En la mayoría de los lugares de encuentro de los productores agropecuarios, se desarrollan en el mismo momento multitareas. Comer y conversar con la tv de fondo es una rutina que realizamos hace mucho tiempo. Pero en esta era digital, existe la introducción de nuevos dispositivos que compiten y comparten la unidad de tiempo libre con la televisión. Los ordenadores portátiles, tablets y una gama amplia de tecnología móvil, acaparan la atención de nuestro público objetivo.
Tendencias digitales 2019 - Tour GastronómicoSM Digital
Hablamos sobre las tendencias digitales para el sector gastronómico en el primer Seminario de Gastronomía y Turismo de Tour Gastronómico. Uno de los aprendizajes que compartimos es que la información que los consumidores encuentren en internet sobre un restaurante influye en su decisión de compra.
Una plataforma de vídeo online diferente, nueva, con un sinfin de posibilidades y largo recorrido. La clave está en el contenido. Y en asociar la marca y el spot adecuados a los contenidos que le son más afines. Pero, claro: con la cobertura suficiente. Soluciones novedosas, como el empleo de prerolles interactivos, que mejorar sustancialmente el engagement del usuario, o la distribución (seeding) de branded content en formato vídeo, con analíticas integradas con social media. Y lo que nos queda por mejorar...
¿Cómo mejorar las presentaciones?
Algunos consejos simples.
Clase de EmprendING Octubre 2012.(www.emprending.com.ar)
Nito Anello (www.nitoanello.com.ar)
Creating an Interactive Content Strategy that Works with Technologyion interactive
Scott Brinker's presentation from 2016 ContentTech Virtual Event:
Designing Interactive Content to Power Your Marketing Data Strategy
Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software programs, or web apps, which have logic and user experience wrapped into their design and operation. Most importantly, they give marketers the ability to collect and leverage a rich set of data that is explicitly volunteered by participants.
Marketers can design interactive content with this data in mind to develop a broader marketing data strategy. This presentation covers frameworks for both the user-facing options that marketers
can apply, to solicit the right kind of data from prospects at different stages of the buyer's journey, and the back-office management of this data through different marketing automation platforms (MAP) and CRM systems.
Topics include:
- Managing explicit "digital dialogue" data vs. implicit "digital body language"
- Applying advanced progressive profiling tactics in interactive content
- Pipelining richer data profiles from marketing to sales through your marketing stack
- Understanding scenarios for programmatic data vs. human-consumable data
En la mayoría de los lugares de encuentro de los productores agropecuarios, se desarrollan en el mismo momento multitareas. Comer y conversar con la tv de fondo es una rutina que realizamos hace mucho tiempo. Pero en esta era digital, existe la introducción de nuevos dispositivos que compiten y comparten la unidad de tiempo libre con la televisión. Los ordenadores portátiles, tablets y una gama amplia de tecnología móvil, acaparan la atención de nuestro público objetivo.
Tendencias digitales 2019 - Tour GastronómicoSM Digital
Hablamos sobre las tendencias digitales para el sector gastronómico en el primer Seminario de Gastronomía y Turismo de Tour Gastronómico. Uno de los aprendizajes que compartimos es que la información que los consumidores encuentren en internet sobre un restaurante influye en su decisión de compra.
Una plataforma de vídeo online diferente, nueva, con un sinfin de posibilidades y largo recorrido. La clave está en el contenido. Y en asociar la marca y el spot adecuados a los contenidos que le son más afines. Pero, claro: con la cobertura suficiente. Soluciones novedosas, como el empleo de prerolles interactivos, que mejorar sustancialmente el engagement del usuario, o la distribución (seeding) de branded content en formato vídeo, con analíticas integradas con social media. Y lo que nos queda por mejorar...
¿Cómo mejorar las presentaciones?
Algunos consejos simples.
Clase de EmprendING Octubre 2012.(www.emprending.com.ar)
Nito Anello (www.nitoanello.com.ar)
Creating an Interactive Content Strategy that Works with Technologyion interactive
Scott Brinker's presentation from 2016 ContentTech Virtual Event:
Designing Interactive Content to Power Your Marketing Data Strategy
Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software programs, or web apps, which have logic and user experience wrapped into their design and operation. Most importantly, they give marketers the ability to collect and leverage a rich set of data that is explicitly volunteered by participants.
Marketers can design interactive content with this data in mind to develop a broader marketing data strategy. This presentation covers frameworks for both the user-facing options that marketers
can apply, to solicit the right kind of data from prospects at different stages of the buyer's journey, and the back-office management of this data through different marketing automation platforms (MAP) and CRM systems.
Topics include:
- Managing explicit "digital dialogue" data vs. implicit "digital body language"
- Applying advanced progressive profiling tactics in interactive content
- Pipelining richer data profiles from marketing to sales through your marketing stack
- Understanding scenarios for programmatic data vs. human-consumable data
McKinsey Global Institute's latest report shows how soaring flows of data and information now generate more economic value than the global goods trade. Here are the key charts and graphs that tell the story. For the full report, visit http://bit.ly/digiflows.
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
Technology Futurist Monty Metzger (http://blog.monty.de/keynote-speaker) speaks about how to master the fourth industrial revolution. The Digital Future will have far more impact — the next 25 years will usher more change than in the previous three centuries. What separates great leaders from the rest, is they have a precise vision of the future. A vision to enable change today.
Who will be leading the Fourth Industrial Revolution? How will our economy depend on data, analytics and AI? How Digital Transformation can boost your business?
Monty’s keynote speeches are for those who want to change things and for those who want embrace the opportunities of the Digital Future.
Book Monty for your conference, workshop or company meeting
http://blog.monty.de/keynote-speaker
http://www.scenic.com | The year 2016 will see further technological developments that enhance the travel experience. These various high-tech innovations include further upgrades in “virtual travel” technology, drone photography, Wi-Fi, and more.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
As humans, we never fail to think that we are highly intelligent beings, and that we are mentally superior than any other creatures found on Earth.
Well, that...... may be true.
However, we can be equally stupid and dumb too.
Worse still, we don't even realize it - in terms of how we can make erroneous judgments, decisions and choices, based on how our mind processes and filters information, as well as how our belief system works.
As intriguing and exciting this topic is to me, I find it difficult to illustrate the concepts involve, and that took me nearly 6 months to complete this work. (The Planning Fallacy in play?!) Throughout writing this deck, I've made a total of 8 major revisions before coming to this final piece.
I hope you'll find this deck both interesting and useful!
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
LA "CULTURA MOSAICO" CARACTERIZADA POR UNA COMUNICACIÓN MASIVA, INDIFERENCIADA, ANÓNIMA Y UNIDIRECCIONAL, ESTÁ DEJANDO PASO A LA "CULTURA DE LA DIVERSIDAD" CON UNA COMUNICACIÓN SELECTIVA, DIFERENCIADA, LOCALIZADA Y DIFERENCIAL
El comienzo de la democratización de la comunicación y como afecta a la narra...Alejandro P. Waudby
Trabajo realizado para la asignatura "Historia de la Comunicación Audiovisual: de Lo Analógico a Lo Digital" del grado de Comunicación Audiovisual. El trabajo fue realizado durante el curso 2011-2012, por lo que ciertos conceptos han sido actualizado o estudiados en profundidad durante los años posteriores.
McKinsey Global Institute's latest report shows how soaring flows of data and information now generate more economic value than the global goods trade. Here are the key charts and graphs that tell the story. For the full report, visit http://bit.ly/digiflows.
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
Technology Futurist Monty Metzger (http://blog.monty.de/keynote-speaker) speaks about how to master the fourth industrial revolution. The Digital Future will have far more impact — the next 25 years will usher more change than in the previous three centuries. What separates great leaders from the rest, is they have a precise vision of the future. A vision to enable change today.
Who will be leading the Fourth Industrial Revolution? How will our economy depend on data, analytics and AI? How Digital Transformation can boost your business?
Monty’s keynote speeches are for those who want to change things and for those who want embrace the opportunities of the Digital Future.
Book Monty for your conference, workshop or company meeting
http://blog.monty.de/keynote-speaker
http://www.scenic.com | The year 2016 will see further technological developments that enhance the travel experience. These various high-tech innovations include further upgrades in “virtual travel” technology, drone photography, Wi-Fi, and more.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
As humans, we never fail to think that we are highly intelligent beings, and that we are mentally superior than any other creatures found on Earth.
Well, that...... may be true.
However, we can be equally stupid and dumb too.
Worse still, we don't even realize it - in terms of how we can make erroneous judgments, decisions and choices, based on how our mind processes and filters information, as well as how our belief system works.
As intriguing and exciting this topic is to me, I find it difficult to illustrate the concepts involve, and that took me nearly 6 months to complete this work. (The Planning Fallacy in play?!) Throughout writing this deck, I've made a total of 8 major revisions before coming to this final piece.
I hope you'll find this deck both interesting and useful!
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
LA "CULTURA MOSAICO" CARACTERIZADA POR UNA COMUNICACIÓN MASIVA, INDIFERENCIADA, ANÓNIMA Y UNIDIRECCIONAL, ESTÁ DEJANDO PASO A LA "CULTURA DE LA DIVERSIDAD" CON UNA COMUNICACIÓN SELECTIVA, DIFERENCIADA, LOCALIZADA Y DIFERENCIAL
El comienzo de la democratización de la comunicación y como afecta a la narra...Alejandro P. Waudby
Trabajo realizado para la asignatura "Historia de la Comunicación Audiovisual: de Lo Analógico a Lo Digital" del grado de Comunicación Audiovisual. El trabajo fue realizado durante el curso 2011-2012, por lo que ciertos conceptos han sido actualizado o estudiados en profundidad durante los años posteriores.
Participación de Ma. José Martínez, del equipo de docentes de la Escuela de Comunicación Social de la UTPL en NTERNATIONAL VISITORS PROGRAM
(IVP) ESTADOS UNIDOS, agosto 208.
Los contenidos televisivos y el control social de su calidad: los weblogs, un...Universidad de Málaga
El pasado año (2004), el Instituto Nacional del Consumo realizó un sondeo sobre los hábitos de consumo de la televisión y de nuevas
tecnología de la infancia y la juventud que desvelaba datos tan significativos como que el consumo solitario de la televisión se va
consolidando, frente al tradicional consumo en familia. Así mismo destacaba el hecho de que la ausencia (o escasa presencia) de una
programación infantil dirigida específicamente a la infancia, no impide que los niños se estrenen como «consumidores» de televisión a
edades muy tempranas: la mayoría entre los 2 y los 3 años.
El Dr. Sebastián Sánchez Castillo, docente de Comunicación Audiovisual en la Universidad de Valencia (España) explica por qué la TV sigue siendo un referente cultural y de entretenimiento de masas. En tiempos de consumo multipantalla y usuarios más participativos, Sánchez Castillo postula que la institución televisiva debe estar reglada "bajo criterios de consenso político y de servicio público". El rol de las asociaciones de teleespectadores y de los observatorios de medios.
Práctica 1 para la asignatura de Análisis y Arquitectura de la Información; cursada en la carrera de Periodismo y Publicidad y RR.PP. en la universidad San Pablo CEU.
Margarita Díez y Patricia Sánchez
CURSO INTRODUCTORIO SOBRE LA SOCIEDAD DE LA INFORMACIÓN Y WEB 2.0.Elias Said
CURSO INTRODUCTORIO SOBRE LA SOCIEDAD DE LA INFORMACIÓN Y WEB 2.0. Realizada por Elias Said Hung en el marco del curso de actualiación profesional para periodistas de la Región Caribe de Colombia.
Presentación de Jorge Alberto Hidalgo Toledo con relación a la investigación realizada para la Cátedra Televisa en Innovación en Contenidos de la Universidad Anáhuac México Norte y su Escuela de Comunicación
Presentación del Mtro. Jorge Alberto Hidalgo Toledo realizada para el 2o encuentro Nacional de la RIIAL en la que explora la identidad hipermedial, retos y desafíos derivados del uso y consumo de las nuevas tecnologías de información
3. ¿CÓMO INFLUYEN EN LOS
MEDIOS TRADICIONALES?
SE HAN CONSTITUIDO COMO UN RECURSO PARA LA FIDELIZACIÓN DE
AUDIENCIAS
OFRECEN UNA MANERA MUY ECONÓMICA PARA DAR SEGUIMIENTO
SOBRE LAS OPINIONES SURGIDAS ANTE UNA EMISIÓN
APORTAN DATOS CUANTITATIVOS INMEDIATOS SOBRE EL VALOR DE UNA
EMISIÓN
MODIFICAN LAS DINÁMICAS DE ESTRUCTURA Y NARRATIVA EN LA
PRODUCCIÓN DE CONTENIDOS
4. ¿QUÉ SABEMOS DE ELLAS?
ALTERAN
EL ECOSISTEMA
MEDIÁTICO
GENERAN
INFLUENCIA EN
LOS CONTENIDOS
SON
OMNIPRESENTES
E INTERACTIVAS
OFRECEN NUEVAS MANERAS DE
RELACIONARSE AL ESPECTADOR
CON ESPECTADORES
ACTIVOS QUE AMPLÍAN O
REDUCEN LA REPERCUSIÓN
DE UN PROGRAMA
LA PENETRACIÓN DE LOS DISPOSITIVOS
MÓVILES ES PROPORCIONAL A SU
VOLUMEN DE EMISIÓN
9. PERO LA PREGUNTA ES:
¿QUÉ VA A PASAR CON ELLAS?
Y¿CUÁL ES SU RELACIÓN CON LA TV? EN UN MUNDO DONDE:
LOS ORDENADORES INFORMAN
LOS SMARTPHONES CONECTAN
LAS TABLETS ENTRETIENEN
“THE NEW MULTI-SCREEN WORLD: UNDERSTANDING CROSS-PLATFORM CONSUMER
BEHAVIOR”, GOOGLE 2012
10. ¿ES HOY DÍA LA TV, SOLO
UN CATALIZADOR DE
BUSQUEDAS?
EN LAS QUE EL VOLUMEN DE NATIVOS DIGITALES CADA VEZ SERA
MAYOR Y MÁS DEMANDANTE DE CONTENIDOS
EDADES PROMEDIO DE 25 AÑOS NACIDOS ENTRE LOS AÑOS 1983 Y
2000, DEFINIDOS COMO LA GENERACIÓN “MILLENNIAL”
QUE HACEN SELFIES, GRABAN VIDEOS, CONSULTAN INFORMACIÓN,
COMPRAN Y CONSUMEN EN LINEA EN CUALQUIER LUGAR Y MOMENTO
PARA LAS QUE LA TV LINEAL NO ES SUFICIENTE, QUE NO CONSUMEN EL
PRIME TIME Y ELIGEN QUE VER DE MANERA AUTÓNOMA
PARA AUDIENCIAS QUE MIGRAN DE LO TRADICIONAL A LO SOCIAL CON:
11. LA AUDIENCIA TRADICIONAL
TIENE FECHA DE CADUCIDAD
CRISIS
ACTUALES
CRISIS
POTENCIALES
GRANDES
OPORTUNIDADES
EL VALOR DE LAS AUDIENCIAS SOCIALES:
NUEVOS USUARIOS
VS VIEJOS MEDIOS:
¿ES ESTA LA ÚLTIMA
GENERACIÓN DEL
PRIME TIME?
TECNOLOGÍA E
INTERNET:
¿ENTENDER LOS
FACTORES DEL
CAMBIO?
NUEAS FORMAS
DE INTERACTUAR:
¿CUÁL ES EL
FUTURO DEL
CONSUMO
DIGITAL?