1. narrativa digital: hacer online lo
que no puede hacerse en papel
Nora Paul
Universidad de Minnesota
La Escuela de Periodismo y Comunicación de Masas
8. This year for the first time I have come to believe that we will
be able to tell you about certain subjects better on the
Internet than we will be able to in print.
“Este año, por primera vez he llegado a
creer que vamos a poder contar ciertos
temas mejor en Internet que en el
papel.”
Donald Graham,Washington Post Publisher
2005
10. who is on staff? / qué clase de plantel?
Editor / Reporter / Photographer
OR
Project Manager – Digital
Mobile Application Developer
Solutions Architect
DataWarehouse Architect
User Experience Designer
Director, Interactive Services
Innovations Director
11. is there an appetite / hay un apetito?
Online feature Yes, Important No, Not Important
Multi-media 48% 52%
Commenting on stories 37% 62%
Following on Facebook /
Twitter
25% 75%
Being able to easily share
content
44% 55%
Links to related material 68% 30%
Interactive material like
charts, quizzes, graphics,
maps you can manipulate
38% 61%
Princeton Survey Research Associates International / Pew Internet & American Life Project
Sample: n= 2,259 national adults, age 18 and older
Interviewing dates: 12.28.09 – 01.19.10
In terms of features in an online news site, are the following important or not important?
12. ¿cuál es la forma más eficaz?
We don’t know enough about how the physical treatment
of the story advances or enhances the narrative itself.
No sabemos lo suficiente acerca de
cómo el tratamiento físico de los
avances historia o mejora de la propia
narrativa.
Mindy McAdams
13. what metric is used?/ ¿qué se mide?
Time spent?
Sense of Engagement?
Information
Acquisition?
Building Brand?
Efficiency?
¿Tiempo usado?
¿Sentido del compromiso?
¿Adquisición de
información?
¿Construcción de marca?
¿Eficiencia?
30. decision points
puntos de decisión
What is the story’s “shelf-life”?
¿Cuál es la “vida útil” de la historia?
Does the subject matter call for new treatment?
¿El tema demanda un nuevo tratamiento?
Are there a variety of story components available?
¿Hay variedad de componentes disponibles?
Does it help fulfill your intentions for the story?
¿Ayuda a cumplir tus intenciones?
31. benefits of experimentation
beneficios de la experimentación
Provide greater transparency
Una mayor transparencia
Your team will learn new storytelling skills
El equipo va a aprender nuevas habilidades
narrativas
Successful templates can be developed and reused
Las plantillas exitosas se pueden desarrollar y
volver a usar
You will learn more about your audience’s appetite and expectations
for engagement
Sabrás más sobre el apetito del público y sus
expectativas para engancharse
32. resources
Innovative Storytelling: J-Lab
www.j-lab.org
Interactive Narratives:
interactivenarratives.org
Mindy McAdams
mindymcadams.com
News21 news21.com
Discussion Lists
Online News Association (ONA)
National Institute for Computer Assisted Reporting
(NICAR)
Interactivity on a Budget:
www.cjr.org/the_news_frontier/interactivity_on_a_budget.php?p
age=all
33. In times of change learners inherit the earth while the
learned find themselves beautifully equipped to work
in a world that no longer exists.
“En tiempos de cambios, quienes están
dispuestos a aprender se adueñan del
futuro mientras los que creen saber todo
se descubren bellamente equipados para
trabajar en un mundo que ya no existe.”
Eric Hoffer
Notas del editor
Hola todos caranchos mediáticosThe name of this congress is "Back to the fundamentals: how to tell stories to audiences of the XXI Century"(or at least, that was the google translation of it…)
In her acceptance speech a very excited Momi said, “We deserve this!” and indeed they do!
is how the physical treatment of the story materials advances or enhances the narrative itself.