1. Why Salesforce vs. Dynamics 4.0
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2. Why Salesforce vs. Dynamics
Introduction: Salesforce.com is the recognized enterprise cloud computing leader. With more than 72,500
customers worldwide, more companies trust their critical business functions to salesforce.com than any
other cloud computing company in the world. We are proud to be
contributing to the success of companies of all sizes, in all industries,
around the globe. With over 30 releases of our application since 1999, Enterprise Cloud Computing Leader
 72,500 paying customers
salesforce.com is the most functionally rich cloud computing solution
available. Salesforce.com continues to receive considerable recognition in  Recognized Leadership in CRM
the industry, including:  Fastest growing enterprise software company
• Leader in Sales Force Automation, Gartner  First $1B revenue enterprise cloud computing
company
• Leader in CRM Customer Service Contact Centers, Gartner
• Groundswell Award, Forrester
• Fastest growing enterprise software company in the world, Barron’s
• Technology of the Year, InfoWorld
• # 3 fastest growing technology company, Forbes
• Top 100 Innovative Companies, BusinessWeek
• Top 10 Entrepreneurs & Cool Company, Fortune
• Innovation Awards Computing Systems Winner, InformationWeek 500
Here are some key considerations for evaluating Microsoft Dynamics CRM versus salesforce.com.
Faster Time to Value, Higher Return on Investment
The total for
Faster Deployment with Fewer Dependencies salesforce.com is
Salesforce.com customers typically deploy 2 to 3 times faster than Microsoft
CRM. With Microsoft, the complex interaction of moving parts such as
comparable to the
Exchange Server, SQL Server, Active Directory, Windows Server, etc. makes for first year costs
a complex deployment for IT where cost overruns are typical. alone for the
premise based
Lower Ongoing Maintenance Costs and Real-time Upgrades system.
It typically takes Microsoft over 2 years to develop a release of their CRM
Ziff Davis
application. During that development cycle, releases on dependent solutions “True Cost of Ownership of
(e.g., Windows 7) create complications for Microsoft CRM administrators. In the Microsoft CRM”, 2007
time it takes for Microsoft to deliver one release, salesforce.com customers can
see as many as eight new releases. Unlike the time and expense associated with
upgrading to a new version of Microsoft Dynamics CRM, salesforce.com upgrades happen automatically
with customizations and integrations preserved, and minimal – if any – work on the customers end.
Proven Customer Success
Customers are the best source of information about any product. Salesforce.com has a 95% customer
satisfaction rate, with over 70% of our customers having already recommended us to someone else. We are
happy to introduce any prospect to one of our many successful customers as a reference. Salesforce.com
has customers of all sizes, from enterprise to SMB and single users in home offices. We can also provide
references for most verticals upon requests. When discussing references with Microsoft be sure to ask
them for a reference call with a Line of Buisness owner, such as a VP of sales.
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3. Why Salesforce vs. Dynamics
Leveraging the Best of the Web
The Force.com AppExchange
The Force.com platform allows both our customers and our partners to build custom applications on the
same secure, reliable infrastructure that salesforce.com is built on. The
AppExchange is a marketplace built on Force.com that makes it easy for
partners to build and market their custom apps, while also providing a central
“AppExchange is the
location for our customers to find these integrated apps. With over 400 iTunes of business
native Force.com apps, our customers get additional value from the best-in- Software.”
class AppExchange partners like Appirio, CA, and BMC. Microsoft does
Forbes.com
not offer an AppExchange equivalent for Dynamics. Microsoft claims to
offer customers CRM accelerators, but they are not supported and it’s
unclear how they are upgraded. This limits the value that Dynamics can provide, while our customers can
get exactly what they need through our extensive library of AppExchange apps.
Integration in the Cloud
With the Force.com platform, enterprises can customize, integrate, and extend salesforce using standards
based web services and market-leading development tools. Salesforce.com offers a proven integration
platform and a world-class API based on standards. More than 200 million API calls are made daily to
salesforce.com through the API, evidence of the extensive use of the API for integration. Partners such as
Cast Iron, Informatica, and Statera offer integrations to Microsoft technologies, including BizTalk,
SharePoint, and Dynamics GP. Companies
such as Cisco, Motorola and Minolta have
integrated salesforce with internal systems
such as Oracle and SAP
Enterprise Social Collaboration: Chatter Changes Everything
Market shifts happen in real time, deals are won and lost in real time, and data changes in real time. Yet
software like Microsoft Dynamics CRM anything but real time. Enterprise Social is about how companies
leverage real-time social features to work smarter. The social revolution that is currently underway means
business must adapt to how people engage with each other and information. Faceboook showed us the way.
Social features like feeds, profiles, and groups amplify Facebook’s stickiness. So does its functionality on a
mobile device like an iPhone—necessary to secure a service’s status as a “killer app.” Salesforce Chatter
brings social collaboration to the enterprise, allowing our customers to
‘know more now’, all built on our secure and trusted platform.
Microsoft Dynamics CRM has no such capability. “Jigsaw provides us
with a fast, affordable
Cloudsourcing - Salesforce.com Acquires Jigsaw way to build our sales
Good business contact information is the key to CRM success. Jigsaw, pipeline”
using a crowd-sourcing model, delivers the world’s most complete,
NetIQ
accurate and up-to-date business contact data. The acquisition,
announced in April 2010, will combine the power of salesforce.com’s suite of CRM applications and
leading enterprise cloud platform with Jigsaw’s cloud-based model for the automation of acquiring,
completing and cleansing business contact data. Jigsaw’s data cloud platform also creates an enormous
opportunity for developers and independent software vendors to deliver entirely new applications that
leverage the business contact data found in Jigsaw.
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4. Why Salesforce vs. Dynamics
Superior User Adoption, Visibility and Security
Tailored User Experience
One of the essential tenants of a CRM system is the ability to control access to sensitive data at a granular
level. Salesforce offers a flexible security model that allows customers to control data visibility and user
permissions separately. Administrators can use field-level locking to limit user access to specific fields,
such as the phone number of an important client. Record Types provide a tailored user experience,
depending on the situation, type of user, type of opportunity, and the like. We can deploy Salesforce
securely across the globe in multiple languages and support all major currencies. Microsoft Dynamics
CRM lacks the robust capabilities to support these critical functions, which impacts user adoption and
security of the data.
Reporting and Dashboards
Salesforce.com delivers 100 percent of forecasting, reporting, and
analytical dashboards in real time. Business users must have accurate
information when making critical decisions. We deliver this data in a
customizable fashion that lets each user create reports and dashboards
relevant to his or her business function. Analytics are no longer
confined to only a few expert users, but can now serve as a valuable
daily management and visibility tool. A lack of out-of-the-box
dashboards and limited end-user reporting means Microsoft
Dynamics CRM limits visibility and end-user adoption.
Forecasting and Territory Management
Salesforce.com has engineered our CRM forecasting and territory management to serve both simple and
complex needs. Salesforce’s territory management capabilities are built with the business user in mind. The
interface is designed so regional territory management can be delegated to the business user managing the
region. Territory management provides real-time integration directly into the
forecasting module, an approach that lets executives make decisions based
on real-time data. Salesforce’s flexible forecasting module offers sales “Visual Process
executives better insight into the health of the business. In comparison, Manager furthers the
Microsoft Dynamics CRM forecasting is batch based, manual, inflexible, and
not integrated with territory management.
goal of consolidating
our technology
End-User Productivity and Effectiveness
architecture and
CRM applications ultimately need to make end users’ lives easier. We design moving more of our
our applications to be as easy to use as the consumer web— a dramatic business processes
contrast to the click-filled navigation associated with Microsoft Dynamics
CRM. End users can work with Salesforce online, offline, on any mobile
into the cloud.”
device and integrate it with the email program of your choice. Capabilities Barry Newman, VP of IT
Saveology.com
such as Visual Process Manager, lead scoring, efficient lead distribution, and
integration with sales methodologies help automate sales processes and
improve effectiveness and adoption.
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5. Why Salesforce vs. Dynamics
Real-Time Performance and Transparency
Salesforce boasts < 300ms response times,
extremely high availability, and out of the box
global scalability. In contrast, Microsoft CRM
has a track record of severe scalability and
performance issues. Slow application
performance is the number one reason for low
user adoption and poor ROI, according to
customers who have swapped out Microsoft
CRM for Salesforce.com. Salesforce has set the
bar for transparency with http://trust.salesforce.com.
Conclusion: Salesforce.com is Built for Success
As the enterprise cloud computing leader, salesforce.com drives more success than any other solution
provider, offering more features, more powerful customization, easier integration, and a seamless end-user
experience. Best of all, our award-winning application can be deployed immediately worldwide. Get
started with Salesforce.com now!
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6. Why Salesforce vs. Dynamics
Functional Comparison: Salesforce vs. Microsoft Dynamics 4.0
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7. Functional Comparison: (continued)