Diferencia entre gamification y advergaming. Ventajas del advergaming.
Te presentamos el nuevo Manual de Adquisición de usuarios 2020: ¡ya está disponible!
Una estrategia de adquisición de usuarios bien pensada y bien ejecutada es esencial para el éxito de tu app
Te contamos qué canales y formatos puedes utilizar y te explicamos conceptos como la atribución y el retargeting
Nuevas plataformas de información,
nuevos planteamientos de comunicación.
Ponencia de Pedro Mujica Mederos en la V Jornada de Comunicación Siglo XXI, Colegio Mayor Albayzín, Granada, 19 de mayo de 2001
Presentacion digital analytics iab peru Daniel Falcon neo consultingNeo Consulting
Presentación realizada por Daniel Falcón - Director de Investigación de Neo Consulting en el evento anual IAB Perú 2010 - Taller de métricas.
Medición de Social Media, Search Marketing y Publicidad Display.
20.10.2010
Nuevas plataformas de información,
nuevos planteamientos de comunicación.
Ponencia de Pedro Mujica Mederos en la V Jornada de Comunicación Siglo XXI, Colegio Mayor Albayzín, Granada, 19 de mayo de 2001
Presentacion digital analytics iab peru Daniel Falcon neo consultingNeo Consulting
Presentación realizada por Daniel Falcón - Director de Investigación de Neo Consulting en el evento anual IAB Perú 2010 - Taller de métricas.
Medición de Social Media, Search Marketing y Publicidad Display.
20.10.2010
Impulso a la Compra Programática. Tendencias de mobile marketing. Qué es compra programática. Cómo funciona la compra programática. Mobile advertising. Beneficios de la compra programática. Agentes de la compra programática. Qué es un DSP. Qué es el RTB. Consejos para usar compra programática.
¿Cómo es el Google Analytics? ?¿Qué nos indican las métricas que encontramos en esta herramienta? ¿Como controlar la crisis de una empresa en Redes Sociales?
Publicidad Online: Cómo es el negocio y Ad+tech Ecosystem.Story.ad
Credenciales
No me hablen en difícil.
Audiencias prosumer e inventarios remanentes.
Relación entre inversión publicitaria y consumo de medios.
Cómo compran los mayores anunciantes digitales.
Nuevas plataformas de publicidad autoservicio y no tanto.
15 años de evolución de la compra de medios.
Players del ecosistema y división del revenue.
Compra por audiencias, glosario, RT y BT cómo funcionan.
Conclusiones.
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¿Qué es la compra programática y por qué deberías tenerlo en cuenta en tu estrategia de marketing?
La compra programática se puede definir como la compra masiva y automatizada de espacios y audiencias en medios digitales, donde pujamos en tiempo real por cada usuario que responda a los criterios que necesitamos para nuestra campaña de publicidad.
La compra programática se ha convertido en los últimos años en la manera más eficaz de invertir en publicidad digital. La inteligencia artificial detrás de cada puja, la optimización en tiempo real, su capacidad de segmentación, así como el control sobre el contexto, entorno y Brand safety supone para marcas y anunciantes una gran oportunidad para maximizar sus presupuestos y orientarlos a KPIs realistas y medibles.
¿Qué es la compra programática y por qué deberías tenerlo en cuenta en tu estrategia de marketing?
La compra programática se puede definir como la compra masiva y automatizada de espacios y audiencias en medios digitales, donde pujamos en tiempo real por cada usuario que responda a los criterios que necesitamos para nuestra campaña de publicidad.
La compra programática se ha convertido en los últimos años en la manera más eficaz de invertir en publicidad digital. La inteligencia artificial detrás de cada puja, la optimización en tiempo real, su capacidad de segmentación, así como el control sobre el contexto, entorno y Brand safety supone para marcas y anunciantes una gran oportunidad para maximizar sus presupuestos y orientarlos a KPIs realistas y medibles.
Presentación Neointec. Tu aliado tecnológicoNeointec
Neointec aspira a ser tu aliado tecnológico y ayudarte ha transformar tu empresa en un proyecto altamente competitivo y producitva, gracias a nuestra experiencia.
Anna Lucia Alfaro Dardón, Harvard MPA/ID.
Opportunities, constraints and challenges for the development of the small and medium enterprise (SME) sector in Central America, with an analytical study of the SME sector in Nicaragua. - focused on the current supply and demand gap for credit and financial services.
Anna Lucía Alfaro Dardón
Dr. Ivan Alfaro
PREVENCION DELITOS RELACIONADOS COM INT.pptxjohnsegura13
Concientizar y sensibilizar a los funcionarios, sobre la importancia de promover la seguridad en sus operaciones de comercio internacional, mediante la unificación de criterios relacionados con la trazabilidad de sus operaciones.
Entre las novedades introducidas por el Código Aduanero (Ley 22415 y Normas complementarias), quizás la más importante es el articulado referido a la determinación del Valor Imponible de Exportación; es decir la base sobre la que el exportador calcula el pago de los derechos de exportación.
Anna Lucia Alfaro Dardón, Harvard MPA/ID. The international successful Case Study of Banco de Desarrollo Rural S.A. in Guatemala - a mixed capital bank with a multicultural and multisectoral governance structure, and one of the largest and most profitable banks in the Central American region.
INCAE Business Review, 2010.
Anna Lucía Alfaro Dardón
Dr. Ivan Alfaro
Dr. Luis Noel Alfaro Gramajo
Thank you for giving me the time today to introduce the new new DG. I am XXX and I work as XXX within DG – and my pleasure to be here with you all As DG, we think the industry is going through an incredibly exciting – if not challenging – though process around converging media channels. But it is our role as the leading global independent Ad technology company to continually push the envelope of what and where in order to try and bring streamlined simplicity and consistency for you – our clients – in order for you to be as effective as you can possibly be when harnessing technology for your campaigns.
So you can see we have a lot of touch points in media – and excited to be trusted with so many ads and campaigns to manage and distribute, and so we need to ensure we have the right infrastructure in place – from our staff scattered around the globe to ensure all those spots that are send around the world, around the clock, literally are spot on.
From our own offices touching every continent and major cities around the globe to support your advertising needs - our staff really do think global and act local as we are in constant communication with one another and many travel continually to get exposed to new ideas or just to share learnings – and its why many advertisers trust us to manage their global advertising needs often from a single DG point of contact.
So I’d like to take us through a little about where we have come from and then share a couple of thoughts on where we see things going –both from an industry and then a product perspective. Its where we see the challenges and opportunities and how we feel we are poised now and next to help you solve some of these issues. Its about 20 minutes to put some thoughts out there. Then we would love to hand the floor over to you to get your thoughts and comments on this.
So I’d like to take us through a little about where we have come from and then share a couple of thoughts on where we see things going –both from an industry and then a product perspective. Its where we see the challenges and opportunities and how we feel we are poised now and next to help you solve some of these issues. Its about 20 minutes to put some thoughts out there. Then we would love to hand the floor over to you to get your thoughts and comments on this.
So let me tell you a little about where we have come from – because that will help give some context for what is happening right now and why we believe we are the perfect partner to answer your advertising needs.
So I’d like to take us through a little about where we have come from and then share a couple of thoughts on where we see things going –both from an industry and then a product perspective. Its where we see the challenges and opportunities and how we feel we are poised now and next to help you solve some of these issues. Its about 20 minutes to put some thoughts out there. Then we would love to hand the floor over to you to get your thoughts and comments on this.
So I’d like to take us through a little about where we have come from and then share a couple of thoughts on where we see things going –both from an industry and then a product perspective. Its where we see the challenges and opportunities and how we feel we are poised now and next to help you solve some of these issues. Its about 20 minutes to put some thoughts out there. Then we would love to hand the floor over to you to get your thoughts and comments on this.
Firstly – I guess it’ s a matter of trust. I an make all sorts of bullish claims, but the the fact is who would trust us? Well the majority of global brands trust us to get their message our at the right time to the right audience. They use our services to ensure their message is always “spot on”. Whether its their high end HD TV commercials, their interactive rich media creatives, their online video content or mobile ads. The biggest brands in he world trust us to help them behind the scenes.
Firstly – I guess it’ s a matter of trust. I an make all sorts of bullish claims, but the the fact is who would trust us? Well the majority of global brands trust us to get their message our at the right time to the right audience. They use our services to ensure their message is always “spot on”. Whether its their high end HD TV commercials, their interactive rich media creatives, their online video content or mobile ads. The biggest brands in he world trust us to help them behind the scenes.
Firstly – I guess it’ s a matter of trust. I an make all sorts of bullish claims, but the the fact is who would trust us? Well the majority of global brands trust us to get their message our at the right time to the right audience. They use our services to ensure their message is always “spot on”. Whether its their high end HD TV commercials, their interactive rich media creatives, their online video content or mobile ads. The biggest brands in he world trust us to help them behind the scenes.
Firstly – I guess it’ s a matter of trust. I an make all sorts of bullish claims, but the the fact is who would trust us? Well the majority of global brands trust us to get their message our at the right time to the right audience. They use our services to ensure their message is always “spot on”. Whether its their high end HD TV commercials, their interactive rich media creatives, their online video content or mobile ads. The biggest brands in he world trust us to help them behind the scenes.
Firstly – I guess it’ s a matter of trust. I an make all sorts of bullish claims, but the the fact is who would trust us? Well the majority of global brands trust us to get their message our at the right time to the right audience. They use our services to ensure their message is always “spot on”. Whether its their high end HD TV commercials, their interactive rich media creatives, their online video content or mobile ads. The biggest brands in he world trust us to help them behind the scenes.
So I’d like to take us through a little about where we have come from and then share a couple of thoughts on where we see things going –both from an industry and then a product perspective. Its where we see the challenges and opportunities and how we feel we are poised now and next to help you solve some of these issues. Its about 20 minutes to put some thoughts out there. Then we would love to hand the floor over to you to get your thoughts and comments on this.
DG. Spot On. And so thank you for giving me the time here today to share some high level thoughts with you – and I am sure you have many questions… So feel free. Over to you. And I will do my best to answer your questions for you…