Présentation entreprise LOEWE
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Loewe es una casa de modas española fundada en 1846 que es conocida por su artesanía en cuero de alta calidad. Fabrican bolsos, ropa y perfumes. En 1996, fueron adquiridos por LVMH para ayudar a expandir su alcance global mientras mantienen su enfoque en la fabricación artesanal. Utilizan celebridades como Penélope Cruz para promover sus valores de pasión, autenticidad y excelencia.
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Loewe Presentation
Loewe is a Spanish luxury fashion house founded in 1846 and now owned by LVMH, the world's largest luxury group. It is known for its leather craftsmanship and famous bags like the Amazona. Over time, Loewe has collaborated with designers like Katie Hillier, Junya Watanabe, and John Allen on capsule collections. While originally focused on leather goods, it now also produces women's and men's ready-to-wear clothing and accessories, appealing to celebrity clientele and more diverse customers.
Mary quant~haley and jake
Mary Quant was a pioneering British fashion designer who revolutionized 1960s fashion. She opened her first boutique, Bazaar, in 1955 in London, where she sold her affordable and youthful designs like the mini skirt and hot pants that came to define the era. Quant brought fashion to the masses and is credited with popularizing styles like go-go boots and shift dresses. She continued designing and expanding her brand for decades, leaving a significant impact on global fashion.
Designer Analysis - Giorgio Armani
Giorgio Armani is an Italian fashion designer born in 1934. He founded his company, Giorgio Armani SpA, in 1975 known for clean, simple, elegant styles featuring neutral colors and high quality fabrics like linen and silk. Armani pioneered combining luxury and comfort in his clothing. He influences many other designers and his brand remains globally popular for its timeless yet modern aesthetic across multiple product lines from $50-25,000.
Givenchy Powerpoint
Hubert James Taffin de Givenchy was a renowned French fashion designer born in 1927 in northern France. He studied art in Paris before apprenticing under designers like Jacques Fath. In 1952, Givenchy opened his own fashion house in Paris. Some of his earliest designs were inspired by model Bettina Graziani. Givenchy is best known for designing wardrobes for Audrey Hepburn in many of her iconic films. He also dressed other famous clients like Jacqueline Kennedy and Princess Grace of Monaco. In 1988, Givenchy sold his business but continued designing for several more years. Today, Riccardo Tisci serves as the creative director of the Givenchy fashion label.
Futures and Innovations
an AI stylist that uses
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Fig. 18, author
S T Y L I S T L O U N G E C O N C E P T
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The Stylist Lounge concept brings the exclusive personal shopping experience to the mass market in a seamless, high-tech way. Customers can step into a body mapping pod to find their exact measurements, then use the Stylist Lounge app to receive outfit suggestions from an AI stylist tailored to their body type, style and budget.
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Estee lauder companies
Estee Lauder is a New York-based company that manufactures and markets skin care, makeup, fragrance, and hair care products under various brand names. It operates in over 130 countries and saw sales increase 7% to $7.037 billion in 2007. Estee Lauder's product lines include skin care (37% of sales), makeup (39%), fragrances (19%), and hair care (5%). Founded in 1946, Estee Lauder aims to bring the best products to everyone through a focus on innovation, quality, service, and responsible business practices.
Stella McCartney
Stella McCartney is a renowned British fashion designer known for her cruelty-free and environmentally sustainable designs. The daughter of Paul McCartney, she studied fashion design and first launched her own line in 2001. McCartney has since expanded her brand globally through collaborations, retail stores, and celebrity following while staying committed to using no leather, fur, or animal testing in her collections.
Giorgio armani
Giorgio Armani started his fashion career as a window dresser in Italy. He studied medicine and photography. In the 1970s, he opened his own design office in Milan and presented his first men's and women's ready-to-wear collections, which were a success. Since then, Armani has grown his brand to become one of Italy's most successful designers, launching numerous successful sub-brands including Emporio Armani, Armani Jeans, and Armani Exchange.
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Loewe Presentation
Loewe is a Spanish luxury fashion house founded in 1846 and now owned by LVMH, the world's largest luxury group. It is known for its leather craftsmanship and famous bags like the Amazona. Over time, Loewe has collaborated with designers like Katie Hillier, Junya Watanabe, and John Allen on capsule collections. While originally focused on leather goods, it now also produces women's and men's ready-to-wear clothing and accessories, appealing to celebrity clientele and more diverse customers.
Mary quant~haley and jake
Mary Quant was a pioneering British fashion designer who revolutionized 1960s fashion. She opened her first boutique, Bazaar, in 1955 in London, where she sold her affordable and youthful designs like the mini skirt and hot pants that came to define the era. Quant brought fashion to the masses and is credited with popularizing styles like go-go boots and shift dresses. She continued designing and expanding her brand for decades, leaving a significant impact on global fashion.
Designer Analysis - Giorgio Armani
Giorgio Armani is an Italian fashion designer born in 1934. He founded his company, Giorgio Armani SpA, in 1975 known for clean, simple, elegant styles featuring neutral colors and high quality fabrics like linen and silk. Armani pioneered combining luxury and comfort in his clothing. He influences many other designers and his brand remains globally popular for its timeless yet modern aesthetic across multiple product lines from $50-25,000.
Givenchy Powerpoint
Hubert James Taffin de Givenchy was a renowned French fashion designer born in 1927 in northern France. He studied art in Paris before apprenticing under designers like Jacques Fath. In 1952, Givenchy opened his own fashion house in Paris. Some of his earliest designs were inspired by model Bettina Graziani. Givenchy is best known for designing wardrobes for Audrey Hepburn in many of her iconic films. He also dressed other famous clients like Jacqueline Kennedy and Princess Grace of Monaco. In 1988, Givenchy sold his business but continued designing for several more years. Today, Riccardo Tisci serves as the creative director of the Givenchy fashion label.
Futures and Innovations
an AI stylist that uses
the customer's measurements,
preferences and lifestyle to
suggest outfits and items
24
Fig. 18, author
S T Y L I S T L O U N G E C O N C E P T
25
The Stylist Lounge concept brings the exclusive personal shopping experience to the mass market in a seamless, high-tech way. Customers can step into a body mapping pod to find their exact measurements, then use the Stylist Lounge app to receive outfit suggestions from an AI stylist tailored to their body type, style and budget.
Key features:
- Body mapping pod for accurate sizing
- Stylist Lounge app
- AI stylist assistant
Estee lauder companies
Estee Lauder is a New York-based company that manufactures and markets skin care, makeup, fragrance, and hair care products under various brand names. It operates in over 130 countries and saw sales increase 7% to $7.037 billion in 2007. Estee Lauder's product lines include skin care (37% of sales), makeup (39%), fragrances (19%), and hair care (5%). Founded in 1946, Estee Lauder aims to bring the best products to everyone through a focus on innovation, quality, service, and responsible business practices.
Stella McCartney
Stella McCartney is a renowned British fashion designer known for her cruelty-free and environmentally sustainable designs. The daughter of Paul McCartney, she studied fashion design and first launched her own line in 2001. McCartney has since expanded her brand globally through collaborations, retail stores, and celebrity following while staying committed to using no leather, fur, or animal testing in her collections.
Giorgio armani
Giorgio Armani started his fashion career as a window dresser in Italy. He studied medicine and photography. In the 1970s, he opened his own design office in Milan and presented his first men's and women's ready-to-wear collections, which were a success. Since then, Armani has grown his brand to become one of Italy's most successful designers, launching numerous successful sub-brands including Emporio Armani, Armani Jeans, and Armani Exchange.
L'oreal case study
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Miumiu
all you need to know about the brand MIUMIU (by palak chhabra)
history, product range, price range, CSR, designer
1940s
The document summarizes women's fashion trends in the 1940s. During this period, styles were influenced by fabric rationing during World War II. Silhouettes featured broad, padded shoulders with a trim waist and hips. Christian Dior launched the "New Look" in 1947, characterized by a below-mid-calf length skirt, small waist, and rounded shoulders. Other trends included knee-length skirts, fitted bodices, and subdued colors like blue grey and bottle green. Major designers of the 1940s included Christian Dior, Anne Klein, and Vera Maxwell.
Presentation prada
Mario Prada founded Prada in 1913 in Milan, Italy as a leather goods shop. The company is now led by Miuccia Prada, Mario's granddaughter. Prada designs luxury goods like leather accessories, clothing, perfumes and more. It is known for its clean designs and high quality materials. Some iconic Prada bags include classic boxy styles and embellished designs made with rich textures like boucle. Prada represents Italian craftsmanship and continues to be a leader in luxury fashion.
Final project_Book_Stella McCartney
Stella McCartney is a luxury lifestyle brand founded in 2001 by designer Stella McCartney in partnership with Kering. The brand is known for its minimalist designs using innovative materials like eco-leather instead of fur or leather. Stella McCartney has experienced success expanding into other categories like handbags, shoes, and children's wear. The brand has also partnered with companies like Adidas and Bendon through collaborations. Stella McCartney herself studied fashion design and had early success working for French fashion house Chloé before founding her own label.
Giorgio Armani
Giorgio Armani is an international luxury fashion house founded in 1975 by Giorgio Armani. Armani designs and sells haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors under several sub-labels. The Armani brand is considered one of the most prestigious names in the luxury fashion industry and generates over $1.69 billion in annual sales. Armani's philosophy is to help people feel comfortable and confident through the clothes they wear.
Dior
This document provides a situation analysis and communication brief for a Dior cosmetics campaign in the Middle East. It summarizes past Dior campaigns including "New Look" in 2009 and "Dior Addict" in 2010. While "Dior Addict" was successful in Europe, it faced controversy in the US due to its association between addiction and beauty. The document recommends localizing the global "Dior Addict" campaign for the Middle East by translating it into Arabic and Persian, featuring Arab celebrities, and considering Middle Eastern perceptions of beauty. It proposes a campaign called "In Love with Dior" that would be a better cultural fit for the region.
Chloe Presentation
The document discusses the history and present of the fashion brand Chloe. It provides background on founder Gaby Aghion and current creative director Clare Waight Keller. The Fall 2014 collection drew inspiration from minimalism of the 1960s with a focus on releasing the female body through elegant silhouettes. Comparisons are made between Chloe and other brands like Celine and Stella McCartney. The prevailing zeitgeist emphasizes environmentalism, simplicity and living responsibly against a backdrop of events like climate change and economic instability. Technology is interwoven in daily life but there is a desire to disconnect as well.
Brand study
Ralph Lauren is an American fashion designer and business executive best known for establishing the Polo Ralph Lauren brand. He started by designing men's ties in 1967 and has since built the brand into a global multi-billion dollar company. Ralph Lauren ensures brand consistency by thoughtfully crafting the brand identity, which represents how he wants consumers to perceive the brand, and uses innovative digital communication strategies. The Polo Ralph Lauren brand began as men's ties and expanded to include women's clothing, home goods, and international stores. It has become an iconic brand representing classic American style.
Ck
Calvin Klein was born in 1942 in the Bronx, New York. He studied fashion design at the High School of Art and Design and the Fashion Institute of Technology. In 1964, he launched his own clothing company with childhood friend Barry Schwartz. Known for his minimalist sportswear and jeans designs, Calvin Klein grew his brand to include underwear, fragrances, cosmetics, and more. He received several prestigious fashion awards over his career and worked with famous models and celebrities.
Fashion Marketing & Management Portfolio
The Fashion Marketing & Management Portfolio is detailed coursework during my Bachelor's Degree Program. These courses have given me; beginner to mid level career knowledge and prepaired me for life experience within my field of study. Courses included are as follows; Product Development, Catalog Development, Stock & Inventory Control, Retail Buying, Retail Math Concepts, Business Writing & Special Topics, Public Relations, Fashion Show & Event Production, Apparel Evaluation, Visual Trends & Concepts, Portfolio 1 & 2, Professional Development, Art History & Costume History, and Textiles & Fabrications.
Giorgio armani
A brief about Giorgio Armani, an italian designer.
hope it will help you find what you need to know.
Hermes
Hermès is a French luxury goods manufacturer founded in 1837 that is renowned for its leather goods, scarves, clothing, and other products. It maintains an exclusive brand image through limited quantities, high prices, an emphasis on craftsmanship, and an omnichannel approach including boutiques worldwide. While praised for its product quality and store design, some customers have criticized the customer service and sales staff behavior at Hermès locations.
Final Presentation
Christian Dior was founded in France in the 1940s specializing in apparel, fragrances, and jewelry. It targets the middle and upper classes through stores and retailers. Dior recognizes the need to improve its digital marketing strategy, allocating over half its budget to social media like Facebook, Twitter, and YouTube which have a global reach at lower cost. An improved website integrated with social media could help drive visibility and sales through easy navigation and responsiveness.
Valentino Garavani
Valentino Garavani nació en 1932 en Italia y comenzó su carrera en la moda en 1950 trabajando en talleres en París. En 1959 abrió su primera tienda en Roma y rápidamente ganó fama diseñando ropa glamorosa y sofisticada para celebridades como Audrey Hepburn y Jackie Kennedy. A lo largo de su carrera de 45 años, Valentino se dedicó a crear vestidos de alta costura espectaculares y perfumes de lujo, convirtiéndose en uno de los diseñadores más importantes e influy
Dior0
Christian Dior founded his namesake fashion house in 1946, seeing his work as "ephemeral architecture dedicated to the beauty of the female body." Dior targets consumers with a mixture of romanticism, feminism, and modernity through high quality, creative products. While headquartered in Paris, Dior employs over 500,000 people worldwide. The company has become highly recognizable through media promotion in magazines, celebrity events, and advertising campaigns online and in print. Under majority ownership of Bernard Arnault's family holding company, Christian Dior has engineered a commercial breakthrough and continues to dominate the fashion industry.
Escaparatismo trabajo
Este documento presenta información sobre escaparatismo y vitrinismo. Explica que el escaparate es el elemento que representa a un negocio y promueve sus productos para atraer clientes. Incluye definiciones de escaparatismo, vitrinismo y escaparate. También describe factores que afectan el diseño de escaparates como el público objetivo y la ubicación del negocio. Finalmente, clasifica los diferentes tipos de estructuras y puntos de interés en los escaparates.
Loewe digital strategy by @kerriarose
Loewe digital strategy is a case study for my digital and ecommerce classes
It´s an example of how a luxury company can leverage digital strengths, if they really want to develop a competitive advantage in the market (as Burberry has done)
If you are interested in more in depth analysis, please contact rosafvp@gmail.com
No confidential information is included in this presentation.
Copyright has no meaning for me. Let´s share knowledge. The world will work better!!!!
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L'oreal case study
L'Oreal caters to consumers across all income levels using a variety of brands. It has strong brand positioning, especially with middle-aged women and teenage girls. L'Oreal Paris uses the philosophy "Because You're Worth It" and provides affordable luxury products. The company relies on celebrity endorsements and events to promote its brands globally. It launched successful campaigns like "Because I Am Worth It" and uses precise target marketing to engage the right audiences. L'Oreal invests in research and development and acquisitions to expand its brand portfolio worldwide.
Dolce and Gabbana Presentation
The document provides background information on the luxury fashion brand Dolce & Gabbana. It discusses the brand's history, founders Stefano Gabbana and Domenico Dolce, and their rise in the luxury fashion industry. Details are given about Dolce & Gabbana's product lines, flagship stores, marketing strategies, and key competitors like Christian Dior. Their branding emphasizes Italian culture and family values. Recent marketing campaigns have focused on the theme of #DGFamily to represent the brand.
Karl lagerfeld complete
"Karl, you can't say things like that."
Karl: "Oh yes I can, I'm Karl Lagerfeld."
Levis strauss & co mm project
Levi Strauss & Co. is a global apparel company known for its jeans. It has three major brands - Levi's, Dockers, and Levi Strauss Signature. Levi's jeans have been an iconic American brand since the 1870s. Dockers pioneered khakis and business casual wear. Signature provides affordable fashion. The company uses a multi-pronged marketing approach including product variety across brands/styles, competitive pricing, global distribution channels, and promotional activities like advertising, sales teams, and philanthropic initiatives.
Miumiu
all you need to know about the brand MIUMIU (by palak chhabra)
history, product range, price range, CSR, designer
1940s
The document summarizes women's fashion trends in the 1940s. During this period, styles were influenced by fabric rationing during World War II. Silhouettes featured broad, padded shoulders with a trim waist and hips. Christian Dior launched the "New Look" in 1947, characterized by a below-mid-calf length skirt, small waist, and rounded shoulders. Other trends included knee-length skirts, fitted bodices, and subdued colors like blue grey and bottle green. Major designers of the 1940s included Christian Dior, Anne Klein, and Vera Maxwell.
Presentation prada
Mario Prada founded Prada in 1913 in Milan, Italy as a leather goods shop. The company is now led by Miuccia Prada, Mario's granddaughter. Prada designs luxury goods like leather accessories, clothing, perfumes and more. It is known for its clean designs and high quality materials. Some iconic Prada bags include classic boxy styles and embellished designs made with rich textures like boucle. Prada represents Italian craftsmanship and continues to be a leader in luxury fashion.
Final project_Book_Stella McCartney
Stella McCartney is a luxury lifestyle brand founded in 2001 by designer Stella McCartney in partnership with Kering. The brand is known for its minimalist designs using innovative materials like eco-leather instead of fur or leather. Stella McCartney has experienced success expanding into other categories like handbags, shoes, and children's wear. The brand has also partnered with companies like Adidas and Bendon through collaborations. Stella McCartney herself studied fashion design and had early success working for French fashion house Chloé before founding her own label.
Giorgio Armani
Giorgio Armani is an international luxury fashion house founded in 1975 by Giorgio Armani. Armani designs and sells haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors under several sub-labels. The Armani brand is considered one of the most prestigious names in the luxury fashion industry and generates over $1.69 billion in annual sales. Armani's philosophy is to help people feel comfortable and confident through the clothes they wear.
Dior
This document provides a situation analysis and communication brief for a Dior cosmetics campaign in the Middle East. It summarizes past Dior campaigns including "New Look" in 2009 and "Dior Addict" in 2010. While "Dior Addict" was successful in Europe, it faced controversy in the US due to its association between addiction and beauty. The document recommends localizing the global "Dior Addict" campaign for the Middle East by translating it into Arabic and Persian, featuring Arab celebrities, and considering Middle Eastern perceptions of beauty. It proposes a campaign called "In Love with Dior" that would be a better cultural fit for the region.
Chloe Presentation
The document discusses the history and present of the fashion brand Chloe. It provides background on founder Gaby Aghion and current creative director Clare Waight Keller. The Fall 2014 collection drew inspiration from minimalism of the 1960s with a focus on releasing the female body through elegant silhouettes. Comparisons are made between Chloe and other brands like Celine and Stella McCartney. The prevailing zeitgeist emphasizes environmentalism, simplicity and living responsibly against a backdrop of events like climate change and economic instability. Technology is interwoven in daily life but there is a desire to disconnect as well.
Brand study
Ralph Lauren is an American fashion designer and business executive best known for establishing the Polo Ralph Lauren brand. He started by designing men's ties in 1967 and has since built the brand into a global multi-billion dollar company. Ralph Lauren ensures brand consistency by thoughtfully crafting the brand identity, which represents how he wants consumers to perceive the brand, and uses innovative digital communication strategies. The Polo Ralph Lauren brand began as men's ties and expanded to include women's clothing, home goods, and international stores. It has become an iconic brand representing classic American style.
Ck
Calvin Klein was born in 1942 in the Bronx, New York. He studied fashion design at the High School of Art and Design and the Fashion Institute of Technology. In 1964, he launched his own clothing company with childhood friend Barry Schwartz. Known for his minimalist sportswear and jeans designs, Calvin Klein grew his brand to include underwear, fragrances, cosmetics, and more. He received several prestigious fashion awards over his career and worked with famous models and celebrities.
Fashion Marketing & Management Portfolio
The Fashion Marketing & Management Portfolio is detailed coursework during my Bachelor's Degree Program. These courses have given me; beginner to mid level career knowledge and prepaired me for life experience within my field of study. Courses included are as follows; Product Development, Catalog Development, Stock & Inventory Control, Retail Buying, Retail Math Concepts, Business Writing & Special Topics, Public Relations, Fashion Show & Event Production, Apparel Evaluation, Visual Trends & Concepts, Portfolio 1 & 2, Professional Development, Art History & Costume History, and Textiles & Fabrications.
Giorgio armani
A brief about Giorgio Armani, an italian designer.
hope it will help you find what you need to know.
Hermes
Hermès is a French luxury goods manufacturer founded in 1837 that is renowned for its leather goods, scarves, clothing, and other products. It maintains an exclusive brand image through limited quantities, high prices, an emphasis on craftsmanship, and an omnichannel approach including boutiques worldwide. While praised for its product quality and store design, some customers have criticized the customer service and sales staff behavior at Hermès locations.
Final Presentation
Christian Dior was founded in France in the 1940s specializing in apparel, fragrances, and jewelry. It targets the middle and upper classes through stores and retailers. Dior recognizes the need to improve its digital marketing strategy, allocating over half its budget to social media like Facebook, Twitter, and YouTube which have a global reach at lower cost. An improved website integrated with social media could help drive visibility and sales through easy navigation and responsiveness.
Valentino Garavani
Valentino Garavani nació en 1932 en Italia y comenzó su carrera en la moda en 1950 trabajando en talleres en París. En 1959 abrió su primera tienda en Roma y rápidamente ganó fama diseñando ropa glamorosa y sofisticada para celebridades como Audrey Hepburn y Jackie Kennedy. A lo largo de su carrera de 45 años, Valentino se dedicó a crear vestidos de alta costura espectaculares y perfumes de lujo, convirtiéndose en uno de los diseñadores más importantes e influy
Dior0
Christian Dior founded his namesake fashion house in 1946, seeing his work as "ephemeral architecture dedicated to the beauty of the female body." Dior targets consumers with a mixture of romanticism, feminism, and modernity through high quality, creative products. While headquartered in Paris, Dior employs over 500,000 people worldwide. The company has become highly recognizable through media promotion in magazines, celebrity events, and advertising campaigns online and in print. Under majority ownership of Bernard Arnault's family holding company, Christian Dior has engineered a commercial breakthrough and continues to dominate the fashion industry.
La actualidad más candente (20)
Destacado
Escaparatismo trabajo
Este documento presenta información sobre escaparatismo y vitrinismo. Explica que el escaparate es el elemento que representa a un negocio y promueve sus productos para atraer clientes. Incluye definiciones de escaparatismo, vitrinismo y escaparate. También describe factores que afectan el diseño de escaparates como el público objetivo y la ubicación del negocio. Finalmente, clasifica los diferentes tipos de estructuras y puntos de interés en los escaparates.
Loewe digital strategy by @kerriarose
Loewe digital strategy is a case study for my digital and ecommerce classes
It´s an example of how a luxury company can leverage digital strengths, if they really want to develop a competitive advantage in the market (as Burberry has done)
If you are interested in more in depth analysis, please contact rosafvp@gmail.com
No confidential information is included in this presentation.
Copyright has no meaning for me. Let´s share knowledge. The world will work better!!!!
Loewe
Trabajo realizado por Clara Castán, Pablo Blasco, Gory Colás, Sonia Gil, María Valdovín, Ana Valtueña para la asignatura “Elementos de la publicidad y RR.PP” del profesor Jose Antonio Gabelas Barroso, Grado de Periodismo, Universidad de Zaragoza.
Escaparatismo
El documento habla sobre la importancia del escaparate como medio de comunicación y espectáculo para captar la atención de los clientes en pocos segundos e incitarlos a comprar. Explica que los escaparates deben utilizar la luz, el color, la imaginación y la sorpresa, y que es conveniente hacer 4 cambios anuales especiales evaluando los resultados antes de cada cambio. También menciona factores como el tamaño, la visibilidad, la selección de productos y el uso estratégico de las gamas de color.
Escaparatismo
El documento presenta los conceptos básicos de escaparatismo. Explica que el escaparate es el principal vehículo de comunicación entre el comercio y los clientes, y debe atraerlos a entrar en la tienda. También describe los diferentes tipos de escaparates, sus funciones y objetivos, como atraer la atención y aumentar las ventas. Además, destaca que el escaparate debe comunicar la imagen y el estilo de la tienda de manera clara y diferenciada para posicionarla.
Vitrinismo
Este documento presenta el rediseño de la vitrina de una tienda de ropa llamada C.P. Company. Analiza la vitrina actual y encuentra problemas como sobrecarga de productos e información y falta de equilibrio visual. Propone un nuevo diseño basado en el método AIDA, exhibiendo menos productos y enfocándose en lo más vendido. La evaluación muestra mejoras en la atracción y conversión de clientes. Concluye que menos es más para transmitir calidad y ganar el corazón de los clientes.
Presentación y análisis de escaparates.
Este documento analiza diferentes escaparates fotografiados, resaltando sus cualidades de composición, iluminación, color y capacidad de atraer la atención de los transeuntes. Se discuten elementos como el uso del color, la simetría, lo orgánico y minimalista. También se mencionan técnicas como el uso de paneles y mostrar el interior de la tienda. El objetivo final es educar la percepción visual y diseñar escaparates que equilibren artículos, colores y luces para promover las ventas.
Escaparatismo
El documento presenta una serie de temas relacionados con el escaparatismo y la decoración comercial. Explica la evolución histórica del escaparate, desde su origen en la antigüedad hasta la actualidad. También describe los principios fundamentales del diseño de escaparates, incluyendo la composición, el equilibrio, la simetría y el uso del color, la forma y la línea. Por último, analiza conceptos como la formación del escaparatista, los estilos decorativos y elementos como maniquíes, tejidos y accesorios para la decoración
PRADA
Prada is an Italian luxury fashion house founded in 1913 known for leather goods, fashion accessories, shoes, luggage, perfumes, watches and phones. It has manufacturing concentrated in 11 plants and distribution through 461 directly operated stores in over 70 countries. Prada targets a modern, sophisticated customer seeking high quality craftsmanship. It segments markets based on demographics like age and gender, geography, psychographics like lifestyle and behavior or benefits sought. As a defender, Prada focuses on improving efficiency in its narrow luxury goods domain rather than searching widely for new opportunities.
Prada Business Model Evolution and Future
The document provides background information on the luxury goods and fashion industry. It discusses that luxury goods are high-quality, exclusive products that convey status. The luxury industry includes sectors like jewelry, tableware, fashion/apparel, perfumes, and accessories. Key factors driving the growth of the luxury market include rising incomes and more consumers pursuing luxury brands globally. The fashion house Prada will be examined through the evolution of its business model over different time periods from its founding to present day.
Destacado (10)
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El documento presenta una lista de diseñadores de moda internacionales como Karl Lagerfeld, Ermanno Scervino, Yves Saint Laurent y Chloé, y diseñadores españoles como Balenciaga, Custo, Devota y Lomba, y Loewe. Brevemente describe la trayectoria profesional de Karl Lagerfeld, Ermanno Scervino, Yves Saint Laurent, Chloé, Balenciaga, Custo, Devota y Lomba, y Loewe como diseñadores de moda influyentes.
Promesas Del Diseño
El documento presenta información sobre diseñadores de moda internacionales y españoles. Detalla la trayectoria y logros de diseñadores como Karl Lagerfeld, Yves Saint Laurent, Ermanno Scervino, Balenciaga, Custo, Devota y Lomba, Loewe y Chloé. Resalta cómo estos diseñadores han influenciado la industria de la moda a nivel global y han establecido marcas reconocidas internacionalmente.
Las Promesas Del Diseño
El documento presenta una lista de diseñadores de moda internacionales y españoles, incluyendo breves descripciones de cada uno. Entre los diseñadores internacionales destacados se encuentran Karl Lagerfeld, Yves Saint Laurent, Ermanno Scervino y Chloé. Los diseñadores españoles notables son Balenciaga, Custo, Devota y Lomba, y Loewe.
Conoce un poco mas a 3 diseñadores de
Este documento presenta resúmenes biográficos de tres destacados diseñadores: Kina Fernández, una diseñadora española conocida por su estilo minimalista y elegante; Paco Rabanne, un diseñador francés pionero en el uso de materiales no convencionales como el papel y el plástico; y Victorio & Lucchino, una firma española reconocida por sus elegantes vestidos de novia con diseños geométricos.
louis voitton
Louis Vuitton nació en 1821 en Francia y fundó su empresa en París en 1854 para satisfacer las necesidades de la burguesía. En 1896, Georges Vuitton, hijo de Louis, creó el famoso monograma de la marca para evitar falsificaciones. Louis Vuitton se ha convertido en una de las marcas de lujo más reconocidas a nivel mundial, con más de 445 tiendas en 62 países, y forma parte del grupo LVMH. Marc Jacobs ha sido el director creativo de Louis Vuitton durante más de 15 años y ha ayudado a posicionar la marca como
SEMANA 10 - MARY QUANT UN EJEMPLO DE CREATIVIDAD E INNOVACION -FANNY JEM WONG
Mary Quant nació en Londres en 1934 y abrió su primera tienda Bazaar en King's Road, Londres en la década de 1960. Se hizo famosa por diseñar y popularizar la minifalda en 1964. Más tarde se retiró de la moda para enfocarse en su línea de cosméticos. Fue pionera en representar una moda informal y juvenil que desafió las convenciones y promovió la libertad y alegría.
La Moda
Este documento resume la historia de la moda desde el siglo XVIII hasta la actualidad, destacando figuras clave como María Antonieta, Georges Brummell, Charles Worth, Coco Chanel, Christian Dior y diseñadores contemporáneos. Explora cómo la moda ha influenciado la sociedad y cómo se ha convertido en un negocio globalizado y dirigido por grandes marcas de lujo.
Proyectoinfo
Este documento resume las 5 marcas de ropa más caras del mundo: Gucci, fundada en 1921 en Italia; Chanel, fundada en Francia por Gabrielle Chanel en 1910; Louis Vuitton, fundada en 1854 en Francia; Armani, fundada en Italia en 1975 por Giorgio Armani; y Prada, fundada en 1913 en Italia. Todas estas marcas se han convertido en símbolos de lujo y estatus a nivel mundial gracias a décadas de excelente diseño, calidad y servicio.
Marcas de lujo
Las marcas de lujo más exitosas comparten algunos factores clave: crean un universo de emociones que hace soñar a los consumidores, ofreciendo productos de calidad y distinción en segmentos de alta gama; aprovechan su legado e historia para reforzar su posicionamiento como valores seguros; y logran mantener su éxito a través del tiempo gracias a diseñadores que continúan innovando sin perder la esencia de la marca.
Impactomoda
El documento habla sobre la industria textil española, incluyendo grandes empresas como Inditex y El Corte Inglés. También describe motivos típicamente españoles como flores, abanicos y sombreros cordobeses. Detalla diseñadores españoles e internacionales que se inspiran en la moda española, como Agatha Ruiz de la Prada y John Galliano. Además, presenta pasarelas y figuras icónicas de la moda en España.
DISEÑADORES DE MODA
Coco Chanel fue una modista francesa que revolucionó el mundo de la alta costura en la década de 1920 al introducir prendas como el traje de punto, el vestido camisero y el pantalón femenino. También fue pionera en asociar la moda con los perfumes al lanzar su famoso perfume Chanel No. 5. Tommy Hilfiger creó una exitosa marca estadounidense de ropa y complementos a finales de los 1970, mientras que Ralph Lauren es conocido por su prestigiosa empresa de moda, hogar y perfumes.
Trabajo chanel 25 10-2016
Chanel es una empresa de moda fundada en 1909 por Gabrielle "Coco" Chanel. Revolucionó la industria de la moda con diseños elegantes y funcionales inspirados en la ropa masculina. En la actualidad, Chanel opera más de 300 tiendas en todo el mundo y es líder en su segmento de lujo, aunque enfrenta competencia de otras marcas. El logotipo de Chanel, creado en 1919, consiste en las iniciales entrelazadas de Coco Chanel en blanco y negro.
Diseñadores de los 20s
Este documento presenta información biográfica sobre importantes diseñadores de moda como Guccio Gucci, Yves Saint Laurent, Cristóbal Balenciaga, Christian Dior y Coco Chanel. Detalla los orígenes y logros profesionales que los llevaron a ser figuras influyentes en la industria de la moda del siglo XX.
la moda en colombia
El documento resume la historia de la moda en Colombia entre 1920 y 1990. Algunos hitos clave incluyen la llegada de los primeros telares eléctricos en 1920, el establecimiento de varias empresas textiles pioneras como Fabrícate y Valher en las décadas de 1920 y 1930, y la influencia creciente de diseñadores internacionales y tendencias como el New Look en la moda colombiana a partir de la década de 1940. La industria textil colombiana se expandió para abastecer gran parte del mercado local y la moda colombiana
Diseñadores de moda internacionales
Este documento presenta información sobre varios diseñadores de moda importantes. Describe brevemente la vida y carrera de Giorgio Armani, Carolina Herrera, Yves Saint Laurent, Valentino, Karl Lagerfeld, John Galliano, Dolce & Gabbana, Christian Dior, Gianni Versace y Donatella Versace. Resalta sus contribuciones al mundo de la moda y el estilo que caracteriza sus diseños.
El perfume- Historia .
El documento resume la historia y evolución de los perfumes y sus envases a través de los tiempos. Comienza explicando el origen del término "perfume" y continúa describiendo el desarrollo temprano de los perfumes por los egipcios y griegos, así como los primeros envases de cerámica y vidrio. Luego describe la influencia árabe en la introducción del alcohol para perfumes más refinados, y la popularización de los perfumes durante los períodos renacentista y victoriano. Finalmente, aborda los cambios en los estilos y
Famosa marcas de moda con enchufes en todo el mundo
Este documento lista varias marcas de lujo famosas que han establecido tiendas outlet en todo el mundo para vender sus productos. Describe brevemente la historia y estilo de marcas como Alexander McQueen, Armani, Boss, Burberry, Calvin Klein, Celine, Chloe, Diesel, Dolce & Gabbana, y Givenchy. También incluye un enlace a un sitio web de outlet de marcas.
5 marcas mas vendidas de ropa
Este documento presenta las 5 marcas de ropa más vendidas en el mundo: 1) Gucci, fundada en Italia en 1921 y conocida por sus carteras, zapatos y joyería de alta gama. 2) Chanel, fundada en París en 1910 y famosa por su fragancia Chanel No. 5. 3) Louis Vuitton, conocida por su monograma LV en bolsos y maletas. 4) Giorgio Armani, empresa de moda de lujo italiana con 4,700 empleados. 5) Prada, fundada en Italia en 1913 y conocida por
Diseñadores
El prestigioso jurado de Bilbao Internacional Art&Fashion otorgó los premios a la navarra Edurne Ibáñez en la categoría de prendas de vestir y a la alemana Lena Hasibether en la de complementos. Las grandes firmas se alían con diseñadores reconocidos como Roxy y Laura Figueras para ofrecer colecciones notables. Zac Posen es una estrella consagrada de la Semana de la Moda de Nueva York conocido por vestir a celebridades en eventos.
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Présentation entreprise LOEWE
- 1. Casa de modas española de lujo Conocida por ser una de las mejores productores de artículos de cuero
- 2. 1 ) Historia de la empresa 2 ) Productos destacados A. Marroquinería: bolsos B. Modas C. Perfumes 3 ) El éxito de la marca
- 3. Historia • 1846 : Preparación de 2 matrimonios reales : Majestad Isabelle II de Bourbon con Duque De Cádiz y de la infanta Maria-Luisa Fernanda con Duque de Montpensier. Apertura de un taller de cuero por artesanos madrileños. • 1872 : Llegada de Enrique Roessberg Loewe en la tienda como asociado. • 1905 : Loewe recibe el título de « Proveedor Funcionario de la Casa Real ».
- 4. Asociación Enrique Loewe Roessberg – Artesanos Madrileños Enrique Loewe : rigor, método y creaciones elegantes. España : creatividad y destreza inimitable en materia de cuero. Impulsa la marca a convertirse en una referencia de lujo artesanal
- 5. Enrique Loewe Lynch (último representante de la familia, bisnieto del fundador de la firma)
- 6. Adquisición por LVMH Louis Vuitton-Möet Hennessy (LVMH) 1996 : el grupo de lujo líder mundial adquiere Loewe después de un acuerdo internacional de distribución que primero llamó en 1985. Facilita la expansión mundial y protege la sociedad para el futuro.
- 7. Anagrama Juego de espejos (=miroir) entre 4 “L” barrocas. Hoy, el Anagrama se usa en metal a modo de elemento gráfico en la colección de joyería llamada Anagrama en su honor.
- 9. Bolsos 1945 : Pérez de Rozas (diseñador) crea modelos de bolsos boxcalf « Amazona » que pronto se harán grandes clásicos. Cuando LOEWE presentó el bolso « Amazona » por primera vez (1975) fue un paso revolucionario. Pedazos de cuero = pièces de cuir
- 10. Modas Loewe presenta su primera colección de ropas por las mujeres en los años 70. La ropa masculino verá la luz sólo en 1983.
- 12. Nueva colección Leather Icons 2013. Esta elegante colección sigue creciendo con nuevas prendas diseñadas para adaptarse a cualquier guardarropa y estilo y sentar bien a todos.
- 13. Perfumes Después de tener inviste en la moda, Loewe se lanza en la perfumería. Después de haber imaginado el perfume " L Loewe " en 1972, la marca lanza la fragancia para hombre " Loewe Loewe " dos años más tarde.
- 14. Un estilo próximo del alma española. Loewe ofrece una gama equilibrada de fragancias pero sobre todo conserva su estilo. Elegancia, nobleza de las materias primas y la sencillez de las líneas son las características de la marca.
- 15. El éxito de la marca
- 16. Fabricación a la mano Cada detalle de la fabricación de las alpargatas de Loewe ha sido mimado. Más de 12 personas han puesto sus manos al servicio de cada par.
- 17. Utilización de celebridades Los valores como la pasión, la autenticidad y la excelencia son presentados por Penélope Cruz. Es la imagen de marca de Loewe desde enero de 2013.
- 21. La exportación de sus productos Después de España, Loewe se va a la conquista de la gente en 1963. La primera tienda es implantada en Londres. Después de Europa, Loewe persigue su expansión en Japón en 1973.