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Fast
Consuming
Jaime Fdez Puente-Campano
Marketing & Business
Development Director
Cultura de la inmediatez
La tecnología hace que
nuestros deseos de
inmediatez se multipliquen
“Lo que causa malestar es
es...
FAST THINKING MULTITASKING
Una imagen vale más que mil palabras
Pero un video más que mil imágenes
It takes only 1/20 of a
second to make
decisions on the appeal
of digital stimuli.
1 Segundo de Carga para Amazon
1,6 Billones $ en ventas
Sesiones de 10 Minutos
KISS
Keep it Simple & Stupid
Información creada y compartida
Tipo de Contenido Compartido
Vine (6 seg) vs Instagram (16 seg)
En regreso de…
CONTENIDOS GIF
MULTITASKINGFAST THINKING
El 74% de la población
entre 13 y 45 años realizan
multitasking al menos una
vez a la semana.
¿Recuerda	
  la	
  publicidad	
  que	
  veía	
  en	
  la	
  TV?	
  
NO MULTITASKERS
recuerdan la publicidad
emitida en TV*...
Apple incorpora Shazam por defecto
en Siri en IOS 8
Estrategia de Comunicación | Transmedia | Research | Planificación y Compra de Medios
Display | Performance | SEO | SEM | ...
Fast Consuming y Multitasking | Arena Tech&Trends 2014 | Jaime Fdez de la Puente-Campano
Fast Consuming y Multitasking | Arena Tech&Trends 2014 | Jaime Fdez de la Puente-Campano
Fast Consuming y Multitasking | Arena Tech&Trends 2014 | Jaime Fdez de la Puente-Campano
Fast Consuming y Multitasking | Arena Tech&Trends 2014 | Jaime Fdez de la Puente-Campano
Fast Consuming y Multitasking | Arena Tech&Trends 2014 | Jaime Fdez de la Puente-Campano
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Fast Consuming y Multitasking | Arena Tech&Trends 2014 | Jaime Fdez de la Puente-Campano

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Vivimos la cultura de inmediatez, donde nuestros cerebros asimilan con mayor rapidez que hace años. Pero nos gusta ver más que leer. Toda esta información hace que el famoso “Less is More” y el “KISS = Keep it Simple and Stupid”cobre más importancia que nunca.

Pero como seres humanos solo recordamos el 10% de los escuchado, 20% de lo leido y un 80% de lo visto y hecho. De ahí el éxito de los memes y que las redes sociales que están triunfando ahora mismo son las que potencian las fotografías y videos.

Una rapidez que se le une el Multitasking donde ya el 75% de los individuos de 13-45 años realizan multitasking al menos una vez a la semana. Un fenómeno que hace que el recuerdo de marca en un medio como televisión pase del 15% al 8%. Sin embargo si interactua y entra en conversaciones bajo el llamado Social Tv, ese recuerdo de marca llega al 13%. Un fenómeno que ha venido para quedarse, y donde líderes tecnológicos como Apple acaban de anunciar la implementación de Shazam en su tecnología de reconocimiento de voz SIRI. Un paso más para facilitar la integración de la interacción entre pantallas.

Publicado en: Marketing
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Fast Consuming y Multitasking | Arena Tech&Trends 2014 | Jaime Fdez de la Puente-Campano

  1. 1. Fast Consuming Jaime Fdez Puente-Campano Marketing & Business Development Director
  2. 2. Cultura de la inmediatez La tecnología hace que nuestros deseos de inmediatez se multipliquen “Lo que causa malestar es estar en el presente queriendo estar en el futuro” Eckart Tolle
  3. 3. FAST THINKING MULTITASKING
  4. 4. Una imagen vale más que mil palabras Pero un video más que mil imágenes
  5. 5. It takes only 1/20 of a second to make decisions on the appeal of digital stimuli.
  6. 6. 1 Segundo de Carga para Amazon 1,6 Billones $ en ventas
  7. 7. Sesiones de 10 Minutos
  8. 8. KISS Keep it Simple & Stupid
  9. 9. Información creada y compartida
  10. 10. Tipo de Contenido Compartido
  11. 11. Vine (6 seg) vs Instagram (16 seg)
  12. 12. En regreso de… CONTENIDOS GIF
  13. 13. MULTITASKINGFAST THINKING
  14. 14. El 74% de la población entre 13 y 45 años realizan multitasking al menos una vez a la semana.
  15. 15. ¿Recuerda  la  publicidad  que  veía  en  la  TV?   NO MULTITASKERS recuerdan la publicidad emitida en TV* SOCIAL TV recuerdan la publicidad emitida en TV.** *  Base:  Total  población   **  Base:  Individuos  que  comentan  lo  que  ven  en  la  televisión  durante  el  programa.   15%   MULTITASKERS recuerdan la publicidad emitida en TV* 8%   13%  
  16. 16. Apple incorpora Shazam por defecto en Siri en IOS 8
  17. 17. Estrategia de Comunicación | Transmedia | Research | Planificación y Compra de Medios Display | Performance | SEO | SEM | RTB | Social Media | Contenidos | Data & Analytics Madrid | Barcelona

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