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Ch03 ppt - Business Communication
1.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e ©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Ch. 3, Slide 1 Chapter 3 Intercultural Communication Business Communication: Process and Product, 8e Mary Ellen Guffey & Dana Loewy
2.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e • Mergers, acquisitions, and buyouts stir growth beyond national boundaries. • American companies in global markets must adapt to other cultures. • Increasingly even many home-grown businesses are controlled by global enterprises. Ch. 3, Slide 2 Markets Go Global
3.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Major Trends Fuel Globalization • Stagnating or declining domestic markets • Favorable trade agreements and removal of trade barriers • Robust middle classes in emerging economics • Advancements in transportation and logistics • Information and communication technology breakthroughs Ch. 3, Slide 3
4.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Characteristics of Culture • Culture is learned. • Cultures are inherently logical. • Culture is the bases of self-identity and community. • Culture combines the visible and invisible. • Culture is dynamic. Ch. 3, Slide 4
5.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Dimensions of Culture • High and low context • Individualism and collectivism • Time orientation • Power distance • Communication style Ch. 3, Slide 5
6.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e High and Low Context • Low-context cultures Tend to be logical, linear and action oriented. Favor explicit messages that they consider to be objective, professional, and efficient. • High-context cultures Tend to be relational, collectivist, intuitive, and contemplative. Leave much unsaid and transmit communication cues by posture, voice inflection, gestures, and facial expression. Ch. 3, Slide 6
7.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Communication Style Ch. 3, Slide 7 • Low-context cultures Emphasize words, directness, and openness; people tend to be informal, impatient, and literal. • High-context cultures Rely on nonverbal cues and the total picture to communicate; meanings are embedded at many sociocultural levels.
8.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Characteristics of High and Low-Context Cultures Ch. 3, Slide 8 Japanese Arab Latin American Spanish English Italian French N. American Scandinavian German Swiss High Context Low Context High Context Cultures Relational Collectivist Intuitive Contemplative Low Context Cultures Logical Linear Individualistic Action-oriented
9.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e How We Form Judgments Ch. 3, Slide 9 Stereotype Oversimplified behavioral pattern applied uncritically to groups
10.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e How We Form Judgments Ch. 3, Slide 10 Prejudice Rigid attitude based on erroneous beliefs or preconceptions
11.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e How We Form Judgments Ch. 3, Slide 11 Prototype Mental representation based on characteristics that are flexible and open to new definitions
12.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Techniques for Achieving Cultural Competence Ch. 3, Slide 12 • Descriptiveness: Giving descriptive feedback instead of judgmental feedback. • Nonjudgmentalism: Being tolerant, which helps prevent defensive reactions. • Supportiveness: Encouraging others with head nods, eye contact, and facial expressions.
13.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Improving Conversations in Intercultural Environments Ch. 3, Slide 13 • Learn foreign phrases. • Use simple English. • Speak slowly and enunciate clearly. • Observe eye messages. • Encourage accurate feedback.
14.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Improving Intercultural Oral Communication Ch. 3, Slide 14 • Accept blame. • Listen without interrupting. • Smile when appropriate. • Follow up in writing.
15.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Improving Intercultural Written Communication Ch. 3, Slide 15 • Adjust your writing style and tone. • Avoid humor to prevent misunderstandings. • Use short sentences and short paragraphs. • Observe title and rank.
16.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Improving Intercultural Written Communication Ch. 3, Slide 16 • Avoid ambiguous expressions. • Strive for clarity. • Use correct grammar. • Cite numbers carefully.
17.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Anti-Bribery Laws Ch. 3, Slide 17 • Foreign Corrupt Practices Act of 1977 – prohibits payments to foreign officials for the purpose of obtaining or retaining business; applies only to U.S. companies. • Sarbanes-Oxley Act – a tool in the anticorruption battle; forbids off-the-book bribes. • Global treaty promoted by the Organization for Economic Cooperation and Development (OECD) in 1999 – bans bribery of foreign government officials.
18.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Ethical Decision Making Across Borders Ch. 3, Slide 18 • Broaden your view. • Avoid reflex judgments. • Find alternatives. • Refuse business if options violate your basic values.
19.
©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Ethical Decision Making Across Borders Ch. 3, Slide 19 • Embrace transparency. • Don’t rationalize shady decisions. • Resist legalistic strategies.
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& Dana Loewy, Business Communication: Process and Product, 8e Applying the Five-Question Test to Intercultural Dilemmas Ch. 3, Slide 20 1. Is the action legal? 2. Would you do it if you were on the opposite side? 3. Can you rule out a better alternative? 4. Would a trusted advisor agree? 5. Would family, friends, employer, or co-workers approve?
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©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Benefits of Workplace Diversity Ch. 3, Slide 21 • Diverse Staff Members Better able to read trends and respond to diverse customers at home and abroad More likely to see opportunities that a homogeneous group would miss • Diverse Teams Better equipped to create products that markets require Develop more creative and effective problem-solving techniques
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& Dana Loewy, Business Communication: Process and Product, 8e Benefits of Workplace Diversity Ch. 3, Slide 22 • Diverse Consumers Want to deal with companies that respect their values and reflect themselves. Demand specialized goods and services tailored to their needs. Companies that figure out the diversity challenge have a competitive advantage.
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©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Benefits of Workplace Diversity to Businesses Ch. 3, Slide 23 • Companies that cultivate diversity suffer fewer discrimination lawsuits, fewer union clashes, and less government scrutiny. • Diversity is a critical bottom-line business strategy to improve employee relationships and to increase productivity. • The government and corporations increasingly contract only with suppliers who can show “cultural readiness.”
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©2015CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart. Mary Ellen Guffey
& Dana Loewy, Business Communication: Process and Product, 8e Improving Communication Among Diverse Workplace Audiences Ch. 3, Slide 24 • Seek training. • Understand the value of differences. • Don’t expect conformity. • Make fewer assumptions. • Build on similarities.
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