Oportunidades de Negocio que aporta Internet.
- Siete aspectos que generan oportunidades de alta rentabilidad en negocios con Internet. La idea de “bitizar” o complementar con el mundo de los bits las actividades empresariales tradidcionales
- Desarrollar la capacidad de llevar a la práctica las ideas. El ejemplo de FOREVER US
4. Costes
Valor para el
comprador
en valor
innovación
Blue Ocean Strategy. W. Chan Kim and Renee Maubourgne
5. Management Innovation
key
Traditional Business
21st Organization
• Shared vision, strategy and values
• Corporate strategy
Purpose/ Activism
• Common passion to improve or create
• Board of directors interests and profit
outstanding products or services
• Physical infrastructures (factories, • Talent (no machinery, facilities or material
Variety
warehouses, logistics, transportation…)
goods)
• Productivity efficiency tools: BPR, TQM, • Small modules and thousand eyes for
six sigma…
reviewing and improving
• Evolution from hierarchical, functional, • Bazaar
matrix, flat, hypertext, collaborative • Democracy
Flexibility
(hybrids). Cathedral
• Collaborative Hierarchy elected by meritocracy
for coordination, control and decision making
• Self development
Meaning & Economy
• Manager- employee relationship
• gift giving Economy
• Technological advances
• Digitalization
Enablers
• Advances in management practices
• Internet (fast global connectivity)
• Worldwide access
Gary Hammel
21. 2012. avanzalis knowledge associates."
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