8. @KevinTVine | @DunkinDonuts
A FAN-CENTRIC APPROACH
8
Listen Think of your fans as
storytellers−not just receivers
Listen
Learn
Engage
Celebrate
9. @KevinTVine | @DunkinDonuts
A FAN-CENTRIC APPROACH
9
Learn what’s important to your
fans. And build relationships with
them in meaningful way.
Listen
Learn
Engage
Celebrate
10. @KevinTVine | @DunkinDonuts
A FAN-CENTRIC APPROACH
10
Promote a two-way dialogue
using an authentic voice.
Listen
Learn
Engage
Celebrate
11. @KevinTVine | @DunkinDonuts
A FAN-CENTRIC APPROACH
11
Foster a strong community
by celebrating the many ways
your fans run on Dunkin’.
Listen
Learn
Engage
Celebrate
14. @KevinTVine | @DunkinDonuts
Engaging with and responding to our
fans in a way that’s:
• Timely
• Attentive
• Authentic
(not forced)
14
Key Challenges - #3
20. @KevinTVine | @DunkinDonuts
CHANCE FOR STARDDOM
20
GRAND PRIZE WINNER
Stay Dunkin’
Todd Cross, Syracuse, NY
My Wishful Cup of D&D Coffee
Mark Carbone, Charlotte, NC
Jimmy U autograph collection
Jimmy Uhrin, Perry Hall, MD
Princess Eileen's Dunkin Kingdom
Eileen Harlin, Frederick, MD
23. @KevinTVine | @DunkinDonuts
#DRESSEDD HALLOWEEN TWITTER & INSTAGRAM
CONTEST
• Inspired by fan behavior
• Highly creative, share-worthy user-generated content
• Fun and irreverent, yet puts the branDD front and center
• Supports brand shift into highly visual social media content
23
26. @KevinTVine | @DunkinDonuts
HEAR WHAT THEY HAVE TO SAY
“Jumped up in
the air and
screamed!”
“Love pumpkin
muffins, my favorite
at DD, wish they had
them all yr.”
“I did a back flip, then ordered a pumpkin
ice coffee, pumpkin muffin, and a
pumpkin donut... And wouldn't share with
anybody.”
“Had to have one, so I got in my
car and drove to the nearest DD
(50) miles away in Hixson, TN.
Got me a Hot Latte too :-).”
“CRIED...live on
the west coast...
no dd here.”
26